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Best Marketing Automation Software with SEO / Keyword Analytics Capabilities

Benefits of Marketing Automation Software with SEO / Keyword Analytics capabilities include: Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Below are the top-rated Marketing Automation Software with SEO / Keyword Analytics capabilities, as verified by G2’s Research team. Real users have identified SEO / Keyword Analytics as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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27 Listings in Marketing Automation Available
(12,344)4.4 out of 5
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View top Consulting Services for HubSpot Marketing Hub
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20% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
    • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
    • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,203
    Features
    1,060
    Email Marketing
    892
    Intuitive
    780
    Helpful
    770
    Cons
    Limited Features
    654
    Missing Features
    633
    Learning Curve
    584
    Expensive
    459
    Complexity
    370
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    804,639 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
  • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
  • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,203
Features
1,060
Email Marketing
892
Intuitive
780
Helpful
770
Cons
Limited Features
654
Missing Features
633
Learning Curve
584
Expensive
459
Complexity
370
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
804,639 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
(13,780)4.5 out of 5
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View top Consulting Services for ActiveCampaign
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15% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,891
    Automation
    1,645
    Automations
    1,361
    Features
    1,269
    Email Marketing
    1,132
    Cons
    Learning Curve
    836
    Missing Features
    683
    Expensive
    568
    Limited Features
    541
    Limitations
    495
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,322 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,891
Automation
1,645
Automations
1,361
Features
1,269
Email Marketing
1,132
Cons
Learning Curve
836
Missing Features
683
Expensive
568
Limited Features
541
Limitations
495
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.4
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®

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(640)4.4 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With inte

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    159
    Customer Support
    116
    Intuitive
    74
    Helpful
    72
    Experience
    68
    Cons
    Missing Features
    72
    Learning Curve
    52
    Inadequate Reporting
    37
    Reporting Issues
    34
    Limitations
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.2
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,645 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    746 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With inte

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 29% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
159
Customer Support
116
Intuitive
74
Helpful
72
Experience
68
Cons
Missing Features
72
Learning Curve
52
Inadequate Reporting
37
Reporting Issues
34
Limitations
28
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.2
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,645 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
(2,550)4.1 out of 5
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View top Consulting Services for Adobe Marketo Engage
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

    Users
    • Marketing Manager
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 26% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Marketo Engage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    119
    Automation
    77
    Features
    71
    Marketing Automation
    63
    Capabilities
    57
    Cons
    Learning Curve
    66
    Expensive
    53
    Steep Learning Curve
    47
    Complexity
    33
    Not Intuitive
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Marketo Engage features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 8.9
    7.7
    Customization
    Average: 8.4
    7.7
    Performance and Reliability
    Average: 8.7
    7.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,290 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

Users
  • Marketing Manager
  • Marketing Operations Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 26% Enterprise
Adobe Marketo Engage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
119
Automation
77
Features
71
Marketing Automation
63
Capabilities
57
Cons
Learning Curve
66
Expensive
53
Steep Learning Curve
47
Complexity
33
Not Intuitive
33
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.9
7.7
Customization
Average: 8.4
7.7
Performance and Reliability
Average: 8.7
7.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,290 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 49% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HCL Unica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Easy Integration
    10
    Marketing Automation
    10
    Automation Efficiency
    9
    User-Friendly Interface
    8
    Cons
    Learning Curve
    11
    Expensive
    8
    Error Issues
    5
    Performance Issues
    5
    Not Intuitive
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HCL Unica features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    Noida, Uttar Pradesh
    Twitter
    @hcltech
    445,038 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244,701 employees on LinkedIn®
    Ownership
    NSE - National Stock Exchange of India
Product Description
How are these determined?Information
This description is provided by the seller.

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 49% Enterprise
  • 27% Small-Business
HCL Unica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Easy Integration
10
Marketing Automation
10
Automation Efficiency
9
User-Friendly Interface
8
Cons
Learning Curve
11
Expensive
8
Error Issues
5
Performance Issues
5
Not Intuitive
4
HCL Unica features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
445,038 Twitter followers
LinkedIn® Page
www.linkedin.com
244,701 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
(2,385)4.0 out of 5
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Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    98
    Automation
    67
    Integrations
    55
    Customer Engagement
    53
    Salesforce Integration
    48
    Cons
    Learning Curve
    57
    Expensive
    37
    Limitations
    36
    Steep Learning Curve
    36
    Learning Difficulty
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.9
    7.0
    Customization
    Average: 8.4
    8.1
    Performance and Reliability
    Average: 8.7
    7.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 31% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
98
Automation
67
Integrations
55
Customer Engagement
53
Salesforce Integration
48
Cons
Learning Curve
57
Expensive
37
Limitations
36
Steep Learning Curve
36
Learning Difficulty
35
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.9
7.0
Customization
Average: 8.4
8.1
Performance and Reliability
Average: 8.7
7.9
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha

    Users
    • Marketing Automation Specialist
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sales Manago is a marketing automation platform that combines multiple marketing solutions such as email marketing, website personalization, mobile marketing, automation processes, and social media integration.
    • Users frequently mention the platform's outstanding customer support, its ability to handle a massive amount of contacts, its advanced segmentation options, and its detailed reporting capabilities.
    • Users mentioned that the design is not always intuitive, it can take some time to fully master all of its features, and there are too many options which can be overwhelming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SALESmanago Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    35
    Ease of Use
    33
    Features
    29
    Customer Service
    25
    Automation
    23
    Cons
    Learning Curve
    16
    Complexity
    8
    Not Intuitive
    7
    Complex Usage
    6
    Steep Learning Curve
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SALESmanago features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Krakow
    Twitter
    @SALESmanago
    3,751 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    363 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha

Users
  • Marketing Automation Specialist
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sales Manago is a marketing automation platform that combines multiple marketing solutions such as email marketing, website personalization, mobile marketing, automation processes, and social media integration.
  • Users frequently mention the platform's outstanding customer support, its ability to handle a massive amount of contacts, its advanced segmentation options, and its detailed reporting capabilities.
  • Users mentioned that the design is not always intuitive, it can take some time to fully master all of its features, and there are too many options which can be overwhelming.
SALESmanago Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
35
Ease of Use
33
Features
29
Customer Service
25
Automation
23
Cons
Learning Curve
16
Complexity
8
Not Intuitive
7
Complex Usage
6
Steep Learning Curve
6
SALESmanago features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.1
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Year Founded
2011
HQ Location
Krakow
Twitter
@SALESmanago
3,751 Twitter followers
LinkedIn® Page
www.linkedin.com
363 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing,

    Users
    • Digital Marketing Manager
    • Director of Marketing
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 58% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Listrak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    18
    Helpful
    15
    Ease of Use
    10
    Easy Integration
    8
    Integrations
    8
    Cons
    Learning Curve
    6
    Not Intuitive
    6
    Data Management
    5
    Difficult Navigation
    5
    Inefficient
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Listrak features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Listrak
    Company Website
    Year Founded
    1999
    HQ Location
    Lititz, PA
    Twitter
    @Listrak
    3,301 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    366 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing,

Users
  • Digital Marketing Manager
  • Director of Marketing
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 58% Mid-Market
  • 31% Small-Business
Listrak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
18
Helpful
15
Ease of Use
10
Easy Integration
8
Integrations
8
Cons
Learning Curve
6
Not Intuitive
6
Data Management
5
Difficult Navigation
5
Inefficient
5
Listrak features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,301 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Entry Level Price:Starting at $29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ontraport integrates your marketing, sales and support operations in one unified platform so you can scale, effortlessly. If you’re like most organizations, you have a collection of tech tools that

    Users
    • CEO
    • Owner
    Industries
    • Professional Training & Coaching
    • Marketing and Advertising
    Market Segment
    • 93% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ontraport Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    30
    Helpful
    24
    Ease of Use
    17
    Feature Richness
    11
    Features
    11
    Cons
    Learning Curve
    15
    Missing Features
    10
    Not Intuitive
    8
    Not User-Friendly
    6
    Complexity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ontraport features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.7
    9.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ontraport
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Ontraport
    12,368 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    110 employees on LinkedIn®
    Phone
    +1 (855) 668-7276
Product Description
How are these determined?Information
This description is provided by the seller.

Ontraport integrates your marketing, sales and support operations in one unified platform so you can scale, effortlessly. If you’re like most organizations, you have a collection of tech tools that

Users
  • CEO
  • Owner
Industries
  • Professional Training & Coaching
  • Marketing and Advertising
Market Segment
  • 93% Small-Business
  • 4% Mid-Market
Ontraport Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
30
Helpful
24
Ease of Use
17
Feature Richness
11
Features
11
Cons
Learning Curve
15
Missing Features
10
Not Intuitive
8
Not User-Friendly
6
Complexity
4
Ontraport features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.2
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.7
9.1
Workflow Capability
Average: 8.5
Seller Details
Seller
Ontraport
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Ontraport
12,368 Twitter followers
LinkedIn® Page
www.linkedin.com
110 employees on LinkedIn®
Phone
+1 (855) 668-7276
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RD Station Marketing is a software application that helps your company carry out better campaigns, nurture Leads, generate qualified business opportunities and achieve more results. From social media

    Users
    • Analista de Marketing
    • Analista de marketing
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • RD Station Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1
    Easy Creation
    1
    Email Marketing
    1
    Intuitive
    1
    User-Friendly Interface
    1
    Cons
    Limited Features
    2
    Expensive
    1
    High Complexity
    1
    Learning Curve
    1
    Limited Templates
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • RD Station Marketing features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    7.7
    Customization
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    Florianopolis, SC
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

RD Station Marketing is a software application that helps your company carry out better campaigns, nurture Leads, generate qualified business opportunities and achieve more results. From social media

Users
  • Analista de Marketing
  • Analista de marketing
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
RD Station Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Easy Creation
1
Email Marketing
1
Intuitive
1
User-Friendly Interface
1
Cons
Limited Features
2
Expensive
1
High Complexity
1
Learning Curve
1
Limited Templates
1
RD Station Marketing features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
7.7
Customization
Average: 8.4
8.7
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Year Founded
2010
HQ Location
Florianopolis, SC
LinkedIn® Page
www.linkedin.com
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Leadfwd Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    4
    Ease of Use
    4
    Customer Support
    3
    Easy Setup
    3
    Email Marketing
    3
    Cons
    Difficult Setup
    1
    Inadequate Analytics
    1
    Inadequate Reporting
    1
    Initial Difficulty
    1
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Leadfwd features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    9.0
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Staten Island, NY
    Twitter
    @INBOX25
    2,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 60% Small-Business
  • 35% Mid-Market
Leadfwd Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
4
Ease of Use
4
Customer Support
3
Easy Setup
3
Email Marketing
3
Cons
Difficult Setup
1
Inadequate Analytics
1
Inadequate Reporting
1
Initial Difficulty
1
Learning Curve
1
Leadfwd features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
9.0
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Year Founded
2006
HQ Location
Staten Island, NY
Twitter
@INBOX25
2,084 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, serv

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 68% Small-Business
    • 20% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Aritic PinPoint features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.8
    Customization
    Average: 8.4
    9.3
    Performance and Reliability
    Average: 8.7
    10.0
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Aritic
    Year Founded
    2015
    HQ Location
    Bangalore, IN
    Twitter
    @ariticdotcom
    893 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, serv

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 68% Small-Business
  • 20% Enterprise
Aritic PinPoint features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.8
Customization
Average: 8.4
9.3
Performance and Reliability
Average: 8.7
10.0
Workflow Capability
Average: 8.5
Seller Details
Seller
Aritic
Year Founded
2015
HQ Location
Bangalore, IN
Twitter
@ariticdotcom
893 Twitter followers
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®
(1,043)4.1 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:$900 /month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Act-On Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Customer Support
    45
    Helpful
    36
    Email Marketing
    33
    Automation
    32
    Cons
    Limited Features
    34
    Missing Features
    24
    Email Issues
    22
    Learning Curve
    20
    Not Intuitive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Act-On features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.9
    7.6
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.7
    7.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2008
    HQ Location
    Portland, OR
    Twitter
    @ActOnSoftware
    33,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    240 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 39% Small-Business
Act-On Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Customer Support
45
Helpful
36
Email Marketing
33
Automation
32
Cons
Limited Features
34
Missing Features
24
Email Issues
22
Learning Curve
20
Not Intuitive
20
Act-On features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.9
7.6
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.7
7.8
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2008
HQ Location
Portland, OR
Twitter
@ActOnSoftware
33,147 Twitter followers
LinkedIn® Page
www.linkedin.com
240 employees on LinkedIn®
By Act!
(462)3.9 out of 5
Optimized for quick response
View top Consulting Services for Act!
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act! is a comprehensive customer relationship management (CRM) and marketing automation solution designed to assist small and midsize businesses in enhancing their marketing efforts, increasing sales,

    Users
    • Owner
    • President
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 77% Small-Business
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Act! Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Customer Support
    13
    Customer Management
    10
    Customizability
    8
    Easy Customization
    8
    Cons
    Expensive
    7
    Missing Features
    7
    Integration Issues
    6
    Learning Curve
    5
    Limited Features
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Act! features and usability ratings that predict user satisfaction
    7.5
    Has the product been a good partner in doing business?
    Average: 8.9
    7.6
    Customization
    Average: 8.4
    7.1
    Performance and Reliability
    Average: 8.7
    6.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Act!
    Company Website
    Year Founded
    1987
    HQ Location
    Scottsdale, AZ
    Twitter
    @ActCRM
    5,444 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    220 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act! is a comprehensive customer relationship management (CRM) and marketing automation solution designed to assist small and midsize businesses in enhancing their marketing efforts, increasing sales,

Users
  • Owner
  • President
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 77% Small-Business
  • 18% Mid-Market
Act! Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customer Support
13
Customer Management
10
Customizability
8
Easy Customization
8
Cons
Expensive
7
Missing Features
7
Integration Issues
6
Learning Curve
5
Limited Features
4
Act! features and usability ratings that predict user satisfaction
7.5
Has the product been a good partner in doing business?
Average: 8.9
7.6
Customization
Average: 8.4
7.1
Performance and Reliability
Average: 8.7
6.2
Workflow Capability
Average: 8.5
Seller Details
Seller
Act!
Company Website
Year Founded
1987
HQ Location
Scottsdale, AZ
Twitter
@ActCRM
5,444 Twitter followers
LinkedIn® Page
www.linkedin.com
220 employees on LinkedIn®
(213)4.2 out of 5
View top Consulting Services for Sugar Market
Save to My Lists
Entry Level Price:Starting at $1,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sugar Market is an all-in-one marketing automation solution built to work for marketing mavericks. With a curated toolset that includes highly intuitive campaign builders, advanced automation, and sup

    Users
    • Marketing Manager
    • Director of Marketing
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sugar Market Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Intuitive
    6
    Automation
    5
    Helpful
    5
    Time-saving
    5
    Cons
    Time-Consuming
    4
    Email Functionality
    3
    Integration Issues
    3
    Learning Curve
    3
    Limitations
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sugar Market features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SugarCRM
    Year Founded
    2004
    HQ Location
    Cupertino, CA
    Twitter
    @SugarCRM
    21,254 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    583 employees on LinkedIn®
    Phone
    +1 (408) 454-6900
Product Description
How are these determined?Information
This description is provided by the seller.

Sugar Market is an all-in-one marketing automation solution built to work for marketing mavericks. With a curated toolset that includes highly intuitive campaign builders, advanced automation, and sup

Users
  • Marketing Manager
  • Director of Marketing
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 39% Small-Business
Sugar Market Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Intuitive
6
Automation
5
Helpful
5
Time-saving
5
Cons
Time-Consuming
4
Email Functionality
3
Integration Issues
3
Learning Curve
3
Limitations
3
Sugar Market features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
SugarCRM
Year Founded
2004
HQ Location
Cupertino, CA
Twitter
@SugarCRM
21,254 Twitter followers
LinkedIn® Page
www.linkedin.com
583 employees on LinkedIn®
Phone
+1 (408) 454-6900

Quick Facts: Marketing Automation Software with SEO / Keyword Analytics Capabilities

Content below is current as of June, 2024
Reviews Summary for Marketing Automation Software with SEO / Keyword Analytics Features

Reviews Summary: Marketing Automation Software with SEO / Keyword Analytics Features

Currently there are 27 Marketing Automation software products with SEO / Keyword Analytics features listed on G2, and together they have generated 25,567 total reviews. These reviews are generated using the qualitative and quantitative feedback from G2 members who have used these software products.

G2 users review Marketing Automation software products based on criteria relating to user experience, setup, and support. Below you will find how users rated the 27 Marketing Automation software products that have SEO / Keyword Analytics features based on those criteria:

  • Quality of Support: 8.5/10 average user rating
  • Ease of Use: 8.3/10 average user rating
  • Ease of Setup: 7.9/10 average user rating

To help you compare and find the best Marketing Automation software product with the right SEO / Keyword Analytics functionality for your business, we have gathered some additional details and FAQs below.

What Marketing Automation products with SEO / Keyword Analytics features have the most reviews and are the highest-rated?

Based on quantity of reviews and average ratings, these are the most popular Marketing Automation software products with SEO / Keyword Analytics capabilities according to G2 users:

What Marketing Automation software products with SEO / Keyword Analytics capabilities are the most liked according to G2 users?

Based on the G2 ratings scale and regardless of review count, these are the highest-rated Marketing Automation software products with SEO / Keyword Analytics capabilities:

Which software products with SEO / Keyword Analytics features are the highest rated on G2?

These are the Marketing Automation software products offering SEO / Keyword Analytics capabilities and have the highest ratings:

  • RD Station Marketing has received 359 reviews and is rated 4.7-stars.
  • ActiveCampaign has received 10,850 reviews and is rated 4.5-stars.
  • Iterable has received 563 reviews and is rated 4.5-stars.
  • Listrak has received 202 reviews and is rated 4.5-stars.
  • Ontraport has received 161 reviews and is rated 4.5-stars.

Review Snippets for Marketing Automation Software with SEO / Keyword Analytics Features

Below are questions we ask of all Marketing Automation software users on G2. The answers are specific to the most popular software products that offer SEO / Keyword Analytics capabilities. These user responses provide more insight into the most-reviewed Marketing Automation software and their SEO / Keyword Analytics features listed on G2.
Questions Responses
Here is what users liked best about Marketing Automation software with SEO / Keyword Analytics features.
ActiveCampaign: "I like how many features you get for the price. There are things included that I'm only just now figuring out."
- Lana P., Small-Business (50 or fewer emp.)
HubSpot Marketing Hub: "Hub spot is very easy to create work flows. You can create and remove workflows in a matter of minutes."
- Ben B., Inside Sales Manager at Cherwell Software, Mid-Market (51-1000 emp.)
Adobe Marketo Engage: "I was amazed by the level of features and integration they have had with other CRM vendors. Probably the only application that helps to generate leads from a different source."
- Solomon R., Junior Product Manager at Zoho, Enterprise (> 1000 emp.)
Here is what users liked least about Marketing Automation software with SEO / Keyword Analytics features.
ActiveCampaign: "It has more bells and whistles than I need, which makes it more complicated that I prefer."
- Julie S., Therapy that Works. , Small-Business (50 or fewer emp.)
HubSpot Marketing Hub: "The layout and having to always start back at email 1 or list 1"
- Jacqlyn S., Marketing Coordinator at MicroBilt Corporation, Mid-Market (51-1000 emp.)
Salesforce Marketing Cloud Account Engagement: "I an unable to create detailed drip campaigns. They are all very basic in nature and not easy to change the order of content prospects receive."
- Heather C., Marketing Automation Specialist at CJ Affiliate, Mid-Market (51-1000 emp.)
These are what users recommend to others considering popular Marketing Automation software products with SEO / Keyword Analytics capabilities.
ActiveCampaign: "If you're looking for an affordable CRM solution, this is a great platform. It's flexible and provides a lot of functionality."
- Lana P., Small-Business (50 or fewer emp.)
HubSpot Marketing Hub: "get opinions from both admins and users"
- Matt L., ☁ Digital Transformation Catalyst ☁, Mid-Market (51-1000 emp.)
- Solomon R., Junior Product Manager at Zoho, Enterprise (> 1000 emp.)
These are the problems users said the software was solving and how it is benefitting them.
ActiveCampaign: "ActiveCampaign has gotten me started with nurture sequences, given me the ability to provide information to people, and help grow my list. And they've made it affordable, which is tough to find for small businesses."
- Lana P., Small-Business (50 or fewer emp.)
HubSpot Marketing Hub: "Using as a marketing and lead gen tool."
- Ben B., Inside Sales Manager at Cherwell Software, Mid-Market (51-1000 emp.)
Adobe Marketo Engage: "Marketing automation and reporting. I still have much to learn about the revenue explorer."
- Devin P., Human Performance Evangelist, Mid-Market (51-1000 emp.)
Reviews by Industry

Reviews by Industry: Marketing Automation Marketing Software with SEO / Keyword Analytics Features

SEO / Keyword Analytics features are an important factor when choosing a Marketing Automation software product. How the software and this feature are used differs from industry to industry, making it a challenge to find the best Marketing Automation software with the right features for your company. To help professionals with their Marketing Automation software research, G2 has gathered data sourced from 9,104 reviews. These reviews come from G2 users working in industries that use Marketing Automation products on a regular basis and who have the most experience with their SEO / Keyword Analytics functionality.

Industry-Related FAQs About Marketing Automation Software with SEO / Keyword Analytics Features

What industries have generated the most reviews of Marketing Automation products with SEO / Keyword Analytics capabilities?

Users from the following industries have written the most SEO / Keyword Analytics feature reviews about Marketing Automation software:

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services
Which Marketing Automation software with SEO / Keyword Analytics features do Marketing and Advertising professionals think is best?

Marketing and Advertising professionals rate ActiveCampaign (4.5 stars and 10,850 reviews), HubSpot Marketing Hub (4.4 stars and 8,053 reviews), and Adobe Marketo Engage (4.1 stars and 1,831 reviews) the highest.

What do Computer Software professionals think is the best Marketing Automation software with SEO / Keyword Analytics features?

Computer Software professionals rate ActiveCampaign (4.5 stars and 10,850 reviews), HubSpot Marketing Hub (4.4 stars and 8,053 reviews), and Adobe Marketo Engage (4.1 stars and 1,831 reviews) the highest.

What do Information Technology and Services professionals think is the best Marketing Automation software with SEO / Keyword Analytics features?

Information Technology and Services professionals rate ActiveCampaign (4.5 stars and 10,850 reviews), HubSpot Marketing Hub (4.4 stars and 8,053 reviews), and Adobe Marketo Engage (4.1 stars and 1,831 reviews) the highest.

Industry Review Snippets: Marketing Automation SEO / Keyword Analytics Software

There are 9,104 reviews from users in the Marketing and Advertising, Computer Software, and Information Technology and Services industries. Below are snippets of what some of these reviews said about those with the highest G2 score ratings and the most reviews.

Industry What Users From Each Industry Liked What Users From Each Industry Disliked
Marketing and Advertising
ActiveCampaign: ActiveCampaign is the easiest CRM to navigate and to use. The interface is simple and the tools are in no ways complicated.
- Luc L., Small-Business (50 or fewer emp.)
HubSpot Marketing Hub: The customer support is extremely lacking
- Molly C., Program Director at Oregon Cannabis Association, Small-Business (50 or fewer emp.)
Computer Software
HubSpot Marketing Hub: Hub spot is very easy to create work flows. You can create and remove workflows in a matter of minutes.
- Ben B., Inside Sales Manager at Cherwell Software, Mid-Market (51-1000 emp.)
HubSpot Marketing Hub: The system's uptime is not very good. At least once a month they do a roll out for new features, and end up causing errors in my system, to the point that the basic functions do not work.
- Verified User in Computer Software, Mid-Market (51-1000 emp.)
Information Technology and Services
HubSpot Marketing Hub: Sales and Marketing Methodology. Ease of use.
- Alex S., Improve Financial Planning & Analysis for Latam companies., Small-Business (50 or fewer emp.)
HubSpot Marketing Hub: Locations are way off, history of time opened is gone when there had been a log of it.
- Debi L K., Customer Account/Sales Development Rep @ Interface Technical Training (the best IT/Developer training experience ever!), Small-Business (50 or fewer emp.)

Reviews by Market Segment

Reviews by Market Segment: Marketing Automation Software with SEO / Keyword Analytics Features

G2 Marketing Automation software reviewers come from companies of various sizes. On G2 we break these different market segments into three distinct groups:

These reviews are especially helpful when comparing the SEO / Keyword Analytics features of different Marketing Automation software products because each business market segment has its own unique experiences and requirements when it comes to specific software features. The segments that make up these Marketing Automation SEO / Keyword Analytics software reviews are:

  • 67.1% of reviewers are from small businesses.
  • 26.6% of reviewers are from mid-market companies.
  • 6.3% of reviewers work at enterprise companies.

Below you will find FAQs and actual review snippets for Marketing Automation software products that have SEO / Keyword Analytics features. These reviews are written by real G2 users working in the three market segments above.

Market Segment-Related Marketing Automation Software with SEO / Keyword Analytics Capabilities FAQs

What are the best Marketing Automation software products with SEO / Keyword Analytics features according to users from enterprise businesses?

The Marketing Automation software products enterprise-level professionals rate the highest are ActiveCampaign (4.5 stars), HubSpot Marketing Hub (4.4 stars), and Adobe Marketo Engage (4.1 stars).

Which Marketing Automation software products with SEO / Keyword Analytics features are the best according to mid-market business users?

The Marketing Automation software products mid-market business users rate the highest are ActiveCampaign (4.5 stars), HubSpot Marketing Hub (4.4 stars), and Adobe Marketo Engage (4.1 stars).

What do users in small businesses say are the top Marketing Automation software products with SEO / Keyword Analytics capabilities?

The Marketing Automation software products users in small businesses rate the highest are ActiveCampaign (4.5 stars), HubSpot Marketing Hub (4.4 stars), and Adobe Marketo Engage (4.1 stars).

Market Segment Review Snippets: Marketing Automation Software with SEO / Keyword Analytics Features

Business professionals share important information about Marketing Automation SEO / Keyword Analytics software usability, features, pricing, and more. Read what these users have to say about the top-rated Marketing Automation software with SEO / Keyword Analytics features.

Market Segment What Users From Each Market Segment Liked What Users From Each Market Segment Disliked
Enterprise (> 1000 emp.)
HubSpot Marketing Hub: I like that it acts as a one-stop-shop for all my digital marketing needs.
- Jeffrey L., Graphic and Web Designer at Impulse Creative,
HubSpot Marketing Hub: I don't like the interface. That could change soon if they make an upgrade available for free!
- Cedric H., Owner, Lonell Multimedia, Enterprise (> 1000 emp.)
Mid-Market (51-1000 emp.)
HubSpot Marketing Hub: Hub spot is very easy to create work flows. You can create and remove workflows in a matter of minutes.
- Ben B., Inside Sales Manager at Cherwell Software,
HubSpot Marketing Hub: The layout and having to always start back at email 1 or list 1
- Jacqlyn S., Marketing Coordinator at MicroBilt Corporation, Mid-Market (51-1000 emp.)
Small-Business (50 or fewer emp.)
ActiveCampaign: I like how many features you get for the price. There are things included that I'm only just now figuring out.
- Lana P.,
ActiveCampaign: It has more bells and whistles than I need, which makes it more complicated that I prefer.
- Julie S., Therapy that Works. , Small-Business (50 or fewer emp.)