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Best Marketing Automation Software with Budgeting Capabilities

Benefits of Marketing Automation Software with Budgeting capabilities include: Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Below are the top-rated Marketing Automation Software with Budgeting capabilities, as verified by G2’s Research team. Real users have identified Budgeting as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Marketing Automation Available
(14,384)4.5 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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20% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
    • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
    • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,011
    Features
    1,371
    Email Marketing
    1,317
    Intuitive
    1,224
    Automation
    1,168
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,129 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
  • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
  • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,011
Features
1,371
Email Marketing
1,317
Intuitive
1,224
Automation
1,168
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,129 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
(343)4.1 out of 5
View top Consulting Services for Adobe Campaign
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation,

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 37% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Campaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Features
    3
    Integrations
    3
    Analytics
    2
    Automation
    2
    Cons
    Bug Issues
    2
    Complexity
    2
    Learning Curve
    2
    Complexity Issues
    1
    Dependency Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Campaign features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.2
    Customization
    Average: 8.4
    8.0
    Performance and Reliability
    Average: 8.7
    8.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,202 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation,

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 37% Small-Business
  • 33% Mid-Market
Adobe Campaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Features
3
Integrations
3
Analytics
2
Automation
2
Cons
Bug Issues
2
Complexity
2
Learning Curve
2
Complexity Issues
1
Dependency Issues
1
Adobe Campaign features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.9
8.2
Customization
Average: 8.4
8.0
Performance and Reliability
Average: 8.7
8.1
Workflow Capability
Average: 8.5
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,202 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE

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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 37% Mid-Market
    • 37% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Right On Interactive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1
    Easy Implementation
    1
    Easy Setup
    1
    Time Efficiency
    1
    Cons
    Not Intuitive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Right On Interactive features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    9.0
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Indianapolis, IN
    Twitter
    @roi_marketing
    1,919 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 37% Mid-Market
  • 37% Small-Business
Right On Interactive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Easy Implementation
1
Easy Setup
1
Time Efficiency
1
Cons
Not Intuitive
1
Right On Interactive features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
8.9
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
9.0
Workflow Capability
Average: 8.5
Seller Details
Year Founded
2006
HQ Location
Indianapolis, IN
Twitter
@roi_marketing
1,919 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ontraport integrates your marketing, sales and support operations in one unified platform so you can scale, effortlessly. If you’re like most organizations, you have a collection of tech tools that

    Users
    • CEO
    • Owner
    Industries
    • Professional Training & Coaching
    • Marketing and Advertising
    Market Segment
    • 92% Small-Business
    • 5% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ontraport Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    11
    Helpful
    9
    Customer Management
    5
    Ease of Use
    5
    Automation Focus
    4
    Cons
    Learning Curve
    6
    Not Intuitive
    4
    Missing Features
    3
    Poor Customer Support
    3
    Billing Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ontraport features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Customization
    Average: 8.4
    9.1
    Performance and Reliability
    Average: 8.7
    9.0
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ontraport
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Ontraport
    12,178 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    107 employees on LinkedIn®
    Phone
    +1 (855) 668-7276
Product Description
How are these determined?Information
This description is provided by the seller.

Ontraport integrates your marketing, sales and support operations in one unified platform so you can scale, effortlessly. If you’re like most organizations, you have a collection of tech tools that

Users
  • CEO
  • Owner
Industries
  • Professional Training & Coaching
  • Marketing and Advertising
Market Segment
  • 92% Small-Business
  • 5% Mid-Market
Ontraport Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
11
Helpful
9
Customer Management
5
Ease of Use
5
Automation Focus
4
Cons
Learning Curve
6
Not Intuitive
4
Missing Features
3
Poor Customer Support
3
Billing Issues
2
Ontraport features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.0
Customization
Average: 8.4
9.1
Performance and Reliability
Average: 8.7
9.0
Workflow Capability
Average: 8.5
Seller Details
Seller
Ontraport
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Ontraport
12,178 Twitter followers
LinkedIn® Page
www.linkedin.com
107 employees on LinkedIn®
Phone
+1 (855) 668-7276
(216)4.2 out of 5
View top Consulting Services for Sugar Market
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Entry Level Price:Starting at $1,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms

    Users
    • Marketing Manager
    • Director of Marketing
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 47% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sugar Market Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    CRM Integration
    3
    Customer Support
    3
    Email Marketing
    3
    Time-saving
    3
    Cons
    Learning Curve
    4
    Integration Issues
    3
    Complexity
    2
    Limitations
    2
    Limited Customization
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sugar Market features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    7.8
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.7
    8.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SugarCRM
    Year Founded
    2004
    HQ Location
    Cupertino, CA
    Twitter
    @SugarCRM
    20,918 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    595 employees on LinkedIn®
    Phone
    +1 (408) 454-6900
Product Description
How are these determined?Information
This description is provided by the seller.

Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms

Users
  • Marketing Manager
  • Director of Marketing
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 47% Mid-Market
  • 39% Small-Business
Sugar Market Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
CRM Integration
3
Customer Support
3
Email Marketing
3
Time-saving
3
Cons
Learning Curve
4
Integration Issues
3
Complexity
2
Limitations
2
Limited Customization
2
Sugar Market features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
7.8
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.7
8.1
Workflow Capability
Average: 8.5
Seller Details
Seller
SugarCRM
Year Founded
2004
HQ Location
Cupertino, CA
Twitter
@SugarCRM
20,918 Twitter followers
LinkedIn® Page
www.linkedin.com
595 employees on LinkedIn®
Phone
+1 (408) 454-6900
(272)3.8 out of 5
View top Consulting Services for Acoustic Campaign
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels

    Users
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 50% Enterprise
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Acoustic Campaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Engagement Efficiency
    1
    Personalization Services
    1
    Cons
    Not Intuitive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Acoustic Campaign features and usability ratings that predict user satisfaction
    7.5
    Has the product been a good partner in doing business?
    Average: 8.9
    6.9
    Customization
    Average: 8.4
    7.2
    Performance and Reliability
    Average: 8.7
    6.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Acoustic
    Year Founded
    2019
    HQ Location
    Conway, AR
    Twitter
    @GoAcoustic
    64,451 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    536 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels

Users
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 50% Enterprise
  • 39% Mid-Market
Acoustic Campaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Engagement Efficiency
1
Personalization Services
1
Cons
Not Intuitive
1
Acoustic Campaign features and usability ratings that predict user satisfaction
7.5
Has the product been a good partner in doing business?
Average: 8.9
6.9
Customization
Average: 8.4
7.2
Performance and Reliability
Average: 8.7
6.7
Workflow Capability
Average: 8.5
Seller Details
Seller
Acoustic
Year Founded
2019
HQ Location
Conway, AR
Twitter
@GoAcoustic
64,451 Twitter followers
LinkedIn® Page
www.linkedin.com
536 employees on LinkedIn®