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The Top 20 Lead Scoring Software

Check out this list of the top Lead Scoring Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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Salesforce Sales Cloud

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Information Technology and Services

36%

Computer Software

31%

Financial Services

20%

Consulting

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 8.5

9.2

Ease of Setup

Average: 7.8

8.6

Quality of Support

Average: 9.2

8.9

Ease of Admin

Average: 7.9

8.9

Apollo.io

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

45%

Computer Software

26%

Marketing and Advertising

19%

Computer & Network Security

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 8.5

9.6

Ease of Setup

Average: 7.8

9.2

Quality of Support

Average: 9.2

9.0

Ease of Admin

Average: 7.9

9.5

Koala

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

92%

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.9

Meets Requirements

Average: 9.1

9.7

Ease of Doing Business With

Average: 8.5

10.0

Ease of Setup

Average: 7.8

9.6

Quality of Support

Average: 9.2

10.0

Ease of Admin

Average: 7.9

9.2

Forwrd

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

33%

Computer Software

33%

Computer & Network Security

17%

Marketing and Advertising

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.4

Ease of Doing Business With

Average: 8.5

10.0

Ease of Setup

Average: 7.8

9.3

Quality of Support

Average: 9.2

10.0

Ease of Admin

Average: 7.9

9.3

ZoomInfo Operations

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

46%

Information Technology and Services

32%

Marketing and Advertising

14%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 8.5

9.8

Ease of Setup

Average: 7.8

9.6

Quality of Support

Average: 9.2

9.0

Ease of Admin

Average: 7.9

9.0

PipeCandy

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

33%

Hospital & Health Care

33%

Internet

22%

Marketing and Advertising

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.1

9.3

Ease of Doing Business With

Average: 8.5

10.0

Ease of Setup

Average: 7.8

8.8

Quality of Support

Average: 9.2

9.3

Ease of Admin

Average: 7.9

9.1

VanillaSoft

Overall Satisfaction Score

Top Industries of Reviewers:

Insurance

50%

Marketing and Advertising

29%

Education Management

12%

Financial Services

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 8.5

9.8

Ease of Setup

Average: 7.8

9.4

Quality of Support

Average: 9.2

9.0

Ease of Admin

Average: 7.9

8.9

Actively AI

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

45%

Financial Services

18%

Human Resources

18%

Mental Health Care

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.9

Meets Requirements

Average: 9.1

10.0

Ease of Doing Business With

Average: 8.5

0.0

Ease of Setup

Average: 7.8

0.0

Quality of Support

Average: 9.2

10.0

Ease of Admin

Average: 7.9

0.0

CloudLead

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

43%

Marketing and Advertising

29%

Consumer Goods

14%

Cosmetics

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

10.0

Meets Requirements

Average: 9.1

10.0

Ease of Doing Business With

Average: 8.5

0.0

Ease of Setup

Average: 7.8

0.0

Quality of Support

Average: 9.2

10.0

Ease of Admin

Average: 7.9

0.0

#10

ActiveCampaign

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

45%

Health, Wellness and Fitness

20%

Computer Software

18%

Professional Training & Coaching

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.1

8.7

Ease of Doing Business With

Average: 8.5

8.7

Ease of Setup

Average: 7.8

8.2

Quality of Support

Average: 9.2

8.3

Ease of Admin

Average: 7.9

8.6

#11

Lightcast Gazelle

Overall Satisfaction Score

Top Industries of Reviewers:

Government Administration

50%

Non-Profit Organization Management

25%

Government Relations

15%

International Trade and Development

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.1

9.8

Ease of Doing Business With

Average: 8.5

9.2

Ease of Setup

Average: 7.8

8.6

Quality of Support

Average: 9.2

10.0

Ease of Admin

Average: 7.9

8.4

#12

Saleswings

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

42%

Information Technology and Services

25%

Financial Services

17%

Banking

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

8.8

Ease of Doing Business With

Average: 8.5

9.5

Ease of Setup

Average: 7.8

9.1

Quality of Support

Average: 9.2

9.6

Ease of Admin

Average: 7.9

8.6

#13

Workbooks

Overall Satisfaction Score

Top Industries of Reviewers:

Construction

36%

Accounting

27%

Computer Software

18%

Information Technology and Services

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.1

9.0

Ease of Doing Business With

Average: 8.5

9.5

Ease of Setup

Average: 7.8

8.5

Quality of Support

Average: 9.2

9.6

Ease of Admin

Average: 7.9

8.5

#14

Freshsales

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

44%

Computer Software

37%

Marketing and Advertising

13%

Insurance

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

8.6

Ease of Doing Business With

Average: 8.5

9.1

Ease of Setup

Average: 7.8

8.5

Quality of Support

Average: 9.2

8.5

Ease of Admin

Average: 7.9

9.1

#15

Act-On

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

37%

Marketing and Advertising

35%

Information Technology and Services

17%

Financial Services

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.1

9.0

Ease of Doing Business With

Average: 8.5

9.5

Ease of Setup

Average: 7.8

7.7

Quality of Support

Average: 9.2

9.6

Ease of Admin

Average: 7.9

8.8

#16

6sense Sales Intelligence

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

49%

Information Technology and Services

35%

Marketing and Advertising

Human Resources

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.1

8.1

Ease of Doing Business With

Average: 8.5

8.7

Ease of Setup

Average: 7.8

7.9

Quality of Support

Average: 9.2

8.3

Ease of Admin

Average: 7.9

8.0

#17

Velocify Lead Manager

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

51%

Insurance

18%

Banking

18%

Higher Education

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 8.5

9.1

Ease of Setup

Average: 7.8

8.6

Quality of Support

Average: 9.2

8.9

Ease of Admin

Average: 7.9

9.0

#18

MadKudu

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

62%

Information Technology and Services

28%

Computer & Network Security

E-Learning

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.1

8.7

Ease of Doing Business With

Average: 8.5

9.8

Ease of Setup

Average: 7.8

8.9

Quality of Support

Average: 9.2

9.5

Ease of Admin

Average: 7.9

8.4

#19

D&B Rev.Up ABX

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

39%

Information Technology and Services

39%

Accounting

11%

Telecommunications

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.1

8.8

Ease of Doing Business With

Average: 8.5

9.3

Ease of Setup

Average: 7.8

8.4

Quality of Support

Average: 9.2

8.4

Ease of Admin

Average: 7.9

8.7

#20

6sense Revenue Marketing

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

65%

Information Technology and Services

23%

Marketing and Advertising

Computer & Network Security

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.1

8.5

Ease of Doing Business With

Average: 8.5

9.1

Ease of Setup

Average: 7.8

7.8

Quality of Support

Average: 9.2

8.8

Ease of Admin

Average: 7.9

8.4

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