Apollo.io Reviews & Product Details

I really appreciate that it serves as a "one-stop-shop" for prospecting. The integration of an extensive lead database with built-in email sequencing is a major advantage. I also find the Chrome Extension particularly useful, since it lets me quickly and accurately extract contact information straight from LinkedIn profiles. Review collected by and hosted on G2.com.

The quality of the data tends to be inconsistent, which can be frustrating. There have been times when I’ve discovered a promising lead, only to find that the email address bounces back or the phone number is no longer valid. Additionally, I’ve noticed that the platform has started to feel somewhat bloated and sluggish in recent times. Customer support also hasn’t been as responsive as I would hope, often taking longer than I’d like to reply. Review collected by and hosted on G2.com.

I initially liked Apollo.io because it brought multiple outreach tools together at a great price for start-ups. It combined tools for website visits, identifying contacts, and doing outreach. Review collected by and hosted on G2.com.

At present, Apollo.io is not a tool you should invest in if you don't have it already. The current goal seems to be to extract maximum revenue from customers. This meant taking parts of the existing functionality and charging it as an 'add on.' Most of the development is behind a paywall with extra charges, and in many cases, small businesses cannot benefit without buying multiple licenses. Apollo.io should review its approach for small businesses, especially those not based in the US. Currently, to use the dialing feature in the UK, you need to buy the next tier, but this is not available unless you purchase multiple licenses. So essentially, core functionality is not available to any SME outside of the US. Review collected by and hosted on G2.com.

Finding the right customer for our product is straightforward and efficient. Reaching out and following up with the right customer at the right time is also easy and saves time. Scheduling the outreach and crafting the personalisation message with the help of ai is very much helpful for us. Review collected by and hosted on G2.com.

The recent update feels quite heavy, but that hasn't stopped us from using it. Over time, we adapted, though at first we felt overwhelmed by the sheer number of features. I suppose that's actually a good thing a platform offering so many features at a reasonable price. Review collected by and hosted on G2.com.

One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily. Review collected by and hosted on G2.com.

we've observed around 75 to 80% data accuracy so far- which could have been better, also I would recommend Apollo to have its own email server Review collected by and hosted on G2.com.

What I appreciate most about Apollo.io is that it enables me to find leads that help my business grow. It offers access to a wide range of professional contact details, making it easy to reach out and connect with potential clients. For me, it serves as an extensive database that supports my business development efforts. Review collected by and hosted on G2.com.

The plans are quite expensive, costing around 59 dollars per month for just 2,500 credits. What's more, the credits are used up simply by viewing the lead's contact information, which makes it feel like you don't get much value for the price. Review collected by and hosted on G2.com.

What I like most about Apollo.io is how easy it make finding the right leads. The data is detailed and the filter are strong and it saves a lot of time compare to manual research. It help me to reach the right people faster instead of guessing. Review collected by and hosted on G2.com.

Sometime the data is not fully up to date, so few contacts bounce or aren't relevant anymore. The interface can also feel a bit overwhelming at first because there are so many filter an option. It work well overall but it is take some time to get use to. Review collected by and hosted on G2.com.

The single best thing is the frictionless workflow between the database and the outreach engine. In other tools (like ZoomInfo), I often have to export a list to a CSV, clean it up, and then upload it to a separate tool like Outreach or Salesloft. With Apollo, I can run a search for 'VPs of Marketing in SaaS,' select 50 people, and click 'Add to Sequence' immediately. It removes the 'admin work' of moving data around. Review collected by and hosted on G2.com.

My biggest daily frustration is the 'Ghost Profile' problem. Because the database is so massive (275M+ contacts), a lot of it is outdated. I frequently burn credits unlocking a Direct Mobile number for a prospect, only to call it and find out it’s their old desk phone from a job they left two years ago. I spend about 20% of my prospecting time just double checking LinkedIn to make sure the person actually still works there, because I can’t fully rely on Apollo’s data freshness. Review collected by and hosted on G2.com.

I recently spent some time working with Apollo.io for a project, and I’ve genuinely been impressed with how much the platform has evolved. The interface feels smoother and even more intuitive than before, making it easy to navigate and get things done quickly.

One thing I particularly liked this time is the improved data accuracy and the new enrichment features—they save a lot of manual effort and help sharpen targeting. The workflow automation tools have also become more refined, allowing sequences and outreach to run much more seamlessly.

I also want to highlight their customer support team. Every time I reached out, they were quick, knowledgeable, and genuinely helpful, which made the whole experience even better.

Overall, Apollo.io has grown into a robust, all-in-one platform for prospecting, research, and outreach. I’d definitely recommend it to anyone looking to streamline their sales or research process. Review collected by and hosted on G2.com.

One area where Apollo.io could improve is the accuracy and reliability of the information displayed. At times, certain details—such as contacts, designations, or company data—tend to be outdated or incorrect.

Additionally, enhancing the data refresh frequency, improving filter precision, and offering more context-rich insights (rather than just raw data) would significantly elevate the overall user experience.

More intuitive suggestions or AI-driven recommendations based on search patterns could also make the platform even more effective and user-friendly. Review collected by and hosted on G2.com.

Apollo is very useful tool to help streamline lead generation and sales outreach. As per my using experience, I could easily find out valid email addresses most of times and even its free to use very easily. Review collected by and hosted on G2.com.

Apollo needs to improve its few features like direct phone, cell phone etc. in free version. because some times HQ phone numbers are there in most of the cases even direct phone numbers mentioned. Review collected by and hosted on G2.com.

I use Apollo.io to find brand emails to pitch for collaborations. It provides the right email addresses of the right people who handle collaborations and influencer relations. I like its big database and the numerous contacts of different positions it offers. This helps me find the right contact for pitching and requesting collaborations or partnerships with brands. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

I feel like Apollo.io could improve by having a feature where you could check if the emails sent were read. Like if I send an email on the platform, I'd like to know if the email was read by the person. Review collected by and hosted on G2.com.