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Apollo.io Reviews & Product Details - Page 3

Apollo.io Overview

What is Apollo.io?

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo.io Details
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Product Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

How do you position yourself against your competitors?

Apollo maintains the largest, most accurate, B2B lead database in the industry. Our data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. Furthermore, our powerful yet easy-to-use platform gives you everything you need to close more revenue from a simple all-in-one solution.


Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@MeetApollo
4,554 Twitter followers
LinkedIn® Page
www.linkedin.com
1,574 employees on LinkedIn®
Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 60M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.


Andrew M.
AM
Overview Provided by:

Recent Apollo.io Reviews

RS
Rashmita S.Small-Business (50 or fewer emp.)
5.0 out of 5
"A Powerful Prospecting and Sales Tool"
Its ability to generate quality leads and send cold email messages by categorizing them into different sequences and able to track them makes it a ...
Ashutosh O.
AO
Ashutosh O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great Tool for Sales Prospecting and Outreach"
Apollo.io makes finding and reaching out to leads a lot easier. The database is huge, and the filtering options help narrow things down quickly. Se...
Gordon T.
GT
Gordon T.Small-Business (50 or fewer emp.)
4.0 out of 5
"As good as it gets!"
Leads finder, sequencing, and automation.
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Apollo.io Media

Apollo.io Demo - The world's most up-to-date lead database
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Apollo.io Demo - Create pipeline and close more deals
The platform to get everything you need to connect with your buyers
Apollo.io Demo - Powerful automation for the whole funnel
Automations and insights for your sales team to thrive
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8,387 Apollo.io Reviews

4.7 out of 5
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8,387 Apollo.io Reviews
4.7 out of 5
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4.7 out of 5

Apollo.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Apollo.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Joshua L.
JL
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Huge contact database – Tons of emails & numbers, great for prospecting.

Automation & sequences – Set up email flows, save time, and scale outreach easily.

Integrations – Works smoothly with CRMs like HubSpot, Salesforce & even LinkedIn.

Good value for money – Way cheaper than ZoomInfo but still super effective.

Data enrichment – Helps update and fill in missing info on leads. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Some outdated info – Not all contact details are accurate, so you’ll need to double-check.

Busy UI – So many features that it can feel a bit cluttered at first.

Free plan is super limited – Good for testing, but you’ll need a paid plan for real results. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

If you're in sales, marketing, or recruiting, Apollo.io is good. For the price, it's good also. Definitely worth checking out if you need a useful lead gen tool without breaking the bank. Review collected by and hosted on G2.com.

Bansee B.
BB
Legal Tech Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Apollo.io?

I use it everyday at work as I like to use it for sequencing my emails and using it to track database of contacts and its data points. I like how its user friendly, and it can easily integrate with Google workspace. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Initially it was complex for me to start using it for emai sequencing as I was new to any sort of CRM tools. Apart from that I dislike nothing about the Apollo.io Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

I able to track the clicks, intent of a customer via email sequences which i run using Apollo.io, I use it everyday at work to remove industry wise data to pitch the clients in the particular domain, designation wise data which i can download in the form of excel is very helpful and it has been a software via which sales and marketing has gotten easier for me in my organization and my other teammates. Review collected by and hosted on G2.com.

Daniel X.
DX
Chief Marketing Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Apollo.io?

I can type in a list of characteristics for all my prospects and Apollo searches and filters them for me.

I can add different lists and quickly edit emails if they don't work; this helps me track my outreach for every prospect.

I can get notified if prospects get new jobs.

Apollo allows me to download CSVs, call and even text allowing personalised exporting to Numbers (or another CRM of your choice if preffered). Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I don't understand why I cannot connect to my iCloud email from the email server, but that is just one of a few negatives.

Also, I wish I could connect my WhatsApp or Facetime to the calling option. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Outreach is more manageable, and my productivity when working with my team has gone up 10x. As a result, I can accomplish more at scale and give more value to my teammates when necessary. Review collected by and hosted on G2.com.

Ryan D.
RD
Real Estate Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

My favorite part about Apollo is the ability to set up sequences and workflows. This can save countless hours opposed to manual emailing and contact searches!

After just a few short days and two sequences, I already have my first meeting set up! Pipeline management is extremely important for all sales persons and companies, large and small.

This tool house maximize employees time, therefore maximizing company resource all at an affordable cost!

I highly recommend the service! Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I like everything about Apollo! One small thing that I could add to help the service is that some verified email still get kicked back but understand that's part of the service and Apollo does refund you those credits depending on your plan! Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Contact follow up and CRM management! It helps save me time as a sales professional, which allows me more time to do what I do best .. sell! Review collected by and hosted on G2.com.

Dillon D.
DD
Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

I like how similar Apollo is to other CRM and sales platforms in terms of how it builds workflows, sequences, etc. making it easy to learn. The free version still provides a solid amount of tools. We're looking into linking it to our platform through Zapier, to make it even easier to streamline and automate our process. Setting up from prospects to outreach and follow-ups took no time at all, and I'm able to check it a few times every week for updates. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I wish there was clearer differentiation between categories, for example if I'm looking for emails and messages, and I click on 'Conversations' a solid 50% of the time. I also wish it had a dark mode. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo makes it easier to gather & follow up with Leads, without cold calling. Review collected by and hosted on G2.com.

EF
Account Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

This has cut my researching time to a fraction of what it used to be. Using the buying intent signaling has helpped me know where to start with my cold calls and get through to the leads easier. Sequencing is helping to train the multi-channel strategy in a very simple way and has been very easy to add into my day to day routine Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The only issue I have ran into so far is with getting my email connected and them not going into spam. I wish there was someone to actually walk you through the on-boarding/set-up phase as opposed to relying completely on the pre recorded videos Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

It is allowing me to know exactly who to talk to. I'm not finding a generic email online anymore and having to jump through hoops to find the right contact. Apollo gives a full list of employees and their contact information Review collected by and hosted on G2.com.

Madonna S.
MS
Executive Officer to the CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Apollo has been impressive ever since the sales calls and demo. It provides easier, better, and more features than its more expensive counterparts. But it gets even better—they deliver. I like the fact that, even after subscribing, they make sure you truly get the most out of what you paid for by ensuring you know everything they can do and offer. They provided us with two on-call doctors: an Internal Medicine "Doctor" - the support team - to handle medical emergencies requiring immediate attention and a plastic surgeon - Max from Onboarding - to advise me on areas where I could enhance my appearance, making the experience even more beautiful. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The dialer maybe...it would be better if I can use it in my mobile phone. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io is solving several problems for me by making scheduling meetings with my boss easy and efficient. It also simplifies workflows and provides automated reminders, ensuring nothing important is overlooked. Additionally, it addresses the challenges of targeting and contact enrichment by verifying emails, which saves time and improves accuracy in communication. These features collectively enhance productivity and streamline my daily tasks. Review collected by and hosted on G2.com.

Brooke S.
BS
Marketing Automation Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

I love that within the first week I could easily build out a sequence drip and get things started. Finding prospects, adding them to lists and sequences is very easy. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The downside is integrating with Salesforce. There are so many options, it would be nice to have someone to aid this setup to ensure we are not creating dupes or emailing contacts dupe messaging! Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is helping us to gain more leads for 2025. The main implementation is to grow our current accounts and grow new ones. It's great to find new people who are not in your CRM instance. While a lot of these leads are cold, it's at least good to get your name out there and get more stakeholders under each account. Review collected by and hosted on G2.com.

Judith A.
JA
Partnerships Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Apollo.io is an impressive platform that stands out. As someone who has navigated various sales and marketing tools, I found Apollo.io notably user-friendly. The intuitive interface makes it easy to access features without a steep learning curve. Whether you're searching for leads, managing contacts, or utilizing the built-in analytics tools, everything feels straightforward and well-organized.

When it comes to customer support, Apollo.io truly excels. Their support team is responsive and knowledgeable, ready to assist with any issues or questions. I appreciated the quick turnaround for responses and the support resources. I felt confident reaching out, knowing I would get the needed help. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

There are times reports take a while to generate and also have an error while generating leads, and I need to refresh the site multiple times. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Lead Generation, Apollo.io helps us solve the problem of finding high-quality leads. We can easily identify potential clients that fit my target demographics This saves us a considerable amount of time and effort compared to traditional methods. Review collected by and hosted on G2.com.

ZZ
Head of Opportunities
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

After trying several tools, Apollo stood out as the one that delivers - accurate data, effortless sequencing, and reliable reporting to drive improvements. With Apollo, we can enrich contact lists in seconds, saving hours of work and ensuring we connect with the right people. Its email and LinkedIn automation make our everyday outreach easier, while powerful reports provide clear insights into what’s working and where we can improve. Although it sometimes seems complex, their knowledge base and support make everything simple to implement. We also use Apollo to support our clients, and they love the results just as much as we do. It’s easy to implement all our ideas when we have such a powerful tool that truly has our back! Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Nothing. So far, everything has worked well, and most importantly – new updates are released every day, making things even better! Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Time-consuming contact list management, inefficient outreach processes, limited insights into outreach performance, etc. Review collected by and hosted on G2.com.