Video Reviews
8,387 Apollo.io Reviews
Overall Review Sentiment for Apollo.io
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Huge contact database – Tons of emails & numbers, great for prospecting.
Automation & sequences – Set up email flows, save time, and scale outreach easily.
Integrations – Works smoothly with CRMs like HubSpot, Salesforce & even LinkedIn.
Good value for money – Way cheaper than ZoomInfo but still super effective.
Data enrichment – Helps update and fill in missing info on leads. Review collected by and hosted on G2.com.
Some outdated info – Not all contact details are accurate, so you’ll need to double-check.
Busy UI – So many features that it can feel a bit cluttered at first.
Free plan is super limited – Good for testing, but you’ll need a paid plan for real results. Review collected by and hosted on G2.com.

I use it everyday at work as I like to use it for sequencing my emails and using it to track database of contacts and its data points. I like how its user friendly, and it can easily integrate with Google workspace. Review collected by and hosted on G2.com.
Initially it was complex for me to start using it for emai sequencing as I was new to any sort of CRM tools. Apart from that I dislike nothing about the Apollo.io Review collected by and hosted on G2.com.

I can type in a list of characteristics for all my prospects and Apollo searches and filters them for me.
I can add different lists and quickly edit emails if they don't work; this helps me track my outreach for every prospect.
I can get notified if prospects get new jobs.
Apollo allows me to download CSVs, call and even text allowing personalised exporting to Numbers (or another CRM of your choice if preffered). Review collected by and hosted on G2.com.
I don't understand why I cannot connect to my iCloud email from the email server, but that is just one of a few negatives.
Also, I wish I could connect my WhatsApp or Facetime to the calling option. Review collected by and hosted on G2.com.

My favorite part about Apollo is the ability to set up sequences and workflows. This can save countless hours opposed to manual emailing and contact searches!
After just a few short days and two sequences, I already have my first meeting set up! Pipeline management is extremely important for all sales persons and companies, large and small.
This tool house maximize employees time, therefore maximizing company resource all at an affordable cost!
I highly recommend the service! Review collected by and hosted on G2.com.
I like everything about Apollo! One small thing that I could add to help the service is that some verified email still get kicked back but understand that's part of the service and Apollo does refund you those credits depending on your plan! Review collected by and hosted on G2.com.

I like how similar Apollo is to other CRM and sales platforms in terms of how it builds workflows, sequences, etc. making it easy to learn. The free version still provides a solid amount of tools. We're looking into linking it to our platform through Zapier, to make it even easier to streamline and automate our process. Setting up from prospects to outreach and follow-ups took no time at all, and I'm able to check it a few times every week for updates. Review collected by and hosted on G2.com.
I wish there was clearer differentiation between categories, for example if I'm looking for emails and messages, and I click on 'Conversations' a solid 50% of the time. I also wish it had a dark mode. Review collected by and hosted on G2.com.
This has cut my researching time to a fraction of what it used to be. Using the buying intent signaling has helpped me know where to start with my cold calls and get through to the leads easier. Sequencing is helping to train the multi-channel strategy in a very simple way and has been very easy to add into my day to day routine Review collected by and hosted on G2.com.
The only issue I have ran into so far is with getting my email connected and them not going into spam. I wish there was someone to actually walk you through the on-boarding/set-up phase as opposed to relying completely on the pre recorded videos Review collected by and hosted on G2.com.

Apollo has been impressive ever since the sales calls and demo. It provides easier, better, and more features than its more expensive counterparts. But it gets even better—they deliver. I like the fact that, even after subscribing, they make sure you truly get the most out of what you paid for by ensuring you know everything they can do and offer. They provided us with two on-call doctors: an Internal Medicine "Doctor" - the support team - to handle medical emergencies requiring immediate attention and a plastic surgeon - Max from Onboarding - to advise me on areas where I could enhance my appearance, making the experience even more beautiful. Review collected by and hosted on G2.com.
The dialer maybe...it would be better if I can use it in my mobile phone. Review collected by and hosted on G2.com.

I love that within the first week I could easily build out a sequence drip and get things started. Finding prospects, adding them to lists and sequences is very easy. Review collected by and hosted on G2.com.
The downside is integrating with Salesforce. There are so many options, it would be nice to have someone to aid this setup to ensure we are not creating dupes or emailing contacts dupe messaging! Review collected by and hosted on G2.com.

Apollo.io is an impressive platform that stands out. As someone who has navigated various sales and marketing tools, I found Apollo.io notably user-friendly. The intuitive interface makes it easy to access features without a steep learning curve. Whether you're searching for leads, managing contacts, or utilizing the built-in analytics tools, everything feels straightforward and well-organized.
When it comes to customer support, Apollo.io truly excels. Their support team is responsive and knowledgeable, ready to assist with any issues or questions. I appreciated the quick turnaround for responses and the support resources. I felt confident reaching out, knowing I would get the needed help. Review collected by and hosted on G2.com.
There are times reports take a while to generate and also have an error while generating leads, and I need to refresh the site multiple times. Review collected by and hosted on G2.com.
After trying several tools, Apollo stood out as the one that delivers - accurate data, effortless sequencing, and reliable reporting to drive improvements. With Apollo, we can enrich contact lists in seconds, saving hours of work and ensuring we connect with the right people. Its email and LinkedIn automation make our everyday outreach easier, while powerful reports provide clear insights into what’s working and where we can improve. Although it sometimes seems complex, their knowledge base and support make everything simple to implement. We also use Apollo to support our clients, and they love the results just as much as we do. It’s easy to implement all our ideas when we have such a powerful tool that truly has our back! Review collected by and hosted on G2.com.
Nothing. So far, everything has worked well, and most importantly – new updates are released every day, making things even better! Review collected by and hosted on G2.com.