# Apollo.io Reviews **Vendor:** Apollo.io **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,646 ## About Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ## Apollo.io Pros & Cons **What users like:** - Users appreciate the **ease of use** of Apollo.io, making lead generation and CRM integration effortless and efficient. (1680 reviews) - Users value the **effective lead generation** capabilities of Apollo.io, enhancing their targeting and efficiency significantly. (1399 reviews) - Users appreciate the **extensive customization and search features** in Apollo.io, enhancing efficiency in data management. (1393 reviews) - Users appreciate the **comprehensive prospecting and outreach capabilities** of Apollo.io, simplifying the lead generation process significantly. (1390 reviews) - Users love how Apollo.io is a **time-saving platform** , consolidating tools for efficient outreach and email management. (1152 reviews) - Automation (1100 reviews) - Efficiency (967 reviews) - Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (919 reviews) - Integrations (857 reviews) - Accuracy (837 reviews) **What users dislike:** - Users experience **missing features** in Apollo.io, such as limited email templates and integration options, hindering productivity. (597 reviews) - Users report **inaccurate data** in Apollo.io, with outdated emails and missing information causing frustration and inefficiencies. (503 reviews) - Users find the **learning curve steep** , requiring time to grasp features and navigate the complex interface effectively. (474 reviews) - Users experience **data inaccuracy** with Apollo.io, leading to outdated information and occasional verification needs for contacts. (458 reviews) - Users express frustration with **limited features** , as many tools remain underutilized and require further learning to navigate effectively. (454 reviews) - Outdated Data (442 reviews) - Inaccuracy (435 reviews) - Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (407 reviews) - Limitations (403 reviews) - Outdated Information (394 reviews) ## Apollo.io Reviews ### 1. Effortless Lead Generation with Reliable Contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Sujanth M. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Apollo.io?** I find Apollo.io very easy to use for getting contact details with no junk leads, and the leads are genuine. I appreciate how easy it is to get email IDs, and there are fewer junk contacts overall. The initial setup was very easy. **What do you dislike about Apollo.io?** Nothing **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for lead generation. It's easy to get contact details without junk leads, offering genuine contacts and email IDs effortlessly. ### 2. Apollo: Easy Lead Generation and Automated Outreach in One Affordable Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Arshad Ali M. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Apollo.io?** As a sales manager, Apollo is my all-in-one platform for sales engagement, lead generation, and automated outreach. I appreciate how easy the software makes it to find prospective contacts. With its comprehensive database of millions of email addresses and company profiles, I can quickly identify new contacts and potential customers. The lead generation features available on the platform make the whole process straightforward and efficient for me. **What do you dislike about Apollo.io?** I can’t think of anything I dislike about this platform. It delivers excellently on all its advertised products and features, and the pricing is very affordable. **What problems is Apollo.io solving and how is that benefiting you?** The comprehensive database saves me a lot of time and manual labour, and the integration with LinkedIn lets me source verified leads and contacts in a short amount of time. ### 3. Excellent contact details finder **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav S. | Partnerships Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2024 **What do you like best about Apollo.io?** The Filters is best and that AI Writing Assistant for drafting personalized emails from scratch is a super time saver **What do you dislike about Apollo.io?** the pricing is too much as per Indian standards and for small business. additionally, it was earlier comes with email warmup and since the update they have removed this feature and when we want to warm up our mailboxes it charge a heavy credits they should reduce this **What problems is Apollo.io solving and how is that benefiting you?** generating cold leads it has sales intelligent feature which is good ### 4. Powerful Lead Generation with Great Free Credits, But Data Authenticity Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Sebin M. | BDE, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Apollo.io?** I have been using apollo.io for more than 3 years and I would suggest that it is the best ai tool I ever used, because they give almost 200+ free credit when you enroll first with a mail id. I almost got every mail id that I needed with free of cost. VERY ATTRACTIVE. E specially the filters works very well when you need more company details in a particular industry. **What do you dislike about Apollo.io?** Sometimes it gives false mail ids which is created by apollo itself. It is a problem when the mails bounce back. They should be more careful about the authenticity of the data. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is the best when it comes to the competitive pricing. they charge very low amount of money comparing to the others and also giving lot of free credits. It helps in my lead generation and mail marketing. ### 5. All-in-One Platform with Powerful Data Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Prathmesh G. | security support engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Apollo.io?** Apollo.io is best for its massive searchable contact database, seamless integration of search data with outreach engagement tool and it’s all in one nature that consolidates data email calling and CRM functions into a single platform saving time and money especially with features like it’s intuitive chrome extension for quick data capture. **What do you dislike about Apollo.io?** I dislike Apollo.Io mainly because its data is often inconsistent and inaccurate. The interface is complex and has a steep learning curve, which makes it difficult to use. Additionally, its deliverability tools are limited when compared to those offered by specialized platforms, and the customer support has been poor. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves problems in lead generation, sales prospecting, and sales engagement by consolidating a B2B database, contact finding, email/call automation, and tracking into one platform, benefiting users by saving time, improving outreach quality with targeted lists, increasing efficiency through automation, and providing data for better sales strategy, ultimately helping build stronger sales pipelines and close more deals. ### 6. Best-in-Class Database Quality and Outreach Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Usif H. | Marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Apollo.io?** The database quality and outreach automation are the best parts for me **What do you dislike about Apollo.io?** Sometimes the contact data is outdated or inaccurate, especially for smaller companies. **What problems is Apollo.io solving and how is that benefiting you?** Apollo solves the problem of finding and reaching the right people for business, sales, or client acquisition. ### 7. Apollo.io: Game-Changer for Leads, But Data's Hit-or-Miss **Rating:** 5.0/5.0 stars **Reviewed by:** Mayur Z. | Web Developer and SEO Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Apollo.io?** The massive database and easy search filters make finding leads a breeze, I've built targeted lists in minutes that actually convert. Love the AI-powered email sequences too, they handle personalization and follow-ups automatically, saving me hours each week. **What do you dislike about Apollo.io?** Data accuracy is hit or miss, lots of outdated emails lead to 20-30% bounce rates, which kills campaigns. Pricing feels sneaky with those credit limits that burn fast on exports, and support is glacial, waited days for basic help. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io fixes the nightmare of manual lead hunting with outdated data and scattered outreach tools, now I grab verified contacts from their huge database in seconds. Automates my entire sales sequence across email, calls, and LinkedIn with smart AI personalization, ditching hours of copy-paste work. Benefits is when I book 2-3x more meetings weekly, focus on closing deals instead of admin, and see real-time analytics to optimize on the fly, total game-changer for my pipeline. ### 8. Intuitive Interface with Quality Data, A Must-Have **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit P. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Apollo.io?** I like that Apollo.io's entire user interface is pretty easy to understand and not very cluttered. It's very simple, and you have everything you need on the same page, making navigation very easy. I also value the quality of data it provides, as it is crucial for reaching out with cold emails and maintaining domain reputation. Apollo.io does a pretty good job with this. **What do you dislike about Apollo.io?** I feel they should include more personal contacts and personal emails because sometimes it becomes easier to contact a person on their personal email or phone number rather than their work email or phone number. So that part can be improved. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io provides all the email IDs, phone numbers, and contacts we want in the healthcare space in the US, enabling us to reach out with cold emails and calls. Its easy user interface simplifies training employees, and the quality of data prevents emails from bouncing, protecting our domain reputation. ### 9. Easy to use tool to find b2b prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer H. | Senior Sales Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2023 **What do you like best about Apollo.io?** Apollo.io has become an indispensable tool in my professional arsenal, empowering me to revolutionize the way I approach sales, marketing, and lead generation. With its comprehensive database, accurate data, and advanced search functionality, I can easily find and target the right audience with precision, saving me hours of manual research. The integrated suite of tools, including data enrichment, email automation, and analytics, streamlines my workflow and enhances my productivity. The user-friendly interface and exceptional customer support further elevate my experience. Apollo.io has transformed the way I work, allowing me to uncover new business opportunities, build meaningful relationships, and drive revenue growth. It's a must-have tool for anyone looking to unleash the power of data in their professional endeavors. **What do you dislike about Apollo.io?** There is sometimes gaps in the data depending on the niche of the industry. **What problems is Apollo.io solving and how is that benefiting you?** It provides access to a vast and comprehensive database of contacts, companies, and prospects. This eliminates the painstaking task of manual lead generation and research. ### 10. Easy Way to Find Recruiters for Cold Emailing **Rating:** 5.0/5.0 stars **Reviewed by:** Rejee T. | Web Content Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Apollo.io?** It is easy to find recruiters for cold emailing. **What do you dislike about Apollo.io?** If it can be up to date to new profiles also **What problems is Apollo.io solving and how is that benefiting you?** It helps me find emails and phone numbers easily, and this way, I can cold mail people effectively and efficiently. ### 11. Streamlined Prospecting, Needs Better Contact Accuracy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Apollo.io?** I like the dialer and the ease of data export. I really enjoy the dialer because it ensures I don't contact two different people within the same organization. This means I can perform a large volume of outbound calling accurately, avoiding stepping on the toes of other employees within the same company. The initial setup was very straightforward, and the onboarding team was fantastic. **What do you dislike about Apollo.io?** The accuracy of the phone numbers. I think it could be improved. At the moment, I'm finding the correct one about 70% of the time, but a lot of times the person has left the company or the phone number does not exist for some reason. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me avoid contacting the wrong decision makers and wasting time on irrelevant leads. I enjoy using the dialer for accurate large outbound calls without overlapping contacts in the same company. ### 12. All-in-One B2B Platform with Powerful Outreach and Data Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Paulina L. | Account executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Apollo.io?** What I appreciate most about Apollo.io is its ability to seamlessly integrate high-quality B2B contact data with robust outreach tools, all within a single platform. The contact database is extensive and regularly updated, and the filtering options are impressively detailed, allowing me to target by job titles, tech stack, intent signals, and more. Additionally, the built-in email sequencing feature saves me significant time, eliminating the need to juggle multiple separate tools. **What do you dislike about Apollo.io?** One aspect I find frustrating about Apollo.io is that the accuracy of its data can be inconsistent, particularly when it comes to smaller companies or markets outside the US. This means I often have to manually verify contact information. Additionally, the user interface can seem a bit overwhelming initially, as there are so many features consolidated into a single platform. Setting up email deliverability also demands attention, since it requires careful configuration to prevent messages from being marked as spam. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io addresses the challenge of efficiently finding, qualifying, and engaging the right B2B prospects by eliminating the need for multiple disconnected tools. By bringing prospecting, enrichment, and outbound outreach together in a single platform, it streamlines the process and minimizes the time wasted switching between different data providers, CRMs, and email tools. ### 13. Apollo - A tool that helps you reach leads better and faster **Rating:** 4.0/5.0 stars **Reviewed by:** Vinit J. | Global Shaper, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Apollo.io?** Apollo is a beautiful tool that is used within our organisation to capture leads in a more refined manner for a particular industry and sector. It gives you the contacts for the clear decision makers and added features by helping you integrate all of these leads in a CRM and excel as required **What do you dislike about Apollo.io?** Searching within apollo can be a bit difficult when searching for a particular industry or sector in a detailed manner, the UI and UX can use a bit of refinement and filtering can be made better **What problems is Apollo.io solving and how is that benefiting you?** We used apollo in order to get better quality contact data for a particular lead, I use the extension for apollo in order to get a lead’s latest contact details and then increase the email delivery rate and to get buyer data faster at a single place ### 14. Effortless Contact Discovery with Apollo.io **Rating:** 4.5/5.0 stars **Reviewed by:** Ishita J. | Events Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Apollo.io?** I love the Apollo.io extension feature because it's very easy to use. You can browse on LinkedIn and see contact details side by side without having to type or search for anything on Apollo.io without leaving LinkedIn. The easy-to-use interface and the ability to quickly search for emails and phone numbers are great. I also appreciate that it lists many companies and their people to contact. The setup was easy for me, and the system works fast and is responsive. **What do you dislike about Apollo.io?** Sometimes emails of people are not accessible due to Apollo.io credit limits on the free tier. That is an issue for me. Companies should be listed after more security checking and sometimes email and phone numbers are not updated well, so that is also a problem. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find and access contact details easily. Its extension is very user-friendly, making it simple to get information without leaving LinkedIn. The interface is easy to use, and it helps in quickly searching for emails and phone numbers. ### 15. Time-Saving AI Features That Supercharge Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** İrem G. | Digital Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Apollo.io?** The AI features are especially helpful. Using AI to create workflows or AI email openers are helping to save a lot of time. **What do you dislike about Apollo.io?** I find the UX very complicated. It's not so easy to find things I'm looking for and the search is also complicated. **What problems is Apollo.io solving and how is that benefiting you?** It's helping us centralize our outbound efforts in one place. Prospecting, building lists and workflows, sequencing, cold calling, all done on Apollo. Its deliverability suite is making sure we have healthy domains. ### 16. Quick, Reliable Lead Contact Details When You Need Them **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed H. | Technical Recruiter, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Apollo.io?** It helps me a lot when I need to find the contact details for my leads. **What do you dislike about Apollo.io?** My credits get used up very quickly when I’m searching for leads. **What problems is Apollo.io solving and how is that benefiting you?** The biggest and most important problem Apollo is solving for me is finding email addresses from the LinkedIn profiles of my leads. ### 17. Poweful Lead Generation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep N. | Zonal Buisness Head, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2025 **What do you like best about Apollo.io?** The thing I like most about Apollo is that even with the free version, we can find out the email IDs of the prospects, and certain functions can be run, which makes it ideal for beginners as well. Also, the Chrome extension makes it even better as it comes in handy and we can just use it anywhere within one click and extract the email ids and phone numbers of the prospects. Very helpful! **What do you dislike about Apollo.io?** What I dislike about Apollo is that we can't say dislike, but if I have to say any restriction is on the features. It is a good tool, but the features are limited to a certain number of times and attempts, which makes it difficult for new companies or startups to use it efficiently. Hence, their premium package is expensive for early-stage startups. My suggestion is that they can bundle all the valuable features and make an affordable package for individuals and also for early-stage startups that require limited features like prospecting, linking sequence, and automated email sequences. **What problems is Apollo.io solving and how is that benefiting you?** The main problem Apollo.io solves is Lead generation. In sales, lead generation plays a very major and important role and is a keystone for the further sales process. To make it more efficient and easy, Apollo.io helps a lot by providing lead generation all over the world in just one click, which makes the task easier and time-saving in return, maximizing productivity and resulting in success rates.. ### 18. Revolutionary AI Assistant for Business Development **Rating:** 5.0/5.0 stars **Reviewed by:** Buck F. | Managing Partner, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Apollo.io?** I really like the new AI assistant in Apollo.io. It's kind of a game changer for tools like this because it's incredibly versatile. Having this AI assistant has made things much easier, even though you do need to prompt it quite a bit. It's very capable once you figure out how to prompt it properly. It’s a time saver because you can just tell it what you wanna do and it does it, rather than having to understand all the nuances of the platform. It’s quicker and pretty intuitive, especially if you're used to tools like ChatGBT or Perplexity. Everything else in setting up is super easy. **What do you dislike about Apollo.io?** It does use a lot of memory. If you don't have a good computer that has enough RAM, it's gonna run really slow. The AI assistant still has some tweaks that need to be implemented, especially because the messaging it composes for emails and outreach is still very generic. I would not trust the AI assistant to make a copy for me at this point without putting a lot of effort in. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io quickly and easily identifies target prospects, finds contact information, and helps with sequence creation, streamlining the outreach process and making it efficient. ### 19. Inaccurate Information, No Customer Support **Rating:** 0.0/5.0 stars **Reviewed by:** Angela B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Apollo.io?** The premise is promising, and it has many aspects that I actually enjoy. For example, the AI features are good on the surface. **What do you dislike about Apollo.io?** There's not enough space. 1. You have no customer support. It's all bot-based that runs you in circles. When I had a question, it gave me the wrong information. When I asked for more information, it then told me to reach out to support via email which isn't published anywhere. It's a horrible model for a SaaS. 2. The information is incorrect. It's wrong more often than not. When we look up our own company, it's missing most of our senior leadership. This isn't worth the money to get such bad information. 3. Apollo was kicked off of LinkedIn for their practices, which is the core of their data collection. It's not a good look. **What problems is Apollo.io solving and how is that benefiting you?** We were wanting a lead enrichment tool to enhance our sales strategy. ### 20. easy to use almost all the date is available at one place **Rating:** 5.0/5.0 stars **Reviewed by:** sonali m. | BDA, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2022 **What do you like best about Apollo.io?** no apolllo has lot of featuers like secquence and all also its easy to get lot of compoa y details in bulk with dm so its very useful featuers they provide **What do you dislike about Apollo.io?** they just decreased the complexity lil bit more **What problems is Apollo.io solving and how is that benefiting you?** as bda i need to connect new people very single day so it helping me to get the high tickets clients and getting responses from them is so easy when we know their mail id . ### 21. AI-Driven Cold Outreach Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel I. | Business Intelligence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I really appreciate the AI feature of Apollo.io; it's great for generating emails. The setup process was also great, making it easy for me to start using the tool effectively. I use it for marketing, especially for helping with cold outreaches, and I find its functionality valuable. **What do you dislike about Apollo.io?** The contacts are usually not related to my needs. It would be better if it goes through databases and finds more recent entrepreneurs. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps with cold outreaches and generating emails with its great AI feature. ### 22. All-in-One Sales Platform That Streamlines Prospecting and Outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Apollo.io?** What I like best about Apollo.io is the combination of prospecting and outreach in one platform. Beyond just contact data, it helps manage sequences, track engagement and prioritize leads which makes the sales workflow more structured and efficient. **What do you dislike about Apollo.io?** What I dislike is that while the data coverage is good, accuracy can vary for certain regions and roles, so contacts still need manual verification. Also, when running multiple sequences, credits and limits become noticeable which forces you to be more selective with outreach. The platform is powerful but it can feel slightly overwhelming until you get used to the workflows. **What problems is Apollo.io solving and how is that benefiting you?** It solves the problem of scattered prospecting and manual outreach by combining lead discovery, contact data and engagement in one platform. It benefits me by saving time, improving outreach consistency and helping prioritize the right prospects which makes the overall sales process streamlined. ### 23. Easy Setup, Limited by Free Version's Data Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Beatriz M. | Administrative assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Apollo.io?** I found Apollo.io really easy to set up and display. I added it as an extension, so I didn't need to go anywhere to just see the information I needed. **What do you dislike about Apollo.io?** I'm assuming the database is not as accurate as other options, or maybe there's a paid feature I'm not aware of because I used it for free. It gave me really general office emails instead of direct admin contact information, which I prefer. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for research on administrative assistance, helping me get emails and contact information easily through the extension. ### 24. Robust Features, Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Angel J. **Reviewed Date:** December 12, 2025 **What do you like best about Apollo.io?** I like Apollo.io's AI capabilities, which are way more advanced than Sales Nav, ZoomInfo, and NetSuite CRM. The ability to customize dashboards to fit my liking is also great. I love the new AI feature that integrates with Claude and other AI LLMs. After attending an Apollo networking event, I was really impressed by their go-to-market engineer elaborating on the latest AI capabilities. I had no idea Apollo was so robust, and I'm excited to learn and expand my knowledge within the system. **What do you dislike about Apollo.io?** I think navigating the platform is tricky. It takes a long time to ramp up and feel comfortable. Perhaps the user experience and interface could be improved. Even though Apollo has an Apollo Academy, a bigger push on this academy would help people ramp up and use their system a lot faster. The initial setup was not that easy; it took reading many articles and watching videos to understand customization and get my desired data. It's not an easy platform to just pick up and go, but Apollo can definitely deliver immediate results with conversion if back end setup is done correct and accurate. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting, data sequencing, and enrichment. I also validate my data compared to ZoomInfo and Sales Nav. Additionally, it serves as an alternate CRM to my current NetSuite CRM, enabling better GTM decisions, ICP, and TAM segmentation/outreach. ### 25. Very bad expirience **Rating:** 0.0/5.0 stars **Reviewed by:** Maroine e. | Sales Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Apollo.io?** nothing at all, the most bad expirience I have ever had **What do you dislike about Apollo.io?** all of it but more importantly the credit usage and find rate **What problems is Apollo.io solving and how is that benefiting you?** it does not help me solve any problem it is a wast of money ### 26. Streamlined Prospecting with AI, Minor Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Mason P. **Reviewed Date:** December 11, 2025 **What do you like best about Apollo.io?** I like the AI assistant feature in Apollo.io and how it can identify and learn about the company I work for. This allows it to apply filters and the knowledge base to my prospecting sequences, which helps a lot. It minimizes the time I would normally spend on research, data validation, data entry, and sequence building for my cold outreach. The initial setup was super easy and I have no complaints about it. **What do you dislike about Apollo.io?** I'm relatively new to Apollo.io, so I think the issue is more about me getting used to the software itself rather than any significant integral issues. One challenge I'm facing is a lack of clarity around the filters. Sometimes it can be difficult for me to make sure that I have applied the correct ones. Also, the AI assistant sometimes doesn't understand my ICP as well as it should. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for daily lead enrichment, contact verification, and prospecting. It streamlines finding companies that fit my ICP and locating verified contacts to reach out to at the right time. ### 27. Intuitive / Diverse / Growing **Rating:** 4.5/5.0 stars **Reviewed by:** Shawn N. | Independent Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Apollo.io?** I like all the data that is available. The system is super intuitive once you learn the process and can dial in for leads. Customer support was super helpful as well walking me through the stages of using their system. Then you have the company look alike feature that potentially allows your build a vertical market if you have success in an area which is really nice. You are offered a free period and there is a user free option as well that affords time to learn while working which is a huge plus, could easily use this service daily multiple times a day and link your email accounts for more efficiency and integration to systems. **What do you dislike about Apollo.io?** With all the information provided there is a learning curve for sure, but customer support helps. I'm just not sure that even though you have the contact information of who your looking for that this is any better than printing out a list of companies and just cold calling to find all the information. You end up with the same results of no sales for whatever reason or no responses from emails both personally or AI generated. **What problems is Apollo.io solving and how is that benefiting you?** There were no problems with Apollo.io other than the learning curve, which customer supports helps with or can book training classes. ### 28. Expansive Database, Solid Email Enrichment, Needs Update Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Vivek M. | Rev Ops, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Apollo.io?** I like Apollo.io for its huge database which is really helpful for adding new prospects and companies. The email enrichment feature is a big plus and I appreciate the good integration with HubSpot, which supports our campaigns effectively. These features contribute to constantly increasing our target market for outreach. The initial setup was good and not so difficult. **What do you dislike about Apollo.io?** Integration could be better, plus database is sometimes not updated as compared to LinkedIn. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting and campaigns, benefiting from its large database and email enrichment to add new prospects. It helps expand our target market consistently, integrating well with HubSpot. ### 29. A Robust All-in-One Sales Outreach Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Vivek A. **Reviewed Date:** December 10, 2025 **What do you like best about Apollo.io?** I like that Apollo.io has a very large database of leads, which is mostly accurate, making it easy to contact them. It's great that it acts like both a lead generation tool and a CRM, making it an all-in-one tool. I find it easy to filter out leads with different kinds of filters like industries, roles, keywords, company size, and funding. The data it yields is mostly accurate since it uses LinkedIn, and the email and phone number accuracy is around 90%, which is great compared to other lead gen tools. Since I can also run email campaigns here, it is an end-to-end sales outreach tool. **What do you dislike about Apollo.io?** A lot of small things. Like being able to see what ESP the recipient uses, giving priority to follow-up emails over the first email, keyword filters could have the ability to add Boolean strings for more complicated filters, etc. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for lead generation and cold outreach. It helps me find prospects and contact them easily. I like its large, mostly accurate database and the ability to filter leads. It's an end-to-end sales outreach tool with accurate contact information. ### 30. Apollo.io makes prospecting faster and smarter **Rating:** 5.0/5.0 stars **Reviewed by:** Ishant M. | Inside sales representative, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Apollo.io?** I have been using Apollo.io for the past 4 years, and it has been an invaluable tool in my role as an Inside Sales Representative at Mapsted. The platform makes it easy to find accurate email IDs and contact numbers of prospects, which saves a lot of time in the outreach process. I also use Apollo.io to send bulk emails, and I really appreciate the wide range of filters and features available to target the right audience effectively. What stands out is the quality of leads generated — it’s excellent for both market research and lead generation. Apollo.io has streamlined my workflow and significantly improved productivity. I highly recommend it to sales and marketing professionals looking for a reliable platform for prospecting and outreach. **What do you dislike about Apollo.io?** Sometimes the contact data can be outdated or inaccurate, which requires cross-verification **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me solve the biggest challenge in sales — finding the right prospects and reaching them quickly. It provides verified email IDs and contact numbers, which saves hours of manual research. The advanced filters let me target the right audience, and the bulk email feature makes outreach more efficient. This has improved my productivity, reduced time spent on prospecting, and consistently delivered high-quality leads that support both market research and sales growth ### 31. Filters That Streamline Contact Management, But Needs Verified Data **Rating:** 3.5/5.0 stars **Reviewed by:** Pradumn A. | Media Coordinator, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Apollo.io?** Apollo.io has a lot of filters that help reach out to the right people quickly and easily. It's really convenient to find emails and generate leads. For my organization, especially with both cold and hot leads, the platform makes it easier to reach out, get contacts done, and start creating them as leads while effectively tracking them. I find it to be the best and easiest tool to use, and it's widely applicable. **What do you dislike about Apollo.io?** I think it's a little, like, sometimes it has a lot of incorrect information. So I think the information can be verified. That is one big problem. Also, if the contacts are not verified, it shows that it's not verified, but the majority of the contacts are not verified. There have been cases where you spend your credits but there is no phone number or email, so your credits are gone and you don't have anything. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to apply filters and quickly find the best information, streamline email outreach, manage leads, and track contacts efficiently. ### 32. A Comprehensive Tool for Prospecting with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Apollo.io?** I find Apollo.io relatively easy to learn and get set up in a way that works for me. Its data is good, and knowing it's running in the background is always helpful. A low barrier of entry and minimal learning curve were important for me, ensuring I actually use it after subscribing. Mastering the software's different areas and finding valuable new prospects through its filtering are invaluable. I switched from Rocketreach and Growbots to Apollo.io because it's more comprehensive, has better data, and is easier to use. **What do you dislike about Apollo.io?** Sometimes the data comes back incomplete; it's reliant on other people. It shows me targets with missing emails, and sometimes the prospect has moved companies since the last time it scraped. I understand this is unavoidable at times, but it does use up credits that could have been spent elsewhere. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to identify new potential clients and automate email cadences. It's easy to use, has good data, and the low learning curve makes it invaluable for finding prospects. It handles cold email and LinkedIn outreach effectively. ### 33. Powerful Campaign Sequencing That Drives Results **Rating:** 5.0/5.0 stars **Reviewed by:** Kennedy U. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2026 **What do you like best about Apollo.io?** I like being able to sequence campaigns and enrich lead data, since it makes my outreach more organized and helps me work with more complete information. **What do you dislike about Apollo.io?** The dashboard can feel really overwhelming at times. There’s so much information all in one place, all under one roof. **What problems is Apollo.io solving and how is that benefiting you?** We’re now automating our outreach and customer relations, which has helped us manage them more successfully. ### 34. Great product, constant updates and upgrades. **Rating:** 5.0/5.0 stars **Reviewed by:** Dan P. | account executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Apollo.io?** Apollo makes prospecting and outreach very efficient by combining a large, accurate database with built-in engagement tools. I like that I don’t need to jump between platforms - I can find contacts, build lists, and launch sequences in one place. The Chrome extension also makes it easy to pull data directly from LinkedIn. For me, the biggest upside is how quickly it helps fill the pipeline and keep outreach consistent. The search filters and enrichment are strong, which saves a lot of time when targeting specific industries or roles. Sequences are straightforward to set up, and the analytics give good visibility into what’s working. It’s also relatively easy to implement, and the feature set is deeper than most competitors at a similar price point. Frequent updates and a wide range of integrations make it flexible to fit into existing workflows. Customer support is fast, I use it everyday **What do you dislike about Apollo.io?** The platform can feel overwhelming at first because of the number of features. Some contact data can still be outdated or incomplete, so you sometimes need to verify before outreach **What problems is Apollo.io solving and how is that benefiting you?** Apollo solves the challenge of finding accurate contact information and streamlining outreach in one platform. Instead of spending hours switching between data providers, CRM, and email tools, I can prospect, enrich, and engage directly from Apollo. This saves a lot of time in building targeted lists and ensures a more consistent outbound process. The result is a fuller pipeline, faster response rates, and better visibility into which outreach strategies are working. ### 35. Extremely Powerful and Robust Platform for Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Konjengbam M. | BDR, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Apollo.io?** I love this platform for its powerful search result which provides with lots of information that is quite needed for business planning and engagement. The level of Information provided by its search result is enormous. Its support for multitude of features makes this platform so robust and powerful. Its Workflow management is well crafted that it satisfies all required needs. The AI within the platform makes work faster, simpler and effective. The implementation of this platform is much easy with less hurdles in login in. **What do you dislike about Apollo.io?** Though its a very powerful platform, Its complexity of utilizing it effectively comes along with it. To explore all the tools and capacity, Users will need certain training regarding this platform to grab the system faster or some good amount of time exploring the platform. The Data output it provides from it search results are enormous but it needs an expert eyes to identify the needs from the data. I have also seen some missing information that were not there in its search result. **What problems is Apollo.io solving and how is that benefiting you?** It makes lead hunting and workflow management very easy. It makes decision making easier using this platform. ### 36. Simplifies Prospecting with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io mainly for prospecting and some data enrichment. It's fairly easy to use, which is great because I didn't need any training to start using it. Having used ZoomInfo before, I got the hang of Apollo.io very easily. The initial setup was also very easy, which I appreciate. **What do you dislike about Apollo.io?** Every list pull has a high number of unreachable/bounced/left company contacts. Also, it shouldn't be a thing that I need credits to pull a phone number; that is why we are paying for Apollo. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting and data enrichment, solving finding prospects and looking for signals. ### 37. Efficient Email Marketing with Seamless Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Yash S. | BDE, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Apollo.io?** As we have purchased personalized plan for email marketing, this tool does it efficiently. We just have to create a sequence then it automatically sends out emails to everyone on the mentioned date and time zones. So I find this tool very efficient. **What do you dislike about Apollo.io?** The thing I dislike about Apollo.io is that they only allow 5 email id to be integrated with mailbox. So it limits no. of email ids used. **What problems is Apollo.io solving and how is that benefiting you?** As compared to other platforms, Apollo.io solves a major problem of depicting which users sent out which emails to whom. Also we can directly upload the contacts after applying filters which is very easy to use. ### 38. Apollo.io Delivers High-Quality Leads with a Massive Global Database **Rating:** 5.0/5.0 stars **Reviewed by:** bhaskar a. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Apollo.io?** The database is very large across domains and sectors worldwide, and it provides quite high-quality leads. **What do you dislike about Apollo.io?** Absolutely, there’s nothing I dislike about Apollo.io. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io resolved my biggest problem: finding leads across a wide range of sectors and domains worldwide. ### 39. Streamlined Outreach with AI Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Karl J. | LLM Innovation Consultant **Reviewed Date:** January 29, 2026 **What do you like best about Apollo.io?** I like the new AI Assistant in Apollo.io because it allows me to get started super quickly and interact with any tool on the platform without prior experience. It's great to have one platform where I can see the entire flow, from getting leads to closing deals and tracking the entire lifecycle, instead of switching from one platform to another. The initial setup was very easy. **What do you dislike about Apollo.io?** Some integration to track meetings or derive from meeting transcripts to update the workflow. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to create and manage a list of potential customers, emailing them efficiently each month. The AI Assistant helps me start quickly without prior experience, while the unified platform lets me track the whole process from leads to closed deals. ### 40. All-in-One Prospecting Powerhouse **Rating:** 4.5/5.0 stars **Reviewed by:** Michael B. | Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like that Apollo.io offers an all-in-one approach, with prospecting and phone/emails all in one place. I can quickly search for prospects and contact them about four times faster than without Apollo.io. The initial setup was easy as pie. **What do you dislike about Apollo.io?** I want a feature where I can set tasks to go off at a certain time. I don't want to have to tie these tasks to anything specific. Just general tasks and alerts like a CRM. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for all-in-one prospecting. It allows me to quickly search for prospects and contact them about 4x faster than without it. ### 41. Effortless Prospecting with Quick Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Pushpalaxmi V. | Assistant Manager - Pre Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Apollo.io?** I use Apollo.io to get contact details of clients, learn about their position, and find their LinkedIn page, which eases my work in prospecting. I like that I don't need to search on search engines for information about individuals since everything is in one place. Apollo.io provides a proper lead list in CSV format, allowing me to work on leads based on particular industries or other categories. The initial setup of Apollo.io was quick and easy. **What do you dislike about Apollo.io?** Maybe it does not properly update itself which needs to be improved. Like it should be synced with LinkedIn about the individual's position or their company switch updates and update itself. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to get client contact details easily, streamlining prospecting by providing comprehensive information in one place. It also offers a useful lead list in CSV format based on industries or categories. ### 42. Effortless Lead Prospecting and Seamless Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Praveen K. | Assistant Executive - Digital Marketing (Email Marketing), Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Apollo.io?** It's easy to prospect leads with this tool. We have direct access to email addresses and contact numbers, which streamlines the process. Scheduling emails and reminders is straightforward, and the ability to call prospects directly from Apollo adds to the convenience. **What do you dislike about Apollo.io?** There’s nothing I dislike about Appollo. However, I’ve noticed that the user interface changes frequently, which can be a bit confusing. Additionally, the plans seem to be revised every year, usually resulting in a reduction of credits. **What problems is Apollo.io solving and how is that benefiting you?** Apollo helping us to prospect leads easily and customer reach out. Easy to schedule auto emails through sequences. Helping to get the weekly calls on product sales. ### 43. Time-Saving Email Tool with Some CSV Upload Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Jarred D. **Reviewed Date:** December 02, 2025 **What do you like best about Apollo.io?** I like the fact that Apollo.io allows me to send mass emails to my prospects efficiently. This feature significantly saves me a lot of time because I don't have to individually click each email to send them to my clients. The ability to manage and execute mass emailing seamlessly stands out as a major benefit for my needs, allowing me to focus on my core tasks without getting bogged down by the manual process. **What do you dislike about Apollo.io?** I find it problematic that sometimes uploading a CSV file doesn't properly load my email contacts, causing difficulties. Additionally, there are occasions when emails do not send at the scheduled time, forcing me to manually send them. This issue might be related to my company's level of purchase, but it still causes disruptions. Also, mass text messages would be a great feature. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to send mass emails to prospects efficiently, saving time by eliminating manual email sending. ### 44. A complete platform for prospecting and sales growth **Rating:** 4.5/5.0 stars **Reviewed by:** Rafael M. | Marketing & Expansion Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Apollo.io?** Apollo.io offers a powerful combination of an extensive database, intelligent B2B prospecting, and email automation resources. The interface is intuitive, making it easy to use even for beginners. The segmentation tools are extremely useful for identifying qualified leads, in addition to enabling integration with CRM and cadence flow automation. **What do you dislike about Apollo.io?** Despite the strengths, I realize that the initial learning curve can be a bit challenging for those who have never worked with structured prospecting. Additionally, the speed of updating some contact data could be higher, as in some cases I found outdated information. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io has been helping me accelerate B2B prospecting and better organize my cadence flows. Before, I spent a lot of time searching for contact information and manually qualifying leads. Today, I can structure segmented lists, nurture contacts with automation, and gain speed in scheduling qualified meetings. This is directly benefiting opportunity generation in the funnel and bringing predictability to sales targets. ### 45. Company Lookalike and People Lookalike Features Are Very Useful **Rating:** 4.0/5.0 stars **Reviewed by:** Peter S. | Director, Sales & Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Apollo.io?** Company Lookalike and People Look alike features are very useful. **What do you dislike about Apollo.io?** Have come across outdated contacts within the system of people that we know to be retired. **What problems is Apollo.io solving and how is that benefiting you?** Finding leads and assisting in getting their specific contact information. Also reaching them in a reliable manner. ### 46. Effortless Prospecting and Seamless LinkedIn Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Jyoti H. | Senior International Business Development Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Apollo.io?** What I like best about Apollo.io is how easy it makes prospecting. The contact database is huge, and most of the details are accurate enough to get outreach going quickly. I also really enjoy the Chrome extension — being able to pull contact info straight from LinkedIn without switching tabs saves a ton of time. Overall, it keeps my workflow smooth and helps me stay organized with follow-ups. **What do you dislike about Apollo.io?** I sometimes run into outdated or inaccurate contact details, so I still need to double-verify information. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me quickly find the right prospects and their contact details, so I spend less time researching and more time actually reaching out. The sequencing feature also keeps my follow-ups organized, which has improved my response rates and overall productivity. ### 47. Disappointing Credit Changes Undermine Long-Term Loyalty **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Apollo.io?** While the platform is easy to use and offers impressive features, I find it frustrating that they keep pushing all users to adopt their new feature updates, even when those updates aren't relevant to everyone. **What do you dislike about Apollo.io?** Apollo.io's new credit usage model is a poor decision, as it impacts all users, including those who have been with them for a long time. Having been a client for six years, I find this change unacceptable. The monthly credits have dropped from 10,000 to just 4,000, which is a significant reduction. What makes it even worse is that unused credits no longer roll over to the next month. They claim to offer a unified credit pool, but if that's truly the case, I should be able to use my leftover credits for other features. **What problems is Apollo.io solving and how is that benefiting you?** Prospecting **Official Response from Andy McCotter-Bicknell:** > Thanks for the thoughtful feedback, and for sticking with Apollo for six years. We’re glad the platform has been easy to use and useful for your team. On product updates: we hear you. We ship quickly, and not every new capability is relevant to every workflow. We’re continuing to improve how updates are introduced so you have more control and clarity on what’s changing and why. On credits: we understand why this may feel like a step backward, especially if you were used to a higher monthly credit allotment and rollover. A couple clarifications that may help: Unified credits means the same credit pool can be used across multiple actions (email, mobile data, etc.), so you can put usage towards what matters most to you that month. Unified credits does not mean rollover. Unused credits resetting monthly is a separate policy. We also want to acknowledge the broader point: earlier plans did include unusually high email credits for even a single seat, and we’ve adjusted packaging over time as we’ve expanded coverage and invested in data, infrastructure, and new capabilities. We still aim to keep Apollo materially more cost-effective than alternatives, but that doesn’t make this change any less frustrating if you've grown used to that credit allotment. If you’re open to it, our team can review your current plan and workflow to make sure you’re using everything as efficiently as possible, and share options to get closer to the volume you need. ### 48. Time Saver with Seamless Team Coordination **Rating:** 4.5/5.0 stars **Reviewed by:** Marium A. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I really appreciate the easy-to-use platform of Apollo.io, which makes it simple to navigate and operate. The AI Apollo assistant is another feature I value greatly as it cuts my time in half. I also like its cloud integration, which enhances my workflow. Additionally, Apollo.io saves us a lot of time and solves many of our copywriting issues while improving coordination across the team. I find it does a great job with lead generation and provides accurate information. **What do you dislike about Apollo.io?** N/A **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io saves us time, solves copywriting issues, improves team coordination, and enhances lead generation with accurate information. ### 49. Rich, Reliable Data Makes Apollo.io Stand Out **Rating:** 5.0/5.0 stars **Reviewed by:** Aranemary Jairaj N. | Insurance Agent, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2026 **What do you like best about Apollo.io?** Apollo.io has been a great help when it comes to valid data, the quantity of data is very rich and genuine which is the best I like about this tool **What do you dislike about Apollo.io?** apollo.io is great but just like other tools it also has some flaws like eg. at certain time the data is repetitive and the people contact are of same company apart from this the tool is great. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is fantastic when you reach out to people from India the contact are great and true, and the c-level contacts are perfectly great. ### 50. Elevated Prospecting with Easy Sequences, Needs Speed Boost **Rating:** 5.0/5.0 stars **Reviewed by:** Marcelo O. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Apollo.io?** I like the sequence feature in Apollo.io because it makes following sequences much easier when it comes to outbound prospecting. It also helps in organizing contacts, which improves my outreach and efficiency during outbound outreach. **What do you dislike about Apollo.io?** The speed. It takes a lot of time to load information, and it takes a lot of memory and bandwidth Internet bandwidth. I wish you could be improving that **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find qualified leads for better connections and conversations. ## Apollo.io Discussions - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 9 comments, 5 upvotes - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [What are some other use cases for Apollo.io beyond lead generation?](https://www.g2.com/discussions/what-are-some-other-use-cases-for-apollo-io-beyond-lead-generation) - 1 comment, 2 upvotes - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - 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[Surfe](https://www.g2.com/products/surfe/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Vidyard](https://www.g2.com/products/vidyard/reviews) - [Webex Contact Center](https://www.g2.com/products/webex-contact-center/reviews) - [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) - [WebsiteTracker](https://www.g2.com/products/websitetracker/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) ## Apollo.io Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Dialing Options** - Preview Dialing - Predictive Dialing **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Voice** - Accuracy **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Calendar View** - Multi-Calendar View - Customizable Viewing **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Data** - Reliability - Data Security **Generative AI** - AI Text Generation **Meeting Prep - AI Meeting Assistants** - Agenda Management - Virtual Meeting Hosting - Automated Scheduling **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Training** - Playbook Creation **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Incentives** - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights **Agent Tools** - Whisper Coaching - Callback Scheduling - Call Recording **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts **Transcription** - Speaker Identification - Timecode Management - Custom Dictionary **Data Capture** - Mobile - Websites - Social Media - Data **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Shared Calendar** - Calendar Collaboration - Multiple Calendar Management **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Meeting Automation - AI Meeting Assistants** - Automated Note-Taking - Voice Recognition - Action Item Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Email Verification** - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Feedback** - Review - Scorecard - Leaderboard - Real-Time Updates - Notifications **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Personalization** - Custom Reports - Dashboards - Goal Setting **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Automation** - Voice Activity Detection - Interactive Voice Response (IVR) - Call Scrubbing **Content ** - Idea Recommendation - Content Generation **Editing** - Collaboration - Spell Check and Punctuation - Text Editing - Translation **Analytics** - Export/Import - Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Accessibility** - Screen Reader Compatibility - Keyboard Shortcuts **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Meeting Insights - AI Meeting Assistants** - Sentiment Analysis - Personalization - Smart Summaries **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Integration** - Data Security - API - Integrates With Existing Applications **Customization** - Forms - Personalization - Templates - Integration **Integration** - Sync Multiple Calendars - Import Events - Software Integrations **Content Generation** - Creativity - Content Accuracy **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Accessibility - AI Meeting Assistants** - Language Translation - Real-Time Transcription - Accessibility Guidelines Compliance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Auto Dialer** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Platform** - Data Synchronization - Analysis **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **Notifications** - Customized Calendar Notifications - Location-Based Alerts **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Transcription** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - AI Meeting Assistants** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **AI Capabilities - Auto Dialer** - Call Prioritization and List Optimization - Compliance Monitoring - Speech Analytics and Sentiment Analysis **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Meeting Capture & Retention - AI Meeting Assistants** - Bot Presence - Meeting Moments Management - Audio or Video Recording **Agentic AI - Calendar** - Cross-system Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top Apollo.io Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,859 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - 4.6/5.0 (610 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,600 reviews)