Act-On Reviews & Product Details

Act-on has the best integration with Microsoft Dynamics. We were using Act-on and switched to HubSpot but had an awful experience with that integration. It was imperative that we needed to switch back to Act-on. I also am really impressed with the zoom webinar integration. Review collected by and hosted on G2.com.

the landing pages do not have many options. I would like to be able to move all content that is within one column into another column at one time instead of one piece at a time. I would also like to see some more content options. Review collected by and hosted on G2.com.

I use Act-On to help with outreach and metric tracking, and it really helps eliminate the problem of tracking whether emails have reached their intended target or if they are being engaged with. I really like how accessible it is and the UI. The Outlook add-on is fantastic and the interface is very user-friendly. The software is extremely efficient and executes everything as promised. The UI is calm and minimal, which I like. The Outlook add-on makes it easy for me to know which emails are going to be contributing to my metrics. The Act-On team is always available and happy to help with any questions or issues I may have. The initial setup was very easy, and the onboarding team is great. Review collected by and hosted on G2.com.

Sometimes, emails will not send because the Act-On add-on is preventing it. This is something that I was told could happen from time to time, and it is a really easy and quick fix. It's not a big deal! It's the only constructive feedback that I have. Review collected by and hosted on G2.com.

I really like the interconnectivity and the broad look at the data that Act-On provides, which helps us monitor campaign progress effectively. The forms feature is also something I enjoy because it aids in data collection. Act-On gives us a deeper understanding of who is and isn’t engaging with our initiatives, allowing us to capture leads and assess their quality. The customer service was fabulous during the setup process, with agents showing patience as we navigated the learning curve of the software. Review collected by and hosted on G2.com.

It could be a bit more user-friendly. There are many 'help guides,' but that only really helps if you truly understand exactly what you need help with, per se. As a fairly new user, some of the fixes feel more like workarounds. There are some functions that are basic with other tools that either don't exist or require a workaround on Act-On. Review collected by and hosted on G2.com.

I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost. Review collected by and hosted on G2.com.

Initially, there seemed to be a lack of training resources with Act-On, however, this has improved. I wish the new AI tools and insights were included in the base package rather than being an additional charge. Review collected by and hosted on G2.com.

I use Act-On for lead capture, email marketing, and automation. It encompasses all of our lead gen needs, allowing us to track performance and nurture leads from the top of the funnel to their application, instead of just running ads and hoping for conversions. I find Act-On particularly strong in its segmentation; it's easy to create segments based on any data field, which is a primary use for us. There's not much I feel Act-On can't do. Additionally, the initial setup process was smooth when my team first adopted it, with most issues stemming from our CRM. I also appreciate that Act-On connects with our CRM, Ellucian Recruit, to sync contacts and instantly add new ones from form submissions. Review collected by and hosted on G2.com.

My main gripe with Act-On is how emails work in the automated programs. If you use an email template to create a message in an automation, then it creates a separate instance of that email. So, if we have to update information or change out the content in said email, we have to edit it twice: once in the automated program, and once in the email template (to keep it current). I really wish they were directly linked, so we only had to edit the template in one place. Also, the connection with Ellucian Recruit is a bit more limited. Review collected by and hosted on G2.com.

I like the email builder. It has been updated within the last 2 years to be more mobile friendly, it auto tags for google analytics or analytics platforms. I also like the preview links option it now has and the ability to see dark mode. Customer support is very helpful and they have office hours where you can join and get live help with your account. Review collected by and hosted on G2.com.

Some of the interface is still extremely dated. They are slowly updating it but definitely some of the interface is disjointed when comparing it to the newer features and modern SaaS UI. Review collected by and hosted on G2.com.

I like Act-On because the UI makes it very easy to understand and use. It's user-friendly for all team members, depending on what they are using it for. Even when something is not easy to understand, customer service is amazing and ready to help out. Act-On provides speed and efficiency in my processes, unlike Pardot, which had an older interface. Review collected by and hosted on G2.com.

We had some struggles with implementation and certain things we tried to do. During our sales process, we were told it was able to do what we needed, and when we got implemented, we had some road bumps based on things we were under the impression were easy to do. Review collected by and hosted on G2.com.

I use Act-On for email and setting up forms. The composer is easy to use, and I like that I don't have to go somewhere else to upload pictures. Building off of previous emails is really easy. I also find it very easy to learn. Review collected by and hosted on G2.com.

I would like to be able to drop Data-studios reports into a shared folder with my team on our one drive, but that seems pretty far fetched. Review collected by and hosted on G2.com.

It is very easy-to-use software, and it’s so user-friendly for marketers who don’t use technology a lot. its customer support is really appreciable it does not involve any hidden costs Review collected by and hosted on G2.com.

There are cheaper alternatives in the market, so I feel this could be a bit more affordable if the price were reduced slightly. It works well with most software, like Oracle, but I’ve heard it doesn’t work as well with custom-made software. Review collected by and hosted on G2.com.

I find Act-On easy to use and value the excellent technological support they provide. It allows for efficient distribution of information, which is crucial for our needs. For our purposes, Act-On is an effective resource to interact with our constituents. I also appreciate how the email agent, website visitor, and database features are important tools for Acendas Travel. The initial setup was fairly easy, and I was always able to connect with customer support for any questions. Review collected by and hosted on G2.com.

The layout of the newsletter is not Wysiwyg - What You See Is What You Get -- all the time. I know that might depend more on the Gmail or Outlook platform. Review collected by and hosted on G2.com.