# Best Lead Scoring Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close. Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as [lead capture](https://www.g2.com/categories/lead-capture), [landing page builders](https://www.g2.com/categories/landing-page-builders), or [CRM](https://www.g2.com/categories/crm). To qualify for inclusion in the Lead Scoring category, a solution must: - Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe) - Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue - Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue - Integrate with sales and marketing software solutions, as well as advanced [analytics](https://www.g2.com/categories/analytics) or [lead intelligence](https://www.g2.com/categories/lead-intelligence) - Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.) ## Top Lead Scoring Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,647 reviews) | Einstein-native lead scoring with Data-Cloud context | "[Agentforce AI Streamlined Our CRM with Seamless Automation and Forecasting](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12973017)" | | 2 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,342 reviews) | AI-powered ICP scoring with buying-intent signals | "[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)" | | 3 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven lead scoring with firmographic enrichment | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 4 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,166 reviews) | Behavior-triggered lead scoring with automation workflows | "[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)" | | 5 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,418 reviews) | Intent-driven account scoring with buying stage prediction | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 6 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,825 reviews) | Zoho-native lead scoring with automated nurture workflows | "[Intuitive and Feature-Rich CRM](https://www.g2.com/survey_responses/zoho-crm-review-12765202)" | | 7 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 4.0/5.0 (941 reviews) | Intent-driven account prioritization with anonymous buyer signals | "[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)" | | 8 | [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) | 4.5/5.0 (675 reviews) | — | "[Efficient Call Management, Needs Better CRM Integration](https://www.g2.com/survey_responses/vanillasoft-review-12631060)" | | 9 | [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) | 4.5/5.0 (290 reviews) | Lead scoring with activity-driven follow-up prioritization | "[LeadSquared Sales CRM: Powerful Lead Automation and Pipeline Visibility](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12476044)" | | 10 | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5.0 (306 reviews) | Lead qualification feedback into ad platforms | "[WhatConverts has been great! It allows us to track conversions across multiple platforms!](https://www.g2.com/survey_responses/whatconverts-review-6796323)" | --- ## What Are the Most Common Questions About Lead Scoring Software? *AI-generated · Last updated: May 26, 2026* ### What Lead Scoring tools that eliminate shooting in the dark by showing which companies are quietly researching your solution? Based on G2 reviews, buyers often associate effective lead scoring with stronger visibility into account activity, buying signals, and prioritized outreach. According to verified users, 6sense Revenue Marketing is frequently described as helping teams identify accounts that are already researching solutions, while Agentforce Sales is praised for lead prioritization, automated qualification, and next-step guidance inside the sales workflow. G2 reviewers mention that Apollo.io also helps teams narrow outreach through filtering, enrichment, and intent-style signals that improve targeting. Across reviews, the biggest value comes from reducing guesswork, surfacing warmer opportunities earlier, and helping sales teams focus on accounts that appear more ready for engagement. ### Does Lead Scoring software actually improve sales efficiency or just add another complicated dashboard to check? Based on G2 reviews, lead scoring software can improve efficiency when it is tied closely to follow-ups, routing, and workflow automation rather than treated as a separate reporting layer. According to verified users, tools in this category help reduce manual admin work, prioritize hotter leads, and keep teams focused on accounts more likely to convert. G2 reviewers mention benefits like faster lead qualification, clearer pipeline visibility, and more consistent follow-up timing. At the same time, many reviewers also note that complexity, learning curves, and setup demands can make adoption harder if teams lack clean data or admin support. Overall, reviews suggest the software adds value when teams operationalize it, not when they only monitor dashboards. ### What Lead Scoring software most relied on by account executives and crm platforms developers for prospect prioritization? Based on G2 reviews, prospect prioritization is most often tied to platforms that combine scoring with CRM workflow, automation, and account insight. According to verified users, Agentforce Sales is widely used for lead prioritization, pipeline management, and automated next steps, especially by teams working inside a CRM-heavy environment. G2 reviewers mention 6sense Sales Intelligence and 6sense Revenue Marketing for surfacing in-market accounts, buying stages, and intent signals that help account executives focus outreach. Reviews also highlight ActiveCampaign for contact scoring and automation-driven prioritization in teams that need lead management alongside campaigns. The common pattern is reliance on tools that connect scoring directly to follow-up actions instead of keeping prioritization separate from daily selling work. ### Why do account executives struggle with steep learning curves and configuration complexity in Lead Scoring platforms? Based on G2 reviews, account executives often struggle when lead scoring platforms require extensive setup, data cleanup, or admin involvement before insights become useful. According to verified users, complexity usually shows up in workflow configuration, reporting, integrations, and interpreting scoring logic. G2 reviewers mention that platforms like Agentforce Sales and 6sense can feel powerful but overwhelming, especially for teams without dedicated operations support. Reviewers also call out cluttered interfaces, too many menus, and inconsistent data as barriers to confidence. In many reviews, the issue is not the concept of lead scoring itself but the effort required to tune models, trust the signals, and connect them cleanly to existing CRM and outreach processes. ### What most trusted Lead Scoring by account executives and sales managers based on user reviews? Based on G2 reviews, trust in lead scoring software comes from consistent prioritization, usable workflows, and signals that help teams act quickly. According to verified users, Agentforce Sales stands out because reviewers repeatedly mention lead prioritization, automated qualification, centralized pipeline visibility, and workflow support that sales teams can use day to day. G2 reviewers also describe Apollo.io as helpful for finding and prioritizing leads through filtering, enrichment, and outreach workflow support, while 6sense products are trusted for intent signals and in-market account visibility. Reviews suggest buyers trust tools most when the scoring feels connected to real selling outcomes like better focus, faster follow-up, and less wasted prospecting effort. **Here are some of the top-rated products on G2:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used for lead prioritization, automated qualification, and keeping pipeline activity organized in one place - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used to prioritize targeted leads with filters, enrichment, and outreach workflows for prospecting teams - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – used to identify in-market accounts and intent signals so sales and marketing can focus on stronger opportunities ### What should sales teams evaluate when choosing Lead Scoring software with high per-user licensing and feature costs? Based on G2 reviews, sales teams should evaluate whether the platform’s lead scoring value outweighs its complexity, add-on costs, and support requirements. According to verified users, the biggest checkpoints are ease of setup, data quality dependence, integration with CRM and messaging tools, reporting usability, and whether automation actually reduces manual work. G2 reviewers mention that some platforms become expensive once advanced features, AI, integrations, or extra users are added. Reviews also suggest looking closely at onboarding demands, admin dependency, and whether standard support is sufficient for troubleshooting. Buyers tend to get the best outcomes when the software improves prioritization and follow-up consistency without creating a heavy operational burden. ### What Lead Scoring adoption patterns among account executives, SDRs, and sales managers at mid-market companies? Based on G2 reviews, adoption patterns usually differ by role. According to verified users, account executives tend to rely on lead scoring for account prioritization, timing outreach, and understanding buying signals before conversations. SDRs often use it for daily call lists, filtering hotter leads, and automating early-stage follow-ups. Sales managers appear to value it most for pipeline visibility, routing consistency, and team productivity tracking. G2 reviewers mention that mid-market adoption improves when lead scoring is embedded in existing CRM or outreach workflows instead of introduced as a stand-alone layer. Reviews also show that training, simple interfaces, and actionable alerts matter more for adoption than raw scoring sophistication alone. ### Which Lead Scoring platforms integrate with messaging platforms and CRM to automate lead prioritization across the sales cycle? Based on G2 reviews, Agentforce Sales is the strongest fit for this question because reviewers repeatedly mention CRM-centered lead prioritization plus integrations with tools like Slack, Outlook, Gmail, and broader workflow systems. According to verified users, it helps automate lead routing, follow-up activity, and pipeline updates while keeping account data centralized. G2 reviewers mention that this combination reduces manual work and helps sales teams act on prioritized leads faster across the sales cycle. Reviews of ActiveCampaign and Apollo.io also highlight integration value, but Agentforce Sales appears most consistently associated with CRM integration and automated prioritization workflows in the recent review set. ### What best Lead Scoring platforms for account executives focusing on companies actively researching solutions? Based on G2 reviews, account executives looking for active research signals often gravitate toward platforms that surface buying intent, website engagement, or higher-priority accounts. According to verified users, 6sense Revenue Marketing and 6sense Sales Intelligence are frequently used to identify accounts showing research activity, while Apollo.io is valued for targeting and enrichment workflows that support focused outbound. G2 reviewers also mention Agentforce Sales for AI-assisted lead prioritization and workflow support that helps reps act faster on warmer opportunities. Reviews suggest the best fit depends on whether teams need account-level intent visibility, direct CRM execution, or prospecting and outreach support in one place. **Here are some of the top-rated products on G2:** - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – used to spot accounts already researching a category and prioritize outreach by buying stage signals - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used to prioritize leads and recommend next actions inside a centralized CRM workflow - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used for targeted prospecting with filtering, enrichment, and outreach tools that help reps focus on likely buyers ### What highest rated Lead Scoring platforms for reducing manual prospecting and automating repetitive sales tasks? Based on G2 reviews, the highest-rated lead scoring platforms for this need are the ones reviewers connect most directly to automation, reduced admin work, and faster prioritization. According to verified users, Agentforce Sales is repeatedly praised for automating qualification, follow-ups, routing, and record updates. G2 reviewers also highlight ActiveCampaign for automations, segmentation, and workflow-driven follow-up, while Apollo.io is valued for combining lead data, outreach, and prospecting workflows in one system. Across reviews, these products are associated with reducing repetitive tasks like manual tracking, list building, follow-up scheduling, and CRM upkeep so teams can spend more time on live selling conversations. **Here are some of the top-rated products on G2:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used to automate lead qualification, routing, CRM updates, and repetitive follow-up tasks - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) – used to automate follow-ups, segmentation, and customer communication workflows in one place - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used to reduce tool switching by combining lead discovery, enrichment, sequencing, and prospect outreach ## How Many Lead Scoring Software Products Does G2 Track? **Total Products under this Category:** 108 ### Category Stats (Jun 2026) - **Average Rating**: 4.48/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: LeadsPlease (+1.78%) - Among all products in this category, LeadsPlease recorded the largest rating increase compared to last month *Last updated: June 18, 2026* ## How Does G2 Rank Lead Scoring Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 72,000+ Authentic Reviews - 108+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Lead Scoring Software Is Best for Your Use Case? - **Leader:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - **Highest Performer:** [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) - **Easiest to Use:** [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) - **Top Trending:** [Actively AI](https://www.g2.com/products/actively-ai/reviews) - **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) --- **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=495&secure%5Bdisplayable_resource_id%5D=495&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=495&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=495&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-scoring&secure%5Btoken%5D=bfc9bfd76d5f7221d7b9e87aa830e3ea9c4fded692c45354d475bafece362f87&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dleadscoring&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Lead Scoring Software Products in 2026? ### 1. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management **Average Rating:** 4.4/5.0 **Total Reviews:** 24,647 **How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?** - **Analysis:** 8.6/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Account Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Mid-Market, 34% Enterprise #### What Are Agentforce Sales (formerly Salesforce Sales Cloud)'s Pros and Cons? **Pros:** - Ease of Use (3657 reviews) - Features (3166 reviews) - Lead Management (2051 reviews) - Customization (1641 reviews) - Customizability (1620 reviews) **Cons:** - Learning Curve (1830 reviews) - Limitations (1412 reviews) - Missing Features (1147 reviews) - Limited Features (1126 reviews) - Expensive (1109 reviews) ### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Agentforce Sales, finding streamlined workflows enhance productivity and data management. - Users value the **feature-rich nature** of Agentforce Sales, enhancing their selling capabilities and overall efficiency. - Users value the **comprehensive lead management** capabilities of Agentforce Sales, enhancing productivity and visibility throughout the sales process. - Users appreciate the **extensive customization options** of Agentforce Sales, allowing tailored solutions for any business needs. - Users value the **extensive customizability** of Agentforce Sales, allowing tailored solutions for diverse business needs. **Cons:** - Users find the **learning curve steep** , struggling with complex setup and navigation of features in Agentforce Sales. - Users express dissatisfaction with **limitations of package options** and the complexity of governance and infrastructure changes. - Users find the **missing features** in Agentforce Sales hinder their ability to efficiently manage opportunities and create reports. - Users find the **limited features** of Agentforce Sales require additional time and expertise for effective setup and customization. - Users find the product **expensive** compared to alternatives, impacting its overall accessibility and usability for smaller businesses. #### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)? **"[Efficient CRM for Improving Sales Productivity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12982804)"** **Rating:** 4.5/5.0 stars *— Naampreet K.* [Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12982804) --- **"[Agentforce AI Streamlined Our CRM with Seamless Automation and Forecasting](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12973017)"** **Rating:** 5.0/5.0 stars *— Parth P.* [Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12973017) --- #### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)? - [What is Salesforce Maps used for?](https://www.g2.com/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments - [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) - 7 comments - [What is Salesforce and CRM?](https://www.g2.com/discussions/what-is-salesforce-and-crm) - 3 comments - [What makes high velocity sales more powerful than ever?](https://www.g2.com/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment - [How do I enable Inbox in Salesforce?](https://www.g2.com/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments ### 2. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,342 **How Do G2 Users Rate Apollo.io?** - **Analysis:** 8.8/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Who Is the Company Behind Apollo.io?** - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** https://www.apollo.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### What Are Apollo.io's Pros and Cons? **Pros:** - Ease of Use (1587 reviews) - Lead Generation (1349 reviews) - Features (1321 reviews) - Helpful (1317 reviews) - Time-saving (1123 reviews) **Cons:** - Missing Features (559 reviews) - Inaccurate Data (469 reviews) - Learning Curve (458 reviews) - Limited Features (431 reviews) - Data Inaccuracy (420 reviews) ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Apollo.io, finding it user-friendly and efficient for lead generation. - Users appreciate Apollo.io for its **efficient lead generation** , offering user-friendly automation and up-to-date data. - Users appreciate the **powerful search and filter features** in Apollo.io, enhancing their ability to find and organize data efficiently. - Users commend Apollo.io for its **comprehensive prospecting and outreach** features that enhance lead generation efficiency. - Users love how Apollo.io is a **time-saving solution** , consolidating multiple tools into one efficient platform. **Cons:** - Users express frustration with **missing features** , such as limited email templates and insufficient customization options for workflow. - Users find the **inaccurate data** frustrating, noting missing emails and outdated information affecting lead quality. - Users find the **learning curve steep** , facing challenges in understanding features and navigating the user interface effectively. - Users find the **limited features** of Apollo.io leave much to be desired, requiring improvement for better user experience. - Users report experiencing **data inaccuracy** in Apollo.io, leading to unreliable contacts and verification challenges. #### What Are Recent G2 Reviews of Apollo.io? **"[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)"** **Rating:** 4.5/5.0 stars *— Satya R.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12951676) --- **"[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)"** **Rating:** 5.0/5.0 stars *— Praveen K.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12700971) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### 3. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Analysis:** 8.8/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (28 reviews) - Lead Generation (27 reviews) - Ease of Use (25 reviews) - Data Accuracy (21 reviews) - Data Quality (21 reviews) **Cons:** - Expensive (17 reviews) - Data Inaccuracy (13 reviews) - Cost (12 reviews) - Complexity (10 reviews) - Learning Curve (10 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable B2B contact data and advanced filtering options** that enhance campaign efficiency and targeting. - Users appreciate the **accurate data and intent signals** of ZoomInfo Marketing, enhancing targeted demand generation campaigns. - Users find **ZoomInfo Marketing's ease of use** beneficial for lead enrichment and efficient segmentation of data. - Users value the **reliable B2B contact data** of ZoomInfo Marketing, enhancing campaign targeting and efficiency significantly. - Users value the **reliable B2B contact data** from ZoomInfo Marketing, enhancing targeted prospecting and campaign efficiency. **Cons:** - Users find the **pricing high for small teams** , making it challenging for those with limited budgets. - Users often experience **data inaccuracy** , with outdated information and missing details for certain roles impacting usability. - Users find the **pricing too high** for small teams, limiting accessibility and budget flexibility for marketing efforts. - Users find the **initial complexity** of ZoomInfo Marketing can be overwhelming, necessitating training and internal processes. - Users find the **learning curve challenging** initially, as the platform can feel overwhelming with its extensive features. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 4. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,166 **How Do G2 Users Rate ActiveCampaign?** - **Analysis:** 8.1/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind ActiveCampaign?** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,203 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### What Are ActiveCampaign's Pros and Cons? **Pros:** - Ease of Use (847 reviews) - Automation (786 reviews) - Automation Features (653 reviews) - Automations (620 reviews) - Features (573 reviews) **Cons:** - Learning Curve (418 reviews) - Expensive (402 reviews) - Missing Features (388 reviews) - Limited Features (294 reviews) - Not Intuitive (280 reviews) ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users find **ActiveCampaign's ease of use** exceptional, simplifying automation and contact management for personal or business needs. - Users find **automation programming effortless** , enabling seamless contact filtering and tailored client communication with ActiveCampaign. - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and versatility. - Users find ActiveCampaign's **automations** powerful and easy to set up, enhancing organization and efficiency in their workflows. - Users value the **comprehensive capabilities** of ActiveCampaign, especially for effective segmentation and personalized email marketing. **Cons:** - Users find the **learning curve challenging** , requiring significant time and support to navigate the platform effectively. - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. - Users feel the **missing features** like easy form building and drag-and-drop options hinder their experience with ActiveCampaign. - Users note the **limited features** of ActiveCampaign, particularly in reporting, testing, and design capabilities. - Users find ActiveCampaign to be **not intuitive** , especially when navigating complex automations and email creation processes. #### What Are Recent G2 Reviews of ActiveCampaign? **"[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)"** **Rating:** 4.5/5.0 stars *— alka m.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12798717) --- **"[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)"** **Rating:** 5.0/5.0 stars *— Tomás Alejandro M.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12689317) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### 5. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,418 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Analysis:** 7.8/10 (Category avg: 8.4/10) - **Conversion Viability:** 7.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (299 reviews) - Ease of Use (218 reviews) - Features (216 reviews) - Lead Generation (192 reviews) - Buyer Intent (188 reviews) **Cons:** - Steep Learning Curve (146 reviews) - Learning Curve (141 reviews) - Learning Difficulty (120 reviews) - Complexity (99 reviews) - Missing Features (90 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, enhancing targeting and efficiency in their marketing strategies. - Users find 6sense Revenue Marketing **easy to use** , facilitating efficient alerts and clear account prioritization for outreach. - Users value the **clear visibility into the buying journey** , enhancing ad strategy and driving marketing success. - Users value the **targeted lead generation** capabilities of 6sense, enhancing their go-to-market strategy with valuable insights. - Users value the **clear buyer intent insights** from 6sense, enabling strategic advertising tailored to each prospect's journey. **Cons:** - Users find the **steep learning curve** of 6sense challenging, often leading to prolonged setup and comprehension issues. - Users find the **learning curve steep** , as data interpretation and setup can be challenging and time-consuming. - Users often find the **learning difficulty** of 6sense Revenue Marketing a challenge, hindering data interpretation and usability. - Users find the **complexity** of 6sense Revenue Marketing challenging, especially with setup and outdated data issues. - Users face **missing features** like export limits and inadequate insights, impacting their full utilization of 6sense Revenue Marketing. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)"** **Rating:** 4.0/5.0 stars *— Pankaj T.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909) --- **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- ### 6. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,825 **How Do G2 Users Rate Zoho CRM?** - **Analysis:** 8.3/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.4/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Zoho CRM?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 62% Small-Business, 33% Mid-Market #### What Are Zoho CRM's Pros and Cons? **Pros:** - Ease of Use (271 reviews) - Features (172 reviews) - Integrations (140 reviews) - Lead Management (116 reviews) - Easy Integrations (115 reviews) **Cons:** - Learning Curve (112 reviews) - Limited Features (71 reviews) - Integration Issues (70 reviews) - Complexity (68 reviews) - Poor Customer Support (67 reviews) ### What Do G2 Reviewers Say About Zoho CRM? *AI-generated summary from verified user reviews* **Pros:** - Users find Zoho CRM's **ease of use** refreshing, allowing intuitive navigation without unnecessary complications. - Users love the **robust features** of Zoho CRM, highlighting its ease of use and exceptional customer support. - Users love the **seamless integrations** of Zoho CRM, enabling a smooth workflow and enhancing data connectivity with ease. - Users value the **efficient lead management** in Zoho CRM, enhancing smooth workflows and daily lead uploads. - Users love the **seamless integrations** of Zoho CRM, allowing efficient data synchronization across various platforms for better customer management. **Cons:** - Users find the **learning curve challenging** , particularly with advanced features that require time to master. - Users find the **limited features** of Zoho CRM restrict their ability to automate and integrate effectively. - Users face **integration issues** with Zoho CRM, hindering seamless functionality and complicating workflows across different systems. - Users find Zoho CRM's **complexity** challenging, especially for first-time users unfamiliar with CRM systems. - Users experience **poor customer support** , often finding representatives untrained and queries inadequately handled. #### What Are Recent G2 Reviews of Zoho CRM? **"[Intuitive and Feature-Rich CRM](https://www.g2.com/survey_responses/zoho-crm-review-12765202)"** **Rating:** 5.0/5.0 stars *— Kristina Y.* [Read full review](https://www.g2.com/survey_responses/zoho-crm-review-12765202) --- **"[User-Friendly, Feature-Rich CRM That Streamlines Work and Boosts Productivity](https://www.g2.com/survey_responses/zoho-crm-review-12762599)"** **Rating:** 5.0/5.0 stars *— Suraj B.* [Read full review](https://www.g2.com/survey_responses/zoho-crm-review-12762599) --- #### What Are G2 Users Discussing About Zoho CRM? - [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote - [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments - [What is Zoho CRM used for?](https://www.g2.com/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes - [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes - [What are the features of CRM software?](https://www.g2.com/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote ### 7. [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) 6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort. **Average Rating:** 4.0/5.0 **Total Reviews:** 941 **How Do G2 Users Rate 6sense Sales Intelligence?** - **Analysis:** 7.3/10 (Category avg: 8.4/10) - **Conversion Viability:** 7.1/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind 6sense Sales Intelligence?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 35% Enterprise #### What Are 6sense Sales Intelligence's Pros and Cons? **Pros:** - Lead Generation (177 reviews) - Intent Data (176 reviews) - Buyer Intent (174 reviews) - Prospecting (110 reviews) - Ease of Use (97 reviews) **Cons:** - Inaccurate Data (131 reviews) - Data Quality (76 reviews) - Accuracy Issues (70 reviews) - Learning Difficulty (70 reviews) - Lead Quality (68 reviews) ### What Do G2 Reviewers Say About 6sense Sales Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **enhanced lead generation** of 6sense, making prospecting and territory management significantly easier. - Users find the **intent data insights** from 6sense invaluable for gaining a competitive edge in sales. - Users find 6sense invaluable for **buyer intent insights** , enhancing their targeting effectiveness and visibility into account engagement. - Users value the **insightful prospecting capabilities** of 6sense, simplifying sales efforts and enhancing focus on targets. - Users appreciate the **ease of use** of 6sense Sales Intelligence, valuing its intuitive interface and centralized data access. **Cons:** - Users experience **inaccurate data** issues with 6sense, leading to high bounce rates and unreliable contact information. - Users find the **data quality unreliable** , often needing manual prospecting and facing issues with inaccurate contact information. - Users report serious **accuracy issues** with 6sense, citing numerous false positives and unreliable contact information. - Users find the **learning difficulty** high for 6sense Sales Intelligence, especially without proper training and guidance. - Users find the **lead quality lacking** , as 6sense generates many false positives and low-value leads. #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **"[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)"** **Rating:** 4.5/5.0 stars *— Henry V.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748) --- **"[Unmatched Dark Funnel Visibility with Powerful Intent Data](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229)"** **Rating:** 5.0/5.0 stars *— Johan C.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229) --- ### 8. [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) Vanillasoft is the only sales engagement software that has \*built in\* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer. We evaluate rank and serve the next best lead in real time, as an industry-leading lead management tool. Plus, Vanillasoft optimizes agent outreach deliverability, making sure that every call, SMS and email reach their destination. The primary audience for Vanillasoft are organizations with fast-moving revenue teams that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for fast-moving revenue teams aiming to enhance their performance and streamline their processes. Fast moving revenue teams love Vanillasoft's: - Material, dramatic increases in agent activity - often 500% increase - Increases in agent productivity - up to 94% - Increases in agent actions per hour - 3x - 35% increase in call connections G2 Sales Engagement users say it clearly- we help teams move faster by being 1. The Easiest To Do Business with 2. The Best User Adoption 3. The Easiest To Use Vanillasoft users get going faster, get agents working sooner, and ramping to be productive faster. Vanillasoft ensures that communication is timely and effective. The platform's lead management and sales automation manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, Vanillasoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, Vanillasoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, Vanillasoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results. **Average Rating:** 4.5/5.0 **Total Reviews:** 675 **How Do G2 Users Rate Vanillasoft?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.1/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Vanillasoft?** - **Seller:** [Vanillasoft](https://www.g2.com/sellers/vanillasoft) - **Company Website:** https://vanillasoft.com - **Year Founded:** 2005 - **HQ Location:** Plano, TX - **Twitter:** @VanillaSoft (26,123 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vanillasoft/ (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Insurance Agent, Account Executive - **Top Industries:** Insurance, Marketing and Advertising - **Company Size:** 58% Small-Business, 31% Mid-Market #### What Are Vanillasoft's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Intuitive (23 reviews) - Simple (22 reviews) - Time-saving (22 reviews) - Lead Generation (21 reviews) **Cons:** - Slow Loading (15 reviews) - Call Issues (13 reviews) - Slow Performance (12 reviews) - Missing Features (10 reviews) - Connectivity Issues (9 reviews) ### What Do G2 Reviewers Say About Vanillasoft? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of VanillaSoft, enjoying seamless setup and intuitive features for managing calls. - Users love the **intuitive interface** of VanillaSoft, finding it easy to navigate and learn efficiently. - Users value the **ease of use and user-friendly interface** of VanillaSoft, making their work effortless and efficient. - Users value the **time-saving features** of VanillaSoft, enhancing productivity and streamlining daily tasks effectively. - Users appreciate the **effective lead generation** that Vanillasoft provides, centralizing all communication for easier management. **Cons:** - Users often experience **slow loading** times with Vanillasoft, leading to frustration during lead management processes. - Users find **call issues** challenging, particularly with prioritizing calls and limited mobile dialing options. - Users experience **slow performance** with occasional lag during use, which can disrupt their workflow and productivity. - Users find that VanillaSoft has **missing features** like flexible reporting options and a mobile app, limiting its usability. - Users experience frequent **connectivity issues** with VanillaSoft, leading to unprofessional calls and difficulty accessing support. #### What Are Recent G2 Reviews of Vanillasoft? **"[Efficient Call Management, Needs Better CRM Integration](https://www.g2.com/survey_responses/vanillasoft-review-12631060)"** **Rating:** 4.0/5.0 stars *— Constancia M.* [Read full review](https://www.g2.com/survey_responses/vanillasoft-review-12631060) --- **"[Excellent Service and Support - +3 Years of Reliable Performance](https://www.g2.com/survey_responses/vanillasoft-review-11431168)"** **Rating:** 5.0/5.0 stars *— Tina F.* [Read full review](https://www.g2.com/survey_responses/vanillasoft-review-11431168) --- #### What Are G2 Users Discussing About Vanillasoft? - [What is VanillaSoft used for?](https://www.g2.com/discussions/what-is-vanillasoft-used-for) ### 9. [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) LeadSquared is a Sales Automation SaaS platform helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM platform that takes away the guesswork from sales execution and makes efficiency the focus of every customer interaction, no matter how complex the customer journey is. The software automatically captures leads from all your channels, manages them intelligently, and transfers them to the right teams (and people), ensuring zero lead leakage and zero missed opportunities. Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence, in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia. **Average Rating:** 4.5/5.0 **Total Reviews:** 290 **How Do G2 Users Rate LeadSquared Sales CRM?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind LeadSquared Sales CRM?** - **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @LeadSquared (1,470 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2502171/ (1,114 employees on LinkedIn®) - **Phone:** 848-248-4002 **Who Uses This Product?** - **Who Uses This:** Inside sales specialist, Business Analyst - **Top Industries:** Education Management, Financial Services - **Company Size:** 54% Mid-Market, 28% Enterprise #### What Are LeadSquared Sales CRM's Pros and Cons? **Pros:** - Lead Management (34 reviews) - Ease of Use (27 reviews) - Lead Generation (22 reviews) - Efficiency (17 reviews) - Intuitive (16 reviews) **Cons:** - Slow Loading (12 reviews) - Learning Curve (10 reviews) - Slow Performance (10 reviews) - Missing Features (9 reviews) - Slow Speed (9 reviews) ### What Do G2 Reviewers Say About LeadSquared Sales CRM? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient lead management** of LeadSquared, enhancing organization and reducing manual workload seamlessly. - Users find LeadSquared Sales CRM to be **highly user-friendly** , streamlining their workflow and enhancing productivity effortlessly. - Users praise the **lead generation capabilities** of LeadSquared, appreciating its smooth automation and comprehensive tracking features. - Users find **efficiency** in LeadSquared Sales CRM's automation and organization, greatly enhancing their productivity and workflow management. - Users appreciate the **intuitive interface** of LeadSquared, making it easy to manage leads and workflows efficiently. **Cons:** - Users express frustration with the **slow loading** issues of LeadSquared Sales CRM, impacting their efficiency and experience. - Users find the **learning curve steep** , with some features not intuitive and report customization challenging. - Users often experience **slow performance** in LeadSquared, particularly when loading large data sets or switching screens. - Users note the **missing AI features** in LeadSquared, along with issues in speed, reports, and initial setup complexity. - Users find the **slow speed** of LeadSquared Sales CRM frustrating, especially during advanced automations and information loads. #### What Are Recent G2 Reviews of LeadSquared Sales CRM? **"[Streamlined Lead Management and Automation](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12892488)"** **Rating:** 4.5/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12892488) --- **"[LeadSquared Sales CRM: Powerful Lead Automation and Pipeline Visibility](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12476044)"** **Rating:** 4.0/5.0 stars *— Dinesh Reddy V.* [Read full review](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12476044) --- #### What Are G2 Users Discussing About LeadSquared Sales CRM? - [What is LeadSquared Sales + Mobile CRM used for?](https://www.g2.com/discussions/what-is-leadsquared-sales-mobile-crm-used-for) - 3 comments - [Is LeadSquared a good company?](https://www.g2.com/discussions/is-leadsquared-a-good-company) - 2 comments - [What is Mobile CRM and why is it important?](https://www.g2.com/discussions/what-is-mobile-crm-and-why-is-it-important) - 1 comment - [How much is LeadSquared?](https://www.g2.com/discussions/how-much-is-leadsquared) - [What is CRM in LeadSquared?](https://www.g2.com/discussions/what-is-crm-in-leadsquared) ### 10. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard. **Average Rating:** 4.9/5.0 **Total Reviews:** 306 **How Do G2 Users Rate WhatConverts?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) **Who Is the Company Behind WhatConverts?** - **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts) - **Company Website:** https://www.whatconverts.com - **Year Founded:** 2014 - **HQ Location:** Charlotte, NC - **Twitter:** @whatconverts (273 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (43 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Construction - **Company Size:** 87% Small-Business, 12% Mid-Market #### What Are WhatConverts's Pros and Cons? **Pros:** - Customer Support (82 reviews) - Helpful (66 reviews) - Ease of Use (54 reviews) - Easy Setup (33 reviews) - Attribution Accuracy (32 reviews) **Cons:** - Expensive (15 reviews) - Learning Curve (12 reviews) - Integration Issues (10 reviews) - Missing Features (10 reviews) - Learning Difficulty (9 reviews) ### What Do G2 Reviewers Say About WhatConverts? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding customer support** from WhatConverts, noting quick responses and helpful follow-ups throughout integration issues. - Users commend the **outstanding support** team at WhatConverts, highlighting their fast, knowledgeable assistance and patience. - Users find WhatConverts to be **extremely easy to use** , thanks to its intuitive dashboard and seamless integrations. - Users praise the **easy setup** of WhatConverts, enjoying quick implementation and seamless integration with multiple platforms. - Users highlight the **unmatched accuracy in lead attribution** provided by WhatConverts, enhancing their digital marketing efforts significantly. **Cons:** - Users find that **WhatConverts is not the cheapest solution** , but they believe its value justifies the cost. - Users face a **steep learning curve** with WhatConverts, particularly during the transition to a master agency account. - Users note **integration issues** with WhatConverts, especially desiring more direct CRM connections beyond existing options. - Users desire **enhanced lead segmentation** options and better CRM integration to improve functionality and streamline processes. - Users find the **learning curve challenging** , particularly with tracking leads and understanding certain features. #### What Are Recent G2 Reviews of WhatConverts? **"[Excellent User Experience with Highly Responsive Support](https://www.g2.com/survey_responses/whatconverts-review-12781413)"** **Rating:** 5.0/5.0 stars *— Zavier D.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-12781413) --- **"[WhatConverts has been great! It allows us to track conversions across multiple platforms!](https://www.g2.com/survey_responses/whatconverts-review-6796323)"** **Rating:** 5.0/5.0 stars *— Yasser G.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-6796323) --- #### What Are G2 Users Discussing About WhatConverts? - [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment ### 11. [Freshsales](https://www.g2.com/products/freshsales/reviews) Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,197 **How Do G2 Users Rate Freshsales?** - **Analysis:** 8.7/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Freshsales?** - **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks) - **Year Founded:** 2010 - **HQ Location:** San Mateo, CA - **Twitter:** @FreshworksInc (19,020 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/freshworks-inc/ (7,505 employees on LinkedIn®) - **Ownership:** NASDAQ: FRSH **Who Uses This Product?** - **Who Uses This:** CEO, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small-Business, 27% Mid-Market #### What Are Freshsales's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - Features (70 reviews) - Helpful (55 reviews) - Customer Support (50 reviews) - Intuitive (41 reviews) **Cons:** - Missing Features (47 reviews) - Limited Features (32 reviews) - Limitations (28 reviews) - Learning Curve (25 reviews) - Limited Customization (21 reviews) ### What Do G2 Reviewers Say About Freshsales? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Freshsales, finding the interface clear and features easily understandable. - Users value the **user-friendly interface and abundant features** of Freshsales, enhancing their overall CRM experience. - Users find Freshsales to be a **helpful CRM tool** for tracking leads and managing multiple deal pipelines effectively. - Users value the **responsive customer support** of Freshsales, enhancing their transition and overall experience significantly. - Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate seamlessly. **Cons:** - Users find **missing features** in Freshsales, leading to confusion and difficulties with reporting and app development. - Users find **limited features** in Freshsales, often comparing it unfavorably to more comprehensive CRM solutions like Salesforce. - Users find **configuration complexity** and limited reporting capabilities in Freshsales, affecting usability and efficiency compared to competitors. - Users find the **learning curve steep** , especially regarding reporting and understanding automated features in Freshsales. - Users find **limited customization** in Freshsales, affecting the overall adaptability and ease of use in their workflows. #### What Are Recent G2 Reviews of Freshsales? **"[A Practical CRM for Managing Leads and Customer Interactions](https://www.g2.com/survey_responses/freshsales-review-12946886)"** **Rating:** 5.0/5.0 stars *— Ishan S.* [Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886) --- **"[Logistics-Friendly CRM Lacks Mature Industry Interoperability](https://www.g2.com/survey_responses/freshsales-review-12858179)"** **Rating:** 4.5/5.0 stars *— Vehz H.* [Read full review](https://www.g2.com/survey_responses/freshsales-review-12858179) --- #### What Are G2 Users Discussing About Freshsales? - [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote - [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments - [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment - [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote - [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment ### 12. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,943 **How Do G2 Users Rate Demandbase One?** - **Analysis:** 8.5/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (992 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Lead Generation (201 reviews) - Insights (199 reviews) - Features (173 reviews) - Intent Data (170 reviews) **Cons:** - Learning Curve (95 reviews) - Steep Learning Curve (77 reviews) - Complexity (70 reviews) - Difficult Learning (63 reviews) - Learning Difficulty (63 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Demandbase One, streamlining the creation of targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, facilitating targeted marketing strategies and effective prospect engagement. - Users value the **variety of powerful tools** in Demandbase One, enhancing account targeting and marketing analytics effectively. - Users value the **unified data integration** in Demandbase One, enhancing account targeting and overall marketing effectiveness. - Users value the **insightful intent data** from Demandbase One, streamlining target identification and enhancing decision-making efficiency. **Cons:** - Users find that the **learning curve** for Demandbase One can be overwhelming, requiring time and dedicated support to master. - Users find the **steep learning curve** of Demandbase One challenging, requiring dedicated support for effective use of features. - Users find the **learning curve steep** for Demandbase One, especially for newcomers without dedicated support. - Users find Demandbase One to have a **difficult learning curve** , especially for those lacking technical skills. - Users find Demandbase One has a **learning difficulty** , particularly for those without technical skills during setup and integration. #### What Are Recent G2 Reviews of Demandbase One? **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 13. [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Act-On?** - **Analysis:** 7.4/10 (Category avg: 8.4/10) - **Conversion Viability:** 6.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Act-On?** - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** https://www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware (32,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 39% Small-Business #### What Are Act-On's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Customer Support (18 reviews) - Email Marketing (18 reviews) - Email Management (15 reviews) - Helpful (15 reviews) **Cons:** - Missing Features (14 reviews) - Not Intuitive (10 reviews) - Email Issues (9 reviews) - Learning Curve (9 reviews) - Limited Features (7 reviews) ### What Do G2 Reviewers Say About Act-On? *AI-generated summary from verified user reviews* **Pros:** - Users admire the **ease of use** of Act-On, praising its intuitive interface and stress-free setup. - Users value the **excellent customer support** from Act-On, appreciating their quick responses and helpful communication. - Users value the **easy-to-use email design tools** and prompt customer support of Act-On for seamless marketing. - Users find Act-On's **easy-to-use email builder** highly customizable, perfect for sending a large volume of emails. - Users appreciate the **top-notch support** of Act-On, with regular updates and effective client success resources. **Cons:** - Users report **missing features** in Act-On, particularly concerning analytics discrepancies and CRM integration issues. - Users find Act-On's interface **not intuitive** , facing challenges with implementation and a lack of user-friendly features. - Users find **email issues** frustrating, desiring improvements in visual elements and scheduling functionality for better usability. - Users face a **steep learning curve** with Act-On, experiencing challenges in implementation and interface navigation. - Users note the **limited features** in Act-On, often finding essential tools lacking compared to other platforms. #### What Are Recent G2 Reviews of Act-On? **"[Robust e-marketing platform](https://www.g2.com/survey_responses/act-on-review-17560)"** **Rating:** 5.0/5.0 stars *— Sarah O.* [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) --- **"[Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost](https://www.g2.com/survey_responses/act-on-review-7299403)"** **Rating:** 4.0/5.0 stars *— Evan F.* [Read full review](https://www.g2.com/survey_responses/act-on-review-7299403) --- ### 14. [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 663 **How Do G2 Users Rate EngageBay?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) **Who Is the Company Behind EngageBay?** - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** https://www.engagebay.com/ - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay (16,866 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13655085/ (54 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 70% Small-Business, 32% Mid-Market #### What Are EngageBay's Pros and Cons? **Pros:** - Ease of Use (244 reviews) - Automation (170 reviews) - Customer Support (167 reviews) - Features (167 reviews) - Automations (141 reviews) **Cons:** - Missing Features (108 reviews) - Limited Features (85 reviews) - Reporting Issues (74 reviews) - Limited Customization (69 reviews) - Poor Reporting (64 reviews) ### What Do G2 Reviewers Say About EngageBay? *AI-generated summary from verified user reviews* **Pros:** - Users find EngageBay's **ease of use** invaluable for streamlining workflows and improving efficiency across tasks. - Users value the **efficient automation** in EngageBay that simplifies workflows and enhances overall productivity. - Users commend EngageBay's **excellent customer support** , highlighting responsive assistance that enhances their overall experience with the platform. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, streamlining their workflow efficiently. - Users appreciate the **time-saving automation** of EngageBay, enhancing organization and streamlining workflows across various tasks. **Cons:** - Users find the **missing features** frustrating, noting a need for templates, threading, and advanced data analysis. - Users are frustrated with the **limited features** of EngageBay, particularly the lack of email threading and mobile app functionality. - Users find **reporting issues** in EngageBay, noting limitations and a need for more detailed reports for specific industries. - Users find the **limited customization** options for features like landing pages and workflows frustrating and restrictive. - Users find EngageBay's **reporting features inadequate** for in-depth analysis and advanced customization needs. #### What Are Recent G2 Reviews of EngageBay? **"[EngageBay Makes Follow-Ups Effortless with a Clear Contact View and Smart Automation](https://www.g2.com/survey_responses/engagebay-review-12993838)"** **Rating:** 4.5/5.0 stars *— Cosmin S.* [Read full review](https://www.g2.com/survey_responses/engagebay-review-12993838) --- **"[EngageBay Streamlines Contact Management and Email Campaigns with Time-Saving Automation](https://www.g2.com/survey_responses/engagebay-review-12970259)"** **Rating:** 4.5/5.0 stars *— Emma T.* [Read full review](https://www.g2.com/survey_responses/engagebay-review-12970259) --- #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### 15. [Saleswings](https://www.g2.com/products/saleswings/reviews) SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens. **Average Rating:** 4.8/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Saleswings?** - **Analysis:** 8.5/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Saleswings?** - **Seller:** [Saleswings](https://www.g2.com/sellers/saleswings) - **Year Founded:** 2016 - **HQ Location:** Lausanne, Switzerland - **Twitter:** @SalesWingsApp (4,523 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9328185/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 41% Mid-Market, 32% Small-Business #### What Are Saleswings's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Customer Support (7 reviews) - Intuitive (5 reviews) - CRM Integration (4 reviews) - Analytics (3 reviews) **Cons:** - Clunky Design (1 reviews) - Complex Filtering (1 reviews) - Filtering Issues (1 reviews) - Layout Issues (1 reviews) - Limitations (1 reviews) ### What Do G2 Reviewers Say About Saleswings? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Saleswings, highlighting its straightforward setup and excellent customer support. - Users commend the **exceptional customer support** of Saleswings, highlighting personalized assistance and comprehensive implementation guidance. - Users value the **intuitive insights** from SalesWings, enhancing lead prioritization and improving marketing effectiveness significantly. - Users love the **CRM integration** of Saleswings for enhancing top-of-funnel visibility and connecting marketing and sales teams. - Users value the **exceptional analytics** of SalesWings, transforming engagement data into actionable insights for better decision-making. **Cons:** - Users find the **clunky design** of Saleswings frustrating due to its lack of organization for tags and scores. - Users find **complex filtering** challenging, wishing for more intuitive options in the dashboard for better account searches. - Users find the **filtering options limited** , suggesting a need for more intuitive and fine-tuned controls in the cockpit. - Users find **layout issues** in Saleswings, especially when managing multiple tags and scores, leading to a cluttered experience. - Users note the **cluttered UI** in Saleswings, particularly in tag and score management, hindering usability. #### What Are Recent G2 Reviews of Saleswings? **"[SalesWings Turns Engagement Data Into Clear Lead Insights and Smarter Spend Decisions](https://www.g2.com/survey_responses/saleswings-review-12406055)"** **Rating:** 5.0/5.0 stars *— Rhiannon R.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12406055) --- **"[Easy Setup, Clear Docs, and Responsive SalesWings Support](https://www.g2.com/survey_responses/saleswings-review-12258802)"** **Rating:** 5.0/5.0 stars *— Adriana E T.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12258802) --- #### What Are G2 Users Discussing About Saleswings? - [What is Saleswings used for?](https://www.g2.com/discussions/what-is-saleswings-used-for) ### 16. [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 **How Do G2 Users Rate D&B Rev.Up ABX?** - **Analysis:** 9.0/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Who Is the Company Behind D&B Rev.Up ABX?** - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet (22,541 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,747 employees on LinkedIn®) - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Mid-Market, 32% Small-Business #### What Are D&B Rev.Up ABX's Pros and Cons? **Pros:** - Analytics (3 reviews) - Audience Targeting (3 reviews) - Data Accuracy (3 reviews) - Insights (3 reviews) - Targeting (3 reviews) **Cons:** - Slow Performance (3 reviews) - Integration Issues (2 reviews) - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Automation Difficulty (1 reviews) ### What Do G2 Reviewers Say About D&B Rev.Up ABX? *AI-generated summary from verified user reviews* **Pros:** - Users value the **rich business data access** of D&B Rev.Up ABX, enhancing targeted and personalized marketing efforts. - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing marketing strategies with rich business insights. - Users value the **data accuracy** of D&B Rev.Up ABX, enabling precise targeting and personalized marketing strategies. - Users appreciate the **rich business data access** of D&B Rev.Up ABX, enhancing targeted marketing and engagement strategies. - Users value the **advanced targeting capabilities** of D&B Rev.Up ABX, enhancing their marketing effectiveness significantly. **Cons:** - Users find the **steep learning curve** challenging, making it hard for newcomers to navigate D&B Rev.Up ABX effectively. - Users highlight **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows for effective tracking. - Users find the **learning curve challenging** , making it difficult for inexperienced teams to utilize D&B Rev.Up ABX effectively. - Users struggle with the **steep learning curve** of D&B Rev.Up ABX, making it hard for new users to adapt. - Users find the **automation difficult** in D&B Rev.Up ABX, lacking real-time insights and instantaneous engagement tracking. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **"[Review for D&B Rev.UP ABX](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) --- **"[Cuts Through the Noise with Analytics-Based Targeting](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)"** **Rating:** 4.5/5.0 stars *— ISHAN P.* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) --- #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### 17. [Thryv](https://www.g2.com/products/thryv/reviews) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,888 **How Do G2 Users Rate Thryv?** - **Analysis:** 6.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 6.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Thryv?** - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Company Website:** https://Thryv.com - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv (8,415 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,883 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small-Business, 9% Mid-Market #### What Are Thryv's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Automation (90 reviews) - Automation Features (70 reviews) - Customer Support (69 reviews) - Helpful (58 reviews) **Cons:** - Missing Features (60 reviews) - Learning Curve (50 reviews) - Limitations (45 reviews) - Limited Features (45 reviews) - Expensive (33 reviews) ### What Do G2 Reviewers Say About Thryv? *AI-generated summary from verified user reviews* **Pros:** - Users find Thryv's interface **easy to use** , appreciating the integrated features that streamline their workflows effectively. - Users love the **automation features** in Thryv, streamlining follow-ups and ensuring consistent client engagement. - Users appreciate the **automation features** of Thryv, enabling streamlined processes and improved customer follow-up efficiency. - Users appreciate the **great customer support** of Thryv, enhancing their overall experience with the platform. - Users appreciate the **helpful customer support** of Keap, ensuring issues are resolved effectively and efficiently. **Cons:** - Users express disappointment over **missing features** , citing glitches and unfulfilled promises for new functionalities. - Users often struggle with the **learning curve** of Thryv, finding it complex and difficult to navigate initially. - Users find **limitations in user experience and stagnant feature development** of Keap, impacting overall satisfaction and functionality. - Users find **limited features** in Thryv, particularly regarding account management and CRM customization options. - Users highlight the **expensive nature** of Thryv, noting high monthly fees and additional costs for essential features. #### What Are Recent G2 Reviews of Thryv? **"[All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money](https://www.g2.com/survey_responses/thryv-review-12972196)"** **Rating:** 5.0/5.0 stars *— Alan H.* [Read full review](https://www.g2.com/survey_responses/thryv-review-12972196) --- **"[Outstanding Customer Service and Real-Time Results with Thryv](https://www.g2.com/survey_responses/thryv-review-12979894)"** **Rating:** 5.0/5.0 stars *— Earth E.* [Read full review](https://www.g2.com/survey_responses/thryv-review-12979894) --- #### What Are G2 Users Discussing About Thryv? - [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for) - [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv) - [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments - [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software) - [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments ### 18. [Lightcast Gazelle](https://www.g2.com/products/lightcast-gazelle/reviews) Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies. Start your journey with our AI-generated growth scores and combine these with hundreds of other “growth” filters including: VC funding, fast revenue growth, key company events, industry heatmaps, clustering intelligence, emerging keywords search, among many others. Spend more time closing and less time chasing with the world’s first and only AI-powered company growth platform: Gazelle.ai. **Average Rating:** 4.7/5.0 **Total Reviews:** 61 **How Do G2 Users Rate Lightcast Gazelle?** - **Analysis:** 7.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.6/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) **Who Is the Company Behind Lightcast Gazelle?** - **Seller:** [Lightcast](https://www.g2.com/sellers/lightcast) - **Year Founded:** 2000 - **HQ Location:** Moscow, Idaho, United States - **Twitter:** @LightcastData (3,818 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lightcastdata/ (758 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration, International Trade and Development - **Company Size:** 69% Small-Business, 23% Mid-Market #### What Are Recent G2 Reviews of Lightcast Gazelle? **"[Very user friendly and comprehensive, excellent customer care](https://www.g2.com/survey_responses/lightcast-gazelle-review-7133137)"** **Rating:** 4.5/5.0 stars *— Verified User in International Trade and Development* [Read full review](https://www.g2.com/survey_responses/lightcast-gazelle-review-7133137) --- **"[Gazelle.ai - great info, stellar customer service, and fun to use!](https://www.g2.com/survey_responses/lightcast-gazelle-review-7134281)"** **Rating:** 5.0/5.0 stars *— Susan C.* [Read full review](https://www.g2.com/survey_responses/lightcast-gazelle-review-7134281) --- #### What Are G2 Users Discussing About Lightcast Gazelle? - [What is Gazelle.ai used for?](https://www.g2.com/discussions/what-is-gazelle-ai-used-for) ### 19. [Koala](https://www.g2.com/products/koala/reviews) Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees. **Average Rating:** 5.0/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Koala?** - **Analysis:** 9.3/10 (Category avg: 8.4/10) - **Conversion Viability:** 10.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Koala?** - **Seller:** [Koala](https://www.g2.com/sellers/koala) - **Year Founded:** 2022 - **HQ Location:** San Francisco, California - **Twitter:** @getkoala_com (232 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getkoala (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 58% Small-Business, 35% Mid-Market #### What Are Koala's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Features (12 reviews) - Intent Data (12 reviews) - Lead Generation (12 reviews) - Helpful (11 reviews) **Cons:** - Missing Features (3 reviews) - Missing Information (3 reviews) - CRM Issues (2 reviews) - Data Management (2 reviews) - Data Quality (2 reviews) ### What Do G2 Reviewers Say About Koala? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Koala, enhancing their overall experience and efficiency. - Users value the **insightful data and support** from Koala, enhancing their sales and marketing effectiveness significantly. - Users highlight the **impact of intent data** from Koala, enhancing engagement and boosting conversion rates effectively. - Users value the **effective lead generation** of Koala, significantly enhancing business pipeline and opportunity conversion rates. - Users commend Koala for its **outstanding customer support** and impressive intent data that enhances business growth. **Cons:** - Users find certain **missing features** in Koala, especially regarding ease of use and account management improvements. - Users report a lack of **clarity on visitor information** , indicating a need for improved data integration and insights. - Users find **CRM integration issues** with Koala hinder strategic use and limit visibility on visitors and accounts. - Users find **data management lacking** due to missing third-party enrichment and clarity on visitor information. - Users express concerns about **data quality** , noting missing third-party enrichment and sync issues with Salesforce. #### What Are Recent G2 Reviews of Koala? **"[Koala Delivers Account-Level Intent Insights and Tailored B2B Experiences](https://www.g2.com/survey_responses/koala-review-12225701)"** **Rating:** 4.0/5.0 stars *— Carlos C.* [Read full review](https://www.g2.com/survey_responses/koala-review-12225701) --- **"[Streamlines my SDR workflows](https://www.g2.com/survey_responses/koala-review-11448196)"** **Rating:** 5.0/5.0 stars *— Sofi Y.* [Read full review](https://www.g2.com/survey_responses/koala-review-11448196) --- ### 20. [PipeCandy](https://www.g2.com/products/pipecandy/reviews) PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce. **Average Rating:** 4.3/5.0 **Total Reviews:** 33 **How Do G2 Users Rate PipeCandy?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.6/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Who Is the Company Behind PipeCandy?** - **Seller:** [PipeCandy](https://www.g2.com/sellers/pipecandy) - **Year Founded:** 2016 - **HQ Location:** Walnut, CA - **Twitter:** @PipeCandyHQ (1,539 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13180115/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 34% Small-Business #### What Are Recent G2 Reviews of PipeCandy? **"[Great product with better support](https://www.g2.com/survey_responses/pipecandy-review-7152755)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/pipecandy-review-7152755) --- **"[Very responsive support team and broad database](https://www.g2.com/survey_responses/pipecandy-review-7187957)"** **Rating:** 4.0/5.0 stars *— Cris L.* [Read full review](https://www.g2.com/survey_responses/pipecandy-review-7187957) --- #### What Are G2 Users Discussing About PipeCandy? - [What is PipeCandy used for?](https://www.g2.com/discussions/what-is-pipecandy-used-for) ### 21. [MadKudu](https://www.g2.com/products/madkudu/reviews) MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place. **Average Rating:** 4.5/5.0 **Total Reviews:** 45 **How Do G2 Users Rate MadKudu?** - **Analysis:** 8.4/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind MadKudu?** - **Seller:** [HG Insights](https://www.g2.com/sellers/hg-insights) - **Year Founded:** 2010 - **HQ Location:** Santa Barbara, CA - **LinkedIn® Page:** https://www.linkedin.com/company/1311279/ (1,020 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 26% Enterprise #### What Are MadKudu's Pros and Cons? **Pros:** - Helpful (5 reviews) - Lead Generation (4 reviews) - Prospecting (4 reviews) - Accurate Data (3 reviews) - Customer Support (3 reviews) **Cons:** - Dashboard Issues (2 reviews) - Learning Curve (2 reviews) - Account Issues (1 reviews) - Clunky Design (1 reviews) - Complexity (1 reviews) ### What Do G2 Reviewers Say About MadKudu? *AI-generated summary from verified user reviews* **Pros:** - Users find the **support team very helpful** , providing quick responses and assistance for seamless sales processes. - Users value MadKudu for its **effective lead generation** , enhancing focus on high-potential prospects and driving campaign success. - Users value the **focus on high-value leads** that MadKudu provides, streamlining their sales efforts effectively. - Users value the **accurate data** from MadKudu, enhancing visibility into prospects and improving lead prioritization. - Users commend the **helpful and responsive customer support** team at MadKudu, enhancing the overall experience significantly. **Cons:** - Users find the **dashboard issues** in MadKudu time-consuming, wishing for real-time updates and more customization options. - Users experience a **learning curve** with MadKudu, but the support team offers helpful guidance throughout the process. - Users experience **account issues** that hinder access to the MadKudu platform, limiting functionality and accessibility. - Users find the **bulk scoring process clunky** , especially when merging scores with spreadsheets, complicating their workflow. - Users find the **complexity** of MadKudu challenging as they must review each prospect's account individually. #### What Are Recent G2 Reviews of MadKudu? **"[Mad abilities to qualify your ICP](https://www.g2.com/survey_responses/madkudu-review-10640503)"** **Rating:** 5.0/5.0 stars *— Grant B.* [Read full review](https://www.g2.com/survey_responses/madkudu-review-10640503) --- **"[Fast way to prioritizing high-potential leads](https://www.g2.com/survey_responses/madkudu-review-10865565)"** **Rating:** 5.0/5.0 stars *— Brandon D.* [Read full review](https://www.g2.com/survey_responses/madkudu-review-10865565) --- #### What Are G2 Users Discussing About MadKudu? - [What is MadKudu used for?](https://www.g2.com/discussions/what-is-madkudu-used-for) ### 22. [Pocus](https://www.g2.com/products/pocus/reviews) For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week. AI That Tells Reps Exactly What to Do Next At the core of Pocus is the Relevance Agent™ and Intelligent Inbox - advanced always on AI agents that continuously analyze account data, buying signals, and market context. Reps receive 3–5 high-value recommendations daily, each with research summaries, talking points, and even ready-to-send emails. This gives leaders more control over their reps and ensures sales teams focus only on the opportunities most likely to convert. Designed for Modern Revenue Teams For reps: No more overload of random signals or struggling with unreliable lead scores. Pocus delivers a trusted prioritization engine that cuts through noise. For leaders: Gain more control and scale best practices across your sales team with prescriptive guidance that ensures consistency, accountability, and predictable pipeline growth. For complex deals: Unlike basic tools that focus only on single contacts, Pocus considers entire buying committees, multi-threaded relationships, and account dynamics. Proven Results with Leading Companies High-growth organizations like Monday.com, Canva, and LaunchDarkly use Pocus to: - Generate 70%+ of their pipeline through AI-driven prioritization - Save reps 10+ hours every week on manual prospecting - Increase rep productivity by 10x while improving win rates Why Choose Pocus? Pocus goes beyond traditional sales engagement or sales enablement tools. It’s not another “signal dashboard.” Instead, it delivers decision intelligence - actionable guidance that tells reps where to focus, who to engage, and how to win. By consolidating workflows, improving pipeline quality, and empowering reps with AI-powered recommendations, Pocus helps revenue teams build a consistent, scalable, and predictable GTM engine. **Average Rating:** 4.4/5.0 **Total Reviews:** 134 **How Do G2 Users Rate Pocus?** - **Analysis:** 8.0/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Pocus?** - **Seller:** [Pocus](https://www.g2.com/sellers/pocus) - **Year Founded:** 2021 - **HQ Location:** New York, NY - **Twitter:** @getpocus (590 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/pocus (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Mid-Market, 40% Enterprise #### What Are Pocus's Pros and Cons? **Pros:** - Lead Generation (72 reviews) - Time-saving (61 reviews) - Ease of Use (49 reviews) - Time-Saving (49 reviews) - Efficiency (45 reviews) **Cons:** - Learning Difficulty (21 reviews) - Inaccurate Data (18 reviews) - Learning Curve (17 reviews) - Steep Learning Curve (16 reviews) - Integration Issues (15 reviews) ### What Do G2 Reviewers Say About Pocus? *AI-generated summary from verified user reviews* **Pros:** - Users value Pocus for its **efficient lead generation** capabilities, simplifying account targeting and prospecting with AI-driven insights. - Users appreciate the **time-saving capabilities** of Pocus, enhancing workflows and efficiency across their teams. - Users love the **ease of use** of Pocus, enjoying its seamless integration with Salesforce for streamlined outreach. - Users value the **time-saving features** of Pocus, enabling quick navigation and seamless CRM integration for enhanced productivity. - Users appreciate the **efficiency** of Pocus, transforming workflows and saving significant time for sales reps. **Cons:** - Users face a **steep learning curve** with Pocus, requiring time to effectively navigate and utilize the platform. - Users find **inaccurate data** on companies and employees, complicating the lead qualification process and reducing efficiency. - Users find the **steep learning curve** challenging, requiring significant time to effectively navigate and utilize Pocus. - Users experience a **steep learning curve** with Pocus, requiring significant time for onboarding and adaptation. - Users face **integration issues** with Pocus, limiting its functionality for customer marketing and sales processes. #### What Are Recent G2 Reviews of Pocus? **"[Great tool for use cases beyond selling](https://www.g2.com/survey_responses/pocus-review-11687746)"** **Rating:** 5.0/5.0 stars *— Emily C.* [Read full review](https://www.g2.com/survey_responses/pocus-review-11687746) --- **"[Compelling AI-First platform for Sales](https://www.g2.com/survey_responses/pocus-review-11663473)"** **Rating:** 5.0/5.0 stars *— aaina a.* [Read full review](https://www.g2.com/survey_responses/pocus-review-11663473) --- ### 23. [PX](https://www.g2.com/products/px/reviews) The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results **Average Rating:** 3.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate PX?** - **Analysis:** 4.2/10 (Category avg: 8.4/10) - **Conversion Viability:** 4.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 5.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind PX?** - **Seller:** [PX](https://www.g2.com/sellers/px) - **Year Founded:** 2010 - **HQ Location:** New York, New York - **Twitter:** @pxplatform (172 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10123259 (145 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Small-Business, 26% Mid-Market #### What Are Recent G2 Reviews of PX? **"[Great attention to details](https://www.g2.com/survey_responses/px-review-1684983)"** **Rating:** 4.0/5.0 stars *— leah b.* [Read full review](https://www.g2.com/survey_responses/px-review-1684983) --- **"[Cutting Edge Technology](https://www.g2.com/survey_responses/px-review-1671541)"** **Rating:** 4.0/5.0 stars *— Zac B.* [Read full review](https://www.g2.com/survey_responses/px-review-1671541) --- ### 24. [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews) Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 237 **How Do G2 Users Rate Zoho SalesIQ?** - **Analysis:** 7.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 7.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.7/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Zoho SalesIQ?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** CEO, Director - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 72% Small-Business, 20% Mid-Market #### What Are Zoho SalesIQ's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Features (8 reviews) - Chat Features (5 reviews) - Integrations (5 reviews) - Customer Support (4 reviews) **Cons:** - Excessive Notifications (2 reviews) - Learning Curve (2 reviews) - Limited Customization (2 reviews) - Notification Issues (2 reviews) - Not Intuitive (2 reviews) ### What Do G2 Reviewers Say About Zoho SalesIQ? *AI-generated summary from verified user reviews* **Pros:** - Users find Zoho SalesIQ to be an **easy-to-use solution** that simplifies real-time customer engagement and boosts conversions. - Users appreciate the **real-time engagement features** of Zoho SalesIQ, enhancing customer interaction and boosting conversions effectively. - Users love the **easy configuration and real-time engagement** features of Zoho SalesIQ, enhancing customer support and conversions. - Users value the **seamless integrations** of Zoho SalesIQ, enhancing customer support and simplifying real-time visitor tracking. - Users praise the **superb customer support** of Zoho SalesIQ, enhancing their experience and operational efficiency. **Cons:** - Users experience **excessive notifications** with delays and doubles, impacting the overall effectiveness of Zoho SalesIQ. - Users find the **learning curve steep** with Zoho SalesIQ's extensive customization and multiple integrations, requiring time to adapt. - Users feel that there is **limited customization** in Zoho SalesIQ, which can hinder their user experience. - Users experience **notification issues** , including delays and duplicate alerts, particularly on the Android app and website. - Users find Zoho SalesIQ **not intuitive** , as the overwhelming customization options and clunky interface complicate usage. #### What Are Recent G2 Reviews of Zoho SalesIQ? **"[Zobot Makes Customization and Lead Qualification Effortless](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)"** **Rating:** 5.0/5.0 stars *— MANISH K.* [Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837) --- **"[Real-Time Visitor Tracking and CRM Integration On-the-Go](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)"** **Rating:** 4.5/5.0 stars *— Nayeem M.* [Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763) --- ### 25. [Leadspace](https://www.g2.com/products/leadspace/reviews) When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion. **Average Rating:** 4.3/5.0 **Total Reviews:** 109 **How Do G2 Users Rate Leadspace?** - **Analysis:** 8.6/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Leadspace?** - **Seller:** [Leadspace](https://www.g2.com/sellers/leadspace) - **Year Founded:** 2010 - **HQ Location:** San Francisco, US - **Twitter:** @Leadspace (2,355 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1493652/ (74 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 45% Enterprise #### What Are Recent G2 Reviews of Leadspace? **"[Leadspace](https://www.g2.com/survey_responses/leadspace-review-8926587)"** **Rating:** 4.0/5.0 stars *— Rajnikant M.* [Read full review](https://www.g2.com/survey_responses/leadspace-review-8926587) --- **"[Everything I needed to work with leads.](https://www.g2.com/survey_responses/leadspace-review-10238771)"** **Rating:** 4.5/5.0 stars *— Hichem G.* [Read full review](https://www.g2.com/survey_responses/leadspace-review-10238771) --- #### What Are G2 Users Discussing About Leadspace? - [How has Leadspace impacted your lead generation efforts, and what improvements could be made?](https://www.g2.com/discussions/how-has-leadspace-impacted-your-lead-generation-efforts-and-what-improvements-could-be-made) - [What is Leadspace used for?](https://www.g2.com/discussions/what-is-leadspace-used-for) ## What Is Lead Scoring Software? [Lead Generation Software](https://www.g2.com/categories/lead-generation) ## What Software Categories Are Similar to Lead Scoring Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) - [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Account Data Management Software](https://www.g2.com/categories/account-data-management) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) --- ## How Do You Choose the Right Lead Scoring Software? ### What You Should Know About Lead Scoring Software ### What is Lead Scoring Software? Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale. Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers. #### What Types of Lead Scoring Software Exist? There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below. **Predictive lead scoring software:** Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share. **Rules-based lead scoring software:** Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form. ### What are Common Features of Lead Scoring Software? There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below: **Importing and exporting data:** This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more. **Integration:** Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.  **Comparisons:** This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid. **Scoring:** Scoring features use criteria such as revenue, budget, and company size to assign scores to leads. **Rankings:** Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position. [**Analysis**](https://www.g2.com/categories/lead-scoring/f/analysis) **:** Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria. **Scoring management:** Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations. **Attribution:** This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities.  Other Features of Lead Scoring Software: [Lead Management Capabilities](https://www.g2.com/categories/lead-scoring/f/lead-management) ### What are the Benefits of Lead Scoring Software? Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software: **Increased efficiency:** Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase. **More impactful marketing:** Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts. **Facilitates collaboration:** Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment. **Prioritizes leads:** Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals. ### Who Uses Lead Scoring Software? Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below: **Sales teams:** Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles. **Marketing teams:** Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads. **Finance teams:** Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future. #### Software Related to Lead Scoring Software There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below: [CRM software](https://www.g2.com/categories/crm) **:** CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.  [Lead capture software](https://www.g2.com/categories/lead-capture) **:** Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents. [Lead-to-account matching and routing software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **:** Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows. ### Challenges with Lead Scoring Software Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software: **Based on assumptions:** Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product. **Labor-intensive:** Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated. ### How to Buy Lead Scoring Software #### Requirements Gathering (RFI/RFP) for Lead Scoring Software The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers. #### Compare Lead Scoring Software Products **Create a long list** Buyers can consider the following features to assemble a long list of potential products: - Integration capabilities with other tools (e.g., CRM and marketing databases) - Cost **Create a short list** Buyers can consider the following features to assemble a short list of top contenders for purchase: - Rules-based lead scoring vs. predictive lead scoring - Cloud-based program vs. on-site hardware **Conduct demos** After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams. #### Selection of Lead Scoring Software **Choose a selection team** The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget. **Negotiation** During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit. **Final decision** In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made. ### Lead Scoring Software Trends **Artificial intelligence (AI):** Lead scoring platforms equipped with AI can collect and analyze more data in a shorter period of time. AI helps this software analyze data from several sources, including social media, email, CRM systems, and other company systems. AI is also able to create and test different predictive scoring models, automatically selecting the best one based on a sample data set. Another functionality of AI that plays an important part in lead scoring software is increasing accuracy in data by constantly incorporating new insights and continually reanalyzing data.