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Best Lead Scoring Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence
Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)

Best Lead Scoring Software At A Glance

Best for Small Businesses:
Salesforce Sales Cloud
Salesforce Sales Cloud
Best for Mid-Market:
Salesforce Sales Cloud
Salesforce Sales Cloud
Best for Enterprise:
Salesforce Sales Cloud
Salesforce Sales Cloud
Highest User Satisfaction:
Salesforce Sales Cloud
Salesforce Sales Cloud
Best Free Software:
Salesforce Sales Cloud
Salesforce Sales Cloud
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Best for Enterprise:
Salesforce Sales Cloud
Salesforce Sales Cloud
Highest User Satisfaction:
Salesforce Sales Cloud
Salesforce Sales Cloud
Best Free Software:
Salesforce Sales Cloud
Salesforce Sales Cloud

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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87 Listings in Lead Scoring Available
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Salesforce Sales Cloud
By Salesforce
(23,218)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Lead Scoring software
View top Consulting Services for Salesforce Sales Cloud
Save to My Lists
DealsSpecial offer!
25% off: Starting at $18.75/user/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Sales Cloud is the complete platform for Salesblazers, our community of sellers, sales leaders, and sales operations professionals, to grow sales and increase productivity. With the #1 AI C

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Sales Cloud is a suite of tools designed to manage and track sales leads, automate tasks, provide insights, and facilitate mobile work and organization.
    • Users frequently mention the platform's ability to centralize customer and lead information, its robust reporting tools, customizable dashboards, efficient lead management, and the ability to automate routine tasks, all of which help nurture relationships more effectively and streamline the sales process.
    • Users experienced issues with the platform's cost, particularly for smaller businesses, its complex and time-consuming initial setup and customization, slow data processing times, and the complexity of some features, such as the reporting tools, which can be difficult to navigate without proper training.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Sales Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4,674
    Features
    3,973
    Lead Management
    2,347
    Customizability
    2,232
    Customization
    2,179
    Cons
    Learning Curve
    2,246
    Missing Features
    1,474
    Expensive
    1,442
    Limitations
    1,410
    Limited Features
    1,329
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Sales Cloud features and usability ratings that predict user satisfaction
    8.6
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.3
    8.8
    Lead Opportunity
    Average: 8.7
    8.3
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Sales Cloud is the complete platform for Salesblazers, our community of sellers, sales leaders, and sales operations professionals, to grow sales and increase productivity. With the #1 AI C

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Sales Cloud is a suite of tools designed to manage and track sales leads, automate tasks, provide insights, and facilitate mobile work and organization.
  • Users frequently mention the platform's ability to centralize customer and lead information, its robust reporting tools, customizable dashboards, efficient lead management, and the ability to automate routine tasks, all of which help nurture relationships more effectively and streamline the sales process.
  • Users experienced issues with the platform's cost, particularly for smaller businesses, its complex and time-consuming initial setup and customization, slow data processing times, and the complexity of some features, such as the reporting tools, which can be difficult to navigate without proper training.
Salesforce Sales Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4,674
Features
3,973
Lead Management
2,347
Customizability
2,232
Customization
2,179
Cons
Learning Curve
2,246
Missing Features
1,474
Expensive
1,442
Limitations
1,410
Limited Features
1,329
Salesforce Sales Cloud features and usability ratings that predict user satisfaction
8.6
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.3
8.8
Lead Opportunity
Average: 8.7
8.3
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Apollo.io
By Apollo.io
(8,150)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Lead Scoring software
View top Consulting Services for Apollo.io
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a comprehensive software tool used for lead generation, email marketing, and data collection, with features such as AI-assisted email drafting, data filtering, and integration with platforms like LinkedIn and Google Workspace.
    • Reviewers appreciate Apollo.io's user-friendly interface, its ability to provide accurate and up-to-date contact information, the quality of its data, and its integration capabilities with other platforms, which streamline and enhance their marketing and sales processes.
    • Reviewers experienced issues with outdated or incorrect contact information, a complex initial setup, limitations on profile visits on LinkedIn, and a desire for more affordable plans and additional features for monthly subscribers.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Apollo.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,277
    Helpful
    1,723
    Lead Generation
    1,652
    Features
    1,553
    Contact Information
    1,481
    Cons
    Missing Features
    745
    Inaccurate Data
    542
    Contact Management
    523
    Outdated Contacts
    474
    Inaccuracy
    463
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    8.8
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.3
    9.0
    Lead Opportunity
    Average: 8.7
    9.3
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    Twitter
    @MeetApollo
    4,509 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,574 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a comprehensive software tool used for lead generation, email marketing, and data collection, with features such as AI-assisted email drafting, data filtering, and integration with platforms like LinkedIn and Google Workspace.
  • Reviewers appreciate Apollo.io's user-friendly interface, its ability to provide accurate and up-to-date contact information, the quality of its data, and its integration capabilities with other platforms, which streamline and enhance their marketing and sales processes.
  • Reviewers experienced issues with outdated or incorrect contact information, a complex initial setup, limitations on profile visits on LinkedIn, and a desire for more affordable plans and additional features for monthly subscribers.
Apollo.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,277
Helpful
1,723
Lead Generation
1,652
Features
1,553
Contact Information
1,481
Cons
Missing Features
745
Inaccurate Data
542
Contact Management
523
Outdated Contacts
474
Inaccuracy
463
Apollo.io features and usability ratings that predict user satisfaction
8.8
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.3
9.0
Lead Opportunity
Average: 8.7
9.3
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@MeetApollo
4,509 Twitter followers
LinkedIn® Page
www.linkedin.com
1,574 employees on LinkedIn®

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ActiveCampaign
By ActiveCampaign
(13,775)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Lead Scoring software
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,891
    Automation
    1,645
    Automations
    1,361
    Features
    1,269
    Email Marketing
    1,132
    Cons
    Learning Curve
    836
    Missing Features
    683
    Expensive
    568
    Limited Features
    541
    Limitations
    495
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.1
    Analysis
    Average: 8.4
    8.0
    Conversion Viability
    Average: 8.3
    8.2
    Lead Opportunity
    Average: 8.7
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
    • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
    • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
    • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,322 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,891
Automation
1,645
Automations
1,361
Features
1,269
Email Marketing
1,132
Cons
Learning Curve
836
Missing Features
683
Expensive
568
Limited Features
541
Limitations
495
ActiveCampaign features and usability ratings that predict user satisfaction
8.1
Analysis
Average: 8.4
8.0
Conversion Viability
Average: 8.3
8.2
Lead Opportunity
Average: 8.7
8.8
Has the product been a good partner in doing business?
Average: 8.9
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
  • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
  • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
  • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
ZoomInfo Operations
By ZoomInfo
(308)4.3 out of 5
8th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Data Accuracy
    31
    Contact Information
    21
    Accurate Data
    20
    Lead Generation
    18
    Cons
    Inaccuracy Issues
    12
    Data Quality
    11
    Inaccurate Data
    11
    Outdated Information
    11
    Expensive
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    9.3
    Conversion Viability
    Average: 8.3
    9.5
    Lead Opportunity
    Average: 8.7
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,726 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 19% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Data Accuracy
31
Contact Information
21
Accurate Data
20
Lead Generation
18
Cons
Inaccuracy Issues
12
Data Quality
11
Inaccurate Data
11
Outdated Information
11
Expensive
10
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
9.3
Conversion Viability
Average: 8.3
9.5
Lead Opportunity
Average: 8.7
9.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,726 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
Get a quote
6sense Revenue AI for Sales
By 6sense
(631)4.0 out of 5
Optimized for quick response
11th Easiest To Use in Lead Scoring software
View top Consulting Services for 6sense Revenue AI for Sales
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense Revenue AI™ for Sales offers a single seamless digital destination where sellers can acquire account and buying team intelligence fast. Insights into the “Dark Funnel,” where around 97% of B2B

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • 6sense Revenue AI for Sales is a tool that provides intent data and insights to help prioritize accounts and make outreach more targeted and effective.
    • Reviewers like the platform's ability to surface intent data, its seamless integration with Salesforce, and its user-friendly dashboards filled with valuable insights for sales organizations.
    • Users reported issues with the accuracy of the intent signals due to irrelevant keywords, a steep learning curve, and outdated or incorrect contact information.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue AI for Sales Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    232
    Lead Generation
    174
    Buyer Intent
    165
    Prospecting
    154
    Ease of Use
    133
    Cons
    Inaccurate Data
    174
    Data Quality
    129
    Lead Quality
    99
    Outdated Contacts
    96
    Data Accuracy
    82
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue AI for Sales features and usability ratings that predict user satisfaction
    7.4
    Analysis
    Average: 8.4
    7.1
    Conversion Viability
    Average: 8.3
    7.4
    Lead Opportunity
    Average: 8.7
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,389 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,603 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense Revenue AI™ for Sales offers a single seamless digital destination where sellers can acquire account and buying team intelligence fast. Insights into the “Dark Funnel,” where around 97% of B2B

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • 6sense Revenue AI for Sales is a tool that provides intent data and insights to help prioritize accounts and make outreach more targeted and effective.
  • Reviewers like the platform's ability to surface intent data, its seamless integration with Salesforce, and its user-friendly dashboards filled with valuable insights for sales organizations.
  • Users reported issues with the accuracy of the intent signals due to irrelevant keywords, a steep learning curve, and outdated or incorrect contact information.
6sense Revenue AI for Sales Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
232
Lead Generation
174
Buyer Intent
165
Prospecting
154
Ease of Use
133
Cons
Inaccurate Data
174
Data Quality
129
Lead Quality
99
Outdated Contacts
96
Data Accuracy
82
6sense Revenue AI for Sales features and usability ratings that predict user satisfaction
7.4
Analysis
Average: 8.4
7.1
Conversion Viability
Average: 8.3
7.4
Lead Opportunity
Average: 8.7
8.9
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Get a quote
Toplyne
By Toplyne Labs
(42)4.8 out of 5
2nd Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Toplyne's AI learns from your first-party customer data to generate audiences that convert - with ads, in-app nudges, email, sales, and more. Toplyne's AI audiences are used by companies like Notion

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 52% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Toplyne Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    26
    Integrations
    24
    Easy Integrations
    23
    Platform Integration
    18
    Cons
    Bug Issues
    2
    Bugs
    2
    Data Management
    2
    Learning Curve
    2
    Learning Difficulty
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Toplyne features and usability ratings that predict user satisfaction
    9.3
    Analysis
    Average: 8.4
    9.4
    Conversion Viability
    Average: 8.3
    9.9
    Lead Opportunity
    Average: 8.7
    10.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Toplyne Labs
    HQ Location
    San Francisco, US
    Twitter
    @Toplynehq
    1,498 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    55 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Toplyne's AI learns from your first-party customer data to generate audiences that convert - with ads, in-app nudges, email, sales, and more. Toplyne's AI audiences are used by companies like Notion

Users
No information available
Industries
  • Computer Software
Market Segment
  • 52% Small-Business
  • 43% Mid-Market
Toplyne Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
26
Integrations
24
Easy Integrations
23
Platform Integration
18
Cons
Bug Issues
2
Bugs
2
Data Management
2
Learning Curve
2
Learning Difficulty
2
Toplyne features and usability ratings that predict user satisfaction
9.3
Analysis
Average: 8.4
9.4
Conversion Viability
Average: 8.3
9.9
Lead Opportunity
Average: 8.7
10.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Toplyne Labs
HQ Location
San Francisco, US
Twitter
@Toplynehq
1,498 Twitter followers
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®
Read Toplyne Reviews
Freshsales
By Freshworks
(1,217)4.5 out of 5
9th Easiest To Use in Lead Scoring software
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Entry Level Price:Starting at $9.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

    Users
    • CEO
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 26% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Freshsales is a customizable CRM tool that allows users to manage multiple sales pipelines and log customer information.
    • Reviewers appreciate the user-friendly interface, the ability to customize pipelines and fields, the quality of customer support, and the automation features that Freshsales offers.
    • Users mentioned issues with the reporting functionality, limited integrations, difficulties with app development, cluttered configuration settings, and concerns about data privacy and cross-site tracking.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Freshsales Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    106
    Features
    71
    Helpful
    55
    Customer Support
    54
    Intuitive
    42
    Cons
    Missing Features
    47
    Learning Curve
    30
    Limited Features
    27
    Limitations
    25
    Poor Customer Support
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Freshsales features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.6
    Conversion Viability
    Average: 8.3
    8.7
    Lead Opportunity
    Average: 8.7
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Freshworks
    Year Founded
    2010
    HQ Location
    San Mateo, CA
    Twitter
    @FreshworksInc
    18,862 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    8,591 employees on LinkedIn®
    Ownership
    NASDAQ: FRSH
Product Description
How are these determined?Information
This description is provided by the seller.

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

Users
  • CEO
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 67% Small-Business
  • 26% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Freshsales is a customizable CRM tool that allows users to manage multiple sales pipelines and log customer information.
  • Reviewers appreciate the user-friendly interface, the ability to customize pipelines and fields, the quality of customer support, and the automation features that Freshsales offers.
  • Users mentioned issues with the reporting functionality, limited integrations, difficulties with app development, cluttered configuration settings, and concerns about data privacy and cross-site tracking.
Freshsales Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
106
Features
71
Helpful
55
Customer Support
54
Intuitive
42
Cons
Missing Features
47
Learning Curve
30
Limited Features
27
Limitations
25
Poor Customer Support
21
Freshsales features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.6
Conversion Viability
Average: 8.3
8.7
Lead Opportunity
Average: 8.7
9.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA
Twitter
@FreshworksInc
18,862 Twitter followers
LinkedIn® Page
www.linkedin.com
8,591 employees on LinkedIn®
Ownership
NASDAQ: FRSH
Read Freshsales Reviews
6sense Revenue AI for Marketing
By 6sense
(1,000)4.3 out of 5
Optimized for quick response
10th Easiest To Use in Lead Scoring software
View top Consulting Services for 6sense Revenue AI for Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommend

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue AI for Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    218
    Ease of Use
    166
    Features
    139
    Insights
    138
    Helpful
    126
    Cons
    Steep Learning Curve
    76
    Learning Curve
    70
    Inaccurate Data
    65
    Learning Difficulty
    65
    Complexity
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue AI for Marketing features and usability ratings that predict user satisfaction
    7.8
    Analysis
    Average: 8.4
    7.6
    Conversion Viability
    Average: 8.3
    7.9
    Lead Opportunity
    Average: 8.7
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,389 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,603 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommend

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 34% Enterprise
6sense Revenue AI for Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
218
Ease of Use
166
Features
139
Insights
138
Helpful
126
Cons
Steep Learning Curve
76
Learning Curve
70
Inaccurate Data
65
Learning Difficulty
65
Complexity
59
6sense Revenue AI for Marketing features and usability ratings that predict user satisfaction
7.8
Analysis
Average: 8.4
7.6
Conversion Viability
Average: 8.3
7.9
Lead Opportunity
Average: 8.7
9.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Get a quote
LeadSquared Sales + Mobile CRM
By LeadSquared
(243)4.6 out of 5
12th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadSquared is a Sales Automation SaaS platform helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM platform that takes away the

    Users
    • Inside sales specialist
    Industries
    • Education Management
    • Financial Services
    Market Segment
    • 53% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LeadSquared Sales + Mobile CRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Lead Generation
    21
    Lead Management
    20
    Simple
    10
    Features
    9
    Cons
    Slow Loading
    9
    Slow Performance
    8
    Bugs
    7
    Missing Features
    7
    Technical Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LeadSquared Sales + Mobile CRM features and usability ratings that predict user satisfaction
    9.0
    Analysis
    Average: 8.4
    9.2
    Conversion Viability
    Average: 8.3
    9.4
    Lead Opportunity
    Average: 8.7
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LeadSquared
    Year Founded
    2011
    HQ Location
    Bangalore
    Twitter
    @LeadSquared
    1,472 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,255 employees on LinkedIn®
    Phone
    848-248-4002
Product Description
How are these determined?Information
This description is provided by the seller.

LeadSquared is a Sales Automation SaaS platform helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM platform that takes away the

Users
  • Inside sales specialist
Industries
  • Education Management
  • Financial Services
Market Segment
  • 53% Mid-Market
  • 30% Enterprise
LeadSquared Sales + Mobile CRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Lead Generation
21
Lead Management
20
Simple
10
Features
9
Cons
Slow Loading
9
Slow Performance
8
Bugs
7
Missing Features
7
Technical Issues
7
LeadSquared Sales + Mobile CRM features and usability ratings that predict user satisfaction
9.0
Analysis
Average: 8.4
9.2
Conversion Viability
Average: 8.3
9.4
Lead Opportunity
Average: 8.7
9.2
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
LeadSquared
Year Founded
2011
HQ Location
Bangalore
Twitter
@LeadSquared
1,472 Twitter followers
LinkedIn® Page
www.linkedin.com
1,255 employees on LinkedIn®
Phone
848-248-4002
Read LeadSquared Sales + Mobile CRM Reviews
Velocify Lead Manager
By Intercontinental Exchange, Inc.
(294)4.4 out of 5
14th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$60 user/month (billed...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    To survive and succeed in today’s mortgage market, you need a streamlined and optimized sales process. Velocify® by ICE Mortgage Technology® puts sales automation to work to keep your team organized a

    Users
    • Mortgage Loan Officer
    • Loan Officer
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 51% Mid-Market
    • 26% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Velocify Lead Manager features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    9.8
    Conversion Viability
    Average: 8.3
    9.2
    Lead Opportunity
    Average: 8.7
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intercontinental Exchange, Inc.
    Year Founded
    2000
    HQ Location
    Pleasanton, CA
    Twitter
    @ICE_Markets
    71,761 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    511 employees on LinkedIn®
    Ownership
    NYSE: ELLI
Product Description
How are these determined?Information
This description is provided by the seller.

To survive and succeed in today’s mortgage market, you need a streamlined and optimized sales process. Velocify® by ICE Mortgage Technology® puts sales automation to work to keep your team organized a

Users
  • Mortgage Loan Officer
  • Loan Officer
Industries
  • Financial Services
  • Banking
Market Segment
  • 51% Mid-Market
  • 26% Small-Business
Velocify Lead Manager features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
9.8
Conversion Viability
Average: 8.3
9.2
Lead Opportunity
Average: 8.7
8.8
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Intercontinental Exchange, Inc.
Year Founded
2000
HQ Location
Pleasanton, CA
Twitter
@ICE_Markets
71,761 Twitter followers
LinkedIn® Page
www.linkedin.com
511 employees on LinkedIn®
Ownership
NYSE: ELLI
Read Velocify Lead Manager Reviews
D&B Rev.Up ABX
By Dun & Bradstreet
(109)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 33% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • D&B Rev,up ABX is a data-driven tool that provides access to business data for insights into company financials, size, industry, location, and more, aiding in targeting and personalizing marketing efforts.
    • Users frequently mention the vast data sets, efficient API integration, and the 360 Dashboard as standout features, along with the ability to easily segment onboarding and engagement operations for different campaigns.
    • Users experienced issues with real-time insights and automated workflows, inaccuracies in credit reports, and found the product costly and complex to understand, especially for startups and those unfamiliar with complex CRM systems.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • D&B Rev.Up ABX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    37
    Ease of Use
    36
    Insights
    35
    Data Accuracy
    33
    Analytics Insights
    28
    Cons
    Learning Curve
    21
    Expensive
    19
    Complexity
    16
    Learning Difficulty
    15
    Steep Learning Curve
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • D&B Rev.Up ABX features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.3
    8.8
    Lead Opportunity
    Average: 8.7
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dun & Bradstreet
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    21,958 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,752 employees on LinkedIn®
    Ownership
    NYSE: DNB
    Total Revenue (USD mm)
    $1,738
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 33% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • D&B Rev,up ABX is a data-driven tool that provides access to business data for insights into company financials, size, industry, location, and more, aiding in targeting and personalizing marketing efforts.
  • Users frequently mention the vast data sets, efficient API integration, and the 360 Dashboard as standout features, along with the ability to easily segment onboarding and engagement operations for different campaigns.
  • Users experienced issues with real-time insights and automated workflows, inaccuracies in credit reports, and found the product costly and complex to understand, especially for startups and those unfamiliar with complex CRM systems.
D&B Rev.Up ABX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
37
Ease of Use
36
Insights
35
Data Accuracy
33
Analytics Insights
28
Cons
Learning Curve
21
Expensive
19
Complexity
16
Learning Difficulty
15
Steep Learning Curve
14
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.3
8.8
Lead Opportunity
Average: 8.7
9.1
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Dun & Bradstreet
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
21,958 Twitter followers
LinkedIn® Page
www.linkedin.com
5,752 employees on LinkedIn®
Ownership
NYSE: DNB
Total Revenue (USD mm)
$1,738
Read D&B Rev.Up ABX Reviews
Koala
By Koala
(28)5.0 out of 5
4th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Koala Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Features
    16
    Lead Generation
    15
    Helpful
    14
    Intent Data
    13
    Cons
    Missing Features
    3
    Missing Information
    3
    Not Intuitive
    3
    Visitor Identification
    3
    Data Management
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Koala features and usability ratings that predict user satisfaction
    9.2
    Analysis
    Average: 8.4
    10.0
    Conversion Viability
    Average: 8.3
    9.8
    Lead Opportunity
    Average: 8.7
    10.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Koala
    Year Founded
    2022
    HQ Location
    San Francisco, California
    Twitter
    @getkoala_com
    208 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Koala Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Features
16
Lead Generation
15
Helpful
14
Intent Data
13
Cons
Missing Features
3
Missing Information
3
Not Intuitive
3
Visitor Identification
3
Data Management
2
Koala features and usability ratings that predict user satisfaction
9.2
Analysis
Average: 8.4
10.0
Conversion Viability
Average: 8.3
9.8
Lead Opportunity
Average: 8.7
10.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Koala
Year Founded
2022
HQ Location
San Francisco, California
Twitter
@getkoala_com
208 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Read Koala Reviews
ZoomInfo Marketing
By ZoomInfo
(135)4.4 out of 5
15th Easiest To Use in Lead Scoring software
View top Consulting Services for ZoomInfo Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 37% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Features
    30
    Lead Generation
    25
    Data Accuracy
    23
    Intent Data
    23
    Cons
    Expensive
    19
    Data Inaccuracy
    18
    Cost
    16
    Learning Curve
    14
    Complexity
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.9
    Conversion Viability
    Average: 8.3
    8.7
    Lead Opportunity
    Average: 8.7
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,726 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 37% Small-Business
  • 36% Mid-Market
ZoomInfo Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Features
30
Lead Generation
25
Data Accuracy
23
Intent Data
23
Cons
Expensive
19
Data Inaccuracy
18
Cost
16
Learning Curve
14
Complexity
10
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.9
Conversion Viability
Average: 8.3
8.7
Lead Opportunity
Average: 8.7
8.7
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,726 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
Get a quote
Salesforce Marketing Cloud Account Engagement
By Salesforce
(2,384)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    98
    Automation
    67
    Integrations
    55
    Customer Engagement
    53
    Salesforce Integration
    48
    Cons
    Learning Curve
    57
    Expensive
    37
    Limitations
    36
    Steep Learning Curve
    36
    Learning Difficulty
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    8.4
    Analysis
    Average: 8.4
    8.0
    Conversion Viability
    Average: 8.3
    8.6
    Lead Opportunity
    Average: 8.7
    7.9
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 32% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
98
Automation
67
Integrations
55
Customer Engagement
53
Salesforce Integration
48
Cons
Learning Curve
57
Expensive
37
Limitations
36
Steep Learning Curve
36
Learning Difficulty
35
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
8.4
Analysis
Average: 8.4
8.0
Conversion Viability
Average: 8.3
8.6
Lead Opportunity
Average: 8.7
7.9
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
Act-On
By Act-On Software
(1,043)4.1 out of 5
Optimized for quick response
13th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$900 /month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Act-On Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Customer Support
    45
    Helpful
    36
    Email Marketing
    33
    Automation
    32
    Cons
    Limited Features
    34
    Missing Features
    24
    Email Issues
    22
    Learning Curve
    20
    Not Intuitive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Act-On features and usability ratings that predict user satisfaction
    7.4
    Analysis
    Average: 8.4
    6.5
    Conversion Viability
    Average: 8.3
    7.5
    Lead Opportunity
    Average: 8.7
    8.6
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Act-On Software
    Company Website
    Year Founded
    2008
    HQ Location
    Portland, OR
    Twitter
    @ActOnSoftware
    33,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    240 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 39% Small-Business
Act-On Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Customer Support
45
Helpful
36
Email Marketing
33
Automation
32
Cons
Limited Features
34
Missing Features
24
Email Issues
22
Learning Curve
20
Not Intuitive
20
Act-On features and usability ratings that predict user satisfaction
7.4
Analysis
Average: 8.4
6.5
Conversion Viability
Average: 8.3
7.5
Lead Opportunity
Average: 8.7
8.6
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Act-On Software
Company Website
Year Founded
2008
HQ Location
Portland, OR
Twitter
@ActOnSoftware
33,147 Twitter followers
LinkedIn® Page
www.linkedin.com
240 employees on LinkedIn®
Get a quote
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Lead Scoring Topics

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Learn More About Lead Scoring Software

What is Lead Scoring Software?

Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale.

Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers.

What Types of Lead Scoring Software Exist?

There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below.

Predictive lead scoring software: Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share.

Rules-based lead scoring software: Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form.

What are Common Features of Lead Scoring Software?

There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

Importing and exporting data: This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

Integration: Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms. 

Comparisons: This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

Scoring: Scoring features use criteria such as revenue, budget, and company size to assign scores to leads.

Rankings: Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.

Analysis: Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

Scoring management: Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

Attribution: This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities. 

Other Features of Lead Scoring Software: Lead Management Capabilities

What are the Benefits of Lead Scoring Software?

Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software:

Increased efficiency: Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase.

More impactful marketing: Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts.

Facilitates collaboration: Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment.

Prioritizes leads: Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals.

Who Uses Lead Scoring Software?

Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

Sales teams: Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles.

Marketing teams: Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads.

Finance teams: Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

Software Related to Lead Scoring Software

There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below:

CRM software: CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.

 Lead capture software: Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents.

Lead-to-account matching and routing software: Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows.

Challenges with Lead Scoring Software

Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software:

Based on assumptions: Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product.

Labor-intensive: Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated.

How to Buy Lead Scoring Software

Requirements Gathering (RFI/RFP) for Lead Scoring Software

The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers.

Compare Lead Scoring Software Products

Create a long list

Buyers can consider the following features to assemble a long list of potential products:

  • Integration capabilities with other tools (e.g., CRM and marketing databases)
  • Cost

Create a short list

Buyers can consider the following features to assemble a short list of top contenders for purchase:

  • Rules-based lead scoring vs. predictive lead scoring
  • Cloud-based program vs. on-site hardware

Conduct demos

After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams.

Selection of Lead Scoring Software

Choose a selection team

The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget.

Negotiation

During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit.

Final decision

In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made.