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Best Inbound Call Tracking Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads.

Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike contact center tools that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels.

Inbound call tracking products seamlessly integrate with marketing analytics software, attribution software, and digital advertising tools, providing a means to streamline offline conversions into overall conversion funnels. They often integrate with customer relationship management (CRM) software products to log and track leads for marketing and sales teams. Additionally, inbound call tracking software can have outbound call tracking features, which are frequently used by sales representatives, as well as conversation intelligence features to transcribe and analyze inbound calls.

To qualify for inclusion in the Inbound Call Tracking category, a product must:

Generate unique, trackable phone numbers for marketing attribution using local, toll-free, or dynamically inserted numbers (e.g., via DNI), and not rely solely on IVR or DID numbers intended for call handling rather than marketing tracking
Attribute incoming calls and texts to specific marketing sources such as ads, campaigns, keywords, or channels
Support call recording and monitoring for inbound calls made to tracking numbers
Provide real-time analytics and call reporting on marketing performance
Integrate with marketing or sales platforms such as digital advertising tech, CRM, or marketing analytics to support lead attribution and conversion tracking
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Best Inbound Call Tracking Software At A Glance

Leader:
CallRail
CallRail
Highest Performer:
Ringostat
Ringostat
Easiest to Use:
800.com
800.com
Top Trending:
CallRail
CallRail
Best Free Software:
CallRail
CallRail
Show LessShow More
Easiest to Use:
800.com
800.com
Top Trending:
CallRail
CallRail
Best Free Software:
CallRail
CallRail

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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89 Listings in Inbound Call Tracking Available
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CallRail
(1,622)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Inbound Call Tracking software
View top Consulting Services for CallRail
Save to My Lists
DealsSpecial offer!
20% Off: $40/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a tool that assists in gathering feedback, tracking leads from digital ads, monitoring customer service interactions, and providing AI insights for trends and campaign management.
    • Reviewers frequently mention the ease of use, the clarity of AI insights, the effectiveness of the transcription capabilities, and the convenience of integration with other platforms such as Google Analytics, Google Ads, and WordPress.
    • Reviewers mentioned issues with the cost for smaller clients, the complexity of reporting depending on the amount of data, the need for better robocall blocking, and the difficulty in understanding some of the more advanced settings.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Features
    86
    Call Tracking
    84
    Helpful
    62
    Call Recording
    60
    Cons
    Integration Issues
    25
    Learning Curve
    24
    Missing Features
    23
    Call Issues
    21
    Complexity
    19
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Performance and Reliability
    Average: 8.8
    8.6
    Visitor & Keyword Tracking
    Average: 8.6
    8.7
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,085 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a tool that assists in gathering feedback, tracking leads from digital ads, monitoring customer service interactions, and providing AI insights for trends and campaign management.
  • Reviewers frequently mention the ease of use, the clarity of AI insights, the effectiveness of the transcription capabilities, and the convenience of integration with other platforms such as Google Analytics, Google Ads, and WordPress.
  • Reviewers mentioned issues with the cost for smaller clients, the complexity of reporting depending on the amount of data, the need for better robocall blocking, and the difficulty in understanding some of the more advanced settings.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Features
86
Call Tracking
84
Helpful
62
Call Recording
60
Cons
Integration Issues
25
Learning Curve
24
Missing Features
23
Call Issues
21
Complexity
19
View All Pros and Cons
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
Performance and Reliability
Average: 8.8
8.6
Visitor & Keyword Tracking
Average: 8.6
8.7
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,085 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
Invoca
(961)4.5 out of 5
5th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Performance and Reliability
    Average: 8.8
    8.7
    Visitor & Keyword Tracking
    Average: 8.6
    9.1
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,215 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    393 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.2
Performance and Reliability
Average: 8.8
8.7
Visitor & Keyword Tracking
Average: 8.6
9.1
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,215 Twitter followers
LinkedIn® Page
www.linkedin.com
393 employees on LinkedIn®

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800.com
(806)4.7 out of 5
1st Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:Starting at $19.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a

    Users
    • Owner
    • CEO
    Industries
    • Construction
    • Retail
    Market Segment
    • 81% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 800.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Easy Setup
    160
    Customer Support
    132
    Number Management
    109
    Positive Experience
    84
    Cons
    Expensive
    41
    Learning Curve
    21
    Number Management
    17
    Limited Features
    15
    Call Connectivity Issues
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 800.com features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Performance and Reliability
    Average: 8.8
    8.5
    Visitor & Keyword Tracking
    Average: 8.6
    8.9
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    800.com
    Company Website
    Year Founded
    2008
    HQ Location
    Sarasota, Florida
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a

Users
  • Owner
  • CEO
Industries
  • Construction
  • Retail
Market Segment
  • 81% Small-Business
  • 9% Mid-Market
800.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Easy Setup
160
Customer Support
132
Number Management
109
Positive Experience
84
Cons
Expensive
41
Learning Curve
21
Number Management
17
Limited Features
15
Call Connectivity Issues
14
View All Pros and Cons
800.com features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.1
Performance and Reliability
Average: 8.8
8.5
Visitor & Keyword Tracking
Average: 8.6
8.9
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
800.com
Company Website
Year Founded
2008
HQ Location
Sarasota, Florida
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
WhatConverts
(282)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 88% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a platform that provides lead tracking and validation, enabling businesses and agencies to understand where their leads are coming from and which marketing efforts are driving results.
    • Users frequently mention the ease of implementation, comprehensive lead tracking, call recording and transcription features, and excellent customer support as standout aspects of WhatConverts.
    • Users reported that some advanced features have a learning curve, reporting customization could be more flexible, and the platform can become quite pricey for businesses that receive a large volume of calls.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    89
    Helpful
    65
    Ease of Use
    62
    Easy Setup
    36
    Integrations
    32
    Cons
    Expensive
    17
    Missing Features
    12
    Learning Curve
    11
    Integration Issues
    10
    Learning Difficulty
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Performance and Reliability
    Average: 8.8
    9.3
    Visitor & Keyword Tracking
    Average: 8.6
    9.3
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WhatConverts
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 88% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a platform that provides lead tracking and validation, enabling businesses and agencies to understand where their leads are coming from and which marketing efforts are driving results.
  • Users frequently mention the ease of implementation, comprehensive lead tracking, call recording and transcription features, and excellent customer support as standout aspects of WhatConverts.
  • Users reported that some advanced features have a learning curve, reporting customization could be more flexible, and the platform can become quite pricey for businesses that receive a large volume of calls.
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
89
Helpful
65
Ease of Use
62
Easy Setup
36
Integrations
32
Cons
Expensive
17
Missing Features
12
Learning Curve
11
Integration Issues
10
Learning Difficulty
8
View All Pros and Cons
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.4
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.3
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
WhatConverts
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
274 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
CTM (formerly CallTrackingMetrics)
(759)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Inbound Call Tracking software
View top Consulting Services for CTM (formerly CallTrackingMetrics)
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster,

    Users
    • Owner
    • President
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 65% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CTM (formerly CallTrackingMetrics) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    33
    Ease of Use
    28
    Helpful
    27
    Integrations
    20
    Call Tracking
    18
    Cons
    Learning Curve
    13
    Difficult Navigation
    10
    Missing Functionality
    10
    Steep Learning Curve
    9
    Complexity
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CTM (formerly CallTrackingMetrics) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Performance and Reliability
    Average: 8.8
    8.9
    Visitor & Keyword Tracking
    Average: 8.6
    9.2
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CTM
    Company Website
    Year Founded
    2009
    HQ Location
    231 Najoles Rd Suite 500, Millersville, MD 21108
    Twitter
    @CallTrac
    3,796 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    95 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster,

Users
  • Owner
  • President
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 65% Small-Business
  • 30% Mid-Market
CTM (formerly CallTrackingMetrics) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
33
Ease of Use
28
Helpful
27
Integrations
20
Call Tracking
18
Cons
Learning Curve
13
Difficult Navigation
10
Missing Functionality
10
Steep Learning Curve
9
Complexity
8
View All Pros and Cons
CTM (formerly CallTrackingMetrics) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.1
Performance and Reliability
Average: 8.8
8.9
Visitor & Keyword Tracking
Average: 8.6
9.2
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
CTM
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,796 Twitter followers
LinkedIn® Page
www.linkedin.com
95 employees on LinkedIn®
Phonexa
(152)4.9 out of 5
Optimized for quick response
6th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:$250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

    Users
    • Director
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Phonexa is a lead management platform that offers services such as API integrations, lead distribution, site analysis, appointment booking, and email management.
    • Reviewers frequently mention the exceptional customer support, the platform's ability to address complex requirements, and the range of lead delivery options as standout features.
    • Users reported a steep learning curve during the initial setup, the complexity of the solution, and the turnaround time for complex requests as areas for improvement.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Phonexa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    56
    Ease of Use
    39
    Features
    30
    Helpful
    30
    Positive Experience
    27
    Cons
    Learning Curve
    23
    Steep Learning Curve
    20
    Complex Setup
    11
    Difficult Learning
    10
    Overwhelming Complexity
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Phonexa features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Performance and Reliability
    Average: 8.8
    9.9
    Visitor & Keyword Tracking
    Average: 8.6
    10.0
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Phonexa
    Company Website
    Year Founded
    2016
    HQ Location
    Glendale, CA
    Twitter
    @PhonexaCalls
    388 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    171 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

Users
  • Director
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Phonexa is a lead management platform that offers services such as API integrations, lead distribution, site analysis, appointment booking, and email management.
  • Reviewers frequently mention the exceptional customer support, the platform's ability to address complex requirements, and the range of lead delivery options as standout features.
  • Users reported a steep learning curve during the initial setup, the complexity of the solution, and the turnaround time for complex requests as areas for improvement.
Phonexa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
56
Ease of Use
39
Features
30
Helpful
30
Positive Experience
27
Cons
Learning Curve
23
Steep Learning Curve
20
Complex Setup
11
Difficult Learning
10
Overwhelming Complexity
6
View All Pros and Cons
Phonexa features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
10.0
Performance and Reliability
Average: 8.8
9.9
Visitor & Keyword Tracking
Average: 8.6
10.0
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Phonexa
Company Website
Year Founded
2016
HQ Location
Glendale, CA
Twitter
@PhonexaCalls
388 Twitter followers
LinkedIn® Page
www.linkedin.com
171 employees on LinkedIn®
Infinity Call Tracking
(157)4.6 out of 5
Optimized for quick response
10th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:£249.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the

    Users
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Leisure, Travel & Tourism
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Infinity Call Tracking Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    17
    Call Tracking
    16
    Reporting
    15
    Helpful
    13
    Accuracy
    11
    Cons
    Expensive
    5
    Call Limitations
    3
    Inaccurate Reporting
    3
    Inadequate Reporting
    3
    Learning Curve
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Infinity Call Tracking features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Performance and Reliability
    Average: 8.8
    8.8
    Visitor & Keyword Tracking
    Average: 8.6
    9.0
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Infinity Tracking
    Company Website
    Year Founded
    2010
    HQ Location
    Reigate, Surrey
    Twitter
    @_infinity_co
    1,065 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    441 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the

Users
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Leisure, Travel & Tourism
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Infinity Call Tracking Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
17
Call Tracking
16
Reporting
15
Helpful
13
Accuracy
11
Cons
Expensive
5
Call Limitations
3
Inaccurate Reporting
3
Inadequate Reporting
3
Learning Curve
3
View All Pros and Cons
Infinity Call Tracking features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.1
Performance and Reliability
Average: 8.8
8.8
Visitor & Keyword Tracking
Average: 8.6
9.0
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Infinity Tracking
Company Website
Year Founded
2010
HQ Location
Reigate, Surrey
Twitter
@_infinity_co
1,065 Twitter followers
LinkedIn® Page
www.linkedin.com
441 employees on LinkedIn®
Revenue.io
(558)4.7 out of 5
7th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictab

    Users
    • Customer Service Representative
    • Account Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 60% Mid-Market
    • 22% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Revenue.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    25
    Helpful
    22
    Easy Setup
    17
    Integrations
    17
    Reliability
    17
    Cons
    Call Issues
    6
    Learning Curve
    6
    Inaccurate Reporting
    5
    Steep Learning Curve
    5
    Difficult Reporting
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Revenue.io features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Performance and Reliability
    Average: 8.8
    9.3
    Visitor & Keyword Tracking
    Average: 8.6
    9.6
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Revenue.io
    Year Founded
    2012
    HQ Location
    Los Angeles, CA
    Twitter
    @revenue_io
    4,310 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    99 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictab

Users
  • Customer Service Representative
  • Account Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 60% Mid-Market
  • 22% Small-Business
Revenue.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
25
Helpful
22
Easy Setup
17
Integrations
17
Reliability
17
Cons
Call Issues
6
Learning Curve
6
Inaccurate Reporting
5
Steep Learning Curve
5
Difficult Reporting
4
View All Pros and Cons
Revenue.io features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.4
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.6
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Revenue.io
Year Founded
2012
HQ Location
Los Angeles, CA
Twitter
@revenue_io
4,310 Twitter followers
LinkedIn® Page
www.linkedin.com
99 employees on LinkedIn®
Calltouch
(22)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Du

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 45% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Calltouch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Call Tracking
    2
    Ad Tracking
    1
    Analytics
    1
    Attribution Tracking
    1
    Business Enhancement
    1
    Cons
    Integration Issues
    1
    Limited Integration
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Calltouch features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Performance and Reliability
    Average: 8.8
    9.2
    Visitor & Keyword Tracking
    Average: 8.6
    8.5
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Calltouch
    Year Founded
    2012
    HQ Location
    Moscow, Russia
    Twitter
    @calltouch_ru
    8 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    73 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Du

Users
No information available
Industries
No information available
Market Segment
  • 45% Small-Business
  • 36% Mid-Market
Calltouch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Call Tracking
2
Ad Tracking
1
Analytics
1
Attribution Tracking
1
Business Enhancement
1
Cons
Integration Issues
1
Limited Integration
1
View All Pros and Cons
Calltouch features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.5
Performance and Reliability
Average: 8.8
9.2
Visitor & Keyword Tracking
Average: 8.6
8.5
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Calltouch
Year Founded
2012
HQ Location
Moscow, Russia
Twitter
@calltouch_ru
8 Twitter followers
LinkedIn® Page
www.linkedin.com
73 employees on LinkedIn®
Ringba
(155)4.9 out of 5
9th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:$0 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's rea

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Insurance
    Market Segment
    • 78% Small-Business
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ringba Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    18
    Ease of Use
    10
    Call Tracking
    5
    Easy Setup
    5
    Positive Experience
    5
    Cons
    Inaccurate Reporting
    3
    Steep Learning Curve
    3
    Limited Options
    2
    Poor Documentation
    2
    Communication Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ringba features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Performance and Reliability
    Average: 8.8
    9.3
    Visitor & Keyword Tracking
    Average: 8.6
    9.6
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ringba
    Year Founded
    2016
    HQ Location
    Dover, Delaware
    Twitter
    @ringba
    1,536 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's rea

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Insurance
Market Segment
  • 78% Small-Business
  • 18% Mid-Market
Ringba Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
18
Ease of Use
10
Call Tracking
5
Easy Setup
5
Positive Experience
5
Cons
Inaccurate Reporting
3
Steep Learning Curve
3
Limited Options
2
Poor Documentation
2
Communication Issues
1
View All Pros and Cons
Ringba features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.6
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.6
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Ringba
Year Founded
2016
HQ Location
Dover, Delaware
Twitter
@ringba
1,536 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
CallFire
(84)4.4 out of 5
12th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:5¢
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue wit

    Users
    • Owner
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 69% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallFire features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    0.0
    No information available
    9.4
    Visitor & Keyword Tracking
    Average: 8.6
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallFire
    Year Founded
    2004
    HQ Location
    Santa Monica, CA
    Twitter
    @CallFire
    21,778 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue wit

Users
  • Owner
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 69% Small-Business
  • 24% Mid-Market
CallFire features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
0.0
No information available
9.4
Visitor & Keyword Tracking
Average: 8.6
0.0
No information available
Seller Details
Seller
CallFire
Year Founded
2004
HQ Location
Santa Monica, CA
Twitter
@CallFire
21,778 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
Ringostat
(48)4.9 out of 5
Save to My Lists
Entry Level Price:Starting at $17.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increas

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 65% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ringostat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Reliability
    3
    Calling Services
    2
    Call Tracking
    2
    User-Friendly
    2
    Cons
    Complex Processes
    1
    Inaccurate Analytics
    1
    Lack of Intuitiveness
    1
    Outdated Interface
    1
    Settings Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ringostat features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.8
    Performance and Reliability
    Average: 8.8
    10.0
    Visitor & Keyword Tracking
    Average: 8.6
    10.0
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ringostat
    Year Founded
    2013
    HQ Location
    Odessa, Ukraine
    Twitter
    @Ringostat
    234 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    150 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increas

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 35% Mid-Market
Ringostat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Reliability
3
Calling Services
2
Call Tracking
2
User-Friendly
2
Cons
Complex Processes
1
Inaccurate Analytics
1
Lack of Intuitiveness
1
Outdated Interface
1
Settings Issues
1
View All Pros and Cons
Ringostat features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.8
Performance and Reliability
Average: 8.8
10.0
Visitor & Keyword Tracking
Average: 8.6
10.0
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Ringostat
Year Founded
2013
HQ Location
Odessa, Ukraine
Twitter
@Ringostat
234 Twitter followers
LinkedIn® Page
www.linkedin.com
150 employees on LinkedIn®
CallSource
(33)4.3 out of 5
14th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketin

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 61% Mid-Market
    • 33% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallSource features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.5
    Performance and Reliability
    Average: 8.8
    9.2
    Visitor & Keyword Tracking
    Average: 8.6
    7.5
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallSource
    Year Founded
    1991
    HQ Location
    Westlake Village, California
    Twitter
    @callsource
    719 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    159 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketin

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 61% Mid-Market
  • 33% Small-Business
CallSource features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.5
Performance and Reliability
Average: 8.8
9.2
Visitor & Keyword Tracking
Average: 8.6
7.5
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
CallSource
Year Founded
1991
HQ Location
Westlake Village, California
Twitter
@callsource
719 Twitter followers
LinkedIn® Page
www.linkedin.com
159 employees on LinkedIn®
Retreaver
(63)4.9 out of 5
Optimized for quick response
8th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to th

    Users
    • President
    Industries
    • Marketing and Advertising
    • Insurance
    Market Segment
    • 79% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Retreaver Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Customer Support
    11
    Reliability
    10
    Call Management
    5
    Positive Experience
    5
    Cons
    Learning Curve
    4
    Inaccurate Reporting
    2
    Inadequate Reporting
    2
    Steep Learning Curve
    2
    Access Limitations
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Retreaver features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    9.8
    Performance and Reliability
    Average: 8.8
    9.6
    Visitor & Keyword Tracking
    Average: 8.6
    9.8
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Retreaver
    Company Website
    Year Founded
    2012
    HQ Location
    Toronto, Canada
    Twitter
    @helloretreaver
    1,405 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to th

Users
  • President
Industries
  • Marketing and Advertising
  • Insurance
Market Segment
  • 79% Small-Business
  • 21% Mid-Market
Retreaver Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Customer Support
11
Reliability
10
Call Management
5
Positive Experience
5
Cons
Learning Curve
4
Inaccurate Reporting
2
Inadequate Reporting
2
Steep Learning Curve
2
Access Limitations
1
View All Pros and Cons
Retreaver features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
9.8
Performance and Reliability
Average: 8.8
9.6
Visitor & Keyword Tracking
Average: 8.6
9.8
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Retreaver
Company Website
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@helloretreaver
1,405 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Marchex
(184)4.1 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across busine

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 54% Small-Business
    • 34% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Marchex features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Performance and Reliability
    Average: 8.8
    7.9
    Visitor & Keyword Tracking
    Average: 8.6
    7.3
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Marchex
    Year Founded
    2003
    HQ Location
    Seattle, WA
    Twitter
    @Marchex
    3,651 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    208 employees on LinkedIn®
    Ownership
    NASDAQ:MCHX
Product Description
How are these determined?Information
This description is provided by the seller.

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across busine

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 54% Small-Business
  • 34% Mid-Market
Marchex features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.2
9.3
Performance and Reliability
Average: 8.8
7.9
Visitor & Keyword Tracking
Average: 8.6
7.3
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Marchex
Year Founded
2003
HQ Location
Seattle, WA
Twitter
@Marchex
3,651 Twitter followers
LinkedIn® Page
www.linkedin.com
208 employees on LinkedIn®
Ownership
NASDAQ:MCHX
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Inbound Call Tracking Topics

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Learn More About Inbound Call Tracking Software

Inbound Call Tracking software buying insights at a glance

Inbound call tracking software enables businesses to understand the origin of incoming phone calls and the nature of conversations that occur during those calls. By assigning trackable phone numbers to campaigns, webpages, or channels, these tools connect offline calls to online marketing and customer support activity. 

In an environment where many buyers still convert over the phone, inbound call tracking has become essential for marketing, sales, and customer support teams that need accurate attribution and call-level insights. Rather than relying on guesswork, inbound call tracking platforms turn calls into measurable data that teams can act on.

Buyers typically use inbound call tracking software to solve visibility gaps around lead sources, missed calls, and call quality. Based on review feedback, users value understanding which campaigns drive high-intent calls, improving follow-up speed, and identifying where calls are being lost or mishandled. Many teams also cite better budget decisions, clearer ROI reporting, and improved customer experience as core benefits. When evaluating the best inbound call tracking software, buyers often compare multiple call tracking providers to strike a balance between ease of use, reporting depth, and integrations.

Pricing varies depending on call volume, number of tracking numbers, call recording, and advanced analytics. Most vendors offer tiered monthly plans, with higher tiers unlocking features such as dynamic number insertion, keyword-level attribution, and CRM integrations. Larger teams and agencies often move to custom pricing as usage scales. When comparing inbound call tracking tools, buyers tend to weigh pricing flexibility against long-term reporting and data reliability.

Top 5 FAQs from software buyers:

  • How accurately can the inbound call software track and attribute inbound calls to the correct marketing source, campaign, keyword, and channel?
  • How well does it integrate with the existing CRM, marketing automation, analytics, and ad platforms so that call data can be used for reporting and follow up?
  • What level of call intelligence does the product provide, including call recording, transcription, sentiment analysis, and automatic qualification or scoring?
  • How strong are the routing and lead handling capabilities, including IVR, call flows, queue management, and rules-based routing to the right team or rep?
  • How reliable and compliant is the platform in terms of call quality, uptime, number provisioning, data security, and adherence to regulations such as GDPR, TCPA, and call recording consent laws?

G2’s top-rated inbound call tracking software, based on verified user reviews, includes WhatConverts, 800.com, CallTrackingMetrics, and Invoca.

What are the top-reviewed Inbound Call Tracking software on G2?

CallRail

  • Reviews: 1,605
  • Satisfaction: 84
  • Market Presence: 96
  • G2 Score: 90

CallTrackingMetrics

  • Reviews: 725
  • Satisfaction: 58
  • Market Presence: 73
  • G2 Score: 65

Invoca

  • Reviews: 959
  • Satisfaction: 97
  • Market Presence: 99
  • G2 Score: 98

WhatConverts

  • Reviews: 270
  • Satisfaction: 87
  • Market Presence: 66
  • G2 Score: 76

Ringostat

  • Reviews: 47
  • Satisfaction: 41
  • Market Presence: 35
  • G2 Score: 38

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. (Source 2)

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. (Source 2)

G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)

Learn how G2 scores products. (Source 1)

What I Often See in Inbound Call Tracking Software

Feedback Pros: What Users Consistently Appreciate

  • Campaign-level attribution clearly ties calls to marketing sources
  • “I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations.” - Jamie I, CallRail Review
  • Fast setup allows tracking numbers to go live quickly
  • “I really love how clean, intuitive, and easy-to-navigate the dashboard is—it just makes sense. Setup was incredibly fast and straightforward, which I really appreciate. I was able to get up and running right away without any complicated steps. The voicemail-to-text feature is a total game changer—getting a text when someone leaves a voicemail and being able to listen right from my phone without logging in saves so much time. I’ve also noticed the recent improvements to the one-to-one texting feature, which is great to see. It’s clear the platform is evolving and listening to users.” - Stephanie E, 800.com Review
  • Call recordings and tags help qualify leads and outcomes
  • “I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls.” - John D, Callrail Review

Cons: Where Many Platforms Fall Short

  • Advanced routing rules require time to configure correctly
  • “Some of the features were a bit questionable as far as how to use and configure, but there aren't that many options and once you get familiar it's pretty easy to use. I think I dislike however is the inability to crate a list with variables to add to my SMS Text Campaigns.” - Kenneth H. 800.com Review
  • Mobile experiences lag behind desktop reporting workflows
  • “I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got.” - Seth M. CallRail Review
  • CRM integrations need manual cleanup or ongoing monitoring
  • “Lacks the more powerful features of some CRMs and other tracking software“ - West H, WhatConverts Review.

My Expert Takeaway on Inbound Call Tracking Software in 2025

Based on G2 reviews, inbound call tracking software earned an average star rating of 4.67, with more than 90% of users likely to recommend the platform. Ease of use and quality of support also scored highly, reinforcing that many inbound call tracking platforms deliver value quickly once implemented.

High-performing teams go beyond simply counting calls. They standardize call outcome definitions, consistently tag conversations, and connect call data directly to pipeline or customer resolution metrics. Marketing teams in industries like home services, healthcare, and B2B services often see the strongest impact because inbound calls represent high-intent conversions. 

For buyers evaluating the best inbound call tracking software, long-term success depends less on surface features and more on attribution accuracy, reporting clarity, and integration reliability. Teams that treat inbound call tracking tools as a core measurement system, rather than just a reporting add-on, are more likely to achieve sustained ROI and improved decision-making across marketing and support operations.

Inbound Call Tracking FAQs

What is the best inbound call tracking software for marketing attribution?

The “best” inbound call tracking software for marketing attribution is usually the one that ties every call back to a specific source, campaign, keyword, or touchpoint with high accuracy. For attribution purposes, marketers seek dynamic number insertion (DNI), keyword-level reporting, and native integrations with CRM and ad platforms, enabling calls to be linked back to web clicks, landing pages, and paid media. Tools that make it easy to see which ads or keywords are actually driving revenue-generating calls tend to rank highest in real user reviews. Some of the best-rated platforms include CallRail, Invoca, and 800.com.

What is the best mobile-friendly call tracking software?

The best mobile-friendly call tracking software is one that features a strong mobile interface or app, allowing representatives to view call details, recordings, and follow-up notes on the go. For many field-heavy teams. For example, for sales reps or local service providers, the ability to listen to calls, add tags, and log outcomes from a phone or tablet is essential. Platforms that maintain a mobile experience nearly on par with the desktop experience consistently stand out in reviews for usability outside the office.

What is the most reliable call tracking system for customer support teams?

Customer support teams often value reliability and clarity above all else. The most reliable systems for support combine consistent call routing, clear call logs, robust reporting on abandoned/missed calls, and easy access to recordings. Reliability also means uptime and low data latency, so support leaders know how many calls are coming in, which team answered them, and what the outcomes were in near real time. In reviews, platforms that minimize dropped or misattributed calls and make daily monitoring straightforward tend to rise to the top.

Which call tracking software is best for marketing firms?

Marketing firms and agencies usually need tools that can handle multiple clients, campaign-level reporting, and flexible number pools without a lot of manual effort. The best options for firms also include clear dashboards that can be shared with clients, API access or integrations for client reporting stacks, and easy setup for new campaigns. Agencies often prioritize platforms that scale with their client base and make it simple to spin up tracking for new engagements.

What software do most call centers use?

Most larger call centers use contact center platforms or VoIP systems for their core call handling (e.g., routing, ACD, IVR), but they often layer inbound call tracking tools on top when marketing attribution, analytics, and source-level reporting are needed. In other words, the primary call system might handle the call itself, while dedicated inbound call tracking software connects that call back to digital campaigns, keywords, and sources, filling a gap that traditional PBX or contact center systems weren’t built to close.

Why use inbound call tracking platforms instead of standard phone systems?

Standard phone systems inform you that a call occurred, who answered it, and possibly its duration. Inbound call tracking platforms go much further: they connect the call back to an exact marketing source, show which campaigns generate the highest-value calls, provide call recordings/analysis, and tie outcomes back to sales or support KPIs. This visibility turns phone calls into actionable business intelligence rather than just another line item in a phone bill.

Sources

  1. G2 Scoring Methodologies
  2. G2 Market Presence Score Overview


Researched By: Alanna Iwuh

Last updated on: December 18, 2025

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