There are a number of businesses where inbound call tracking is an unnecessary consideration. Family-owned retail stores, for instance, may not experience the appropriate call volume to warrant such a solution. If you run a business with a considerable number of inbound calls, especially those related to marketing efforts, these software solutions could potentially deepen your understanding of your audience and lead to improvements across your entire organization, including but not limited to an optimized sales approach and more closed deals.
In their reviews on G2, users reported call tracking accuracy, budgeting, and reporting and forecasting as three of the most significant business problems solved with inbound call tracking software.
Call tracking accuracy — Accurately tracking the source of calls is critical for many marketing and sales processes. The quality of prospects and leads is determined, based on the information gathered by inbound call tracking software. Because lead quality accuracy is dependent on the quality of the information stored, the benefits of leveraging inbound call tracking software are clear.
Reviewers repeatedly reported that inbound call tracking software helps accurately represent where calls originate from, helping marketing and sales teams better track leads and conversions. This also includes automated call routing, call recording, and IVR systems, which all help qualify leads and determine value.
Budgeting — Determining the effectiveness of marketing campaigns and advertising efforts can help businesses save money and scale. Knowledge about what is working and not working can greatly assist advertising and marketing teams when allocating ad spend and marketing dollars.
Users see the value of inbound call tracking from a budgetary perspective, because the software can help show how marketing dollars impact potential prospects and leads. With the reporting insights offered by these tools, companies are able to see the full picture of how offline and online campaigns lead to conversions.
Reporting and forecasting — Many inbound call tracking tools offer dynamic number insertion (DNI) as a way to make tracking more granular and accurate. This process involves automatically inserting an assigned campaign number into, for example, an active online advertisement or anywhere on a website where a phone number appears. This enables companies to see who has visited their site and at what time.
Reviewers point to features like DNIs as being helpful for reporting on the source of leads and forecasting the effectiveness of future campaigns. This helps marketers and sales reps home in on the prospects that have high values, which can ultimately lead to higher engagement and sales numbers.
Other Benefits
Inbound call tracking software attributes incoming phone calls to their sources, allowing businesses to track these sources. This helps marketing teams, providing more insight into the specific advertisements and campaigns that are successful. In turn, this helps with budgeting ad spend, increasing brand awareness, and qualifying leads.
Some of the other benefits of inbound call tracking software include:
- Building a more effective marketing strategy
- Helping improve ROI and reduce cost-per-lead (CPL)
- Storing leads in CRM software for easy access
- Ensuring accuracy and enhancing engagement
