AdRoll Features

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 24 reviewers of AdRoll have provided feedback on this feature.

This feature was mentioned in 16 AdRoll reviews.

This feature was mentioned in 25 AdRoll reviews.

Based on 251 AdRoll reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators. 300 reviewers of AdRoll have provided feedback on this feature.

Based on 337 AdRoll reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 369 AdRoll reviews.

Based on 282 AdRoll reviews. Provides features to allow scaling for large organizations.

As reported in 292 AdRoll reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 290 AdRoll reviews.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 237 AdRoll reviews.

As reported in 303 AdRoll reviews. Alerts marketer of the performance of particular campaigns.

22 reviewers of AdRoll have provided feedback on this feature.

As reported in 19 AdRoll reviews.

Based on 15 AdRoll reviews.

Integrates with CRM software, which can help provide context to your mailing lists. This feature was mentioned in 14 AdRoll reviews.

As reported in 15 AdRoll reviews. Integrates with Social Media platforms, which can help expand your reach.

Integrates with e-commerce platforms, which can link directly to your online store. This feature was mentioned in 17 AdRoll reviews.

As reported in 15 AdRoll reviews. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. This feature was mentioned in 15 AdRoll reviews.

Ability to send thousands of unique, personalized emails per second. This feature was mentioned in 15 AdRoll reviews.

This feature was mentioned in 16 AdRoll reviews.

Based on 16 AdRoll reviews.

Based on 15 AdRoll reviews.

Based on 15 AdRoll reviews.

As reported in 14 AdRoll reviews. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.

Ability to send secure and personalized survey invites to your contact list. 13 reviewers of AdRoll have provided feedback on this feature.

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. 17 reviewers of AdRoll have provided feedback on this feature.

This feature was mentioned in 17 AdRoll reviews.

As reported in 366 AdRoll reviews. Overall product functionality for display advertising.

Overall product functionality for video advertising.

Based on 210 AdRoll reviews. Product functionality for social advertising.

Based on 189 AdRoll reviews. Overall product functionality for mobile advertising.

As reported in 399 AdRoll reviews. Overview of all media purchases and campaigns in a single interface.

Based on 389 AdRoll reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 392 AdRoll reviews.

As reported in 336 AdRoll reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 331 AdRoll reviews.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 320 AdRoll reviews.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 277 AdRoll reviews.

Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 322 AdRoll reviews.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 363 reviewers of AdRoll have provided feedback on this feature.

Tools offered for creating and optimizing creative components of campaigns. 342 reviewers of AdRoll have provided feedback on this feature.

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 297 AdRoll reviews.

Based on 178 AdRoll reviews. Allows for ads to be placed in mobile apps.

As reported in 176 AdRoll reviews. Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables. 371 reviewers of AdRoll have provided feedback on this feature.

Able to retarget previous impressions to your site across the web to increase conversion rates. 392 reviewers of AdRoll have provided feedback on this feature.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 337 AdRoll reviews.

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 306 AdRoll reviews.

As reported in 156 AdRoll reviews. Able to track consumers on their mobile devices where cookies do not apply.

Based on 178 AdRoll reviews. Allows for ads to be placed in mobile apps.

As reported in 176 AdRoll reviews. Supports rich media mobile ads that involve user interaction.

Based on 130 AdRoll reviews. Test which ads convert better.

Deliver certain ads to specific audiences. This feature was mentioned in 161 AdRoll reviews.

Based on 149 AdRoll reviews. Deliver certain ads based on observed behavior.

Features to track clicks on conversions on retargeting ads. This feature was mentioned in 170 AdRoll reviews.

Deliver retargeting ads based on the user's location. 159 reviewers of AdRoll have provided feedback on this feature.

As reported in 159 AdRoll reviews. Enables users to retarget ads across multiple channels, including web, mobile, and social.

Personalize retargeting ads based on items a user has viewed. 142 reviewers of AdRoll have provided feedback on this feature.

Based on 22 AdRoll reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.

Based on 24 AdRoll reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.

Based on 24 AdRoll reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model.

Based on 24 AdRoll reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop.

Based on 18 AdRoll reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events.

Based on 18 AdRoll reviews and verified by the G2 Product R&D team. Allows the user to create a custom attribution model.

Based on 16 AdRoll reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.

Based on 21 AdRoll reviews and verified by the G2 Product R&D team. Provides features for B2C marketers.

Based on 25 AdRoll reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.

Based on 20 AdRoll reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.

Based on 27 AdRoll reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.

Based on 27 AdRoll reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.

Based on 23 AdRoll reviews and verified by the G2 Product R&D team. Allows users to build custom reports.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 52 AdRoll reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 21 reviewers of AdRoll have provided feedback on this feature.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 26 AdRoll reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.