Best Retargeting Software
Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way.
To qualify for inclusion in the Retargeting category, a product must:
Featured Retargeting Software At A Glance
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AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful
275 Twitter followers
Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a
Intuit Mailchimp is an all-in-one marketing platform that allows users to manage email campaigns, automations, audience insights, and reporting in one place. Users frequently mention the platform's user-friendly interface, intuitive design, and time-saving automation features, which streamline marketing activities and improve efficiency. Reviewers noted limitations in template customization, inconsistencies in analytics, rapid increase in pricing for advanced features, and a lack of updates or improvements in certain areas.
239,204 Twitter followers
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of
AdRoll ABM is a platform used for display advertising, account-based advertising, and integrating with CRM systems like Salesforce and HubSpot. Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team. Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.
275 Twitter followers
Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and
Customers AI is an automated tool for anonymous visitors that helps manage prospects even without the user's presence and provides detailed information about leads. Users frequently mention the ease of use, the quality of customer service, the detailed lead information provided, and the efficient integration with other platforms. Users mentioned that the server speed is slow, customization is limited, it can be complicated for beginners, and the main data is primarily from North America which may not be efficient for foreign markets.
6,149 Twitter followers
Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform e
2,209 Twitter followers
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered enti
Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or
Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a
Inventor of ReflowLink 6 Powers to Boost Your Ads Ad Re-engagement：+10% conversion via repeated exposure Complaint Diversion：Reduce 80% of ad-related complaints Green Shield Engine：Make every landing
The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data m
342 Twitter followers
✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital
3,132 Twitter followers
Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextu
N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin
15 Twitter followers
SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed.
92 Twitter followers
Realize is a sophisticated performance advertising solution designed to help businesses scale their growth across the Open Web. This platform serves as a high-volume performance engine that addresses
11,165 Twitter followers
