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Compare ActiveCampaign and Constant Contact 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (70.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,485)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact
Star Rating
(7,232)4.1 out of 5
Market Segments
Small-Business (70.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in user experience, particularly with its user-friendly interface and easy-to-setup templates. Users appreciate how organized the platform is, making it simpler to reach out to both new and existing clients.
- According to verified reviews, ActiveCampaign stands out for its robust automation features, which users find highly beneficial for maintaining organized communication. Reviewers highlight that once set up, it integrates well with other tools, enhancing overall workflow.
- Users say that Constant Contact offers a higher satisfaction score overall, reflecting its strong performance in areas like email template building and SMS marketing. Many users find it easier to track emails and create client lists, which adds a personal touch to their marketing efforts.
- Reviewers mention that while ActiveCampaign has a slightly higher star rating, its implementation can be more complex. Users have noted that the initial setup requires more effort compared to Constant Contact, which is often praised for its intuitive onboarding process.
- G2 reviewers highlight that Constant Contact's support quality is commendable, with users appreciating the responsive customer service. This is particularly important for small businesses that rely on timely assistance to navigate their marketing strategies.
- According to recent user feedback, ActiveCampaign is recognized for its flexibility and comprehensive features that assist in tracking sales and managing customer engagement. However, some users feel that it may not be as straightforward as Constant Contact for those who prioritize simplicity in their marketing tools.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact
Free Trial is available
Ratings
Meets Requirements
8.8
11,019
8.4
6,252
Ease of Use
8.2
11,134
8.5
6,290
Ease of Setup
8.0
7,071
8.6
3,462
Ease of Admin
8.4
6,284
8.6
3,014
Quality of Support
8.5
10,198
8.3
5,118
Has the product been a good partner in doing business?
8.8
6,143
8.6
2,888
Product Direction (% positive)
8.2
10,427
7.1
6,151
Features by Category
Sales Force Automation
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
8.6
4908
|
Verified
Not enough data
8.5
5009
|
Verified
Not enough data
8.9
4729
|
Verified
Not enough data
8.3
4974
|
Verified
Not enough data
8.9
4968
|
Verified
Not enough data
8.5
4842
|
Verified
Not enough data
8.3
3925
|
Verified
Not enough data
8.4
1774
|
Verified
Not enough data
7.9
1608
|
Verified
Reporting & Analytics
Not enough data
7.9
2384
|
Verified
Not enough data
8.4
4562
|
Verified
Generative AI
Not enough data
7.1
521
Not enough data
7.0
520
Agentic AI - Email Marketing
Not enough data
6.5
370
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
364
Not enough data
6.7
363
Integration
Not enough data
8.2
2731
|
Verified
Not enough data
7.5
1960
|
Verified
Not enough data
7.5
1937
|
Verified
Not enough data
7.3
1373
|
Verified
Not enough data
7.8
1528
|
Verified
Not enough data
7.2
1293
|
Verified
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4371
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4337
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3717
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.9
769
Not enough data
8.1
763
Not enough data
8.5
943
Not enough data
8.4
851
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1071
Not enough data
Feature Not Available
Not enough data
8.5
916
Reporting
Not enough data
8.8
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
831
Agentic AI - Email Deliverability
Not enough data
6.4
116
Not enough data
6.2
116
Not enough data
6.4
113
Not enough data
6.5
114
Not enough data
6.4
114
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Grammar
Not enough data
8.5
78
Not enough data
8.3
71
Not enough data
8.5
73
Formatting
Not enough data
8.2
67
Not enough data
8.2
71
Not enough data
7.8
67
Content
Not enough data
8.1
69
Not enough data
8.4
72
Not enough data
8.2
68
Product Type
Not enough data
8.7
70
Not enough data
8.0
66
Generative AI
Not enough data
8.5
25
Not enough data
8.7
25
Templates
7.7
2017
8.1
1054
|
Verified
6.3
1513
7.2
915
|
Verified
7.0
1613
7.9
968
|
Verified
7.5
1677
8.3
591
Edit
7.4
1751
8.2
949
|
Verified
8.0
1964
8.4
1037
|
Verified
7.4
1659
7.9
837
|
Verified
Logistics
7.8
1811
8.6
1017
|
Verified
7.0
1578
7.7
878
|
Verified
7.8
1769
7.9
809
|
Verified
7.7
1542
8.8
597
Generative AI
5.9
836
7.3
158
6.1
674
7.3
154
Agentic AI - Email Template Builder
6.1
109
6.9
94
6.2
108
6.8
93
Marketing and Communications
Not enough data
8.2
597
Not enough data
8.1
624
Not enough data
7.9
558
Not enough data
8.7
755
Not enough data
8.9
770
Attendee Engagement
Not enough data
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Registration
Not enough data
8.1
613
Not enough data
8.1
602
Not enough data
7.7
490
Generative AI
Not enough data
7.2
137
Agentic AI - Event Marketing
Not enough data
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
108
Text Messaging
7.5
159
8.6
76
6.8
139
7.9
65
7.6
153
8.4
68
7.6
142
8.4
70
7.3
130
8.4
68
Feature Not Available
8.1
68
8.2
169
8.5
74
7.1
142
7.9
65
SMS Platform
7.7
154
8.7
75
8.8
171
8.8
69
7.6
128
7.7
67
6.8
121
6.8
63
7.0
123
7.2
63
8.0
144
7.5
64
Agentic AI - SMS Marketing
8.4
20
6.4
12
8.5
20
7.5
12
8.5
20
6.8
12
8.3
20
7.4
12
8.4
20
7.1
12
8.2
20
7.2
12
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
178
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Social Management
Not enough data
8.6(won by default)
198
Not enough data
8.8(won by default)
200
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
194
Not enough data
8.1(won by default)
182
Not enough data
8.8(won by default)
184
Not enough data
8.4(won by default)
148
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Platform Interoperability
7.8
202
Feature Not Available
Agentic AI - Social Media Advertising
7.0
17
6.7
39
7.3
17
6.9
39
7.3
17
6.7
39
7.0
17
7.3
40
6.9
17
7.3
38
7.3
17
7.3
38
Social Functionality
7.9
301
8.8
301
Campaign Management
8.3
348
9.0
307
8.3
321
8.9
290
8.1
306
8.9
287
7.8
285
8.4
248
7.9
274
8.6
252
8.3
265
8.9
256
8.2
258
9.0
242
7.9
239
8.4
224
7.7
231
8.4
234
7.9
265
8.7
258
7.8
239
8.3
245
7.5
221
8.0
212
7.7
223
8.3
225
Targeting
8.3
295
8.8
271
8.3
283
8.7
253
7.8
256
8.2
223
8.0
250
8.5
225
Platform
8.2
309
8.3
232
8.0
288
8.5
265
8.5
301
8.7
275
8.5
337
9.0
304
8.4
271
8.5
244
8.3
303
8.6
297
8.6
298
8.7
258
8.1
243
8.4
229
8.1
287
8.7
278
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
8.3
262
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
251
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Agentic AI - Survey
Not enough data
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Growth
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Support
Not enough data
9.2
45
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact are categorized as Email Template Builder, SMS Marketing, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
Constant Contact is categorized as Event Marketing, AI Writing Assistant, Email Deliverability, Website Builder, Social Media Management, Email Marketing, and Survey
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
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