# Is anyone able to tell me how to increase my conversion rate? The recipients are opening the emails, they are clicking through but they are not converting, where could I be going wrong? ##### Post Metadata - Posted at: over 6 years ago - Author title: Marketing - Net upvotes: 1 ## Comments ### Comment 1 Hi Heidi! When this happens, then you should be trying A/B testing your email sequences. You should try and use Curiosity, Urgency and other psychological triggers to get people moving through your funnel (or email series in this case). If you have a conversion problem then maybe your offer is not good enough. Try offering risk reversal, trials or Irresistible Offering Formulas to get people to convert. If this still does not happens, then ask people why they don't buy or not convert. Just email them nicely, being grateful and thankful for the interest and ask why they didn't buy. That information is gold for improving your product! ##### Comment Metadata - Posted at: over 6 years ago - Author title: Head of GRowth ### Comment 2 Hi Heidi! When this happens, then you should be trying A/B testing your email sequences. You should try and use Curiosity, Urgency and other psychological triggers to get people moving through your funnel (or email series in this case). If you have a conversion problem then maybe your offer is not good enough. Try offering risk reversal, trials or Irresistible Offering Formulas to get people to convert. If this still does not happens, then ask people why they don't buy or not convert. Just email them nicely, being grateful and thankful for the interest and ask why they didn't buy. That information is gold for improving your product! ##### Comment Metadata - Posted at: over 6 years ago - Author title: Head of GRowth ### Comment 3 Thanks for the responses! Brady, the read/open rate and click through rate are not an issue its the actual conversion that isnt great. ##### Comment Metadata - Posted at: over 6 years ago - Author title: Marketing ### Comment 4 Build an email welcome campaign that gains you trust by giving them useful information and gradually ask questions that generate personal answers. Once you know a snippet of information about someone you can then write a personal email to them. ActiveCampaign is great for this, it does all the simple stuff automatically and only shows you those that can be answered personally. I hope this helps. Adam Purser Classic Sailing ##### Comment Metadata - Posted at: over 6 years ago - Author title: Director ### Comment 5 Send follow up emails, also I always add a tag for people who click links in emails. That way you can email all link clickers separately if they did not purchase ##### Comment Metadata - Posted at: over 6 years ago - Author title: I help individuals who are looking to leave their chaotic world and create their own version of paradise by grabbing life by the horns. ### Comment 6 Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and then more depending on where you direct people after they click on a link in your email. Can you be more specific? ##### Comment Metadata - Posted at: over 6 years ago - Author title: Empowering Coaches, Consultants, Speakers & Authors to Generate Referrals & Sales w/ Online Courses & Webinar Funnels ## Related Product [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ## Related Category [Marketing Automation](https://www.g2.com/categories/marketing-automation) ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: about 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: about 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: about 13 years ago - Comments: 4