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The Top 19 Easiest To Use WhatsApp Marketing Software

See the top WhatsApp Marketing Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 8.9

9.7

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

respond.io

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 8.9

9.5

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

76%

Mid Market

22%

Enterprise

Wati

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 8.9

9.4

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

80%

Mid Market

19%

Enterprise

WhatsApp Business Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 8.9

9.4

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

62%

Mid Market

27%

Enterprise

11%

WebEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.7

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 8.9

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

16%

DoubleTick.io

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 8.9

9.4

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

75%

Mid Market

25%

CleverTap

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 8.9

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

53%

Enterprise

20%

Brevo Marketing Platform

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 8.9

8.4

Customer Segment Breakdown

Small Business

84%

Mid Market

12%

Enterprise

MoEngage

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 8.9

9.9

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

24%

Mid Market

55%

Enterprise

21%

#10

Braze

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 8.9

9.1

Customer Segment Breakdown

Small Business

19%

Mid Market

57%

Enterprise

24%

#11

SleekFlow

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.4

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 8.9

8.7

Customer Segment Breakdown

Small Business

81%

Mid Market

18%

Enterprise

#12

Netcore Email API

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

48%

Mid Market

37%

Enterprise

15%

#13

Gupshup

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 8.9

8.6

Customer Segment Breakdown

Small Business

27%

Mid Market

46%

Enterprise

27%

#14

Gallabox

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 8.9

8.5

Customer Segment Breakdown

Small Business

78%

Mid Market

18%

Enterprise

#15

Twilio

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 8.9

8.9

Meets Requirements

Average: 8.9

9.5

Customer Segment Breakdown

Small Business

48%

Mid Market

32%

Enterprise

20%

#16

Netcore Customer Engagement and Experience Platform

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 8.9

8.5

Customer Segment Breakdown

Small Business

16%

Mid Market

49%

Enterprise

34%

#17

Userlike

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 8.9

8.7

Customer Segment Breakdown

Small Business

80%

Mid Market

15%

Enterprise

#18

Whatso

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.3

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

56%

Mid Market

29%

Enterprise

15%

#19

Bird

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 8.9

6.1

Meets Requirements

Average: 8.9

8.6

Customer Segment Breakdown

Small Business

79%

Mid Market

17%

Enterprise