Best Marketing Automation Software for for Small Business

YR
Researched and written by Yukta Rustagi

Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Small Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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140 Listings in Small Business Marketing Automation Available

(12,395)4.4 out of 5
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20% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hubspot Marketing Hub is a CRM that offers sales, marketing, CSM, and support packages, with a focus on marketing solutions that integrate seamlessly with the sales component.
    • Reviewers appreciate the user-friendly interface, powerful automation tools, seamless CRM integration, and the ability to streamline marketing tasks, saving significant time each month and providing clear insights into business performance.
    • Users mentioned the high cost, especially when using advanced features, the complexity of setting up workflows, the learning curve for new users, and limitations in reporting and dashboarding, particularly for time-series data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,108
    Features
    1,021
    Email Marketing
    862
    Intuitive
    767
    Helpful
    750
    Cons
    Limited Features
    627
    Missing Features
    615
    Learning Curve
    578
    Expensive
    464
    Complexity
    363
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    802,905 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hubspot Marketing Hub is a CRM that offers sales, marketing, CSM, and support packages, with a focus on marketing solutions that integrate seamlessly with the sales component.
  • Reviewers appreciate the user-friendly interface, powerful automation tools, seamless CRM integration, and the ability to streamline marketing tasks, saving significant time each month and providing clear insights into business performance.
  • Users mentioned the high cost, especially when using advanced features, the complexity of setting up workflows, the learning curve for new users, and limitations in reporting and dashboarding, particularly for time-series data.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,108
Features
1,021
Email Marketing
862
Intuitive
767
Helpful
750
Cons
Limited Features
627
Missing Features
615
Learning Curve
578
Expensive
464
Complexity
363
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
802,905 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
(13,887)4.5 out of 5
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15% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,904
    Automation
    1,670
    Automations
    1,382
    Features
    1,268
    Email Marketing
    1,140
    Cons
    Learning Curve
    842
    Missing Features
    699
    Expensive
    582
    Limited Features
    548
    Steep Learning Curve
    497
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,320 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,904
Automation
1,670
Automations
1,382
Features
1,268
Email Marketing
1,140
Cons
Learning Curve
842
Missing Features
699
Expensive
582
Limited Features
548
Steep Learning Curve
497
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.4
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,320 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®

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(1,094)4.8 out of 5
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2nd Easiest To Use in Marketing Automation software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    265
    Ease of Use
    254
    Engagement
    239
    Personalization
    219
    Automation
    177
    Cons
    Learning Curve
    93
    Difficult Learning
    37
    Poor Customer Support
    35
    Time-Consuming
    29
    Integration Issues
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Customization
    Average: 8.4
    9.6
    Performance and Reliability
    Average: 8.7
    9.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,385 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
265
Ease of Use
254
Engagement
239
Personalization
219
Automation
177
Cons
Learning Curve
93
Difficult Learning
37
Poor Customer Support
35
Time-Consuming
29
Integration Issues
27
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
9.6
Customization
Average: 8.4
9.6
Performance and Reliability
Average: 8.7
9.5
Workflow Capability
Average: 8.5
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,385 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
(415)4.6 out of 5
Optimized for quick response
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Entry Level Price:$228.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Thryv is a do-it-all business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business chal

    Users
    • Owner
    • President
    Industries
    • Construction
    • Consumer Services
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Thryv is a software that helps in promoting websites, managing calendars, and communicating with clients.
    • Users frequently mention the ease of use, the helpful customer service, and the convenience of integrating Thryv into their daily workflow.
    • Reviewers mentioned issues with invoicing, slow customer service response, and problems with the software switching client addresses.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Thryv Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    99
    Customer Support
    81
    Helpful
    65
    Customer Service
    59
    Centralized Management
    38
    Cons
    Missing Features
    18
    Learning Curve
    12
    Poor Customer Support
    11
    Expensive
    10
    Limited Features
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Thryv features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Thryv
    Company Website
    Year Founded
    2012
    HQ Location
    Atlanta, GA
    Twitter
    @thryv
    8,716 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,096 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Thryv is a do-it-all business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business chal

Users
  • Owner
  • President
Industries
  • Construction
  • Consumer Services
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Thryv is a software that helps in promoting websites, managing calendars, and communicating with clients.
  • Users frequently mention the ease of use, the helpful customer service, and the convenience of integrating Thryv into their daily workflow.
  • Reviewers mentioned issues with invoicing, slow customer service response, and problems with the software switching client addresses.
Thryv Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
99
Customer Support
81
Helpful
65
Customer Service
59
Centralized Management
38
Cons
Missing Features
18
Learning Curve
12
Poor Customer Support
11
Expensive
10
Limited Features
10
Thryv features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.1
Workflow Capability
Average: 8.5
Seller Details
Seller
Thryv
Company Website
Year Founded
2012
HQ Location
Atlanta, GA
Twitter
@thryv
8,716 Twitter followers
LinkedIn® Page
www.linkedin.com
5,096 employees on LinkedIn®
(5,251)4.4 out of 5
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View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is an email marketing tool used for designing, setting up, and managing campaigns and marketing for various types of businesses.
    • Users frequently mention the ease of use, powerful features, and the ability to automate tasks as key benefits of using Mailchimp.
    • Users mentioned issues with the pricing structure, limitations in customization, and occasional bugs when uploading data as drawbacks of the product.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    264
    Email Marketing
    183
    Email Management
    163
    Easy Creation
    123
    Templates
    110
    Cons
    Expensive
    71
    Limited Features
    54
    Missing Features
    53
    Learning Curve
    47
    Lack of Features
    44
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    247,666 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,795 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is an email marketing tool used for designing, setting up, and managing campaigns and marketing for various types of businesses.
  • Users frequently mention the ease of use, powerful features, and the ability to automate tasks as key benefits of using Mailchimp.
  • Users mentioned issues with the pricing structure, limitations in customization, and occasional bugs when uploading data as drawbacks of the product.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
264
Email Marketing
183
Email Management
163
Easy Creation
123
Templates
110
Cons
Expensive
71
Limited Features
54
Missing Features
53
Learning Curve
47
Lack of Features
44
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
247,666 Twitter followers
LinkedIn® Page
www.linkedin.com
1,795 employees on LinkedIn®
(389)4.6 out of 5
View top Consulting Services for HighLevel
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Entry Level Price:$297.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagra

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Consulting
    Market Segment
    • 79% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HighLevel is a comprehensive CRM platform that offers a range of features including automation, email, and phone capabilities, and website building tools, aimed at streamlining and scaling businesses.
    • Users frequently mention the convenience of having all necessary business functions in one place, the constant updates and improvements, the robustness of the platform, and the excellent customer service.
    • Users mentioned the steep learning curve for new users, occasional glitches, the complexity of some tasks, and the lack of support for non-English languages as some of the challenges they face.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HighLevel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    69
    Helpful
    60
    Feature Richness
    53
    Automation
    50
    Ease of Use
    48
    Cons
    Learning Curve
    33
    Missing Features
    33
    Poor Customer Support
    24
    Steep Learning Curve
    23
    Not Intuitive
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HighLevel features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HighLevel
    Company Website
    Year Founded
    2018
    HQ Location
    Dallas, Texas
    Twitter
    @gohighlevel
    5,777 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,134 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagra

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Consulting
Market Segment
  • 79% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HighLevel is a comprehensive CRM platform that offers a range of features including automation, email, and phone capabilities, and website building tools, aimed at streamlining and scaling businesses.
  • Users frequently mention the convenience of having all necessary business functions in one place, the constant updates and improvements, the robustness of the platform, and the excellent customer service.
  • Users mentioned the steep learning curve for new users, occasional glitches, the complexity of some tasks, and the lack of support for non-English languages as some of the challenges they face.
HighLevel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
69
Helpful
60
Feature Richness
53
Automation
50
Ease of Use
48
Cons
Learning Curve
33
Missing Features
33
Poor Customer Support
24
Steep Learning Curve
23
Not Intuitive
17
HighLevel features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
HighLevel
Company Website
Year Founded
2018
HQ Location
Dallas, Texas
Twitter
@gohighlevel
5,777 Twitter followers
LinkedIn® Page
www.linkedin.com
1,134 employees on LinkedIn®
(923)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Omnisend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    63
    Ease of Use
    62
    Helpful
    45
    Automation
    27
    Email Marketing
    25
    Cons
    Missing Features
    21
    Learning Curve
    9
    Limited Features
    9
    Poor Customer Support
    9
    Expensive
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    9.1
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,625 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    230 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
63
Ease of Use
62
Helpful
45
Automation
27
Email Marketing
25
Cons
Missing Features
21
Learning Curve
9
Limited Features
9
Poor Customer Support
9
Expensive
8
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
9.1
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,625 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 49% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HCL Unica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Easy Integration
    10
    Marketing Automation
    10
    Automation Efficiency
    9
    User-Friendly Interface
    8
    Cons
    Learning Curve
    11
    Expensive
    8
    Error Issues
    5
    Not Intuitive
    4
    Performance Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HCL Unica features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    Noida, Uttar Pradesh
    Twitter
    @hcltech
    444,566 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244,701 employees on LinkedIn®
    Ownership
    NSE - National Stock Exchange of India
Product Description
How are these determined?Information
This description is provided by the seller.

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 49% Enterprise
  • 27% Small-Business
HCL Unica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Easy Integration
10
Marketing Automation
10
Automation Efficiency
9
User-Friendly Interface
8
Cons
Learning Curve
11
Expensive
8
Error Issues
5
Not Intuitive
4
Performance Issues
4
HCL Unica features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
444,566 Twitter followers
LinkedIn® Page
www.linkedin.com
244,701 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
(485)4.4 out of 5
Optimized for quick response
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Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 61% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Customer Support
    100
    Helpful
    80
    Automation
    78
    Integrations
    72
    Cons
    Learning Curve
    56
    Missing Features
    53
    Limited Features
    33
    Segmentation Issues
    30
    Campaign Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Customer.io features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,764 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    367 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 61% Small-Business
  • 35% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Customer Support
100
Helpful
80
Automation
78
Integrations
72
Cons
Learning Curve
56
Missing Features
53
Limited Features
33
Segmentation Issues
30
Campaign Issues
28
Customer.io features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,764 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®
(1,069)4.6 out of 5
Optimized for quick response
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 81% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    85
    Email Marketing
    73
    Integrations
    49
    Easy Integration
    46
    Easy Creation
    41
    Cons
    Expensive
    38
    Learning Curve
    32
    Limited Features
    24
    Missing Features
    23
    Poor Customer Support
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,370 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,452 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 81% Small-Business
  • 16% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
85
Email Marketing
73
Integrations
49
Easy Integration
46
Easy Creation
41
Cons
Expensive
38
Learning Curve
32
Limited Features
24
Missing Features
23
Poor Customer Support
19
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.8
Workflow Capability
Average: 8.5
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,370 Twitter followers
LinkedIn® Page
www.linkedin.com
2,452 employees on LinkedIn®
(241)4.8 out of 5
6th Easiest To Use in Marketing Automation software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    40
    Helpful
    29
    Intuitive
    21
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    7
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,543 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
40
Helpful
29
Intuitive
21
Automation
18
Cons
Learning Curve
8
Missing Features
7
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
9.1
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,543 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
(74)4.6 out of 5
8th Easiest To Use in Marketing Automation software
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Entry Level Price:$29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    vcita is a complete business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. Automate time-consuming admin tasks like payment coll

    Users
    No information available
    Industries
    • Accounting
    • Alternative Medicine
    Market Segment
    • 89% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • vcita Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Automation Efficiency
    6
    Automation
    5
    Automation Features
    5
    Automations
    5
    Cons
    Expensive
    2
    Inefficient
    2
    Integration Issues
    2
    Manual Deletion
    2
    Missing Features
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • vcita features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Customization
    Average: 8.4
    9.4
    Performance and Reliability
    Average: 8.7
    9.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    vcita
    Year Founded
    2010
    HQ Location
    Bellevue, WA
    Twitter
    @vCita
    1,783 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    186 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

vcita is a complete business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. Automate time-consuming admin tasks like payment coll

Users
No information available
Industries
  • Accounting
  • Alternative Medicine
Market Segment
  • 89% Small-Business
  • 9% Mid-Market
vcita Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Automation Efficiency
6
Automation
5
Automation Features
5
Automations
5
Cons
Expensive
2
Inefficient
2
Integration Issues
2
Manual Deletion
2
Missing Features
2
vcita features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.6
Customization
Average: 8.4
9.4
Performance and Reliability
Average: 8.7
9.7
Workflow Capability
Average: 8.5
Seller Details
Seller
vcita
Year Founded
2010
HQ Location
Bellevue, WA
Twitter
@vCita
1,783 Twitter followers
LinkedIn® Page
www.linkedin.com
186 employees on LinkedIn®
(1,156)4.5 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 24% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    357
    Customer Support
    181
    Intuitive
    155
    Features
    152
    Experience
    151
    Cons
    Missing Features
    133
    Limitations
    125
    Learning Curve
    120
    Limited Features
    77
    Poor Customer Support
    69
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,475 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,864 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 24% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
357
Customer Support
181
Intuitive
155
Features
152
Experience
151
Cons
Missing Features
133
Limitations
125
Learning Curve
120
Limited Features
77
Poor Customer Support
69
Braze features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,475 Twitter followers
LinkedIn® Page
www.linkedin.com
1,864 employees on LinkedIn®
(229)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Marketing Automation software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Director
    • Marketing Manager
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 61% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    50
    Customer Engagement
    49
    Automation Efficiency
    45
    Results
    44
    Ease of Use
    43
    Cons
    Slow Loading
    8
    Slow Performance
    8
    Delay Issues
    7
    Learning Curve
    7
    Delays
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 8.9
    9.8
    Customization
    Average: 8.4
    9.9
    Performance and Reliability
    Average: 8.7
    9.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    465 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Director
  • Marketing Manager
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 61% Small-Business
  • 34% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
50
Customer Engagement
49
Automation Efficiency
45
Results
44
Ease of Use
43
Cons
Slow Loading
8
Slow Performance
8
Delay Issues
7
Learning Curve
7
Delays
6
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 8.9
9.8
Customization
Average: 8.4
9.9
Performance and Reliability
Average: 8.7
9.8
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
465 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
(68)4.7 out of 5
12th Easiest To Use in Marketing Automation software
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  • Overview
    Expand/Collapse Overview
  • Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 93% Small-Business
    • 6% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brevo Customer Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Customer Support
    12
    Email Marketing
    12
    Automation Efficiency
    11
    Easy Setup
    10
    Cons
    Learning Curve
    5
    Missing Features
    5
    Expensive
    4
    Not Intuitive
    3
    Template Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brevo Customer Data Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    15,884 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    719 employees on LinkedIn®
Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 93% Small-Business
  • 6% Mid-Market
Brevo Customer Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Customer Support
12
Email Marketing
12
Automation Efficiency
11
Easy Setup
10
Cons
Learning Curve
5
Missing Features
5
Expensive
4
Not Intuitive
3
Template Issues
3
Brevo Customer Data Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
15,884 Twitter followers
LinkedIn® Page
www.linkedin.com
719 employees on LinkedIn®