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Best Attribution Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Medium-Sized Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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31 Listings in Attribution Available
(12,344)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
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20% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
    • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
    • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,203
    Features
    1,060
    Email Marketing
    892
    Intuitive
    780
    Helpful
    770
    Cons
    Limited Features
    654
    Missing Features
    633
    Learning Curve
    584
    Expensive
    459
    Complexity
    370
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    8.4
    Marketing Channels
    Average: 9.0
    8.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    804,639 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
  • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
  • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,203
Features
1,060
Email Marketing
892
Intuitive
780
Helpful
770
Cons
Limited Features
654
Missing Features
633
Learning Curve
584
Expensive
459
Complexity
370
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
8.4
Marketing Channels
Average: 9.0
8.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
804,639 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
(919)4.5 out of 5
11th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 39% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Helpful
    24
    Customer Support
    20
    Analytics
    15
    Call Tracking
    14
    Cons
    Learning Curve
    9
    Steep Learning Curve
    8
    Inaccurate Data Analysis
    7
    Lack of Information
    7
    Inaccurate Reporting
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.4
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,296 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    384 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 39% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Helpful
24
Customer Support
20
Analytics
15
Call Tracking
14
Cons
Learning Curve
9
Steep Learning Curve
8
Inaccurate Data Analysis
7
Lack of Information
7
Inaccurate Reporting
6
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.4
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,296 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®

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(1,074)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Attribution software
View top Consulting Services for impact.com
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100% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
    • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
    • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    176
    Affiliate Marketing
    88
    Helpful
    79
    Customer Support
    70
    User Interface
    66
    Cons
    Technical Issues
    54
    Payment Issues
    46
    Poor Customer Support
    35
    Complexity
    33
    Learning Curve
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,945 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
  • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
  • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
176
Affiliate Marketing
88
Helpful
79
Customer Support
70
User Interface
66
Cons
Technical Issues
54
Payment Issues
46
Poor Customer Support
35
Complexity
33
Learning Curve
33
impact.com features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,854 Twitter followers
LinkedIn® Page
www.linkedin.com
2,945 employees on LinkedIn®
(225)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    92
    Helpful
    56
    Ease of Use
    55
    Easy Setup
    33
    Call Tracking
    32
    Cons
    Integration Issues
    13
    Limited Integration
    13
    Expensive
    10
    Learning Curve
    9
    Limited Options
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    261 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
92
Helpful
56
Ease of Use
55
Easy Setup
33
Call Tracking
32
Cons
Integration Issues
13
Limited Integration
13
Expensive
10
Learning Curve
9
Limited Options
8
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
261 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
(204)4.7 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 38% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    84
    Ease of Use
    72
    Analytics
    71
    Attribution Accuracy
    54
    Helpful
    50
    Cons
    Learning Curve
    31
    Missing Features
    20
    Lack of Information
    15
    Limitations
    13
    Complexity
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.5
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    284 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    64 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 38% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
84
Ease of Use
72
Analytics
71
Attribution Accuracy
54
Helpful
50
Cons
Learning Curve
31
Missing Features
20
Lack of Information
15
Limitations
13
Complexity
12
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.5
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
284 Twitter followers
LinkedIn® Page
www.linkedin.com
64 employees on LinkedIn®
(1,702)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Attribution software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
    • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
    • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Intent Data
    141
    Insights
    124
    Lead Generation
    112
    Intent Analysis
    94
    Cons
    Learning Curve
    48
    Steep Learning Curve
    38
    Complexity
    36
    Data Management
    35
    Missing Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
  • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
  • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Intent Data
141
Insights
124
Lead Generation
112
Intent Analysis
94
Cons
Learning Curve
48
Steep Learning Curve
38
Complexity
36
Data Management
35
Missing Features
35
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
9.0
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,833 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
(13,780)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
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15% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,891
    Automation
    1,645
    Automations
    1,361
    Features
    1,269
    Email Marketing
    1,132
    Cons
    Learning Curve
    836
    Missing Features
    683
    Expensive
    568
    Limited Features
    541
    Limitations
    495
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,322 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,891
Automation
1,645
Automations
1,361
Features
1,269
Email Marketing
1,132
Cons
Learning Curve
836
Missing Features
683
Expensive
568
Limited Features
541
Limitations
495
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
(179)4.7 out of 5
6th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplify your performance and partnerships by upgrading to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down i

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 83% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Everflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Customer Support
    15
    Helpful
    9
    Reporting
    9
    Analytics
    7
    Cons
    Improvement Needed
    4
    Poor UI
    4
    Limited Functionality
    3
    Dashboard Issues
    2
    Layout Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Everflow features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    9.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Everflow
    Year Founded
    2016
    HQ Location
    Mountain View, California
    LinkedIn® Page
    www.linkedin.com
    96 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplify your performance and partnerships by upgrading to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down i

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 83% Small-Business
  • 15% Mid-Market
Everflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Customer Support
15
Helpful
9
Reporting
9
Analytics
7
Cons
Improvement Needed
4
Poor UI
4
Limited Functionality
3
Dashboard Issues
2
Layout Issues
2
Everflow features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.5
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
9.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Everflow
Year Founded
2016
HQ Location
Mountain View, California
LinkedIn® Page
www.linkedin.com
96 employees on LinkedIn®
(67)4.7 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $2,200.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HockeyStack is The Command Center™ for B2B Revenue Teams. HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic bu

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 58% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HockeyStack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    33
    Analytics
    29
    Helpful
    26
    Ease of Use
    24
    Attribution Accuracy
    22
    Cons
    Learning Curve
    23
    Steep Learning Curve
    19
    Complexity
    13
    Difficult Learning
    11
    Poor Reporting
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HockeyStack features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2021
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    49 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HockeyStack is The Command Center™ for B2B Revenue Teams. HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic bu

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 58% Mid-Market
  • 39% Small-Business
HockeyStack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
33
Analytics
29
Helpful
26
Ease of Use
24
Attribution Accuracy
22
Cons
Learning Curve
23
Steep Learning Curve
19
Complexity
13
Difficult Learning
11
Poor Reporting
9
HockeyStack features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.4
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.5
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2021
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
49 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, an

    Users
    No information available
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 55% Mid-Market
    • 43% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Rockerbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    1
    Attribution Tracking
    1
    Channel Management
    1
    Features Variety
    1
    Integrations
    1
    Cons
    Difficult Setup
    1
    Learning Curve
    1
    Limited Flexibility
    1
    Not User-Friendly
    1
    Setup Difficulties
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Rockerbox features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Rockerbox
    Year Founded
    2013
    HQ Location
    New York
    Twitter
    @rockerbox
    734 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    53 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, an

Users
No information available
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 55% Mid-Market
  • 43% Small-Business
Rockerbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
1
Attribution Tracking
1
Channel Management
1
Features Variety
1
Integrations
1
Cons
Difficult Setup
1
Learning Curve
1
Limited Flexibility
1
Not User-Friendly
1
Setup Difficulties
1
Rockerbox features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Rockerbox
Year Founded
2013
HQ Location
New York
Twitter
@rockerbox
734 Twitter followers
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®
(1,504)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Attribution software
View top Consulting Services for CallRail
Save to My Lists
20% off: $40/month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 76% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a platform that allows businesses to create different phone numbers for each marketing channel, track calls, and gain insights into marketing and customer service efforts.
    • Users frequently mention the ability to transcribe calls, track marketing efforts, and the excellent customer service as key benefits of using CallRail.
    • Reviewers noted that the platform can be confusing to navigate, has issues with SMS and integration, and the AI used to summarize calls can make mistakes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    110
    Features
    89
    Call Tracking
    82
    Helpful
    68
    Call Recording
    65
    Cons
    Missing Features
    36
    Expensive
    24
    Call Issues
    23
    Learning Curve
    22
    Number Issues
    22
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    314 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 76% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a platform that allows businesses to create different phone numbers for each marketing channel, track calls, and gain insights into marketing and customer service efforts.
  • Users frequently mention the ability to transcribe calls, track marketing efforts, and the excellent customer service as key benefits of using CallRail.
  • Reviewers noted that the platform can be confusing to navigate, has issues with SMS and integration, and the AI used to summarize calls can make mistakes.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
110
Features
89
Call Tracking
82
Helpful
68
Call Recording
65
Cons
Missing Features
36
Expensive
24
Call Issues
23
Learning Curve
22
Number Issues
22
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,147 Twitter followers
LinkedIn® Page
www.linkedin.com
314 employees on LinkedIn®
(145)4.6 out of 5
Optimized for quick response
8th Easiest To Use in Attribution software
View top Consulting Services for CaliberMind
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisio

    Users
    • Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 47% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CaliberMind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Insights
    35
    Accurate Data
    32
    Helpful
    32
    Attribution Accuracy
    31
    Cons
    Learning Curve
    21
    Data Management
    14
    Limitations
    13
    Filtering Issues
    12
    Inadequate Filtering
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CaliberMind features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boulder, CO
    Twitter
    @calibermind
    640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisio

Users
  • Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 47% Enterprise
CaliberMind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Insights
35
Accurate Data
32
Helpful
32
Attribution Accuracy
31
Cons
Learning Curve
21
Data Management
14
Limitations
13
Filtering Issues
12
Inadequate Filtering
11
CaliberMind features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.0
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boulder, CO
Twitter
@calibermind
640 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
(696)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

    Users
    • Owner
    • President
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 68% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallTrackingMetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Call Tracking
    7
    Attribution Accuracy
    5
    Call Recording
    5
    Customer Support
    5
    Helpful
    5
    Cons
    Difficult Navigation
    5
    Learning Curve
    5
    Expensive
    4
    Missing Functionality
    3
    Steep Learning Curve
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallTrackingMetrics features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    231 Najoles Rd Suite 500, Millersville, MD 21108
    Twitter
    @CallTrac
    3,849 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

Users
  • Owner
  • President
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 68% Small-Business
  • 29% Mid-Market
CallTrackingMetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Call Tracking
7
Attribution Accuracy
5
Call Recording
5
Customer Support
5
Helpful
5
Cons
Difficult Navigation
5
Learning Curve
5
Expensive
4
Missing Functionality
3
Steep Learning Curve
3
CallTrackingMetrics features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,849 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®
Entry Level Price:€999.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attribu

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 50% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ROIVENUE Attribution Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    5
    Customer Support
    5
    Channel Management
    4
    Easy Setup
    3
    Marketing Automation
    3
    Cons
    Integration Issues
    2
    Ads Integration
    1
    Complexity
    1
    Email Management
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ROIVENUE Attribution features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.8
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roivenue
    Year Founded
    2014
    HQ Location
    Praha, Czech Republic
    Twitter
    @roivenue
    181 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attribu

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 50% Mid-Market
  • 40% Small-Business
ROIVENUE Attribution Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
5
Customer Support
5
Channel Management
4
Easy Setup
3
Marketing Automation
3
Cons
Integration Issues
2
Ads Integration
1
Complexity
1
Email Management
1
Expensive
1
ROIVENUE Attribution features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.8
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Roivenue
Year Founded
2014
HQ Location
Praha, Czech Republic
Twitter
@roivenue
181 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 71% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CAKE features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1995
    HQ Location
    Markham, ON
    Twitter
    @perseus
    3,549 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,732 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 71% Small-Business
  • 24% Mid-Market
CAKE features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
1995
HQ Location
Markham, ON
Twitter
@perseus
3,549 Twitter followers
LinkedIn® Page
www.linkedin.com
3,732 employees on LinkedIn®