Dreamdata Reviews & Product Details

Dreamdata is great for showing me the overall value of a particular channel—for example, how LinkedIn influences conversions that ultimately land via other channels. At the same time, it also lets me dig into an individual customer journey and map the touchpoints across different marketing campaigns, along with more general interactions with our business. It’s almost like having both quantitative and qualitative attribution in one place. Review collected by and hosted on G2.com.

Dreamdata has a lot of complexity and a lot of features, which can drive a lot of value, but I’ve found it difficult to get less technical marketers to adopt the platform because of that. For experienced marketers who understand attribution and are comfortable with various forms of martech, it’s fine and makes sense.

Integration with Microsoft Dynamics could be smoother, as this has presented us with some challenges, although I acknowledge that our very customised CRM setup is likely the real driver behind those issues. Review collected by and hosted on G2.com.

As a paid media manager, I find Dreamdata’s fast UI and its ad-to-CRM integrations to be real game-changers. Being able to filter by paid media every day saves me hours and instantly shows the true ROI of our B2B pipeline. It helps me move beyond vanity metrics, so I can confidently allocate budget toward the campaigns that are actually driving revenue.

Using Dreamdata improves my campaign performance by giving me the clear attribution data needed to optimize our B2B paid media strategy for true revenue generation. Review collected by and hosted on G2.com.

As a daily user, I can’t quite put my finger on what I dislike about Dreamdata. If I had to nitpick, it would be that integrations sometimes disconnect for no obvious reason, and I then have to reauthorise them (though that may be on the platforms’ side). I’ve also noticed there’s a strong emphasis on paid, with less focus on organic traffic and how organic is impacted by paid efforts. I know they work on creating custom dashboards and reports to suit individual needs. Review collected by and hosted on G2.com.

It helps uncover a lot of unanswered questions regarding attribution and what specific properties (campaing, landing pages, channels, etc) have contributed to our pipeline. It's very helpful in stakeholder management, strategy building and data analysis . Review collected by and hosted on G2.com.

There are some UX improvement which could make the platform really easy to use, such as a comparison mode between timeframes or between different filtering options (e.g. for different products). Review collected by and hosted on G2.com.

Dream data really helps with attributing marketing and sales activities, which feels especially relevant in today’s B2B environment, where purchases rarely happen after a first interaction with a brand.

Have to also mention their amazing support team, where people know their product but also how and what it is best used for. Review collected by and hosted on G2.com.

I wouldn’t necessarily call it a downside, but it takes some time to figure out the platform and get everything set up. That said, I feel like many platforms for online marketing take time to get used to. Review collected by and hosted on G2.com.

I love how Dreamdata enhances customer journey analysis and makes it easier to understand the influence of multiple channels. The feature I enjoy most is the ease of offline conversion upload back to ad platforms, as this provides better data for ad platforms to learn and improve lead quality. Dreamdata streamlines the process of communicating the value of certain paid channels to clients, particularly those channels like LinkedIn that don't show direct conversions but have significant influence. The involvement of Dreamdata's team during setup is excellent; they work closely with RevOps teams to handle everything efficiently. Review collected by and hosted on G2.com.

Maybe only creating more dashboards. But again, it is not like Looker Studio where we can visualize everything as we want. You can still download all the data from Dreamdata. Review collected by and hosted on G2.com.

All B2B marketeers struggle to document the actual business impact of their work. Dreamdata solves this issue. Their state of the art revenue attribution platform has a large range of native data sources (e.g. most relevant marketing channels and CRM systems) that, when connected, provide you with a reliable source to identify and analyze on all your customer journeys - from first touch point to closed won deal.

I specifically love their intuitive way of visualising customer journeys. I’ve repeatedly used these journeys when explaining what B2B Marketing is all about to non-marketeers. Also, their newest data activation hub addition adds another extremely powerful layer to their platform. Review collected by and hosted on G2.com.

It would be great to get even more native data sources embedded, e.g. Programmatic platforms, Reddit Ads etc. Review collected by and hosted on G2.com.

Dreamdata has continued to add new features that help to uncover much needed data and insights that prove effective when optimising digital marketing strategy.

Dreamdata's integration with Linkedin and reveal feature has proved particularly useful when aligning with sales teams for account based marketing.

Dreamdata has been very flexible and helpful in mapping and enriching our data so that we can use the platform as a 'single source of truth'. The ability to create custom attribution models and tailor conversion stages to our business model made Dreamdata the standout choice when researching attribution platforms Review collected by and hosted on G2.com.

Dreamdata covers a lot of bases and allows you to dive deep into data analytics. It would be great create your own dashboards and well as add some more visualisation so that when sharing the data internally, it is easier to understand. The other areas I would improve is influenced value reporting, this is a key metric for understanding the value of certain channels and there's no graphs visualising influence contribution, you have to export the data yourself. Review collected by and hosted on G2.com.

I like the weekly and monthly reports they deliver on the companies engaging with our brand. I find these reports useful and easy to refer back to. Review collected by and hosted on G2.com.

Nothing in particular stood out. The only thing I had difficulty with was that the learning curve is steep. Review collected by and hosted on G2.com.

I love that with Dreamdata, I can drill down into each channel to understand the campaigns that influenced the most value, which helps us focus more on what's working and sunset what's not working sooner. The initial setup was extremely easy thanks to the great documentation and team support. Review collected by and hosted on G2.com.

I do wish the reporting was a little bit more flexible. If we were able to change the values on the axis with custom properties from our CRM, it would be incredible. Pulling more custom properties into the reports on the graphs themselves (not just the filters) is the main thing I would suggest that could make the product even more powerful. Review collected by and hosted on G2.com.

The ability to track and follow companies' journeys despite them not necessarily converting. Setting up audiences through Dreamdata and targeting these audiences on LinkedIn is also valuable. Review collected by and hosted on G2.com.

I find the UI and UX difficult to navigate and not user-friendly. I often check several sections before finding what I'm looking for. Given the complexity of the tool, it naturally has a pretty steep learning curve. Understanding how to use Dreamdata optimally and linking the right things - like from HubSpot to Dreamdata - can be challenging. Review collected by and hosted on G2.com.