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Insider Reviews & Product Details

JR
Product Owner & SEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

Our Insider experience has been very positive. We use their Mobile & Web Suite along with Web Push, InStory, email, and Architect. We have used gamification templates such as “wheel of fortune” or “Swipe” to significantly improve our lead generation strategies and increase user engagement. In only 4 months we have seen an 8.6x ROI and a 9.6% CR uplift with Insider. The Smart recommendations are one of our strongest features, we have also gotten amazing results here.

The team at Insider has made using the platform stress-free. We have constant support from them and they will always go over and above to make sure we can put out ideas into motion to get the best results in our campaigns. We really appreciate that Insider listens to our product recommendations and they are willing to improve based on customer feedback.

On the whole, this is a hugely scalable, always evolving, cross-channel platform that is easy to use and very effective. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We know that this is currently under development, but we would love to be able to use several images per thumbnail on InStories, right now we can only use one. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were looking for the right solution to help us strengthen our customer experience strategies and also help us build unified customer profiles to deliver personalized campaigns. We also wanted to improve customer loyalty and engagement, and even AOV where possible. Review collected by and hosted on G2.com.

Insider Overview

What is Insider?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships. The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP. Loved by customers and recognized by analysts, Insider is the only company in the space recognized as the #1 leader in all the areas marketing and CX teams care most about, including Cross-Channel Campaign Management, Personalization, and Customer Data Platforms, offering brands unrivaled product excellence within a single consolidated platform. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company was recently recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards and named the #5 Best Software Product with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’25 reports, Insider is also the #1 G2 Leader in 10 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a 4.8/5.0 ranking for 32+ consecutive quarters. Today, Insider has more than 1,100 team members representing 51 nationalities across 28 countries worldwide. The company is woman-founded, and predominantly women-owned, with 70% of top executive roles, including the CEO, CMO, CHRO, and CFO, being held by women. With initiatives such as 100 Cities, 100 Projects, Young Engineers Club, shecodes and sheleads, Insider is committed to scaling its impact across its communities.

Insider Details
Product Website
Languages Supported
Arabic, Czech, German, English, Estonian, Finnish, French, Irish, Hungarian, Indonesian, Icelandic, Italian, Javanese, Japanese, Korean, Latvian, Malay, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

How do you position yourself against your competitors?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.


Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,458 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Description

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.


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Overview Provided by:

Recent Insider Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"An intuitive tool with a wide range of possibilities."
I appreciate how easy the tool is to use and how it significantly simplifies daily work, driving substantial business results. It is a highly effec...
UB
Usman B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Transforming Engagement: By far Insider is AI-Powered Personalisation & Conversion Optimisation Tool"
The Insider platform excels easy to implement Google Tag Manager Integration and with support from their technical team, our integration was super ...
AP
Ahmed P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Insider Review - Ahmed Patel from Burne & Royce Digital"
Insider has a number of features and products which we love however, I must say that their support team is brilliant and probably the best in the b...
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1,092 out of 1,093 Total Reviews for Insider

4.8 out of 5
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1,092 out of 1,093 Total Reviews for Insider
4.8 out of 5
1,092 out of 1,093 Total Reviews for Insider
4.8 out of 5

Insider Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsiderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
UB
Marketing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

The Insider platform excels easy to implement Google Tag Manager Integration and with support from their technical team, our integration was super smooth. Their Architect and Personalisation modules are next level with easy to use drag and drop campaigns builder. We use Insider daily basis to pull all the reporting in live to make data driven descion and build future campaign ideas. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Although the assistance from Insider is excellent, it would have been nice to have longer onboarding session to cover various modules. They did provide online guides and PDF with other important information to understand all their products. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Insider has provided valuable data from A/B testing landing pages, website elements and variouse email and other communication channels A/B test data to sharpen our marketing strategy and draft nice marketing materials. Insider also helping us to make an urgent camapigns to test the data, build Architect journeys to target our potential customer on their buying journey and most imprtantly the reporting to understand overall impact. Review collected by and hosted on G2.com.

AP
Managing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

Insider has a number of features and products which we love however, I must say that their support team is brilliant and probably the best in the business when it comes to going over and beyond for their clients. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We have mentioned to our account managers that we would Insider to expand their Web templates selection as well as making the template builder /Onsite Experiment module to be a bit more intuitive i.e. Someone with 0 or Little knowledge of coding should be able to easily create a web template. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Insider is helping us integrate our CRM Data with our Email & SMS marketing function whilst providing us with user interaction data and audience segmentation which was proving to be difficult in the past. Additionally, Insider has been extremely useful in creating web templates and experiments for us to conduct A/B tests on our landing pages. This has been extremely helpful and insightful during our peak seasons to capitalise on the increased number of users on our clients website. Review collected by and hosted on G2.com.

BS
eCommerce Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We have been using many tools from Insider such as Onsite, WebPush, and Smart Recommender. Though all the tools we have used are best in their own right and we intend to use a couple of more tools in the near future, my personal favorite is the Smart Recommender. It's truly transformed the user experience, and now we are able to showcase exactly what they wish to see which nudges their sweet spot and we are able to get conversions in a jiffy. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Understanding the capability of various tools and utilizing them to their full potential sometime, however the Insider support team helped us navigate through these and in a short span of time we were able to leverage the tools to our advantage. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We had unsatisfactory sales per click and an overall low conversion rate. By utilizing Onsite, Web push, and Smart Recommender by Insider we were able to get a 2% uplift in conversion rate, a 70% uplift in add to cart rates, and an incremental revenue of 33k. The benefits have been far too many, and we are looking forward to using some more tools from Insider. Review collected by and hosted on G2.com.

TT
Digital Marketing Department
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Insider?

Insider brings together global knowledge and local expertise and combines them effortlessly. Our account managers at Insider bring us the best of global insights and best practices, and we enjoy the localized expertise from their team in our country. This is all that any marketer could ask for.

Next is the technology and platform - which are easy to use and set up and meet all the requirements. The product is truly great and the team's support makes it a wonderful overall experience! Review collected by and hosted on G2.com.

What do you dislike about Insider?

When it comes to messaging features, we would love to see more functionality for the Facebook business. We think there is scope to add more exciting features and rich messaging options for Facebook messenger. Review collected by and hosted on G2.com.

Recommendations to others considering Insider:

We definitely recommend Insider as one of the top platforms to help you drive your marketing metrics and create some of the most dynamic and individualized customer experiences on digital channels. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Digital transformation of our online presence was one of our biggest challenges, and it was also our primary goal while we were evaluating our options. When we came across Insider, we thought that some promises were too good to be true. But it turns out we had underestimated the platform. We were able to increase the engagement on our website, improve our conversion rates and also optimize the customer journey and the booking (conversion) workflow on our site. We’re using their range of web engagement products like Instory, web push, emails, and messaging channels like Facebook and WhatsApp. Review collected by and hosted on G2.com.

HH
Digital Transformation Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Insider?

Insider is a very potent, all-in-one platform that functions smoothly like clockwork. It has proven highly capable and effective for us, and we have witnessed consistent growth in CTR using their Smart Recommender. Revenue from these clicks make up almost 24% of the overall website revenue, so we are quite happy with the growth we have achieved using Insider.

The team has also been very helpful in shaping an O2O strategy that works. The biggest advantage that we have had from using Insider is how we now have to use only one platform to carry out many different marketing functions as opposed to separate individual tools that are hard to keep track of. By eliminating these silos in our work flow, Insider has effectively made our marketing team more productive and efficient.

Insider’s Customer Data Platform has helped us integrate data that existed in silos and bring it into one central location from where we could gain actionable insights to launch campaigns across channels. The CDP has been central to all our business functions and has helped us improve the cross-channel experience for our users. Review collected by and hosted on G2.com.

What do you dislike about Insider?

It takes a fair amount of back and forth between our team and Insider’s to finalize email campaigns. This is something we would like to see improved. It would be great if we're able to build campaigns on our without needing too much support. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We wanted to decrease bounce rate and capture our user data better to bring them into our marketing funnels. Earlier, without Insider, we were losing a lot of website traffic simply because we didn’t have the means to follow up with them. Insider has been amazing in helping us sort this out and create effective customer journey flows that are peppered with personalized elements that convince and convert at every step along the way Review collected by and hosted on G2.com.

ÖK
Data Analyst Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

-Impressive capabilities to personalize recommendations. We have found a perfect tool that auto-optimizes product recommendations for every customer.

-Insider’s Instory tool provides us the best way to highlight personalized products as soon as the user lands on the home page.

-We can create hyper-personalized stories and recommendations to faster product discovery. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Sometimes it’s hard to enable the custom web templates along with Insider’s existing templates. We would appreciate it if we have a function of “import-your-design” for the web templates. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

The team was struggling to improve average order size and value. Insider’s marketing experts suggested implementing a smart recommender. It completely changed our cross-sell and upsell strategy. Our cart size value increased by strategically placing personalized recommendations on the product page. It automatically analyzed user behavior and provided recommendations. We also used Instory’s mobile and web templates which our customers loved. It gave us instant visual feedback on micro-interaction Review collected by and hosted on G2.com.

MA
Mentor
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Insider’s AI-powered Smart recommender was perfectly optimized with our website and kept users on it by delivering results that were relevant to their searches. Also, if there wasn’t enough data to evaluate users' behavior it showed some outcomes that they would appreciate rather than not offering any result. This retained our customer's interest in us and helped our team to create an enriching experience for them that drove our engagement rate and ultimately worked to rapidly sell our products. Review collected by and hosted on G2.com.

What do you dislike about Insider?

The algorithm was flawless, but we required some help getting accustomed to the platform. Their customer support team worked parallelly with us to guide us to newer features and capabilities that were in line and allowed us to fully utilize the tool's features. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Our brand was experiencing challenges with low traffic and engagement due to low user attention spans and poorly optimized search results, but Smart recommender AI segmentation helped us with this problem by filtering results for each user based on their prior searches and browsing behavior. For a perfect user experience, suitable affinity-based recommendations were generated automatically. This delighted our customers and they were better able to relate to our personalized recommendations, this helped us with building customer trust and played a huge role in increasing our sales. Review collected by and hosted on G2.com.

DP
Brand Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

I feel Insider is a powerful tool and helped us in addressing various challenges in the past month. I just love the fact that the Insider team is so supportive and suggested that we should use AI-powered user segmentation to personalize our home page for different audience segments. We are delivering a tailored experience for every customer who is visiting our website. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Migration was smooth, and the Insider team prepared onboarding personalized to our business and needs. But it would have been great if we could complete the onboarding a little early. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

In the last quarter, we were using a solution that has IT dependency and needed tons of designers and developers to provide an online personalized experience to the customers. We switched to an Insider solution, and it was a smooth transition. We managed to scale online personalized experiences within a month. The team used pre-existing web and WhatsApp templates and sent tailored prize drop notifications. Our time-to-value has positively impacted. Review collected by and hosted on G2.com.

TN
Digital Marketing Manager
Consumer Electronics
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

The capabilities of Insider’s products are extremely impressive. We found it simple to integrate numerous tools to accomplish segmentation, thanks to the flexibility and user-friendliness of the technology. This enabled us to engage the right customer audiences with the right messages to maximize revenues.

Additionally, the support team at Insider impressed us greatly with their combination of extensive global experience and local market knowledge. We highly recommend Insider to any company seeking to enhance its channels. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We’ve had a great experience so far but feel that the price could be adjusted more based on revenue. Moreover, there are no direct ROI measurement dashboards on the panel, which would have definitely been helpful. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were already engaging our users on multiple touchpoints but they weren’t yielding the desired results. That’s when we decide to use Insider’s products to boost product discovery and reduce the bounce rate.

With Insider’s Smart Recommender, we were able to show personalized product recommendations to our customers visiting the website and thereby ensured that they stayed on the website longer and purchased more. With their Web Push, we re-nurtured interest shown by users before they left our website and brought them back to the website to complete the purchase. This technique ensured that we boost conversions and revenues while seeing a 27X ROI in 6 months. Review collected by and hosted on G2.com.

SC
Chef de projets
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

It is easy for us to create fully connected journeys for users across different channels and provide them with personalized experiences through price-drop and back-in-stock notifications. Insider’s advanced version of A/B testing provides outstanding and accurate results. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We are using Web Suite and Architect tools, and both have different analytics dashboards. It would be good to have one consolidated dashboard that would help us make better marketing decisions. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Our cart abandonment rates were high. We were looking for a solution that could help with a data-driven approach to build result-oriented campaigns. Insider’s team suggested Architect, Smart Recommender, and Web Suite tools. We used the template library, which reduced the time to build the campaign drastically.

Smart Recommender benefitted us with its variety of recommendation algorithms to personalize products for each user on the checkout page.

The architect reduced our time and efforts in deciding the best channel option for each user. So reaching out to customers at the perfect time was possible. Using all three tools, we decreased our cart abandonment rate. Review collected by and hosted on G2.com.