I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution. Review collected by and hosted on G2.com.

As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game. Review collected by and hosted on G2.com.

So easy to use. Very little code required. The segmentation tool is very use friendly to me. Review collected by and hosted on G2.com.

It feels very email marketing heavy. They are making real progress bringing in all the other channels but it sill feels very email first, and ecommerce focused. (but we are not ecommerce and it works great for us) Review collected by and hosted on G2.com.

I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use. Review collected by and hosted on G2.com.

-When new features are rolled out and some features are retired it's not always communicated well.

-It can sometimes be a little buggy & glitchy Review collected by and hosted on G2.com.

What I like most about Iterable is its ease of use when creating and managing marketing campaigns. The platform is relatively easy to implement, especially for teams that already have their data structured for marketing automation. Iterable is used frequently to manage customer engagement through email, push notifications, and other channels, which makes it an important tool for daily marketing activities. It also offers a strong number of features, such as audience segmentation, workflow automation, and campaign analytics. Another advantage is the ease of integration with other tools and data platforms, which helps connect customer data across systems. In addition, the customer support and documentation are generally helpful when teams need assistance with setup or campaign optimization. Review collected by and hosted on G2.com.

One downside of Iterable is that some advanced features can feel complex at first, which may affect ease of use for new users. Although implementation is manageable, it can take time to fully configure integrations and data flows correctly. The platform has many features, which is useful but can also make the interface feel overwhelming initially. Customer support is helpful, but response times can vary depending on the urgency of the issue or the support plan. Since the tool is used frequently for campaign management, small usability issues can sometimes slow down workflows. Review collected by and hosted on G2.com.

Iterable customer support is always there whenever I run into an issue. That's super important to me as a customer to know that there's always help available. Review collected by and hosted on G2.com.

It can be a bit confusing to learn all the functions available on the platform. Review collected by and hosted on G2.com.

I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages. Review collected by and hosted on G2.com.

I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening. Review collected by and hosted on G2.com.

I find Iterable incredibly intuitive and easy to learn, which makes using the platform a breeze. I really appreciate the top-notch customer service that comes with it. Additionally, the insights provided by Iterable are invaluable as they save us from the hassle of developing robust tracking within our own platform. On top of all this, Iterable has helped us personalize patient engagement efforts and improve conversions for key metrics. Review collected by and hosted on G2.com.

I’d like to be able to customize user fields Review collected by and hosted on G2.com.

I love the A/B testing features in Iterable, which allow me to test and optimize our communication to peak performance. Before using Iterable, we had no way to test and optimize with visible results. It's great that this drives our testing strategy and proves value. Review collected by and hosted on G2.com.

The reporting suite could be better. We use outside tools to measure impact on many tests. Review collected by and hosted on G2.com.

I find Iterable easy to use, especially for creating blast campaigns and analyzing them. Its AI assistant is particularly beneficial, as it aids me in crafting effortless user journeys, optimizing content and timing for delivery. I appreciate how seamlessly it integrates with Salesforce and our back-end system, making the workflow smooth and cohesive. Iterable's ability to transform strategy into easy-to-create messages at crucial moments in customer journeys is impressive. Review collected by and hosted on G2.com.

Sometimes the journey beginning can be challenging to start, and the analysis is a little too broad at times which can be inconvenient. Review collected by and hosted on G2.com.

Iterable has changed how we do CRM as it's such a flexible system that allows us to send to our customers all over the world with ease, handlebars means one template can be used worldwide. It's also becoming an all-in-one solution for omnichannel marketing which means we can use one tool for all our uses. Customer support helped us onboard and get to know the system, they're very fast to answer. Review collected by and hosted on G2.com.

Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being able to annotate emails in Gmail for promos - features that smaller tools provide. Review collected by and hosted on G2.com.