Iterable Reviews & Product Details

It's easy to use and straightforward. The handlebar logic is really dynamic and you can get very creative with how to use it and set things up properly. There's also a host of channels that you have access to whether that's email, push, SMS or WhatsApp. The support team and Customer Success team are also always super helpful, and quick to respond. Review collected by and hosted on G2.com.

The journey builder could be more detailed in terms of who is in the flow where they are, and where they exited. And sometimes there are a few small bugs. That happens, so nothing I really dislike. Review collected by and hosted on G2.com.

I like how clear the platform is with everything laid out very clearly. I also appreciate the organization of the folders and the way the interface looks. Our customer experience managers are quite helpful and supportive, which I find very valuable. Additionally, the platform is secure, which is definitely a plus for me. Overall, using Iterable allows me to work fast and efficiently, getting a lot done, and I have confidence that if issues arise, they are resolved quickly by someone who is there to help. Review collected by and hosted on G2.com.

With the new update of the creative library, I find it slightly frustrating how it doesn't keep the same folder that you've had open. Before the update, if I was in an email and building it, I could put in one image, come out of the gallery, click on another section to put in an image, and when I'd open the gallery, it would open the folder I was most recently in if I hadn't refreshed the page. It doesn't do that anymore, and I really wish it did. I also wish when you're selecting images, you could select the whole box rather than just a small circle because that slows things down a bit. Having to log in every day using the Google authorization is sometimes just a bit irritating. Not a huge problem. Review collected by and hosted on G2.com.

I use Iterable for sending email, SMS, and push notifications to our customers. I love that it gives us the ability to be highly personalized with our customer base and allows us to have a single platform to send all of our communications. The user interface is intuitive and easy to use, which makes planning journeys and segmentation quick and easy. Testing is also easy because of this. Review collected by and hosted on G2.com.

I do find Iterable can be quite 'buggy' - sometimes things don't work quite as expected or could be more customer friendly. When adding an image into a campaign, the tiny dot at the top of the image must be clicked specifically, rather than just clicking the whole image. Also, when adding an image to a campaign, it would be ideal if the most recently opened file in the creative library automatically opened again to save time. Review collected by and hosted on G2.com.

I like the ease of use in Iterable, especially the fact that changes can be made by non-engineers. Previously, we used legacy systems where any email content changes required engineering effort, but now I can easily change the content without any engineering time. Maintaining an individual customer record also works well, enabling the Ops team to self-serve tracking when needed. The initial setup of Iterable was relatively easy and much simpler compared to setting anything up in Talend. Review collected by and hosted on G2.com.

I think the problems we've encountered with Iterable are more due to our implementation rather than an Iterable defect. We could possibly have had more support during onboarding to prevent developing bugs. We're now more up to speed with the tool and considering completely wiping data from the tool and starting again with the knowledge we've gained. It would have been helpful to go through our use cases and receive recommendations. We have a hybrid identifier project but think we should have gone with user ID. I don't think we understood the full implications when that decision was made. Review collected by and hosted on G2.com.

I find Iterable's user interface to be quite intuitive and user-friendly. As a designer, I appreciate how easy it is to understand when to take certain actions, track the progress of activities, and know when tasks have been completed. This makes it quick to digest ongoing processes, which is crucial for effective communication and design tasks. Additionally, Iterable offers significant benefits by allowing our design, product, and engineering teams to collaboratively engage with the platform, thereby enabling seamless message delivery to customers with minimal engineering effort. I also value the ability to reuse templates, which helps maintain a quick pace in executing our communication strategies. Review collected by and hosted on G2.com.

I find the three different features for designing in-app messages or templates a little challenging. The beginner level isn't sufficient for what needs to be done, and the intermediate isn't always enough either. It requires more snippets and customizability. There could be something more customizable without needing snippets, making it easier to use. The initial setup isn't that easy, and we're still working on it. There's a big knowledge gap in understanding what Iterable is, how to use it, and how to set up success for the team. Figuring out community templates would be great. Review collected by and hosted on G2.com.

I greatly enjoy the template creation feature in Iterable, as it facilitates the crafting of customer communications with ease. Additionally, I find the segmentation tools within Iterable to be exceedingly intuitive, allowing me to efficiently target specific customer groups based on precise criteria. The journey creation process is also notable for its simplicity, employing user-friendly objects and cards that streamline the process and make it enjoyable to navigate and configure. Furthermore, the ability to integrate Iterable with other tools, such as direct integration with our data platform BigQuery using Smart Ingest, has been a significant advantage, as it promises to enhance our data management and communication capabilities. Moreover, although I wasn't involved in the initial setup, adding new events and API calls into the platform has been straightforward and user-friendly, which speaks to the platform's underlying ease of use. Review collected by and hosted on G2.com.

I find the way in which journeys, templates, and campaigns are linked together in Iterable to be confusing. Navigating between these elements often requires moving between screens in a counter-intuitive way. Specifically, creating a campaign, adding, and editing a template can be quite janky. I'm sometimes taken out of the primary journey to edit the template in another area of the platform, and then I have to navigate back to the original journey myself, rather than being able to complete the task within the same context. Review collected by and hosted on G2.com.

I've been using Iterable for a while now, and honestly, I’m super impressed. The platform has so many great features, and the support has been top-notch. Shoutout to my rep, Alex, who’s been incredibly responsive and always quick to help whenever I have a question! Review collected by and hosted on G2.com.

That said, I’ve got two small but important feature requests: an undo button (because, let’s face it, we all make mistakes!) and auto-save to make sure nothing gets lost mid-edit. Adding these would take Iterable from great to absolutely perfect! Review collected by and hosted on G2.com.

The customer support is great. There are many ESPs out there and lot of them can do similar things.

But the #1 reason why I have stayed at Iterable is because the support, the CX agents and the CSMs I have been assigned are deeply knowledgable and it's reassuring to know that I can lean on them.

Special shoutout to Jensen Huddleston Review collected by and hosted on G2.com.

A lot of aspects aren't user friendly

-When you download data from the reports dashboard, it splits each campaign's data so to get the full picture you must add all the pieces yourself. Tedious

-When you run experiments, trying to figure out the winner seems impossible. I don't necessarily need a bunch of graphs, I need to figure out which option won the test.

When your contract increases even though you downgrade custom event storage & email sends, that's pretty insane. Review collected by and hosted on G2.com.

I find Iterable's segmentation and list management features exceptionally easy to use, which simplifies the process of targeting specific customer groups for our marketing efforts. The ability to design campaign templates is another highlight, allowing me to create visually appealing and effective communications. I am impressed by how smoothly Iterable handles mass personalized marketing emails, making it an indispensable tool for reaching out to customers. Additionally, the platform's capability to comfortably handle omnichannel communication sets it apart, responding to our need for innovation. I also found the initial setup to be straightforward and hassle-free, contributing to a smooth transition from other software. Overall, these features, coupled with Iterable's continuous innovation and ease of use, make it a highly recommended platform for my marketing needs. Review collected by and hosted on G2.com.

I find getting data into Iterable challenging. Additionally, the speed of processing data is an area that could use improvement. Review collected by and hosted on G2.com.

I find Iterable immensely beneficial for automating our marketing tasks, which spans across different phases of the customer lifecycle - from early customer journeys to retention and win-back. This capability has significantly helped us manage the customer lifecycle and enhance company metrics. I particularly appreciate the frequency cap feature, which is crucial in preventing us from spamming our customers. Additionally, the easy integration with Movable Ink stands out as a potent advantage. This direct integration is facilitated by Iterable's simple and user-friendly UX, making the process seamless and more efficient. The Iterable platform's ease in sending marketing messages across various channels, including emails, push notifications, SMS, and in-app, is another valued feature. Finally, the fast-response time from Iterable support is greatly appreciated and has come in handy during times of distress. Overall, these aspects of Iterable align well with our goals and processes, boosting our operational efficiency and effectiveness in marketing. Review collected by and hosted on G2.com.

I dislike the limit on the number of dynamic fields allowed in Iterable and the inability to delete existing dynamic fields. This constraint forces us to reuse previous fields to avoid reaching our limit, which can become quite messy. Review collected by and hosted on G2.com.