Iterable Reviews & Product Details

A lot of intuitive features, constantly improving therefore always something new to experiment with, customer support is usually fast to reply and to reach. Journey builder is easy to use with drap&drop UX. Segmentation is also advanced, and it's easy to integrate custom events and fields. Product roadmap is hopefully bringins a lot of new solutions to our problems, such as the reporting issue Review collected by and hosted on G2.com.

Reporting features, messaging insights are often not easily accessible, There are some annoying parts about duplicating journeys or tiles within a journey. Review collected by and hosted on G2.com.

I have been using Iterable for the past two years and it is such a wonderful tool. Iterable gives us the ability to communicate with our customers effectively and at the right time. Highly recommend. Review collected by and hosted on G2.com.

I would like the error messages to be a little more clear and descriptive so I can fix the specific issue. Review collected by and hosted on G2.com.

Communication and quick answers. Great support from PM Review collected by and hosted on G2.com.

Lack of transparency in regards to how customer loyalty is determined within the system Review collected by and hosted on G2.com.

it supports email, SMS, push notifications, in-app messages and web push so that you can build unified campaigns across channels from one place. Besides it is powerful workflow builder as it enables complex automated user journeys without writing a single line of code, so it provides easy implementation and frequency of easy usage. creates highly targeted and personalized messages. Review collected by and hosted on G2.com.

pricing is relatively high compared to simpler tools compared to its competitors' tools, as its costs grow with contacts and features. it needs specialist users as it is complex that not all teams in any domain are able to use it, it is not simple in nutshell. Review collected by and hosted on G2.com.

I like how Iterable provides ease of use and continued innovation. I really value the journey building for A/B testing because it allows me to test efficiently and at scale. Review collected by and hosted on G2.com.

Improvement could be made for data integration and AI capabilities to assist with execution. But announcements were made that these are being addressed. Review collected by and hosted on G2.com.

I like Iterable's journey features, which are incredibly useful for creating tailored customer experiences. The platform allows us to design and customize our customer journeys in a way that perfectly suits our needs, enhancing our ability to engage with our clients effectively. I appreciate the flexibility and capability of these features, as they enable us to reach our customers seamlessly via email and SMS for our marketing automation strategies. Additionally, the move from Emfluence to Iterable has proven beneficial due to the advanced capabilities Iterable offers in handling our data. Review collected by and hosted on G2.com.

The reporting in Iterable is finicky and I frequently encounter glitches that have no clear explanation. Additionally, the customer service team requires improvement. Review collected by and hosted on G2.com.

I enjoy that it’s easy to use and the product team seems to be hyper focused on innovation and delivering new features with a customer-first mindset. Review collected by and hosted on G2.com.

A specific note I have is that an A/B test hub would be a nice to have. Review collected by and hosted on G2.com.

I like that with Iterable, you can immediately see how the content will look when you modify certain text and fields. It's also easy to track how many of each notification is sent over time and the open rate. It saves time by making the data easily available and allows for some changes to be more self-serve. Review collected by and hosted on G2.com.

It's not always clear what the impact of changes to names of items (campaigns, journeys etc) will be. If I change the name of this journey in Iterable, it's unclear if it will break my integration or if I will need to make the same changes in my integration. Review collected by and hosted on G2.com.

I use Iterable for sending email campaigns and appreciate its ability for mass personalization, which really helps me tailor messages. The UI is quick and easy to use, making navigation really easy, which I find beneficial. Review collected by and hosted on G2.com.

To delete user profile fields, being able to tidy the schema and delete fields. Review collected by and hosted on G2.com.

I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team. Review collected by and hosted on G2.com.

I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently. Review collected by and hosted on G2.com.