Save to My Lists
Optimized for quick response

Insider Reviews & Product Details - Page 4

Insider Overview

What is Insider?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships. The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP. Loved by customers and recognized by analysts, Insider is the only company in the space recognized as the #1 leader in all the areas marketing and CX teams care most about, including Cross-Channel Campaign Management, Personalization, and Customer Data Platforms, offering brands unrivaled product excellence within a single consolidated platform. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company was recently recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards and named the #5 Best Software Product with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’25 reports, Insider is also the #1 G2 Leader in 10 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a 4.8/5.0 ranking for 32+ consecutive quarters. Today, Insider has more than 1,100 team members representing 51 nationalities across 28 countries worldwide. The company is woman-founded, and predominantly women-owned, with 70% of top executive roles, including the CEO, CMO, CHRO, and CFO, being held by women. With initiatives such as 100 Cities, 100 Projects, Young Engineers Club, shecodes and sheleads, Insider is committed to scaling its impact across its communities.

Insider Details
Product Website
Languages Supported
Arabic, Czech, German, English, Estonian, Finnish, French, Irish, Hungarian, Indonesian, Icelandic, Italian, Javanese, Japanese, Korean, Latvian, Malay, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
Show LessShow More
Product Description

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

How do you position yourself against your competitors?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.


Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,458 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Description

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.


NM
Overview Provided by:

Recent Insider Reviews

HD
Hoang D.Enterprise (> 1000 emp.)
5.0 out of 5
"Insider helped us improve the UX on both our Website and App platform"
1. Personalized experience based on users behavior onsite 2. Dedicated local support from strategy to operations 3. Cross-channel experience from...
K
Kazım Gökay .Mid-Market (51-1000 emp.)
5.0 out of 5
"We Made a Difference with Insider & Sporthink Collaboration"
Thanks to strong communication and support, we can quickly find solutions to the special work we want and the problems we may encounter.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"An intuitive tool with a wide range of possibilities."
I appreciate how easy the tool is to use and how it significantly simplifies daily work, driving substantial business results. It is a highly effec...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
9 people requested security information

Insider Media

Official Interactive Demo

Insider demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the Insider community
Have you used Insider before?
Yes

1,092 out of 1,093 Total Reviews for Insider

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
1,092 out of 1,093 Total Reviews for Insider
4.8 out of 5
1,092 out of 1,093 Total Reviews for Insider
4.8 out of 5

Insider Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsiderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
OL
CX Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Insider?

The best thing we love about Insider's comprehensive product suite is that offers hyper-personalization. Smart Recommender enables us to create campaigns in no time for a lot of different algorithms with the ready-made templates. Combining with the marketing automation capabilities, we saw a ROI of 5X.

We also receive ample support from Insider's Account Management team as they support us with strategic inputs to improve the performance of our campaigns, apart from helping us with onboarding, integrations, and product adoption. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We don't have too many major reasons to complain but one intial challenge we faced is with getting accustomed to the capablities of the different products. So we needed a bit of handholding at the start and also we needed to read a lot of their documentations to understand the full capacity. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Before we started using Insider, we did not implement any marketing automation or personalization capabilities except for transactional processes on email and SMS. With the help of the smart recommendations tool and automation, the business has realized a significant increase in ROI, with a 5x increase after the onboarding period.

The product is very comprehensive and offers both fast-tracked campaigns at the start we can customize as much as we want to fully utlize the personalization features.

The support team has also been very helpful in helping the company onboard the new platform and drive product adoption. Review collected by and hosted on G2.com.

Response from Neeraj Manivannan of Insider

Hello Oanh,

Thank you for sharing your feedback with us about our products. We are delighted to learn that you've achieved a 5X ROI by using our product suite and that it has helped you create personalized and engaging experiences to retain customers. We hope you continue to enjoy such success using Insider's products and services.

Meanwhile, here's our very own Demo tool that could help you learn more about our products and its capabilities through self-guided interactive tours and videos. Do check it out.

See how Insider improved
KY
Digital Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

1. Behaviour based segmentation allowed us to send relevant in-app messages.

2. The synergy between SMS and Email communication led to higher engagement and better response rates. Review collected by and hosted on G2.com.

What do you dislike about Insider?

During onboarding, the email warm-up process got slow, so we had to be strategic to ensure key campaigns went out on time. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were looking to enhance engagement within our banking app and also wanted to encourage repeat transactions. By leveraging Insider’s real-time mobile app personalization, we successfully increased app usage. Customers can now receive timely updates, promotional offers and reminders tailored to their preferences which has helped in driving customer loyalty and retention. We also noticed increased login rates for the app. Review collected by and hosted on G2.com.

ND
Seller Operations Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Smart Recommender's algorithms raised the value of the cart by improving suggestions to the user and creating wishlists for products,

Eureka's AI-powered tailored search results, used browser history and predictive intelligence, to make the product discovery easier. Review collected by and hosted on G2.com.

What do you dislike about Insider?

In the beginning, using the tools properly was a challenge, but eventually we got the hang of them and they are easy to use now. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

With the help of Eureka and Instory, our ROI has grown.

With Insider's dynamic and real-time information, we were able to fine-tune our strategy and increase consumer engagement and conversion rates.

The algorithms used by Smart Recommender increased cart value by optimizing recommendations throughout the purchase process. Review collected by and hosted on G2.com.

TM
Sr Web Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We’ve been using Insider for every aspect of our website and mobile application, including Web Suite, Smart Recommeder, Email, and Web Push. We’re truly amazed with the results we’ve got after implementing their Smart Recommender technology. In just a week after the implementation, we observed that our conversion rates improved significantly and the churn reduced by 60%.

The best thing that we like about their AI-backed tools is that they help us encourage our users across different touch points. We also received great results through web push notifications as we were able to engage users who were not even on our website. This way we were able to drive more users back onto our website and increase our revenues. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We haven’t faced any major challenge so far working with the Insider team. The only thing which we can point out here is that it took us a while to get a hang of their products as Insider has a number of tools to offer. However, with the support of their customer success team, we were able to manage it. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Being a retail chain, we have multiple retail stores across different locations. But since we wanted to drive more conversions online, we were looking for a solution to improve user experience and increase installs for our mobile application. That’s why we decided to try out Insider’s Growth Management Platform. After understanding our requirements, the account management team at Insider recommended that we leverage their Web Suite to improve UI/UX of our website and Mobile App Suite to create individualized customer experiences for our app users.

The team also suggested that we implement their AI-powered Smart Recommender tool on our website to make product recommendations personalized based on unique user behavior and preferences. We also used their Email solution to nudge and encourage our customers to visit our website and install our mobile application. Within a short span of time, we observed a spike of 40% in our Product Page Views.

Furthermore, delivering personalized experiences to our website visitors and app users, which further decreased our bounce rate by a whopping 68% and conversion rates were increased by 30%. Review collected by and hosted on G2.com.

UO
E-Ticaret Sorumlusu
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Insider?

The Smart Recommender is a star performer in our marketing tools list. We love the relevancy of the recommendations it shows our users, and we’re impressed by the technology that powers it. Insider has created a rockstar product with this one. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Honestly, there’s been nothing to dislike about this, so far! Review collected by and hosted on G2.com.

Recommendations to others considering Insider:

Our recommendation is to choose Insider for your product recommendations! The Smart Recommender is amazing. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Product discovery on our website was a cumbersome process, and we wanted to improve it. Smart Recommender has been the best solution for us. One simple product that does all the work for you, and brings in improved conversions. Review collected by and hosted on G2.com.

SN
General Manager Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

We love the flexibility and variety of options that Insider offers in helping us deliver personalised web experiences and create engaging marketing communications. We have a team of 5 using it every single day. The onboarding process was seamless, and the ongoing support has been exceptional. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Occasionally there is a specific reporting view or piece of insight we'd like to access that isn't available. The Insider team are very to take product suggestions for future development of features. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We use Insider for a variety of things, including but not limited to web and marketing personalisation, marketing segmentation and targeting, email marketing, push notification, onsite experiences and eCommerce initiatives. This helps us drive more targeted and efficient campaigns, helping to increase our eCommerce conversion rates, average cart value and purchase frequency, as well as target specific cohorts of customers based on customer prefences and lifecylce stage. Review collected by and hosted on G2.com.

FE
CMO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Our business operates in both online and offline mode. While delivering great in-store customer experience, providing the same experience online was a challenge. But after partnering with Insider, we were able to smoothly navigate this challenge. When we discussed our primary challenge with Insider’s growth team, they suggested we use their web suite’s onsite personalization capabilities to improve our website’s UX and create individualized experiences for our website visitors.To incorporate personalization, we used Insider’s smart banners on our website’s homepage to display discounts and offers on products along with the coupon code. This helped us attract customers to explore our products and purchase the one they’re most interested in. We also implemented product comparisons that resulted in enhanced engagement rates and improved customers’ likelihood to purchase one of the products out of compared ones and sometimes purchase more than 1 product. To further alert users about the limited period offers, we used Insider’s Web Push technology that created a sense of urgency and FOMO among our visitors and encouraged them to take action at the earliest. By implementing these strategic solutions, we saw substantial increase in cart size and AOV. In just a few months, our CR and business profitability grew massively. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Insider has got the best product and support team and it was a wonderful experience working closely with such dedicated professionals. The only thing that I can mention here is that there could be more creative and attractive industry-specific visualizations but that’s just a suggestion, overall we’re really happy and satisfied with the capabilities of Insider’s products. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Using Insider’s tools, we were able to successfully:

- Provide our website visitors with great CX

- Enabled us implement personalization on our website to create

- Turn website visitors into paying customers

- Increase AOV

- Boost engagement and conversion rates Review collected by and hosted on G2.com.

HP
Junior Specialist - Digitalization & Innovation Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

Of all the tools we have used, we like WhatsApp since we use many of its pre-built templates for different goals and the customizable opt-in box templates on Web Push.

Both these tools come in handy to launch awareness campaigns and enrol more customers for the savings and investment schemes we launch every quarter. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Fully leveraging the capabilities of Insider tools takes some time. However, the growth managers at Insider ensure we make the most of it with their suggestions. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We didn’t have the most appealing and user friendly website to begin with. Insider’s Web Suite helped us create a website that was easy to navigate making the shift to online banking seamless for our customers. Architect’s next best channel feature helped us identify the best channel for each user on which we could communicate and engage them.

The Web Push opt-in box played an instrumental role in getting us consent from customers to send them alerts on quarterly launch of savings and investment schemes.

All in all we were able to acquire many new customers with Insider. Review collected by and hosted on G2.com.

GF
Digital Performance Marketeer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We like in particular how the tool has been designed, all the features it offers and its ease of use.

Insider really is the tool for marketeers in medium/big-sized companies who want to run web campaigns without any further need to reach out to their IT department.

Also great is the guidance you get from the support team to get your campaigns up & running. Review collected by and hosted on G2.com.

What do you dislike about Insider?

During initial onboarding we did not feel the exacts needs of our website were being met, with incomplete site mapping and technical errors for conversion tracking.

Also, some CSM's could think more from the perspective of the company they are advising, and prepare personalized suggestions to increase the performance of their Insider campaigns (next to suggesting new campaign ideas). Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We no longer need to reach out to our web builder to implement some website A/B-tests and personalisations. Review collected by and hosted on G2.com.

SA
Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Today an average customer uses more than 3 channels at any given point in time namely, email – social media – chat. Insider's comprehensive suite of tools has helped us communicate with customers with a multi-channel marketing strategy.

We reached out to customers on their preferred channel rather than them reaching out to us. Insider's Web Push, Mobile App, and Email tools enabled us to maintain a consistent communication with our users. Web Suite ensured we keep these communications personalized and relevant to our customers, and Recommendation ensured we only flash information the customer is genuinely interested in.

Architect played an instrumental role in automating our marketing processes and efficiently mapping customer touchpoints which ensured that messages across multiple channels (web notification, email, app notification) were consistent, relevant, and personalized and constantly nudged the buyer to take action just in time. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Insider offers a plethora of templates across each of its tools be it emails, app notifications, or web push notifications which kind of boggled us in the beginning. However, Insider’s growth experts were quick to step in and help us pick and choose the templates most suited to our needs. The results have been indeed mind-blowing. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

The biggest challenge we faced was perhaps sending a consistent message across all communication channels, and Insider helped us achieve that. We can now segment, and group customers based on their likes, demographics, last purchase, etc., and then run different campaigns targeted for each customer group.

The messaging is mapped to their stage in the customer lifecycle thanks to Architect and relevant, and the same message is delivered using Mobile App, Web Push, and Emails. Recommendations are on point and help grab customers' attention with short attention spans. We have truly been successful in sending a consistent message across channels and driving more conversion and sales. Review collected by and hosted on G2.com.