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Insider Reviews & Product Details - Page 2

Insider Overview

What is Insider?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships. The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP. Loved by customers and recognized by analysts, Insider is the only company in the space recognized as the #1 leader in all the areas marketing and CX teams care most about, including Cross-Channel Campaign Management, Personalization, and Customer Data Platforms, offering brands unrivaled product excellence within a single consolidated platform. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company was recently recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards and named the #5 Best Software Product with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’25 reports, Insider is also the #1 G2 Leader in 10 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a 4.8/5.0 ranking for 32+ consecutive quarters. Today, Insider has more than 1,100 team members representing 51 nationalities across 28 countries worldwide. The company is woman-founded, and predominantly women-owned, with 70% of top executive roles, including the CEO, CMO, CHRO, and CFO, being held by women. With initiatives such as 100 Cities, 100 Projects, Young Engineers Club, shecodes and sheleads, Insider is committed to scaling its impact across its communities.

Insider Details
Product Website
Languages Supported
Arabic, Czech, German, English, Estonian, Finnish, French, Irish, Hungarian, Indonesian, Icelandic, Italian, Javanese, Japanese, Korean, Latvian, Malay, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

How do you position yourself against your competitors?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.


Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,458 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Description

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.


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Overview Provided by:

Recent Insider Reviews

HD
Hoang D.Enterprise (> 1000 emp.)
5.0 out of 5
"Insider helped us improve the UX on both our Website and App platform"
1. Personalized experience based on users behavior onsite 2. Dedicated local support from strategy to operations 3. Cross-channel experience from...
K
Kazım Gökay .Mid-Market (51-1000 emp.)
5.0 out of 5
"We Made a Difference with Insider & Sporthink Collaboration"
Thanks to strong communication and support, we can quickly find solutions to the special work we want and the problems we may encounter.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"An intuitive tool with a wide range of possibilities."
I appreciate how easy the tool is to use and how it significantly simplifies daily work, driving substantial business results. It is a highly effec...
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1,092 out of 1,093 Total Reviews for Insider

4.8 out of 5
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1,092 out of 1,093 Total Reviews for Insider
4.8 out of 5
1,092 out of 1,093 Total Reviews for Insider
4.8 out of 5

Insider Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsiderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
NP
Marketing Operations Specialist
Retail
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

The product is easy to use. We are able to use it as self-service. But Insider Partner Success team are always there give help or support if we encounter any problems using the platform. They also give extra guidance with some advanced/complex campaigns.

Products: Web Suite, Push, Email, Architect Review collected by and hosted on G2.com.

What do you dislike about Insider?

Since our goal was to have Insider as a self-service product, it took some time for us to learn everything to use it easily because the product has lots of capabilities. That was understandable and once we got the hang of it, it has been great! Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

1. Data fragmentation - Insider’s CDP helped us consolidate data from different sources

2. Utilizing data from multiple sources for personalization experiences

3. Cross-channel journey synchronization

4. Email Open rate in Q1 24 is +60% higher than 2023 average - which is amazing! Review collected by and hosted on G2.com.

ON
R&amp;D Specialist
Furniture
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

The best thing about our Insider experience was the segmenting capability present in the Web Suite. The ability to connect with our users online and get to know them better through Architect and tailoring customer journeys that led to conversion was very satisfying as well. The technical support we received from Insider was remarkable and helped us solve the problems that lay ahead of us, enabling us to succeed in lead generation and improve our sales too. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Not really a con, but worth mentioning that if the user cannot be identified, then the online and offline efforts of converting leads would become difficult. Improvement here will be great. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

The bounce rates on our website were low. We could see that the users were interested in our blogs but weren't purchasing much. Our business happens offline, but because we couldn't identify or target individual users, our campaigns were largely unsuccessful. It was also very difficult for us to A/B test the scenarios on the web. By leveraging Insider's Web Suite and the Architect tool, we were able to collect the leads that matter and contact them offline. The conversion rate also improved by 33%, which led to a corresponding increase in our ROI for the year. Thanks to Insider, we now know exactly who among the users engaging online are interested to buy from us, and we can target them accordingly using Architect. Review collected by and hosted on G2.com.

EE
CRM Analytics and Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

Our campaigns are on point now. The CDP helped us gather customer data from multiple channels and build a unified customer profile. We like the dashboards, they give us insights that enhance our targeted marketing efforts.

-Sending timely and relevant updates to our customers on WhatsApp and SMS has increased sales significantly. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Initially we found it very tedious to integrate all the customer data points into the CDP, but the insights that we got were invaluable. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Before using the CDP, our customer data was not cohesive, which made it very difficult for us to provide personalized experiences. Once we had a unified view into the customer insights, we tailored our messaging according to what the data suggested. This ability to customise messaging combined with the right channels of communication, increased customer engagement and boosted our conversions significantly. Review collected by and hosted on G2.com.

MF
Group Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We absolutely love the simplicity and sophistication that Insider brings to the table. It's user-friendly while being packed with advanced features. We've been using their SMS product, which has swiftly become a cornerstone of our marketing toolkit. We are now reaching our customers in a more direct and effective manner than ever before. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Product is developing so fast, sometimes we do not get a chance to use all the features. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Boosting our in-store sales during those quieter, non-peak hours at our main restaurant spots wasn’t an easy task. That is where Insider proved to be a great solution. With its tools and an amazing growth team, we've not only been able to drive more sales but also encourage our customers to make profitable purchases and utilize their Loyalty points more frequently. Review collected by and hosted on G2.com.

ZB
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

1. Creating unified customer profiles for precision targeting becomes easy with CDP. It gives us a 360-degree view of consolidated user data across web and mobile.

2. For us the best part is that we can deliver consistent and hyper-personalised experiences for our customers with the Mobile App. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Setting up the initial data pipelines took some time, but once integrated, the CDP streamlined campaign execution and audience segmentation. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We struggled with fragmented customer data, making it hard to create seamless experiences across channels for our users. With the help of Insider, consolidated the data which simplified the creation of unified experiences across mobile. It enabled us to personalize customer journeys effectively so that customers could revive tailored recommendations and messages on any platform. This contributed to an increase in engagement by 3X and also increased conversions. Review collected by and hosted on G2.com.

Response from Neeraj Manivannan of Insider

Hello Zubdeye,

Thanks for sharing your insights on our push notifications products. We are happy to know that your abandonment campaigns have fetched great results.

We also hear your feedback on our reporting and visualizations. We assure that we're constantly improving the analytics capabilities on our panel and we're sure you'll see improvements that satisfy you super soon.

DP
Content Coördinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

We've been using Insider namely for enhancing the customer experience on our webshop. We did this by using the web suite for both desktop and mobile. By conducting a/b tests we were able to collect customer data. Based on this data, we could see whether or not a certain functionality worked for our webshop. Besides, Insider has a user-friendly interface, handy segmentation tools, a helpful customer support, and extensive analytics that help us with data-driven campaigns. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Two of our tests were unknowingly offline for a while due to the implementation of a new functionality on the page where the test was also running, which disrupted the test. Fortunately, with Insider’s support, we were able to resolve the issue and relaunch the test successfully. Overall, we’re very happy and satisfied with Insider! Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Insider helps optimize the customer experience by enhancing both desktop and mobile versions of the webshop. It enables testing of website features through A/B tests, allowing us to identify which functionalities work best. By utilizing customer data, Insider empowers data-driven decision-making, ensuring that campaigns are based on real insights rather than assumptions. Additionally, its intuitive segmentation tools enable us to effectively target specific customer groups, making campaigns more relevant and impactful.

These features benefit us by improving user engagement, increasing conversion rates, and ensuring that our strategies are efficient and tailored to the needs of different customer segments. Review collected by and hosted on G2.com.

PL
Ecommerce Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We wanted to dive deep into growth possibilities by offering highly personalized recommendations on each page for our users. With Insider’s flexible Smart Recommender, we are able to place these recommendations in different ways according to different page layouts, and target users with the most relevant products related to their queries. Through these recommendations, we achieved a 7-8% uplift in CR. We look forward to the CRM integration with Insider and 91APP in the near future to achieve even more accurate onsite recommendation and use case.

We also used the hello bar to alert users of important updates, delivery information, and more. Even this resulted in an increase in CR and AOV. We also really appreciated the pop up message that triggered at the checkout page that helped us increase LINE account users significantly.

The Customer Support provided by Insider's Account Management team was also really valuable. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We struggled a little bit with the Insider's panel at first with its comprehensive functions. Insider provided instruction videos instead of written articles/ instructions that we did not find too helpful.

Customized features also took some time to communicate and discuss with the customer success team. So it took us some time to get a hang of some of the products. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Our main goal was to simply offer deep personalized experiences to our users in the best way we could. Insider’s Smart Recommender made it unbelievably easy for us to do so. In a matter of a few clicks, we are able to set up highly relevant and intelligent recommendations on any page, anywhere we want. There is never a doubt about the relevance of these recommendations, and we have gotten good results, with a 10% increase in conversions and a boost in AOV because of these. Review collected by and hosted on G2.com.

Response from Neeraj Manivannan of Insider

Hello Peggy,

Thank you so much for your detailed review about our products, its capabilities and our CSM team. We are elated that you've seen a 10% increase in conversion rates with our Smart Recommender solution.

We hope you continue seeing more success as you continue using our products.

TH
Digital Marketing Professional
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Insider’s unified platform has a clear supporting system that helped us track key metrics in real-time. It enabled us to engage our users across different channels and platforms effortlessly. Their mobile app suite has excellent capabilities and we were able to boost instant engagement with app push, fetching us great results. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Nothing specifically, but we have that their app analytics have limited features. It would be great if more detailed insights are provided. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were looking for a solution that could help us create customer segmentation and improve multichannel communication with our users. After understanding our challenges and requirements, the Insider team advised us to use their innovative Mobile App Suite to automate customer communication. We also implemented app push notifications that enabled us to pull back and convert 14% of successful EKYC users.

We also leveraged their Architect solution, an AI-powered customer journey orchestrator that enabled us to create different segmentations based on their unique needs and behavior. By using Architect, we were able to amp up the overall customer experience across channels. Review collected by and hosted on G2.com.

LC
Customer Experience Manager
Apparel & Fashion
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

The revenue that we generated by sending out automated push notifications were significantly higher than manual push notifications. Also, as the tool offers a number of predefined templates, it didn’t take much time for us to edit campaigns. Using this solution, we were able to update our target customers about their latest interest on our website/APP based on their previous onsite behavior. This has helped us increase our customer’s brand favorability toward us. Review collected by and hosted on G2.com.

What do you dislike about Insider?

The integration took longer than expected. The project timeline was delayed due to the extra effort that we have to invest in integration. APP's missing countdown function is a pity. Hoping the mobile web, website and APP template can be in sync. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Before using Insider, we were able to send bulk push notifications in the text format. However, we wanted to explore a solution that can help us automate the process, create deep segments based on their predicted behavior, events, and visits, and engage with customers who had abandoned their carts.

Insider’s team of Growth Consultants recommended us to use their web push channel to send messages to target customers who had a higher purchase intent. We were also able to re-engage customers who haven’t visited our website for a long time. By sending out personalized Cart Abandonment Push Campaigns using predefined templates, we were able to capture their attention and bring them back on our website. Review collected by and hosted on G2.com.

SI
CRM Associate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

The Mobile App’s AI-driven product recommendations helped us move a lot of products that people used to miss finding previously.

We used targeted Web Push notifications to increase traffic and thereby sales during the time of new merchandise drops Review collected by and hosted on G2.com.

What do you dislike about Insider?

It would be great if we could get new templates more frequently, as they are really good and make our job easier. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were juggling with countless SKUs and constantly shifting product lines, which left customers feeling overwhelmed. But with the help of push notifications and personalized recommendations on mobile app, we made shopping a breeze. These features acted like a friendly guide, leading our customers straight to the pieces they were looking for. This not only enhanced their shopping experience but also brought a noticeable boost to our sales and overall customer satisfaction. Review collected by and hosted on G2.com.