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Insider Reviews & Product Details

Emre A.
EA
Managing Director, Brand & Creative
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about Insider?

The platform is extremely user-friendly and has helped us deliver personalised rich push notifications in a strategic way. Customers respond to push messages more than ever and are more likely to use the offers we provide since we have incorporated Insider’s rich push notifications into our mobile marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Insider?

The team at Insider is extremely helpful and quick to respond to issues, however it would be great if there was a self-help guide to speed the process up at times. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We have noticed a considerable increase in push open rates and more customers are responding to the offers we provide them with. It’s an impeccable tool! Review collected by and hosted on G2.com.

Insider Overview

What is Insider?

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across the Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more. Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment, and a Gartner Peer Insights' Customers' Choice for Personalization Engines. The company has been named the #6 Best Software Company in the world, according to G2’s Winter’24 reports. Insider is also the #1 G2 Leader in 9+ categories, including Customer Data Platforms (CDP), Personalization Software, Marketing Automation, Mobile Marketing, Customer Journey Analytics, SMS Marketing, Personalization Engines, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.

Insider Details
Product Website
Languages Supported
Arabic, Czech, German, English, Estonian, Finnish, French, Irish, Hungarian, Indonesian, Icelandic, Italian, Javanese, Japanese, Korean, Latvian, Malay, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

How do you position yourself against your competitors?

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.


Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,488 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Description

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.


Neeraj M.
NM
Overview Provided by:

Recent Insider Reviews

Mehmet Yalçın A.
MA
Mehmet Yalçın A.Enterprise (> 1000 emp.)
5.0 out of 5
"Smart Recommendations powered by AI helped us show the best products to our customers"
Insider’s AI-powered Smart recommender was perfectly optimized with our website and kept users on it by delivering results that were relevant to th...
MK
Mehmet Emin K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Seen 166% uplift in the test drive application"
-Insider’s wide variety of recommendation algorithms. -Customizable search filters to improve customer experience -Their team and collaborative a...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Saw 13% increase in conversion rate in one month"
Out of all the features that we have used till now, web push notifications and responsive banners have changed our business dynamics. Now it has be...
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9 people requested security information

Insider Media

Insider Demo - Segmentation
Use Insider's deep behavioral segmentation capabilities to target the right customer with the right message at the right time. Further enhance your targeting with AI-powered segments that can predict intent like purchase, churn and more.
Insider Demo - Unified Customer Profiles
Combine data on your users across touchpoints to build one single, unified profile. Visualize their shopping behavior, drill down into segments/events and target them with the next best offer.
Insider Demo - Recommendations
Deliver Product and Content recommendations to your user. Choose from several recommendation strategies including User-based, Most Popular, Location-based and much more to tailor recommended products.
Insider Demo - Architect
Build contextual cross-channel journeys with Insider's 'Architect'. Engage your users across their lifecycle for use cases like onboarding, cart recovery, browse abandonment, cross-sell, upsell and more. Build orchestrated messages across onsite, web push, email, app push, Facebook ads and any ot...
Insider Demo - ROI Dashboard
Easily measure and optimize your cross-channel marketing efforts with one single dashboard that combines impact on revenue, conversions and individual channel performance.
Play Insider Video
Play Insider Video
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Play Insider Video
Play Insider Video

Official Interactive Demo

Insider demo available

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1,078 out of 1,079 Total Reviews for Insider

4.8 out of 5
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1,078 out of 1,079 Total Reviews for Insider
4.8 out of 5
1,078 out of 1,079 Total Reviews for Insider
4.8 out of 5

Insider Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsiderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Mehmet Yalçın A.
MA
Mentor
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Insider’s AI-powered Smart recommender was perfectly optimized with our website and kept users on it by delivering results that were relevant to their searches. Also, if there wasn’t enough data to evaluate users' behavior it showed some outcomes that they would appreciate rather than not offering any result. This retained our customer's interest in us and helped our team to create an enriching experience for them that drove our engagement rate and ultimately worked to rapidly sell our products. Review collected by and hosted on G2.com.

What do you dislike about Insider?

The algorithm was flawless, but we required some help getting accustomed to the platform. Their customer support team worked parallelly with us to guide us to newer features and capabilities that were in line and allowed us to fully utilize the tool's features. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Our brand was experiencing challenges with low traffic and engagement due to low user attention spans and poorly optimized search results, but Smart recommender AI segmentation helped us with this problem by filtering results for each user based on their prior searches and browsing behavior. For a perfect user experience, suitable affinity-based recommendations were generated automatically. This delighted our customers and they were better able to relate to our personalized recommendations, this helped us with building customer trust and played a huge role in increasing our sales. Review collected by and hosted on G2.com.

Duygu P.
DP
Brand Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

I feel Insider is a powerful tool and helped us in addressing various challenges in the past month. I just love the fact that the Insider team is so supportive and suggested that we should use AI-powered user segmentation to personalize our home page for different audience segments. We are delivering a tailored experience for every customer who is visiting our website. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Migration was smooth, and the Insider team prepared onboarding personalized to our business and needs. But it would have been great if we could complete the onboarding a little early. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

In the last quarter, we were using a solution that has IT dependency and needed tons of designers and developers to provide an online personalized experience to the customers. We switched to an Insider solution, and it was a smooth transition. We managed to scale online personalized experiences within a month. The team used pre-existing web and WhatsApp templates and sent tailored prize drop notifications. Our time-to-value has positively impacted. Review collected by and hosted on G2.com.

BS
eCommerce Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We have been using many tools from Insider such as Onsite, WebPush, and Smart Recommender. Though all the tools we have used are best in their own right and we intend to use a couple of more tools in the near future, my personal favorite is the Smart Recommender. It's truly transformed the user experience, and now we are able to showcase exactly what they wish to see which nudges their sweet spot and we are able to get conversions in a jiffy. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Understanding the capability of various tools and utilizing them to their full potential sometime, however the Insider support team helped us navigate through these and in a short span of time we were able to leverage the tools to our advantage. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We had unsatisfactory sales per click and an overall low conversion rate. By utilizing Onsite, Web push, and Smart Recommender by Insider we were able to get a 2% uplift in conversion rate, a 70% uplift in add to cart rates, and an incremental revenue of 33k. The benefits have been far too many, and we are looking forward to using some more tools from Insider. Review collected by and hosted on G2.com.

TN
Digital Marketing Manager
Consumer Electronics
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

The capabilities of Insider’s products are extremely impressive. We found it simple to integrate numerous tools to accomplish segmentation, thanks to the flexibility and user-friendliness of the technology. This enabled us to engage the right customer audiences with the right messages to maximize revenues.

Additionally, the support team at Insider impressed us greatly with their combination of extensive global experience and local market knowledge. We highly recommend Insider to any company seeking to enhance its channels. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We’ve had a great experience so far but feel that the price could be adjusted more based on revenue. Moreover, there are no direct ROI measurement dashboards on the panel, which would have definitely been helpful. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were already engaging our users on multiple touchpoints but they weren’t yielding the desired results. That’s when we decide to use Insider’s products to boost product discovery and reduce the bounce rate.

With Insider’s Smart Recommender, we were able to show personalized product recommendations to our customers visiting the website and thereby ensured that they stayed on the website longer and purchased more. With their Web Push, we re-nurtured interest shown by users before they left our website and brought them back to the website to complete the purchase. This technique ensured that we boost conversions and revenues while seeing a 27X ROI in 6 months. Review collected by and hosted on G2.com.

Soukaina C.
SC
Chef de projets
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

It is easy for us to create fully connected journeys for users across different channels and provide them with personalized experiences through price-drop and back-in-stock notifications. Insider’s advanced version of A/B testing provides outstanding and accurate results. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We are using Web Suite and Architect tools, and both have different analytics dashboards. It would be good to have one consolidated dashboard that would help us make better marketing decisions. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Our cart abandonment rates were high. We were looking for a solution that could help with a data-driven approach to build result-oriented campaigns. Insider’s team suggested Architect, Smart Recommender, and Web Suite tools. We used the template library, which reduced the time to build the campaign drastically.

Smart Recommender benefitted us with its variety of recommendation algorithms to personalize products for each user on the checkout page.

The architect reduced our time and efforts in deciding the best channel option for each user. So reaching out to customers at the perfect time was possible. Using all three tools, we decreased our cart abandonment rate. Review collected by and hosted on G2.com.

Zübeyde B.
ZB
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

1. Creating unified customer profiles for precision targeting becomes easy with CDP. It gives us a 360-degree view of consolidated user data across web and mobile.

2. For us the best part is that we can deliver consistent and hyper-personalised experiences for our customers with the Mobile App. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Setting up the initial data pipelines took some time, but once integrated, the CDP streamlined campaign execution and audience segmentation. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We struggled with fragmented customer data, making it hard to create seamless experiences across channels for our users. With the help of Insider, consolidated the data which simplified the creation of unified experiences across mobile. It enabled us to personalize customer journeys effectively so that customers could revive tailored recommendations and messages on any platform. This contributed to an increase in engagement by 3X and also increased conversions. Review collected by and hosted on G2.com.

Response from Neeraj Manivannan of Insider

Hello Zubdeye,

Thanks for sharing your insights on our push notifications products. We are happy to know that your abandonment campaigns have fetched great results.

We also hear your feedback on our reporting and visualizations. We assure that we're constantly improving the analytics capabilities on our panel and we're sure you'll see improvements that satisfy you super soon.

ON
R&amp;D Specialist
Furniture
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

The best thing about our Insider experience was the segmenting capability present in the Web Suite. The ability to connect with our users online and get to know them better through Architect and tailoring customer journeys that led to conversion was very satisfying as well. The technical support we received from Insider was remarkable and helped us solve the problems that lay ahead of us, enabling us to succeed in lead generation and improve our sales too. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Not really a con, but worth mentioning that if the user cannot be identified, then the online and offline efforts of converting leads would become difficult. Improvement here will be great. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

The bounce rates on our website were low. We could see that the users were interested in our blogs but weren't purchasing much. Our business happens offline, but because we couldn't identify or target individual users, our campaigns were largely unsuccessful. It was also very difficult for us to A/B test the scenarios on the web. By leveraging Insider's Web Suite and the Architect tool, we were able to collect the leads that matter and contact them offline. The conversion rate also improved by 33%, which led to a corresponding increase in our ROI for the year. Thanks to Insider, we now know exactly who among the users engaging online are interested to buy from us, and we can target them accordingly using Architect. Review collected by and hosted on G2.com.

DP
Content Coördinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insider?

We've been using Insider namely for enhancing the customer experience on our webshop. We did this by using the web suite for both desktop and mobile. By conducting a/b tests we were able to collect customer data. Based on this data, we could see whether or not a certain functionality worked for our webshop. Besides, Insider has a user-friendly interface, handy segmentation tools, a helpful customer support, and extensive analytics that help us with data-driven campaigns. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Two of our tests were unknowingly offline for a while due to the implementation of a new functionality on the page where the test was also running, which disrupted the test. Fortunately, with Insider’s support, we were able to resolve the issue and relaunch the test successfully. Overall, we’re very happy and satisfied with Insider! Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Insider helps optimize the customer experience by enhancing both desktop and mobile versions of the webshop. It enables testing of website features through A/B tests, allowing us to identify which functionalities work best. By utilizing customer data, Insider empowers data-driven decision-making, ensuring that campaigns are based on real insights rather than assumptions. Additionally, its intuitive segmentation tools enable us to effectively target specific customer groups, making campaigns more relevant and impactful.

These features benefit us by improving user engagement, increasing conversion rates, and ensuring that our strategies are efficient and tailored to the needs of different customer segments. Review collected by and hosted on G2.com.

PL
Ecommerce Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

We wanted to dive deep into growth possibilities by offering highly personalized recommendations on each page for our users. With Insider’s flexible Smart Recommender, we are able to place these recommendations in different ways according to different page layouts, and target users with the most relevant products related to their queries. Through these recommendations, we achieved a 7-8% uplift in CR. We look forward to the CRM integration with Insider and 91APP in the near future to achieve even more accurate onsite recommendation and use case.

We also used the hello bar to alert users of important updates, delivery information, and more. Even this resulted in an increase in CR and AOV. We also really appreciated the pop up message that triggered at the checkout page that helped us increase LINE account users significantly.

The Customer Support provided by Insider's Account Management team was also really valuable. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We struggled a little bit with the Insider's panel at first with its comprehensive functions. Insider provided instruction videos instead of written articles/ instructions that we did not find too helpful.

Customized features also took some time to communicate and discuss with the customer success team. So it took us some time to get a hang of some of the products. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

Our main goal was to simply offer deep personalized experiences to our users in the best way we could. Insider’s Smart Recommender made it unbelievably easy for us to do so. In a matter of a few clicks, we are able to set up highly relevant and intelligent recommendations on any page, anywhere we want. There is never a doubt about the relevance of these recommendations, and we have gotten good results, with a 10% increase in conversions and a boost in AOV because of these. Review collected by and hosted on G2.com.

Response from Neeraj Manivannan of Insider

Hello Peggy,

Thank you so much for your detailed review about our products, its capabilities and our CSM team. We are elated that you've seen a 10% increase in conversion rates with our Smart Recommender solution.

We hope you continue seeing more success as you continue using our products.

TH
Digital Marketing Professional
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insider?

Insider’s unified platform has a clear supporting system that helped us track key metrics in real-time. It enabled us to engage our users across different channels and platforms effortlessly. Their mobile app suite has excellent capabilities and we were able to boost instant engagement with app push, fetching us great results. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Nothing specifically, but we have that their app analytics have limited features. It would be great if more detailed insights are provided. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We were looking for a solution that could help us create customer segmentation and improve multichannel communication with our users. After understanding our challenges and requirements, the Insider team advised us to use their innovative Mobile App Suite to automate customer communication. We also implemented app push notifications that enabled us to pull back and convert 14% of successful EKYC users.

We also leveraged their Architect solution, an AI-powered customer journey orchestrator that enabled us to create different segmentations based on their unique needs and behavior. By using Architect, we were able to amp up the overall customer experience across channels. Review collected by and hosted on G2.com.