We believe that Insider's offers way more capabilities than any other marketing automation, cross-channel journey orchestration, and personalization solution. We haven’t found any other platform which allows us to seamlessly integrate onsite and offsite experiences and siloed data to provide us with a single and unified view of each user to understand their behavior across different devices, channels and touchpoints. Insider's Customer Data Platform (CDP) is also the best in the business as it is able to capture siloed user data from these different channels and bring them to one central location for us to draw insights and act on it to create engaging personalized cross-channel experiences.
When using Insider, another important feature that played a key role for us was dynamic segmentation between our users from different countries. This may seem like a pretty simple concept, but it was something that no other vendor previously offered us.
We are very impressed by the effectiveness of the various tools on Insider. For example, the side discount coupon tool increased our conversion rate by 30% while the cart reminder feature increased our conversion rate by 20%. What’s more, A/B testing enabled us to test different elements and campaigns and activate the best performing ones to further improve our conversion rate.
Not just these, Insider's Account Management team is extremely supportive in helping us activate campaigns, and also addressing any challenges that pop up. Not just that, they lend their expertise by suggesting campaigns we can run at particular times of the year based on the market trends to boost our engagement game.
Insider is a must-have for every marketing team looking to personalize customer experiences across different channels. Review collected by and hosted on G2.com.
The product’s performance could be improved in terms of the speed. Sometimes it takes a while to upload a campaign. We hope this will be improved in the near future. Review collected by and hosted on G2.com.
1,070 out of 1,071 Total Reviews for Insider
Overall Review Sentiment for Insider
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The capabilities of Insider’s products are extremely impressive. We found it simple to integrate numerous tools to accomplish segmentation, thanks to the flexibility and user-friendliness of the technology. This enabled us to engage the right customer audiences with the right messages to maximize revenues.
Additionally, the support team at Insider impressed us greatly with their combination of extensive global experience and local market knowledge. We highly recommend Insider to any company seeking to enhance its channels. Review collected by and hosted on G2.com.
We’ve had a great experience so far but feel that the price could be adjusted more based on revenue. Moreover, there are no direct ROI measurement dashboards on the panel, which would have definitely been helpful. Review collected by and hosted on G2.com.
It is easy for us to create fully connected journeys for users across different channels and provide them with personalized experiences through price-drop and back-in-stock notifications. Insider’s advanced version of A/B testing provides outstanding and accurate results. Review collected by and hosted on G2.com.
We are using Web Suite and Architect tools, and both have different analytics dashboards. It would be good to have one consolidated dashboard that would help us make better marketing decisions. Review collected by and hosted on G2.com.
The best thing about our Insider experience was the segmenting capability present in the Web Suite. The ability to connect with our users online and get to know them better through Architect and tailoring customer journeys that led to conversion was very satisfying as well. The technical support we received from Insider was remarkable and helped us solve the problems that lay ahead of us, enabling us to succeed in lead generation and improve our sales too. Review collected by and hosted on G2.com.
Not really a con, but worth mentioning that if the user cannot be identified, then the online and offline efforts of converting leads would become difficult. Improvement here will be great. Review collected by and hosted on G2.com.
We've been using Insider namely for enhancing the customer experience on our webshop. We did this by using the web suite for both desktop and mobile. By conducting a/b tests we were able to collect customer data. Based on this data, we could see whether or not a certain functionality worked for our webshop. Besides, Insider has a user-friendly interface, handy segmentation tools, a helpful customer support, and extensive analytics that help us with data-driven campaigns. Review collected by and hosted on G2.com.
Two of our tests were unknowingly offline for a while due to the implementation of a new functionality on the page where the test was also running, which disrupted the test. Fortunately, with Insider’s support, we were able to resolve the issue and relaunch the test successfully. Overall, we’re very happy and satisfied with Insider! Review collected by and hosted on G2.com.
We wanted to dive deep into growth possibilities by offering highly personalized recommendations on each page for our users. With Insider’s flexible Smart Recommender, we are able to place these recommendations in different ways according to different page layouts, and target users with the most relevant products related to their queries. Through these recommendations, we achieved a 7-8% uplift in CR. We look forward to the CRM integration with Insider and 91APP in the near future to achieve even more accurate onsite recommendation and use case.
We also used the hello bar to alert users of important updates, delivery information, and more. Even this resulted in an increase in CR and AOV. We also really appreciated the pop up message that triggered at the checkout page that helped us increase LINE account users significantly.
The Customer Support provided by Insider's Account Management team was also really valuable. Review collected by and hosted on G2.com.
We struggled a little bit with the Insider's panel at first with its comprehensive functions. Insider provided instruction videos instead of written articles/ instructions that we did not find too helpful.
Customized features also took some time to communicate and discuss with the customer success team. So it took us some time to get a hang of some of the products. Review collected by and hosted on G2.com.
Insider’s unified platform has a clear supporting system that helped us track key metrics in real-time. It enabled us to engage our users across different channels and platforms effortlessly. Their mobile app suite has excellent capabilities and we were able to boost instant engagement with app push, fetching us great results. Review collected by and hosted on G2.com.
Nothing specifically, but we have that their app analytics have limited features. It would be great if more detailed insights are provided. Review collected by and hosted on G2.com.
The revenue that we generated by sending out automated push notifications were significantly higher than manual push notifications. Also, as the tool offers a number of predefined templates, it didn’t take much time for us to edit campaigns. Using this solution, we were able to update our target customers about their latest interest on our website/APP based on their previous onsite behavior. This has helped us increase our customer’s brand favorability toward us. Review collected by and hosted on G2.com.
The integration took longer than expected. The project timeline was delayed due to the extra effort that we have to invest in integration. APP's missing countdown function is a pity. Hoping the mobile web, website and APP template can be in sync. Review collected by and hosted on G2.com.
The Mobile App’s AI-driven product recommendations helped us move a lot of products that people used to miss finding previously.
We used targeted Web Push notifications to increase traffic and thereby sales during the time of new merchandise drops Review collected by and hosted on G2.com.
It would be great if we could get new templates more frequently, as they are really good and make our job easier. Review collected by and hosted on G2.com.
We use Insider for Web Personalization. We are big fans of Instory solution which allows us to show our latest products, best sellers, offers and more in the form of clickable Instagram stories on our website itself. We also use email, SMS and web push quite a lot and we like the email recommendation solution.
We achieved 59,300,303 VND incremental revenue with a 6.7% conversion rate uplift over the past month during the festival season. Review collected by and hosted on G2.com.
It would have been good for us if Insider's search product was introduced earlier and we could have used Insider's Eureka instead of another vendor for search personalization. Review collected by and hosted on G2.com.
Insider’s omnichannel customer journey builder helped us reach out to customers in different channels.
Their template configurability is very high with our no-code design editor.
We also like the testing abilities before the campaigns go live. Review collected by and hosted on G2.com.
We find it difficult to keep track of new updates on the platform but the account management team helps us to remain on top of it. Review collected by and hosted on G2.com.
