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Hootsuite Reviews & Product Details - Page 95

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Languages Supported
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Mid-Market (51-1000 emp.)
5.0 out of 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,591 Hootsuite Reviews

4.2 out of 5
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5,591 Hootsuite Reviews
4.2 out of 5
5,591 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Religious Institutions
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

For me the best part is analytics. You can tailor your metrics whatever you need. It’s perfect to prepare your reports on social media and to compare your performance with that of your industry. Of course it is also great to schedule posts, and even better if you manage many accounts. And they are getting better every day, introducing new features.

It is also easy to use. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

If you need to add users or accounts, the price is too high. Today it is worth every euro, tomorrow I don’t know. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

- Personalize metrics with many options.

- Schedule posts for different social media in one platform

- They solve any technical problem very quickly Review collected by and hosted on G2.com.

Jarrod K.
JK
Associate Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like being able to schedule everything in one place and post to multiple platforms at the same time. I can preview everything and view analytics all in one place. I'm able to schedule a month's worth of social posts quickly and see the spread of posts across the month in the calendar view. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I find the new interface a little more cumbersome to set the time of the scheduled post. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes it quick to schedule alot of posts. It saves me time and makes it easy to see everything in one place. Review collected by and hosted on G2.com.

Verified User in Veterinary
UV
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

The competitive analysis feature has been very helpful in comparing our top posts against other brands within our category. We pull inspiration from other brands too. Our represetnatives are very helpful and typically respond within 24-48 hours. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

It would be a good feature update to allow us to tag posts that already went live. This would help us with reporting. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to schedule posts to multiple platforms at once, which is helpful given our current team structure and lack of resources. We are also using the social listening capability to streamline efforts with brand ambassadors. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I love that I am able to schedule posts across multiple platforms at once. I also make use of the analytics feature. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I dislike that Hootsuite cannot allow longer character limits on posts being scheduled to Twitter despite the Twitter account that is connected being verified and able to post longer captions. I have to schedule directly on Twitter's website Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It allows me to schedule multiple posts at once instead of one by one, this is important when I need to manage 4 social media channels. It saves me a lot of time. Review collected by and hosted on G2.com.

Meghan H.
MH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Hootsuite?

It seems that Hootsuite has prioritised customer and partner feedback regarding key features and frustrations. Their constant rollout of new features and improved older features really shows that they are listening to their customers as opposed to just throwing out features for the sake of it. This is super important especially if you will use the tool daily! Your SaaS team needs to be more like a partner instead of just a product you buy. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Their current backend admin setup between Hootsuite Enterprise and Inbox 2.0 needs much work. I feel like these two modules will have completely different teams and use cases that the 1-size fits all organisation admin setup is limiting, especially with enterprise organisations with many teams and socials to navigate. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

You can quickly post across multiple channels all in one space; have a clear view of everything that goes out and needs to go out in one calendar view; gather key pieces of data that inform decisions on the daily; comfortably and easily engage with customers across platforms. Review collected by and hosted on G2.com.

Zondra V.
ZV
Multimedia Journalist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I used Hootsuite in the past when a lot of the options were free. Now, I'm using it at my job and it's still great, but even greater. I like the custom reports feature and all of the tools that are used to assist and connect you to different platforms. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I used to dislike the struggle with uploading videos, but now, it's a lot easier. My one pain-point is that when I try to edit a video in the Hootsuite editor, it publishes with no sound, even when the sound icon shows that the volume is all the way up. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It schedules reels and is less buggie than Meta Business Suite's scheduler. Review collected by and hosted on G2.com.

Lauren O.
LO
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The analytics and easy-to-use dashboard. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Nothing - Absolutely Amazing tool to use. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

All in one scheduling tool allows me to save time. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Scheduling social posts with the option to use the same copy and content for each platform or switching it up in seconds! Our team schedules post at weeks at a time, saving so much time! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Not being able to tag people in a scheduled LinkedIn post. We have many though leaders that we would like to include but have to manually adjust on LinkedIn after posting. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Saving us timeHootsuite helps our marketing and communications team save countless hours by simplifying social media management. With multiple clients and their numerous products and services to promote, we can schedule posts in advance, manage multiple accounts seamlessly, and focus more on strategy instead of getting bogged down by daily posting tasks. Review collected by and hosted on G2.com.

HN
Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Hootsuite?

Hootsuite offers free and discounted use for nonprofits and for my specific clients, that's such a huge win. The platform is incredibly user-friendly, easy to learn, and offers helpful insights that aren't just basic-level like some platforms. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I've found that Hootsuite hasn't been good for my clients who need extremely in-depth data. Insights aren't basic, but they aren't very detailed, either. Having multiple people working in the platform also doesn't feel seamless to me. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has been great for my clients who are just starting out with social media and analytics and don't know what they're doing yet. It's also an affordable option for my nonprofits that have small budgets and/or limited manpower. Review collected by and hosted on G2.com.

AH
Social Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is an amazing way to gather all of my content but make small changes for each platform. It is super easy to use and the customer service is great. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I do not like that I cannot edit stories directly from Hootsuite. It makes it hard to get approval on story content. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping me draft and save content in advance so I can get it approved by other members of my team. Review collected by and hosted on G2.com.