Hootsuite Features

As reported in 3707 Hootsuite reviews. Reports on the performance of social media posts and campaigns.

Allows the creation, management, and scheduling of content to be shared across social media channels. 4185 reviewers of Hootsuite have provided feedback on this feature.

Based on 3731 Hootsuite reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Based on 4035 Hootsuite reviews. Centrally manages social media content and conversations across multiple social channels.

Provides features for managing and optimizing paid advertisements across social channels. This feature was mentioned in 2783 Hootsuite reviews.

Based on 1802 Hootsuite reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

Based on 1437 Hootsuite reviews. Monitor hashtags, their trends, and analytics across all social media platforms

As reported in 437 Hootsuite reviews. Product functionality for social advertising.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 441 Hootsuite reviews.

Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 434 Hootsuite reviews.

Amount and quality of inventory partner sites on which ads can be placed. 432 reviewers of Hootsuite have provided feedback on this feature.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 436 reviewers of Hootsuite have provided feedback on this feature.

Based on 431 Hootsuite reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 426 Hootsuite reviews.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 426 Hootsuite reviews.

Based on 422 Hootsuite reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 423 reviewers of Hootsuite have provided feedback on this feature.

As reported in 419 Hootsuite reviews. Tools offered for creating and optimizing creative components of campaigns.

Based on 418 Hootsuite reviews. Supports rich media display and video ads that involve user interaction.

Based on 414 Hootsuite reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 413 Hootsuite reviews.

Able to target desired audiences based on demographics and behavior variables. 415 reviewers of Hootsuite have provided feedback on this feature.

Able to retarget previous impressions to your site across the web to increase conversion rates. 411 reviewers of Hootsuite have provided feedback on this feature.

Based on 410 Hootsuite reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page. 407 reviewers of Hootsuite have provided feedback on this feature.

Based on 399 Hootsuite reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

As reported in 412 Hootsuite reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

As reported in 410 Hootsuite reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 411 reviewers of Hootsuite have provided feedback on this feature.

As reported in 402 Hootsuite reviews. Provides features to allow scaling for large organizations.

Based on 399 Hootsuite reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 400 Hootsuite reviews.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 393 Hootsuite reviews.

Alerts marketer of the performance of particular campaigns. 395 reviewers of Hootsuite have provided feedback on this feature.

As reported in 1930 Hootsuite reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Based on 1915 Hootsuite reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

As reported in 1888 Hootsuite reviews. Allows marketer to add, track, and measure a multitude of social media accounts.

As reported in 980 Hootsuite reviews. Offers a white labeling service for agencies or resellers to customize platform branding.

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 1724 Hootsuite reviews.

As reported in 1933 Hootsuite reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. This feature was mentioned in 2045 Hootsuite reviews.

Based on 1412 Hootsuite reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.

Based on 1643 Hootsuite reviews. Ties social activity to business results such as leads, conversions, and sales.

Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 1088 Hootsuite reviews.

Based on 1051 Hootsuite reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Based on 2067 Hootsuite reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Allows users to upload and publish brand content from a shared library. This feature was mentioned in 1914 Hootsuite reviews.

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 1857 reviewers of Hootsuite have provided feedback on this feature.

Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 1749 reviewers of Hootsuite have provided feedback on this feature.

Based on 1871 Hootsuite reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.

Based on 1850 Hootsuite reviews. Provides features for creating or editing social media assets.

As reported in 376 Hootsuite reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 1742 Hootsuite reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Identifies who is talking about your brand along with their influence over social communities. 1352 reviewers of Hootsuite have provided feedback on this feature.

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. This feature was mentioned in 538 Hootsuite reviews.

As reported in 518 Hootsuite reviews. Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. This feature was mentioned in 510 Hootsuite reviews.

Allows users to monitor conversations about competitors and measure performance against them. 491 reviewers of Hootsuite have provided feedback on this feature.

Based on 1199 Hootsuite reviews. Determines whether mentions of your brand are positive, negative or neutral.

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. 1704 reviewers of Hootsuite have provided feedback on this feature.

Based on 562 Hootsuite reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

As reported in 495 Hootsuite reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.