# Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,222 ## About Hootsuite Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. ## Hootsuite Pros & Cons **What users like:** - Users love the **post scheduling** feature of Hootsuite, allowing effective engagement planning across multiple platforms with ease. (1066 reviews) - Users appreciate the **advanced scheduling capabilities** of Hootsuite, enabling seamless management of posts across multiple platforms. (1031 reviews) - Users value the **ease of use** of Hootsuite, finding the interface intuitive and efficient for managing posts. (855 reviews) - Users find that Hootsuite's **time-saving features** streamline social media management, enhancing efficiency and planning ease. (813 reviews) - Users appreciate the **centralized management** of Hootsuite, finding it easy to connect and manage multiple social profiles. (777 reviews) - Users love how Hootsuite makes **scheduling posts easy** , streamlining social media management across multiple platforms. (732 reviews) - Multi-platform (673 reviews) - Intuitive (607 reviews) - Analytics (566 reviews) - Multiple Accounts (460 reviews) **What users dislike:** - Users find Hootsuite's **limited features** frustrating, particularly the lack of Instagram feed layout and poor conversation tracking. (320 reviews) - Users find Hootsuite **too expensive** and suggest more affordable plans for small businesses and better features. (317 reviews) - Users feel that Hootsuite's **high pricing** limits accessibility, especially for small businesses with budget constraints. (282 reviews) - Users face challenges with **linking issues** in Hootsuite, particularly regarding automation and account integrations. (248 reviews) - Users feel frustrated by the **missing features** in Hootsuite, especially regarding DM automation and untagged mentions. (246 reviews) - Improvement Needed (217 reviews) - Users face **posting issues** with Hootsuite, including limitations on new features and annoying 'failed to post' errors. (210 reviews) - Scheduling Issues (182 reviews) - Social Media Limitations (162 reviews) - Instagram Limitations (161 reviews) ## Hootsuite Reviews ### 1. Hootsuite Streamlines Multi-Brand Social Scheduling and Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Tracey C. | Head of Sales, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Hootsuite?** I've used Hootsuite to manage social media across multiple venues and brands, and it's become a valuable part of my marketing toolkit. What I like most is the ability to plan, schedule and monitor content across different platforms from one place. It saves a significant amount of time and helps ensure that campaigns remain consistent and organised. **What do you dislike about Hootsuite?** While Hootsuite is a strong platform overall, there are a few areas where I feel it could be improved. The biggest challenge is the cost. As your team grows or you require additional functionality, the pricing can increase significantly, which may be difficult to justify for smaller teams or venues with limited marketing budgets. The reporting tools are useful, but some of the more advanced analytics are only available on higher-tier plans. I'd also like to see greater flexibility in creating customised reports. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media channels across different brands and venues from a single platform. Rather than logging into each social network separately, I can schedule content, monitor engagement, track performance and manage campaigns in one place. This has significantly improved efficiency and saved time for both myself and the wider marketing team. It allows us to plan content in advance, maintain a consistent posting schedule and ensure that key campaigns are delivered on time. ### 2. Powerful Social Media Planning and Analytics Across Platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Ollie C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2026 **What do you like best about Hootsuite?** I like being able to plan, schedule, and analyze our social media data across all the platforms we’ve added. The different areas of the user interface are easy to identify, although it can feel a bit overwhelming at first. Overall, the data is helpful for planning and integrating into our social media strategy so it can perform well. **What do you dislike about Hootsuite?** The cost is relatively high compared to some of the cheaper options on the market. At times, it can feel overwhelming because there’s so much data available to analyze. I also think a short video or tutorial during account setup would help users understand the platform more quickly. **What problems is Hootsuite solving and how is that benefiting you?** It’s been helpful to integrate all of our social media platforms within our business in one place. It makes scheduling posts simple and easy, especially at the highest-performing and most engaging times for our audience to see them. The ability to create captions and have them refined by AI is also beneficial, particularly when you’re dealing with a creative block, which can easily happen. ### 3. Effortless Multi-Platform Scheduling and Streams for Managing Multiple Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Simon R. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Hootsuite?** The ability to schedule my posts across several (all) of my social media platforms with one scheduling action is by far the best thing about hootsuite. Since I manage a number of different clients, the fact that I can plan out an entire weeks worth of content in one session, while reclining on the couch watching TV, makes it really convenient. The "streams" section is also something I use almost everyday - looking at all of the activity across all of my clients accounts in one screen, as opposed to needing to login to each individual account, takes much less time than I thought it would take when I started. **What do you dislike about Hootsuite?** Price. It is quite expensive, especially when your business is small and then you discover you have to pay more money for a feature you want but cannot access because it is located on the next level of service. That hurts. Also, many times things that seem like they should naturally come with the price tag for using hootsuite will cost you more money, and you may not realize that until after you have signed up. Over the years the interface has become more cluttered and not necessarily in a positive manner - I find myself clicking on two or three options before finding what I am looking for. When you are quickly scanning through to see if anyone has posted anything new and you get logged out, that is frustrating. **What problems is Hootsuite solving and how is that benefiting you?** I no longer have to bounce around between 6 browser tabs, where I could lose track of something. Posting to multiple platforms, keeping track of who says what, and providing reports for clients - all of those tasks are available within Hootsuite and eliminate the need for me to constantly switch back and forth. For larger teams it works similarly - assigning content, approving content, etc., all without a bunch of Slack messaging going back and forth. And since managing social media is mostly about organizing and putting information in one location, that solves most of the problem. ### 4. Effortless Post Scheduling and Seamless Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Suhas G. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** I like using Hootsuite because it allows me to schedule all my posts in one place, which is really convenient for handling multiple social media platforms like Instagram, Facebook, Threads, and LinkedIn for our college. The ability to plan posts for specific dates and times makes it very versatile. It also makes my work easier as I can upload the same media across different platforms simultaneously, saving me the trouble of repeatedly uploading images. I appreciate being able to upload everything at once, and I find it very helpful that I can put different captions for each platform. This feature really makes my job much easier. Overall, it's been a very easy experience, and I didn't encounter any trouble in setting it up. **What do you dislike about Hootsuite?** One time, I faced a situation where I was uploading the same media for all platforms, and while doing that, I had to put different captions for each platform. At some point, there was some error or something; maybe because I was using all platforms at once, it crashed or something. I had a bit of trouble tagging a person or organization, but it's fine. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts for Instagram, Facebook, Threads, and LinkedIn all in one place. It makes my life easier by allowing me to upload media and set different captions for each platform simultaneously. ### 5. Hootsuite Amplify Made Employee Advocacy Easy and Scalable **Rating:** 4.5/5.0 stars **Reviewed by:** Monique P. | Global Talent Demand Generation & Social Media Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is Hootsuite Amplify. I had the opportunity to pioneer and launch our company’s employee advocacy program last year, and Amplify played a huge role in making the program successful. It made it easier for employees to access and share curated content, helped increase engagement, and supported us in building stronger employee participation across the program. I also appreciate how user-friendly the platform is, especially when managing and distributing content at scale. **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that some platform-specific features still require me to go natively into the social media platform instead of managing everything directly within Hootsuite. For example, I can’t publish LinkedIn polls or post on Threads through the platform, which can interrupt workflow efficiency when managing multiple channels. It would be great to have more native support for newer features and platforms in one centralized tool. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing multiple social media platforms efficiently in one place. It allows me to schedule and publish content across different channels while also monitoring mentions, comments, and replies in real time. Since I also support brand reputation management, having a centralized platform helps me stay on top of audience engagement, respond faster, and track conversations more effectively. This saves time, improves workflow efficiency, and helps ensure we maintain a positive and consistent brand presence online. ### 6. Great for sharing multiple posts on different social media platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Megan P. | Owner of EmCat Designs, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Hootsuite?** The ease of scheduling posts and having ONE place to share/market on several social media sites. Allowing me to post and market a lot easier without having to login to multiple Accounts. **What do you dislike about Hootsuite?** Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues. **Recommendations to others considering Hootsuite:** If you are looking for an easier way to share on multiple social media sites without having to go to each site/schedule posts/create posts, Hootsuite might be for you. You are able to schedule posts on several social media sites for several weeks even. I spend one day a week scheduling posts for the upcoming week and it is super convenient for marketing/time management. **What problems is Hootsuite solving and how is that benefiting you?** Marketing on multiple sites is a lot easier with Hootsuite. Can schedule entire week in one day verse having to spend multiple days marketing on each platform individually. ### 7. Convenient, User-Friendly Platform with a Great Content Planner **Rating:** 4.5/5.0 stars **Reviewed by:** Callum S. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Hootsuite?** Hootsuite's greatest strength lies simply in its convenience. The interface is very user-friendly; it took a very short amount of time to learn it when we first onboarded. I think the value of what you pay for in the subscription fee is very fair, for the sheer amount of features the platform offers alone. My favourite feature would be the content planner, as it is perfect for locating historic posts, as well as keeping a consistent schedule. The AI used to edit captions is good overall, certainly customisable. I have not tested Hootsuite under a heavy workload, due to the nature of what we use it for, however in the time I have used it, I have never encountered a performance-based issue, the platform is fast and efficient. **What do you dislike about Hootsuite?** I wouldn't say that there is any particular downside of using Hootsuite, however, I would say that I have noticed various issues with social media accounts being unlinked from Hootsuite repeatedly, which is quite inconvenient to fix. I couldn't say confidently whether it is a well-known issue or one that is due to integration issues, but it would certainly be the biggest negative experience I've had with Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** Before Hootsuite, every social media post had to be done manually of course, which by itself in one week of social media posts doesn't save much time. It's only when you look back after using the tool for weeks that you realise you probably wouldn't be able to happily work without it, due to the simple convenience of it. Naturally, tools such as Meta Business Suite offer direct analytics just like Hootsuite can, but at a far more broad lense in my opinion, whereas Hootsuite can give you very detailed insights into social media performance, also solving the problem of vague insights. ### 8. Affordable, Easy-to-Use Social Media Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Melody L. | Marketing and Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media management, analytics, and competitor research. I like that I can post ahead of time using the social schedule and track analytics, which helps me make a biweekly report based on our Instagram and LinkedIn analytics. The ability to look at our competitors and see what thought leadership we should share is also valuable. I find Hootsuite very easy to use and appreciate its affordability. The app is a great feature because it allows me to check or edit my posts. The social posting is simple, and I can save drafts if I'm not ready. I value the app functionality a lot because I can double-check my posts and make edits or reschedule without having to log into my laptop. Moving to Hootsuite was easy, and the initial setup was incredibly straightforward. Additionally, the pricing is appealing, which was a factor in switching from Oktopost. **What do you dislike about Hootsuite?** I think that there could probably be more advanced tools like employer advocacy ones and also the tagging sometimes does not work with finding people or companies. **What problems is Hootsuite solving and how is that benefiting you?** I can post ahead on the social schedule and track analytics for biweekly reports. Competitor research is easier, and I can double-check posts and reschedule them from the app. Hootsuite is very easy to use and affordable, enhancing my workflow. ### 9. All-in-One Social Media Scheduling Made Easy with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Colby D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** Hootsuite offers everything a social media manager needs in one place. Scheduling posts ahead of time is paramount to alleviate some of the forethought that goes into strategizing. It's affordable for any team, so purchasing Hootsuite should be no issue for anyone. Its AI features are improving over time, and I've found myself using OwlyGPT for more and more content ideas for complex subjects. And the fact that it posts to nearly every social media platform makes it easy to manage everything in one place. **What do you dislike about Hootsuite?** Support is not always quick. Sometimes when I have issues it takes some time to hear back from a representative. I also think the Ai feature could use some work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping me not have to worry about what I'm going to post next week or the week after. It also provides extremely helpful analytics that I use in all of my planning meetings with my team. ### 10. RSS Feed and Bulk Scheduling Make News Posting Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Shanya D. | Social Media Manager, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** I manage social media for The Statesman a Delhi based newspaper site, so there's always a constant flow of news posts going out during the day. RSS feed feature is very useful for me because it pulls website posts directly into dashboard and saves a lot of manual work. I also use bulk scheduling pretty often when there are multiple new updates lined up together. It makes my work more manageable during busy day. **What do you dislike about Hootsuite?** A few really useful apps and integrations are locked behind premium addon subscription. Sometimes that becomes difficult because extra approvals are needed internally before we can use certain features, even when they would genuinely help the team. **What problems is Hootsuite solving and how is that benefiting you?** It helps us handle daily news publishing in a more manageable way. Since timing matters a lot in media, being able to schedule posts quickly and manage everything from one site saves time and reduces repetitive work for our social media team. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-4541597?section=pricing&secure%5Bexpires_at%5D=2026-06-05+09%3A22%3A14+-0500&secure%5Bsession_id%5D=bee1f23d-c745-4f12-a9bc-d9f061987552&secure%5Btoken%5D=b89b7592f801a43349ddda1d13617249d0fa5937636fceea7e212da95836a156&format=llm_user) ## Hootsuite Integrations - [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Canto](https://www.g2.com/products/canto/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Creatify AI](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews) - 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Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Platform Interoperability** - Close Ecosystem API **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - 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