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Hootsuite Reviews & Product Details - Page 8

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Mid-Market (51-1000 emp.)
5.0 out of 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,591 Hootsuite Reviews

4.2 out of 5
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5,591 Hootsuite Reviews
4.2 out of 5
5,591 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
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<6 months
48+ months
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10 (Easy)
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Frank W.
FW
Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has a really easy to navigate UI that even as it has changed over the years, still maintains that quality throughout all of the iterations i've seen of it. This powerful tool lets you schedule content ahead of time, collaborate with coworkers, respond to commends and more. It is a powerful tool that continues to get more powerful adding tools like AI, and more platforms to it. I've used Hootsuite for nearly 10 years multiple times a week at this point without feeling the urge to switch, or look into other options.

Anytime i've had to get support, their customer service was quick and prompt. It was super easy to get other team members on board and bring hootsuite into our daily list of tools we use.

All in all, I wouldn't be where I am in marketing without Hootsuite I think, and that earns it a glowing review from me. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think Hootsuite needs to intergrate some of the newer platforms available, as well as offer greater customizability for each of them when scheduling posts for multiple platforms. One of my clients who does alot of vertical short form video content, I use another website for that exact reason. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me time and money by letting me mass schedule content across multiple platforms, as well as allowing me to manage my engagement all in one place. That alone saves me a ton of time. Review collected by and hosted on G2.com.

Iran R.
IR
Media Admin
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is best for planning posts in multiple platforms. Because I am part of a non-profit and have a lot a of reaccurening events and programs, I really enjoy being able to duplicate and edit posts after they've been posted. I use it on a daily bases to schedual weeks and month in advance wice helps because I am not always able to keep watch on it.

Hootsuite also keeps posts up to a year so I can go back and resuse postings from up to a year.

It is very easy to learn and use, whenever I talk to other media sepcialist they tend to use this platform verus others. I have to make competeing bids every year in order to keep the software and its prices make it an easy choice to comepte with other.

While making posts I can also program the calander to show me only certain platforms, I mostly work with Instagram so it's nice to be able to filter out facebook, twitter, and linkedin. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish Hootsuite had more neiche platforms availble to connect with.

I would also like to be able to post to stories without having to confirm it duing scheduling, I have never been able to figure out how that feature works. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I am able to schedual postings in advance so that I can focus on other parts of my work. Other platforms like Later.com limit you on how many posts and up to a certain date. Hootsuite lets me program post far into the future. Review collected by and hosted on G2.com.

Kelby S.
KS
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Hootsuite?

Hootsuite provides a one stop shop to streamline the posting and customizing process for content across multiple platforms in a central hub where my collaborators and I can preview the content before it goes public. The analytics tab is also a terribly helpful amalgamator of data for grant reporting and strategizing. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My only complaint is the price -- even with the nonprofit discount this is steep for my organization, and Hootsuite should be aware that a small org might save money and not affect their sales bottom line much by just embracing Meta's free tools if they dispense with X and others in order to focus on their strongest audience. I also find that on Facebook some emojis translate to small boxes, which interferes with the message. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I know Hootsuite is working on integrating ad buys into their platform but I honestly haven't tried anything yet from that integration. Review collected by and hosted on G2.com.

ON
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I use Hootsuite almost every day — it is really helpful that I can create a post in one place that will then post to all our social media sites. I like that I can edit the caption and images to be different for each social media site. I also use the scheduling feature a lot to have posts go out on the weekends when I am not in the office. Overall it is an easy to use and helpful tool for creating and posting content! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only issue I have noticed is sometimes when I am editing an image using Hootsuite, it will not let me save the image so I am forced to refresh my browser and restart the whole post. This is especially frusting when I uploaded a lot of photos and had the caption created and then lose all that work. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes it possible to post to all of our social media sites at once which saves us a ton of time and energy! Review collected by and hosted on G2.com.

Nancy R.
NR
Marketing &amp; Content Creative
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is super user-friendly! Whether you are starting a small business, have a nonprofit organization, are a company of 500+ employees, you will find everything you need in this platform. It is to designed to be your one-stop shop for all social media management and analytics. I use it everyday for my current job role and it has been amazing. You can easily integrate all your social media accounts and post all from one place and even shows you when is the best time to post! Their customer support team is also always available and ready to help in case you run into any trouble or have questions, but in my almost 2 years of using this platform, I have only needed to reach out once and they were super helpful. They are overall a resource available to all Hootsuite users. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There are some Hootsuite features and analytics that for anyone starting with social media management and wants to make an impact, can be a lot to try and understand. Would be awesome if Hootsuite hosted webinars for some FAQ's from their users. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has made a HUGE impact in our social media follower growth. Before, we hardly had any enagagement and our posting times were not defined. We have been able to enhance our best time to post based on our audience on each platform and our engagement and follower base has increased tremendously. Very happy to have this tool for all social media management! Review collected by and hosted on G2.com.

MR
Social Media Lead Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I love the feature that HootSuite shows you the best times to post. It often makes it easier for me to find the right times. It saves me a lot of time, especially on weekends, by eliminating the need to upload stories daily. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

What I miss for Stories is the ability to make them more interactive through HootSuite. We mainly use HootSuite for Instagram and Facebook, but unfortunately, we can't add stickers or music to the Stories through the system. Also, when uploading posts, it's not possible to add polls. But I'm looking forward to future updates! Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me a lot of time, especially on weekends when no one is working. Additionally, I can view the stats for all accounts, which saves me time with our 5 accounts as well. I love being able to quickly identify the best-performing posts and see which ones have been the most well-received recently. Review collected by and hosted on G2.com.

AS
Digital Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I run about 10 social media accounts so having everything in one place makes my job easier & more efficient - I used to go to each individual social platform to post and it was extremely time consuming. From the beginning it was very easy to use. I can also see all comments/messages in one place as well as all analytics. Hootsuite is also more affordable than a lot of the other options. I've been using Hootsuite for about 2 years now and will continue to. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I do wish I could post to YouTube Community through Hootsuite. I have had some issues where my scheduled posts don't post while I'm on vacation, or they post twice, but this doesn't happen often. Other than that, there's not much I dislike about it. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule all social media posts for all platforms at once saves me so much time during the week. Being able to manage all social media accounts at once makes my job so much more effecient. Review collected by and hosted on G2.com.

Tom E.
TE
Social Media Content Co-Ordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite's analytics tool is second-to-none and is essential for those who require detailed reports on social media engagement, comments, and competitor checks. The interface, while extensive, is simple to use and makes it far easier to find what you're looking for than most other social managmeent tools. It has become part of my company's weekly and monthly reports as to our performance and is our go-to way to measure customer satisfaction. Adding apps is simple and you can build your network of apps and implement them with ease. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Some social media funcitons take longer to be integrated into Hootsuite than I'd prefer, and certain features, such as image editing, are too far behind traditional image editing apps to be worth using. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite keeps brand consistency high and ensures that the correct voice is being used for its respective app. The analytics tool is invaluable for keeping track of our progress as a company. Review collected by and hosted on G2.com.

SB
Community Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I love the scheduling tool, it's great for team use and is very collaborative. We use it as a team every day to schedule posts and to analyse previous posts to see what engages the most to create more content that's similiar.

The dashboard is intuitive, with a clean design that simplifies navigating through multiple accounts, posts, and analytics. Even beginners can quickly learn how to use the platform effectively.

There are detailed performance analytics, helping users track engagement, reach, and ROI. The customisable reports are especially useful for businesses that need to demonstrate social media success to stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite can be expensive for smaller businesses or freelancers. While the platform offers various pricing tiers, the features available in the free or lower-cost plans are quite limited.

Although Hootsuite offers a range of integrations, some users may find the customization options for reports and dashboards somewhat restrictive compared to competitors.

We've experienced a few times where our posts have failed to post and we don't quite know why. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Juggling multiple social media platforms (e.g., Instagram, Twitter, LinkedIn) can be time-consuming and prone to errors. Hootsuite consolidates all accounts into a single dashboard, making it easy to schedule, post, and monitor content across platforms. Review collected by and hosted on G2.com.

KP
Digital Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Allows you to manage multiple social media platforms easily and does the job fairly. You can select different times to post on all platforms and makes it very easy to schedule content. I've been using this tool everyday and for past 2 years. Definitely a must when you have multiple platforms to handle with other digital tasks. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There's no feature to add loaction to your posts. Other thing that I noticed is that for Pinterest you need to create seperate Pin to make a post. It should take a same content and post in while you are posting on other sites. Making a seperate Pin makes it time consuming. It does not serve the purpose of posting everything at once when Pinterest is a must for you. But overall it does a good job posting on FB, Insta, LinkedIn and Twitter, all at once. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Save time, easy to schedule posts on multiple platforms and utilize analytics to grow social media presence. Review collected by and hosted on G2.com.