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Hootsuite Reviews & Product Details - Page 23

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"My experience with Hootsuite"
What I like most about Hootsuite is the calendar feature, which allows me to schedule social media posts, along with the AI tools that help when I’...
Louise M.
LM
Louise M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,592 Hootsuite Reviews

4.2 out of 5
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5,592 Hootsuite Reviews
4.2 out of 5
5,592 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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10 (Easy)
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Verified User in Sports
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite does an incredible job. The calendar feature and scheduling tools are great and perfect for both beginners and advanced users. The analytics are detailed, in depth, and provide great insights for us. The customer service with our account rep is flawless and he is always looking for ways to help us out. We use Hootsuite every single day and love it. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

It would be great to have more industry competitors or companies in Hootsuite that we could compare ourselves to. Working in the sports industry, we have a very unique niche that is hard to replicate what most other industries are doing. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

We have a lot of unique social media accounts underneath our umbrella as a company. Hootsuite allows us to manage the day in, day out of all of these accounts under one platform. It also allows us to track analytics that we would not otherwise be able to track! Review collected by and hosted on G2.com.

Maura S.
MS
Digital Strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I've been using Hootsuite for several years now and couldn't recommend it enough. Our office produces a large volume of content and the scheduling system within Hootsuite is what makes that possible. And they are continually adding features that make scheduling and management even easier, such as creating collaborative IG posts or the ability to leave comments and edits on drafts/scheduled posts. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't really see a "downside" to Hootsuite. I think the biggest challenge we have is that social platforms are constantly evolving and changing, so making sure that Hootsuite can adapt to those changes is key. Sometimes it can take longer for Hootsuite to "catch up" and that occasionally means planning, posting, analyzing is harder in Hootsuite for that brief time. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

There are several problems that Hootsuite is helping us with:

-Content Management: we post a large volume of content and it is only possible to do so because we have Hootsuite

-Content Visualization: we always want to make sure the content we're making (copy, videos, photos, etc.) will look good on the platform and display the way we'd like it to, so Hootsuite's previews is crucial to us.

-Content Value/Justification: the analytics and social listening tools really help us monitor, build reports, and explain to leadership about the value of our social work.

And this isn't neccessarily a problem that they've helped us fix, but the support we receive from the higher education Hootsuite team is quite valueable to our team. The profesional development opportunities they provide, questions they can answer, and industry insights they give us are priceless. Review collected by and hosted on G2.com.

Alessia B.
AB
Global Social media manager and content creator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I’ve been using Hootsuite for managing Seco's social media, and I couldn’t be more impressed. Not only is the platform user-friendly and packed with essential features, but the success manager assigned to my account has been outstanding. They consistently follow up to ensure that I’m making the most of the platform and provide personalized advice that genuinely helps me improve my social strategy.

What also stands out is how Hootsuite stays ahead of the curve with updates and new tools. With the rise of AI, they’ve integrated AI-powered features that make it even easier to create engaging content and optimize post timing. The dedication to keeping up with the latest trends, along with the hands-on support, makes Hootsuite a fantastic choice for anyone serious about social media management! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Although Hootsuite offers analytics, they can be basic on some plans. For detailed, in-depth analytics, you may need to upgrade to a higher plan or use additional tools. Also, With so many features, Hootsuite can feel overwhelming at first, especially for beginners. It takes time to understand the full range of capabilities, and some users may find the interface a bit complex initially. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

We're a big company with many channels and many marketers. Using Hootsuite it helps us keeping our passwords and channels save, tracking the social media activity, plan posts in advance and also create reports in a very fast and easy way. Review collected by and hosted on G2.com.

Suzy P.
SP
Customer Service Representative
Business Supplies and Equipment
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has truly been a game changer for my business when it comes to managing social media. The platform streamlines the process of scheduling posts across multiple accounts, saving me valuable time each day. It allows me to plan my content in advance, ensuring that I can maintain a consistent and professional online presence without feeling overwhelmed.

The analytics feature is another highlight—Hootsuite gives me the ability to track engagement, which helps me understand what content resonates most with my audience. This insight has been invaluable for tweaking my strategy and ensuring I'm always hitting the mark.

Overall, Hootsuite has been instrumental in optimizing my social media efforts. It’s user-friendly, efficient, and has made staying organized a breeze. I highly recommend it to any business looking to enhance its social media management! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One downside of Hootsuite is that its pricing can be a bit steep for small businesses with limited budgets. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

The ease of being able to post on multiple platforms at one time, huge time saver! Review collected by and hosted on G2.com.

BM
Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

It's a one-stop-shop for social media. Content and copy creation and generation, product integrations, social listening, backend management, community engagement, etc. Previously, I was having to do everything natively. Having everything in one location immediately simplifies and centralizes my workflow.

Analytics are super helpful. As each platform measures differently, having them in one template in one location helps tremendously. Replying to messages and seeing tags? These are things I would typically commonly miss. With the inbox, it filters through everything. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't think the social listening tool, at least on the basic account, is all that great.

I think the trainings are relatively redundant. In my opinion, the first training with our team should have started off with how to post and other basics, not tags and approval workflows. I wish the trainings were 1:1 with my customer succcess team so I can actively ask clarifying questions instead of having to put them in a box. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Honestly, just centralizing everything, especially analytics. It helps keep everything in one spot. My workflow is much cleaner. Review collected by and hosted on G2.com.

WC
Marketing Manager - Operations & Analytics
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

-It's user friendly and it allows me to manage different profiles in a centralized way.

-I also like the analytics they provide which helps me understand the impact social media can bring to the company.

-I like the Streams and you can easily visualize each social media channel parameter you're interested in.

-We use Hootsuite daily to schedule content, the implement of the tool was easy and the team adapted and learned easily.

-The customer support has been good so far. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

-The social listening tool doesn't work for a company like us, althought we're paying for this service, which is annoying. Our industry is very niche and our brand name is a common name depending on the country, which makes it difficult to filter, so we can have results relevant to us.

-It's great that Hootsuite has an integration with Salesforce. However, it is very limited as it follows a manual process, it'd be more useful if the integration could allow us to see the leads activities on social media in Salesforce.

-The Google My Business and Canva integrations require you to login every time you're going to schedule some content, which is time consuming. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It has allowed a team of 6 people working from different locations to be more aligned as they schedule the social media content from one single place. Review collected by and hosted on G2.com.

Alexis C.
AC
Digital Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite allows me to easily schedule posts for over 100 social media pages. I love the duplicate post feature and ability to easily select which brands I want to schedule a post to. The analytics portion of Hootsuite is also very user friendly and easy to navigate. I'm able to pull everything I need for our digital marketing analytics dashboard when I need it. Additionally, the customer support team is very reachable. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish there was a "select all" button when publishing to multiple networks/social media pages. We manage 100+ accounts and having to select every page the platform begins to lag and it ultimate takes a very long time to post 1 post to all of those pages. There have been delayed responses at times in finding resolutions to problems. I wish there were more capabilities in the INbox 2.0 like sharing story mentions, liking Instagram comments, etc. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

We have over 100 brand pages and it would be impossible to post to all of those pages manually. Hootsuite makes that very easy. Hootsuite analytics provides insight and helps us to see how our posts are peforming and what is or isn't working, influencing out social media strategy. We just recently started using the listening tool and I am excited to see how that benefits us. I assume it will also influence our strategy heavily. Review collected by and hosted on G2.com.

DM
Marketing Executive Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is an incredibly user-friendly platform that makes social media management across multiple channels—like Twitter, Instagram, Facebook, LinkedIn, and more—a breeze. Its intuitive interface allows you to easily monitor all your replies, mentions, and direct messages in one convenient dashboard, so you’re always in touch with your audience. The scheduling feature is also fantastic, enabling you to plan posts across networks for optimal timing, which really helps maximize engagement. Another benefit of Hootsuite is its insightful, customizable analytics, which allow you to track performance and gather meaningful data that’s presentation-ready for management. Plus, Hootsuite often hosts highly informative webinars, which provide valuable tips and strategies to help you get the most out of the platform. It’s a powerful, all-in-one tool for any organization looking to elevate their social media presence. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

While Hootsuite provides useful features for managing social media, there are some limitations that impact our experience. For starters, the platform is on the pricier side, which can be a drawback for smaller teams. Additionally, customer support can sometimes be slow to respond, which isn’t ideal when urgent issues arise. Functionality-wise, we’ve faced several challenges. The “Post Now” feature doesn’t display posts on the planner, leaving us uncertain if they’re pending or scheduled. We’ve also had instances of scheduled posts failing without any notification, which we only noticed while reviewing our social channels. Scheduling Facebook posts with videos has been another issue—frequently, we get errors about unsupported aspect ratios, despite these videos working fine when posted directly on Facebook. We also miss the ability to click and drag scheduled posts on the planner to adjust dates or times, which was a convenient feature for quick changes. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Streamlining social mHootsuite is solving the problem of managing multiple social media accounts by bringing everything together in one intuitive platform. With its unified dashboard, we can monitor replies, mentions, and direct messages across all our networks, which has saved us time and improved our responsiveness. The scheduling feature has been especially beneficial, allowing us to plan and automate posts across channels, so we’re consistently reaching our audience at the right times. Plus, Hootsuite’s detailed analytics help us track performance effectively, providing valuable insights we can share with management without needing extra reporting work.edia management across multiple channels. Review collected by and hosted on G2.com.

Dawn H.
DH
Director of Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I work for an organization that has four portfolios comprised of 19 facilities. Having the ability to post one unified message for multiple facilities across a variety of social media platforms helps streamline my workflow. In addition, Hootsuite makes it easy for me to duplicate and schedule posts. This is especially helpful for job postings or upcoming events that I want to promote for a number of weeks. My team and I use Hootsuite on a daily basis and would find it very difficult to post the volume of things we do without it. The program is easy to use and I've had a positive experience with their customer service team during a recent upgrade. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The program lags when I have posts that involve a number of facilities and platforms. I would like to have more options for adding filters, etc to Instagram Stories. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I have material that needs to be posted for 19 facilities across a number of platforms. Having to do this manually would be nearly impossible. We had more than 400 posts in one month and this doesn't even include the job postings that I put up on a daily basis. It would be impossible to keep up with this demand if we didn't have the Hootsuite platform. Review collected by and hosted on G2.com.

Kaylee K.
KK
Marketing & Data Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

My favorite part of Hootsuite is being able to create a content library and upload content for my team that they can access when they need to post it. I use Hootsuite all month long but my team only uses it when they need to schedule posts. It's convenient for me and my team as we are all on different timelines.

Another feature I enjoy is the analytics tab. It is easy to see the results and then integrate them into the reports I create. Overall, the implementation and integration into my reports is very seamless.

I have never had to use customer support because Hootsuite is so user friendly! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing that I dislike about Hootsuite is the "calendar" feature. For our company, we have so many posts going out that the calendar can look crowded. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

For our company, analytics is a problem because we have so many accounts and it's hard to collect all the data. Hootsuite has solved that problem by allowing me to see all the posts from specific days, accounts, etc. It benefits me because it makes my reporting easier. Review collected by and hosted on G2.com.