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Hootsuite Reviews & Product Details - Page 22

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"My experience with Hootsuite"
What I like most about Hootsuite is the calendar feature, which allows me to schedule social media posts, along with the AI tools that help when I’...
Louise M.
LM
Louise M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,592 Hootsuite Reviews

4.2 out of 5
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5,592 Hootsuite Reviews
4.2 out of 5
5,592 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Annabel .
A
Public Relations & Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

They cover the basics of what you need for successful social media management. I liked the scheduling feature (when it worked) as posts were published as planned and you don't need to check on every single platform. The preview was also really helpful to see how the post will end up looking on those platforms.

Their analytics tool offers helpful insights and the inbox makes it easy to manage incoming messages and comments from various platforms.

Their CSM was really helpful and tried his best to help us at all time.

We used Hootsuite on a daily basis (we're not a customer anymore as of December 2024). Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

We found Hootsuite to not be really intuitive. We had to contact CSM multiple times to figure out easy ways of using the tool. All in all it's not really user friendly nor intuitive. it would be great to have posts visisble in the monthly calendar preview and not just the number of posts. It would also be amazing if you could just drag and drop postings within the calendar and color-code campaigns to make it easier for big teams to collaborate.

Their scheduling didn't always work and it can be annoying to tag other accounts since you need the precice name ot those from Twitter and IG (so we had to go to the platform and copy paste their names). As for people tagging on LinkedIn, this is not available. So again we had to go to the platform itself to do that. We got a social media tool so we don't have to check every platform on a daily basis, but especially for LinkedIn, this was not possible. I know that the platforms itself can also be very restrictive, so not all blame falls onto Hootsuite :) Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

We used Hootsuite as the central hub for all our social media managing efforts. We're a bigger team, so working together on posts, responding to messages and pulling analytics can be challenging without a good social media management tool. Using Hootsuite helped us by saving time and making collaboration on posts easier. Overall it has improved our efficiency and long-term planning of our content calendar. Review collected by and hosted on G2.com.

David M.
DM
Social Media & Digital Marketing Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

What I like most about Hootsuite is its user-friendly interface, reliable customer support, seamless integration with other business apps and the convenience of being able to post and engage with followers all in one place. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

What I dislike about Hootsuite is that it doesn’t allow me to schedule link in bio activity in advance. This creates a challenge as I have to manually update my separate link in bio page after the post has been published. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite benefits me by saving time as I can post across multiple channels in a single action rather than duplicating posts on each platform. Its robust social media analytics allow us to track year-on-year engagement and assess content effectiveness without relying on extra tools. Additionally, Hootsuite helps us identify key trends, like optimal posting times, which feed directly into our social strategy. The Social Listening module also provides valuable insights into online conversations about our company or relevant topics, reducing the need for additional tools and asissting with future content development. Review collected by and hosted on G2.com.

Agata R.
AR
Chief Operation Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I love Hootsuite as it allows to centralize management of corporate social media channels and build stronger and faster engagement with customers. Call Center agents see all comments under our posts and can respond immediately. Moreover, we are very happy with Employyes advicacy program, where our staff are able to posts on their social media channels content created and approved by the Bank. It boosts our followership, and at the same time positioning our employyes as experts on the market. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I would love to see more AI integrations in content writting. When we create a post to be able to use AI to porpose content on the specific topic for us and media houses. Moreover, addition of AI to Employee advocacy program would be great, so we could personalize the experience even more and buold more trust in AI capabilities. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

1. Centralization of all management of social media channels, properly tracking budget spent per channel

2. Ability of engage more with customers in a timely manner, building stronger engagement

3. Increased internal engagement as employees can advocate for the bank, become experts on the market and even propose their own content. It gives a sense of inclusion and sense of purpose. Review collected by and hosted on G2.com.

SB
Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I spend multiple hours a day on Hootsuite and it's a time saver for managing multiple brands across many platforms. The scheduling feature is especially helpful in letting me plan posts in the future. The analytics tool gives us solid insight into what's working and what's not so we can change our strategy. Our customer support representative has been fantastic - always responsive and proactive about helping us out. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite has some great features, but there are a few areas where it could improve. The interface is not as intuitive as it could be. Things like color-coding posts and better tags with filtering would make organizing posts and campaigns a lot easier. The approval process could also use a refresh, to bulk approve the same post on multiple platforms instead of breaking them into separate posts. Additionally, adding sentiment tracking would make the social inbox even better. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes managing multiple social media accounts much easier by having it all on one platform. It saves me a lot of time to post and schedule things at scale instead of logging into so many accounts each day. On top of that the analytics gives me a quick view into useful data to switch up our social media strategy to get better performance. Review collected by and hosted on G2.com.

Thilo H.
TH
Global Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is a powerful tool designed to make social media management simple and efficient. With its user-friendly interface and a wide range of functionalities, it’s perfect for professionals looking to streamline their workflows. I use it daily to manage tasks like scheduling posts, analyzing performance, and overseeing multiple accounts, and it never disappoints. Regular updates keep the platform ahead of trends, while their excellent customer support ensures you’re never stuck if you need help. Hootsuite truly has everything you need for seamless social media management. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

While Hootsuite is an incredibly useful tool for daily social media management, there’s always room for improvement. The look and feel of the analytics section could be more modern and user-friendly, making it easier to navigate and extract insights. The Amplify feature, though valuable, would benefit from improved user management functionalities to simplify administration. Additionally, the AI implementation, while promising, still has room to grow in delivering more seamless and intuitive automation. Enhancing these aspects would take Hootsuite’s efficiency and user experience to the next level. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite excels at unifying our team’s content calendar, making collaboration seamless and efficient. It provides a clear, organized overview of everything planned, ensuring everyone stays aligned and on track. The platform’s intuitive design makes it incredibly easy to use, streamlining workflows and saving time across the board. Review collected by and hosted on G2.com.

Kim V.
KV
marketing coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

What I like best about Hootsuite is how seamlessly it pulls and presents data. I can easily compare our social media performance month-over-month or even on a year-to-date basis, which gives us quick insights into our progress. The competitor analysis feature is also a huge plus. Scheduling posts is straightforward and efficient, and with TikTok now included, it’s even easier to plan and organize our content across all platforms in one place. Our rep is always checking in on us/informing us on knew features, which has been great. I also enjoy the webinars. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

What I find challenging with Hootsuite is accessing the information I need through social listening. Currently, I'm unable to pull data from Meta or TikTok, though I’m meeting with my rep to hopefully resolve it soon. I also wish there were options to schedule Facebook Stories and longer videos directly through Hootsuite. Right now, I still have to use Meta to schedule these, which disrupts the all-in-one convenience I look for in a social media tool. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite takes the stress out of scheduling content and helps make sure our strategy is continually driving better results. Review collected by and hosted on G2.com.

WC
Senior Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite keeps me organized. I have far too many accounts that I use daily that i need help keeping organinzed. Hootsuites easy to link all my social media accounts and has a stream that I can track all that has posted. I can reach out to the team with any questions I have and they respond so fast even being in a different timezone. Hootsuite definitely has made my job so much easier. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing that is a downfall is the ability to post Facebook Stories. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has increased my productivity as it is the one stop shop for all my clients, thier social media's and being able to post for them. It benifits me as I dont have to switch between 4-5 different platforms to post, it's all in one app. I can even use AI to write my posts as well, saving me extra time by not having to copywrite every post. Review collected by and hosted on G2.com.

Verified User in Libraries
UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I've been using Hootsuite for several years now, and I recommend it to anyone managing several social media accounts. It makes scheduling across platforms quick and easy while also providing ideas, celebration reminders, and more. The software lets you know when the most effective time of day to post will be to reach your intended audience. One newer feature that I've come to rely on is the Owly AI. This is especially helpful for monthly or yearly worldwide celebrations. After a few years, my creativity to create unique posts for each holiday has run dry, and Owly helps keep things fresh while still maintaining our brand voice. Another feature I use regularly is the hashtag generator. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't like the constant pop-up messages that seem to invade my screen every time I'm trying to schedule something in Hootsuite or just log in. I like being in the know about upcoming webinars and new features, but I prefer to only get thought updates through the Hootsuite newsletter. I don't need or want to be bombarded with it when I open the software. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to view our entire social media calendar at a glance instead of having to go into each social platform to confirm. Being able to view everything at once helps to understand where I may have opportunities to incorporate different media or where I may need to pare down in the week. Review collected by and hosted on G2.com.

Alex W.
AW
Social Media Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite makes social media management a breeze. I love the unified inbox for all of our company accounts, and the ability to post and schedule across multiple platforms all at once. Their analytics tool is easy to set up, and exporting reports is very helpful. I use hootsuite on a daily basis to ensure that our company's message is getting out to our customers and followers. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish Hootsuite had full API access to every social media platform, but no one has that because the social media companies won't give it to them. Tagging people and collaborators would be a great feature to implement in the future. I also wish there was an integration for Threads and BlueSky. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps keep me be more efficient in my daily social media management. It saves me a lot of time. Plus, the analytics it provides drive my decision-making and strategy for our company social media accounts. Review collected by and hosted on G2.com.

Summer F.
SF
Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Out of the big players for social media management tools, I chose Hootsuite because it had all the features I needed and was cheaper for a larger team. I am the institutional social media manager at a university, and many smaller accounts and managers exist across campus. I can add all the campus accounts and managers to the institutional Hootsuite account, which is much cheaper than everyone paying for their own tool. I also find it helpful to have access to the other campus accounts through Hootsuite, so I can pull holistic university reports and intervene during a crisis. I enjoy the custom permissions I can give each user, allowing me to have a layered team structure. We have the Insights add-on, and that makes social media listening so much easier. Student interns have been able to pick up the platform easily, and the training/certification that Hootsuite offers is a nice bonus. I appreciate that Hootsuite is constantly working to improve its platform by adding new features and integrations. I've used a few different tools during my time as a social media manager, and Hootsuite has been a great fit for our needs. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

When I export analytics reports, the column order shuffles. I wish it would stay consistent. Also, I wish the dashboard was more customizable. Since I have a bunch of campus accounts connected to our Hootsuite but only actively oversee the institutional university accounts, I would like to be able to select which accounts I want to be highlighted on the dashboard. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Social media listening is worlds easier with insights! And just having everything gathered in one place is a must. Review collected by and hosted on G2.com.