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Hootsuite Reviews & Product Details - Page 20

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Arabic, German, English, French, Italian, Portuguese, Spanish
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"My experience with Hootsuite"
What I like most about Hootsuite is the calendar feature, which allows me to schedule social media posts, along with the AI tools that help when I’...
Louise M.
LM
Louise M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,592 Hootsuite Reviews

4.2 out of 5
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5,592 Hootsuite Reviews
4.2 out of 5
5,592 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Suhaib K.
SK
Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has been a reliable tool for our social media management for the past 7 years. Its user-friendly interface and extensive support resources make it easy to navigate, even for beginners. The platform’s robust analytics allows us to delve deep into our social media performance, providing valuable insights to inform our strategy. Readily available customer support through chat, contract manager, and discussion forums. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

While Hootsuite offers excellent value for money, there are a few areas where it could improve. Occasional technical glitches can be frustrating, especially when it comes to features like LinkedIn tagging and Instagram Story scheduling. Additionally, the ability to edit scheduled posts across all platforms would be a significant time-saver. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite streamlines social media management by consolidating multiple platforms into one dashboard. This simplifies post scheduling, analytics, and team collaboration. By automating tasks and providing valuable insights, Hootsuite helps us save time, increase efficiency, and make data-driven decisions. Review collected by and hosted on G2.com.

Ashley H.
AH
Project Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

Hootesuite is super easy to learn and use. As my company's sole social media & marketing person, I find myself using Hootsuite almost every day to post and view reports on how well the posts are doing. I also enjoy being able to respond to people's messages across all platforms within Hootsuite.

I'm also enjoying the AI features, specifically the AI Hashtag suggestions. Makes my life SO much easier. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite is more expensive than I'd like it to be, but for the ease of use and number of features, it would be worse. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is saving me time by providing a central management tool for my company's numerous social media platforms. Review collected by and hosted on G2.com.

Katherine A.
KA
Social Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is hands down the best option for agencies managing multiple accounts. Other platforms limit the number of accounts you can add, making it challenging for agencies like ours with 50+ social media accounts to find a scheduling tool that meets their needs. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I’d love to see the reporting system become more user-friendly as it can take a bit of time to navigate. An Instagram grid view in the planner would also be a great addition to make it easier to visualise the grid when scheduling content. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule content across multiple accounts and create dynamic reports for our clients on their social media performance. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I appreciate a central hub to send social media posts from and not needing to be on each site daily at the right time and losing inevitable minutes caught up in the scroll. I use Hootsuite two to four times a week, and it's nice to know that things have been scheduled. I appreciate the metric reports, which sometimes has data I'm no longer able to access on the sites themselves. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish Hootsuite autosaved drafts. I often forget to hit save as I'm bouncing between tabs and juggling tasks, and I am often logged out overnight before I get a chance to come back in and complete them and I am occasionally needing to rewrite and reschedule (essentially do double work). I'd like if it had a Bluesky integration. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me not have to think about social media all day every day, which allows me to focus more on other marketing and design tasks. Review collected by and hosted on G2.com.

Mia R.
MR
Sales Support Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

One of the most helpful tools Hootsuite provides is analytics on your socials. I don't even know all of the data I can pull yet, because there are so many different options to choose from based on what you need. I also really appreciate Hootsuite's insights. Hootsuite has many different educational pieces to learn from and grow. It also recommends time and date for posting which I have found to be super helpful. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I have only been using Hootsuite for a month and I do only have one thing I "dislike." 1. You cannot give your posts an internal name on Hootsuite so they show up as the caption which can make it a bit confusing when you have multiple posts per day. 2. I wish that if you are posting the same post to different platforms that instead of breaking them out individually once they are scheduled, you could still go in and edit the caption or photo once instead of doing it for each post. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Our previous social media management platform did not give us the analytics we needed. The analytics Hootsuite provides have been beneficial in showing us where we are growing and where we need improvement. Review collected by and hosted on G2.com.

Verified User in Construction
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like that Hootsuite allows you to have peace of mind when managing social media, you don't have to worry about posting something at a certain time. For example, our "Happy Holidays" posts can go out when nobody is in the office. It's easy to use and to post across multiple platforms at once. I use it frequently for managing our social media platforms and it's a great tool to save time and ensure all your posts are consistent. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The interface is a bit confusing and I think they're is too much white space; I preferred when the website was more colorful. It seemed more easy to navigate that way. The homescreen seems to be overwhelming. Also, I wish tagging was a bit easier. On LinkedIn, I have a hard time finding people and businesses I want to tag. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is solving problems of typos (checks for you) and inconsistency in playforms. For example, Hootsuite ensures all posts are cohesive across all platforms of my company's accounts. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is easy to use to manage multiple social media accounts and the only service which has reliably posted to all our platforms. I rarely run into something Hootsuite can't do; and when I do, it's clear. I don't spend precious time puzzling over whether I can do something through this platform. Being able to schedule stories, reels, and more has taken social media from a once a day task for our small nonprofit to a once weekly task! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There is no ability to use trending audio, add stickers, etc to things posted through HootSuite. This is probably a limitation more through Meta than anything else, but it does limit some kinds of utility for us. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

As a small nonprofit, employee time is our largest expense and our most precious resource. The ability to schedule posts to multiple platforms and especially onto stories is invaluable to our ability to please the algorithm and our community with regular updates. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I love how simple it is to plan ahead with social posts across all platforms. You only need to create the post once and can schedule it way in advance - so that you can get all of your work done at once and then not worry about it later. The platform is intuitive and easy to use, which is a bonus, and I enjoy being able to track analytics. This system is all you need to effectively run social media for business. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing I don't love about using Hootsuite is not being able to schedule ahead a singular post for multiple postings. For example, if I want to schedule a photo to be posted once a week for a month, I have to schedule ahead the post for one day, then go in and make the post again (or duplicate it) and schedule it for another day, and so on. I would love to be able to schedule a post to send at multiple days and times. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is saving our company a lot of time by keeping our social media management all in one place. It takes so much less time to make a post once and schedule it across all social media platforms than to go into all social media accounts individually to post. Review collected by and hosted on G2.com.

Michael Y.
MY
Associate Director of Marketing Technology
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

A very easy to use and cost effective tool for most businesses looking to work in social and social listening. Ease of setup and team designations is very simple and user friendly. Support is very quick and effective (IF) you ever need them. The tool has withstood the test of time (devised initially as a direct competitor to Tweetdeck "Hoot" ), but was savvy enough to expand to many more use cases than a "one trick pony." This is a tool we use daily for scheduling content and engaging our clients' audiences. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Some of the sizing elements of media feels enforced on a platform level rather than the native platform restrictions. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

With numerous clients (and their numerous social accounts) this helps us easily schedule and tag content relevant to specific objectives. This tool not only helps us organize and schedule, it reduces the amount of time dedicated to getting content ready to deploy. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like the convenience of scheduling posts in advance for several different kinds platforms. It's also nice to see the social score for the week, so I can reflect on my performance. Hootsuite offers a robust database of information for social media from ideas on how to up your engagement to articles about trending topics of how to use the platforms. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I find myself often posting to Instagram directly since there's additional features that I can use in the app which are unavailable through Hootsuite. Story publishing is one of them. They claim it's possible via the mobile app, but I haven't been abel to get the mobile app working for me. Also, adding a location can really boost your posts and that is not available via Hootsuite. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

The analytic tools help quite a lot. I still don't fully understand them, but I can at least grasp the overall score easily. Review collected by and hosted on G2.com.