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Hootsuite Reviews & Product Details - Page 19

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Arabic, German, English, French, Italian, Portuguese, Spanish
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"My experience with Hootsuite"
What I like most about Hootsuite is the calendar feature, which allows me to schedule social media posts, along with the AI tools that help when I’...
Louise M.
LM
Louise M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,592 Hootsuite Reviews

4.2 out of 5
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5,592 Hootsuite Reviews
4.2 out of 5
5,592 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is easy to use. I enjoy the different features that Hootsuite offers, including the free webinars, trend reports, AI writer, analytics, and the recommended times to post. Hootsuite makes it easier to schedule out my social media posts and keep track of what I'm doing right and what areas I can improve on.

I've also started using the social listening feature, which has helped in other areas of my job outside of social media. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My one complaint about Hootsuite isn't necessarily a Hootsuite-issue. I'm unable to link my organization's LinkedIn page to Hootsuite anymore. I believe this was due to a change with LinkedIn's third-party permissions, but it's problematic that I'm unable to use LinkedIn on Hootsuite. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite takes the guesswork out of social media management for me. I don't need to spend a great deal of time doing deep dives on analytics and algorithms to figure out what is performing best, what's not performing well, when I need to post, who my competition is. By utilizing Hootsuite's many features in the correct way, it can do all of that for me. Review collected by and hosted on G2.com.

Stephen B.
SB
Head of Digital Communications (Strategic Communications)
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

It is rare to find a team outside of your organisation who care so much about helping you achieve your objectives. We have been using Hootsuite and its associated products, such as Talkwaker and Tint, for years now and I wouldn't use any other supplier. Every Hootsuite team member has gone above and beyond for us and currently Alex Wedderburn is helping us implement a major digital transformation project which will bring in enhanced governance and supercharge our impact on social media. The team's expertise in our sector brings so much added value to everything we do with them, it really is like they are an extension of my team. We use Hootsuite and assocaited products multiple times every day. They are extremely easy to use and have intergrated into our workflow really easily. I wouldn't hesitate in recommending Hootsuite to any organisation as the insights they bring really are game-changing. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I am really struggling to think of downsides. The only thing I can think of are some of the limits on community management functionality, but I want to be really clear that that is down to the social media platforms' limits rather than Hootsuite's. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite gives us, as a large scale and complex organisation, enhanced governance. It also allows us to understand the needs of our audiences and react to rising and ever-evolving issues, through social listening. The platform allows us to collaborate efficiently with team members across the organisation, to save time and effort, and the analytics allow us to measure success with custom metrics which matter to our unique organisation, rather than relying on the rigid metrics which don't serve our needs. Tint allows us to ensure we are only using user-generated content which we have the rights to use, so reducing risk. Review collected by and hosted on G2.com.

Destiny C.
DC
Content and Conversion Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I've been working in marketing for over four years and Hootsuite has been the top social media management software to use at the successful companies I worked at. I like Hootsuite because it's easy to schedule a single post on multiple platforms at once, it tells you the best time to post based on your audience's activity, great graphs, and you can easily do some social listening on different topics that are relevant to your niche. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish there was easier access to tutorials within the software instead of on the blog only. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes posting on social media quick and easy so I have time to do other tasks. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Very straightforward and simple, useful tool for scheduling posts. Duplication features are nice, and the media library is helpful. As someone who posts for multiple clients almost daily, this is a huge time-saver. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

In the recent past, Hootsuite had an unacceptably high rate of failed postings due to errors on their end; and worse, the notification emails would often not send to alert users the post didn't go live. I experienced this many times in 2023 into 2024. But these have been largely ironed out; posts fail much less frequently in recent months.

There's also way more AI being shoehorned into every corner of this product. Stop that; your users don't want it, and their followers are adverse to it. And those that do try it quickly discover that the AI writing is stilted and often inaccurate, and followers can quickly tell what images are AI-created (and have a significantly negative reaction to them that can cause brand damage). Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Saving time in that pre-approved content can be scheduled, and not sent in-the moment every day. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has been an invaluable tool for managing our company's social media presence, especially on LinkedIn. The platform is incredibly intuitive and easy to use, making content planning and scheduling seamless. I appreciate how it allows me to stay organized and maintain a consistent posting schedule without the hassle of manual uploads, allowing me to schedule a number of posts in one timeslot. Rather than having to constantly think about posting, I could schedule time in my calendar just a few times a month and get my social media content plan actioned. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only minor issue I've encountered is that, on rare occasions, our company accounts become unlinked, requiring a quick reset. However, this is a small inconvenience compared to the overall efficiency and convenience Hootsuite provides, and generally the system is easy to integrate and relink the accounts. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps solve the challenge of efficiently managing and scheduling social media content, particularly for our company’s LinkedIn presence. Instead of manually posting and tracking updates, the platform allows me to plan, schedule, and organize content in advance, ensuring a consistent and professional online presence. This saves time and reduces the risk of missing important posts.

Additionally, Hootsuite’s intuitive interface makes it easy to use, streamlining our workflow and improving overall productivity. While there are occasional minor issues, such as accounts unlinking, the quick reset process means it’s only a small inconvenience compared to the overall benefits. Ultimately, Hootsuite enhances our social media strategy by providing structure, consistency, and efficiency. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

We’ve been using Hootsuite for quite a while now, and it has truly transformed the way we manage our social media presence. The best part? The multi-channel scheduling! It’s incredibly easy to navigate, and being able to plan, schedule, and publish content across multiple platforms seamlessly has been a game-changer for our team.

We recently upgraded our package to include unlimited social media accounts, and it has been worth every penny. Hootsuite was the only platform that truly met our needs as we expanded our social channels, and it works like a charm. The ability to cross-schedule across multiple Instagram, Facebook, TikTok, and YouTube pages has saved us so much time and effort—no more juggling multiple platforms separately!

The customer support has always been excellent, with attentive teams who are quick to pick up and respond to any queries, ensuring we get the help we need without delays. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

If there’s one area that could use some improvement, it would be the analytics. While the data is incredibly useful, sometimes it takes a bit of digging to find the exact metric we need for a specific platform. That said, the benefits of Hootsuite far outweigh this minor challenge. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is solving social media management challenges by providing a centralised platform for scheduling, publishing, and monitoring content across multiple channels. This saves us time and effort, eliminating the need to log in and out of different platforms. The multi-channel scheduling feature ensures that our content is consistently posted across Instagram, Facebook, TikTok, and YouTube, helping us maintain an active presence without manual intervention.

Additionally, Hootsuite helps with team collaboration, allowing multiple users to manage content efficiently, assign tasks, and ensure brand consistency. The social listening tools also enable us to track mentions and engage with our audience in real time, improving customer interaction.

While analytics could be improved, the insights we do get help refine our strategy and understand what’s working. Hootsuite streamlines our workflow and keeps our social media presence strong and organised. Review collected by and hosted on G2.com.

Bryan P.
BP
Associate Director, Brand Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Having one tool that can do multiple things - from content scheduling/planning, brand listening, competitive analysis, to customer care and more.

Our support has been incredible and I have full confidence in Davis Riar and team to guide us to best utilize the tool for our needs. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think some of the content planning tools could be enhanced slightly to include things like notes. There isn't a direct way to add or note creator collaborations for example in the calendar planner, so we are noting those in Outlook when it would be great to be able to add a note in the Hootsuite Calendar. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Performance Benhmarking - gives us a better view of our growth and progress YOY.

Customer Care - Hootsuite pulls in social media mentions and incidents that other tools have told us are not possible. Review collected by and hosted on G2.com.

Response from Darian Mavandad of Hootsuite

Thank you for your positive feedback on our team, especially Davis. We're thrilled to hear that you have full confidence in our team to guide you in utilizing Hootsuite to its fullest potential.

Mesol T.
MT
Marketing/Office Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

We recently switched to Hootsuite from another Social Media monitoring site that was a big fat lemon. Hootsuite has turned my lemon into lemonade, and thank goodness. They had the perfect plan for our business that is easy to use for both helping us track reviews and monitoring all things social media. Their support teams have been great, and integration was simple. I'm in Hootsuite daily to ensure that it's business as usual and that our customers are getting the support they need from us. It's early, but I have a feeling that as we keep learning about Hootsuite and its capabilities, it will only get better and better. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

So far I haven't found something that I truly dislike, again it's early so I'm still learning to navigate the site. As I learn more, I might find something, but coming from a social media monitoring site that did nothing for me, I can see Hootsuite doing the same, in fact they have already improved our business 100-fold with the ease of their site. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Having everything in one place so I can seamlessly move from one project to another is a time saver and a game changer! Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

As a small nonprofit with one full-time staff member and two part-time technical leads, our resources are limited and every minute counts. Hootsuite has been a game-changer for us. It streamlines our social media management, saving valuable time by allowing our Program Operations Manager to post across multiple accounts quickly. We no longer have to juggle multiple logins or remeber countless passwords.

With so much on our plate, it's easy for social media to fall by the wayside, but we know how important it is to share our work and expand our outreach. Thanks to Hootsuite, we can maintain an active online presence effortlessly, ensuring that our message and mission reach those who need to hear it most. We highly recommend Hootsuite to any small organization looking to maximize efficiency and impact. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

We do wish that Bluesky was added as one of the supported platforms, as it would further enhance our ability to connect with our audience. Despite this, Hootsuite remains an essential tool that we highly recommend to any small organization looking to maximize efficiency and impact. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

With so much on our plate, it's easy for social media to fall by the wayside, but we know how important it is to share our work and expand our outreach. Thanks to Hootsuite, we can maintain an active online presence effortlessly, ensuring that our message and mission reach those who need to hear it most. Review collected by and hosted on G2.com.

Benjamin Y.
BY
Admin
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is easily the best in the industry. Implementing it was a breeze, and their customer support was fantastic when I had an issue. Working with my team to integrate it into our broader ecosystem is going well so far. I also like how easy it is to use. Because it is so simple I find myself using it when I need to but not excessively. Hootsuite doesn't feel like another program to manage, and I am grateful for the level of skill put into its design. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

You pay a premium, but you get quite a bit for it. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me manage all my platforms in one place. Review collected by and hosted on G2.com.