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Hootsuite Reviews & Product Details - Page 16

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Louise M.
LM
Louise M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,591 Hootsuite Reviews

4.2 out of 5
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5,591 Hootsuite Reviews
4.2 out of 5
5,591 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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SQ
Owner / Professional Organizer / Bookkeeper / Online Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like several features. The primary social media posting options are easy to use. OwlyWriter AI helps when I have a writer's blog and want to create content for my business. The duplicate post button is very helpful when I want to share the same content a few times throughout the following month. The media library allows me to share other images with my content to easily freshen up my evergreen content. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

It is not affordable. While I have clients to support the expense, other small business owners (specifically solopreneurs or micro-small businesses) may not have the funds for this app. The Ads section is excellent but may not be useful for smaller companies. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuites helps me when working with my clients scheduling theirs and my social media post to engage with my audience. It saves me time and I can easily batch my work when doing social media marketing. Review collected by and hosted on G2.com.

Sammyuktha J.
SJ
Freelance Graphic Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Posting each day is not stressfuul anymore, as I have the caption copied automatically and content downloaded at theat immediate moment to my gallery to upload at that moment. Its a smooth process that I can do without worry. The SEO-capabilities incorporated in the tool is super impressive! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Instagram has a feature where you can post 2 to 20 images as a carousel post. Apparently Hootsuite has permission to upload only up to 10 images to instagram. this can be an inconvenience, considering that Instagram algorithm prefers accounts that post carousels with more than 10 images. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I am a freelancer who has begun offering social media management to client and found that it was taking a lot of time to remember which post to put up when. Hootsuite seemed to be a tool that encompassed a lot of features and the management feature is the one that is helping me a lot right now. I simply have to upload onto the tool, the image or video that would be a post or a reel for the next day and integrate it on my phone app and use the app to post the content daily. I'm looking forward to getting more familiar with the tool. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

I like that Hootsuite allows me to focus on exactly what I need to do, without any confusing additional features. If I need to schedule content, in bulk or one by one, I can easily do so. If I want to check in on one account on every platform or just one, I can do that. Typically I work alone, but if necessary I can give access to another person or an intern and they can easily catch-on with minimal supervision so it's simple to implement for each client. All in all, it makes my job easier since I use it on an eaily basis. If I've ever had issues with integrations, I've been able to chat with customer support to resolve my problem. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I dislike the price structure that has changed over time but I understand why it has. I also wish I had more flexibility when pulling stats for analytics on each platform that I use. I also would like to be able to pull the number of retweets from X, but it's not offered in that report. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It allows me to post on multiple platforms for multiple clients at once, without having any complicated interface. Review collected by and hosted on G2.com.

EA
Marketing Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is able to bring and present data in a way that we can review our performance in multiple views, which helps us monitor our progress. Scheduling is easy to use and it now has tiktok included so we can organise and plan our posts from one central place rather than going into each app natively. They also send resourceful emails which i enjoy. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes the analytics area can look a little outdated. It could probably do with a refresh in terms of UX. AI also has a bit to go to be actually properly useful. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Centralising and improving efficiency for our teams content calendar. Hootsutie helps organise the planning process and streamlines workflows. Review collected by and hosted on G2.com.

MH
Social Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

Hootsuite has been a great tool for me as the Social Media Manager for 101 Mobility of Greater Philadelphia. It’s great for me to post all our content in one spot and have it be shared to all our platforms rather than me switch back and forth constantly. I also really like how the content calendar organizes everything in one spot. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I do think the analytics section is not very reliable and I still prefer to check individual platforms to see how it is performing. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It saved me loads of time being able to see all my content for the week or month in one spot so that I can spend most of my time taking care of other initiatives. Review collected by and hosted on G2.com.

Verified User in Libraries
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

When our company first began using Hootsuite, it was a game changer. Made scheduling SO much easier as well as interacting with patrons in our comments and DMs. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Now, after much time has passed, I'll randomly find that a post never went up with no notification that such a thing happened.

There won't be a reason or anything. It will just say it failed. It doesn't even try again in a few minutes.

I don't work every day, so I won't catch it until later and be extrememely disappointed.

The new inbox is HORRIBLE. I cannot stand it nor the way it default sorts by oldest comments. I don't get notifications like I used to and it's much harder to "dismiss" old messages I don't need anymore.

This on top of the push for AI in all things has made it hardly worth the money. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Prefer not to reply. Review collected by and hosted on G2.com.

AM
Digital Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

All in all, hootsuite has a range of features such as the calendar, analytics, 'listening' which are very useful in improving our understanding of our results and customer base. Its easy to use and each time we've had any issues, customer service has been responsive for us so no complaints there. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only downside is i feel like posting stories can be a little clunk or not entirely functional. The in-app editing software can also be a little slow for me too. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Simplifying our social media management processes - making it more cohesive. Also helps us gain more insights from our analytics. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like that you can see the multiple channels for each of your socials. The planner aspect is super helpful as I schedule weeks' content across 3 campaigns, varying channels, etc. It is great to see what is happening and help plan my time accordingly. These features allow me to implement my social media strategies and integrate them across platforms. I use it once a week to plan things, more so if I am due to be on holiday and can be stress-free knowing that all my planning is taken care of. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The login is a little janky. I also find the 'Stream' and 'Boards' sections confusing and opt not to use them much because of this. Some areas are not easy to use such as those I just mentioned. I do not see clearly how to use it to implement customer support when required. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It is solving the issue of cross platform scheduling for me. This means that I can have more time for other things such as designing my marketing collateral for other areas of the campaign knowing the socials side of things is taken care of. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite helps so much in making sure things are consistent between social channels. What once was an arduous task of scheduling posts one by one with every social channel, is now just a one and done. The UI is easy to navigate and the calendar view makes it easy to see what's on the agenda thanks to the holidays populating the tabs. Hootsuite makes it easy to post a few times a week or even daily. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes it's hard to refresh the Inbox portion, and there's currently no way to select multiple Inbox messages at a time. I want to be able to select and set to 'resolved' but in order to do that, I'd have to do it one by one. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to effectively manage multiple social media channels at once, cutting the time it takes to manage and read all the comments and messages from each channel. Review collected by and hosted on G2.com.

Laura P.
LP
Coordinator or Communications and Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite allows me to "set it and forget" all my social media posts. I love that I can post one message that spreads across all platforms, but also have the ability to access each channel seperately to tweak text and images where appropriate. Easy to use. Fairly priced. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only issue I have SOMETIMES is that the cropping tool for images (specifically for Instagram) does not always save. I'd love for the platform to automatically "fit to size" the image for each platform. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite gives users the gift of time. Instead of having to log in to each individual platform, I can upload all my content to every platform all in one place. Review collected by and hosted on G2.com.