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Hootsuite Reviews & Product Details - Page 14

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
Product Website
Languages Supported
Arabic, German, English, French, Italian, Portuguese, Spanish
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"My experience with Hootsuite"
What I like most about Hootsuite is the calendar feature, which allows me to schedule social media posts, along with the AI tools that help when I’...
Louise M.
LM
Louise M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses

Hootsuite Pricing

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Become a social media all-star with a 60 day free trial of Hootsuite.

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

Official Downloads

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Video Reviews

5,592 Hootsuite Reviews

4.2 out of 5
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5,592 Hootsuite Reviews
4.2 out of 5
5,592 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Andrea W.
AW
Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The ease of going to one platform to make all of my posts, schedule in advance and set it and forget it great for not only my business but also to handle the social media for my clients as well. It's a great resources that is a game-changer to save time and streamline our processess. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There isn't really much that I don't like about the software - it would be nice to be able to bold text in my posts on LinkedIn although I'm not sure that is a limitation of Hootsuite or not. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule my social media posts in advance on multiple channels, have my calendar filled with social content and have my posts go up at scheduled times makes my life much easier. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like the seamless integration and how easy it is to choose which social media platform you are planning to post to (and which brand), and how over time the native AI is able to generate captions that sound like your brand voice, while still staying true to the information you're trying to share. Before using Hootsuite, I would spend an embarrassing amount of time trying to decide on a caption and hashtags for a social post, but now it only takes a few minutes. I also love how Hootsuite determines the best days/times to post based on each brand's engagement rates - also taking out the guess work. Bonus shout out: being able to post to multiple brand platforms at once is also SUCH a time saver. I really value having most of the social scheduling for each brand being done in one place instead of having a million tabs open.

Thanks Hootsuite team! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

As for downsides, when it comes to optimizing captions for posts, it's a bit of an inconvenience to only be able to choose one social platform at a time. For example: I want to make similar social posts for one of our brands, but want to post it on two platforms, Facebook and LinkedIn; the only way I can get an optimized caption is if I pick one or the other, not both. Even if having the same caption for both platforms isn't recommended, I think giving marketers the option to do so would give them more autonomy while making it easier to use. It's also a bummer you can't schedule LinkedIn carousels and have to go in to natively post it. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping solve the issue of clunky, tab scrambling, calendar checking, social media post creation and scheduling for multiple brands with multiple social platforms. With Hootsuite, our company has saved time, money, and resources by having all four brands and all 12 social platforms accessible under one encompassing account and has made scheduling a breeze while keeping our small team in the loop. Review collected by and hosted on G2.com.

LD
Group Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

So easy to manage social media accounts in one place. You can schedule all of your content way ahead of time and there are AI tools to help you optimise content for different platforms too. Saves so much time in the workplace and the app means you can edit on the go.

It is really easy to track performance on the analytics tool and you are even able to listen to conversations most relevant to you. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes there are tagging issues or issues with analytics - on the whole though this is a really useful tool to have access to. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to seamlessly post to multiple social accounts. I can schedule these for different times etc and even edit on the go with the app. Review collected by and hosted on G2.com.

Coline N.
CN
Marketing &amp; Communications Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I’ve been using Hootsuite everyday, and what I love most is how easy it is to use. The platform is super intuitive, even when managing multiple accounts. Setting it up was straightforward, and it didn’t take long to get the hang of everything.

The number of features is great—scheduling, analytics, and team collaboration all in one place. I also appreciate how well it integrates with different platforms, making content management seamless.

Customer support has been helpful when needed, though I rarely have issues since the platform runs smoothly. Overall, Hootsuite makes it way easier to stay consistent with content without feeling overwhelmed. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The biggest downside for me is that we can’t schedule META(Facebook and Insta) Stories, which would be super useful. Also, even though my language is set to French, the platform still shows a mix of both French and English at the same time—some tabs are in French, while others stay in English. It’s not a big issue for me since I speak both, but for someone who only speaks French, it could be confusing. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me stay organized and saves me a ton of time by letting me schedule content in advance across multiple platforms. Instead of posting manually every day, I can plan everything in one place, which keeps my content consistent and stress-free. The analytics also help me understand what’s working and what’s not, so I can adjust my strategy. Plus, having everything in one dashboard makes it way easier to manage different accounts without constantly switching between apps. Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hootsuite?

Hootsuite has completely transformed the way I manage social media for both personal and professional use. It’s an incredibly user-friendly platform that makes scheduling posts across multiple social media channels a breeze. The dashboard is clean and intuitive, allowing you to monitor all your accounts in one place without feeling overwhelmed. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

While Hootsuite is generally a fantastic tool, one area where it could improve is its pricing structure. The plans can feel a bit expensive, especially for smaller businesses or individuals just starting out with social media management. Some of the advanced features, like custom reporting and more detailed analytics, are locked behind higher-tier plans, which can be a bit frustrating if you’re looking for a more budget-friendly option. Additionally, the interface can sometimes feel a little overwhelming with all the features, especially for new users who might just want a simple way to schedule posts and track basic engagement. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It has always been a problem to manage all my social media accounts at once. The ability to manage multiple profiles and collaborate with team members is a game-changer. Review collected by and hosted on G2.com.

Verified User in Performing Arts
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is an all round good platform for social media management, scheduling, and reporting. It has a lot of great features out of the box, alongside integrations with lots of handy 3rd party tools. Its pricing structure is unrivalled, and it really doesn't feel like good value for money. It is very easy to use, and was easy to get set up within the organisation. It is a tool I use on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite doesn't have all of the bells and whistles that its competitors may have, especially those on the pricier side of the scale. Some of these features may be a deal breaker for you, so make sure you understand what you need from it before committing, and it may well be that those extra features would be worth the extra cost of going with another supplier. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Managing social media channels with internal low staff resources. Review collected by and hosted on G2.com.

Karen S.
KS
Founder/Executive Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite enables me to work smarter, not harder. As the only employee of a statewide nonprofit organization, my time is spread amongst many responsibilities. Hootsuite helps me make good use of my time by creating one social media post that will post to all of our accounts. No more copy and pasting to each account! The ability to create posts and schedule them is also a time saver. So thankful that I learned about Hootsuite and took a chance on making better use of my time and improving my productivity. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The recommended topics do not usually apply to our mission and cause. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Better use of time, knowing when to post and increasing our overall footprint in social media. Review collected by and hosted on G2.com.

RD
Marketing &amp; Publicity Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I have been using Hootsuite for many years in higher ed. When I was hired for my current role and asked what I needed, Hootsuite was the first thing I mentioned. Marketing folks usually have to wear many hats and are multitasking all day long, and this tool has always been super helpful in saving me time. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

When I'm on the "create" page I'm not able to easily see all my drafts in one location. I have to search through each calendar day to find which day I created that draft. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It's solving my lack of time by allowing me to set up my social posts on one platform via desktop. Review collected by and hosted on G2.com.

JJ
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like that Hootsuite allows me to schedule and manage posts across various social media channels (Facebook, Instagram, LinkedIn, X, etc.) from one dashboard, saving time and effort. The other best feature is The built-in analytics that allow you to track and report all of your Social Media stats - this provides great clairty on how your posts are doing. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes Hootsuite can get a little confusing to navigate. There are so many features available that many of them get overlooked. I will also say there isnt much guidance on the platform i had to learn mainly by trial and error. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Posting,tracking and managing all of our social media counts at the same time. This greatly saves time for us and provides easy reporting. Review collected by and hosted on G2.com.

KN
Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is a solid social media management tool with a user-friendly dashboard, excellent scheduling features, and robust analytics that help streamline content planning which I do at least once a month for the entire month. The ability to manage multiple accounts in one place is a huge time-saver. I also like the AI feature to help write content. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The nonprofit rate makes it much more affordable, which is a big plus. However, the interface can feel cluttered at times, and customer support could be more responsive. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps streamline social media management by allowing us to schedule posts and monitor multiple accounts. This saves time and ensures consistent messaging across platforms. Review collected by and hosted on G2.com.