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Hootsuite Reviews & Product Details - Page 13

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Languages Supported
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Mid-Market (51-1000 emp.)
5.0 out of 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,591 Hootsuite Reviews

4.2 out of 5
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5,591 Hootsuite Reviews
4.2 out of 5
5,591 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Rachel C.
RC
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I have used Hootsuite for at least a decade now and the tool has always performed. The interface has changed over the years and they've added more features as needed. It integrates with Zapier which is key for me, so I can automate into the tool instead of manually create posts. While I find the cost a bit prohibitive as time passes and it keeps increasing, it does the job so I keep using it. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Compared to other scheduling tools, the UX is visually stale. This doesn't bother me because I don't show it to my clients, but if I'd probably choose a nicer looking option if I ever needed clients to review the work. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to schedule content very far in advance which is integral to streamlining our workflows. Review collected by and hosted on G2.com.

Bhupender  S.
BS
SEO Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

First of all the best thing I know is all social media plateforms are in on place. which make is very easy to use. streams are other best option. I had a trouble with stream in past but then again I can say customer support was excellent. UI is good and easy to use. Overall i always love working with this software. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

As i have mentioned some technical glitches with update can b problematic but then again this is not a big issues. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

one of the best feature is handling multiple accounts in one place and posting and scheduling creative is much easier. so that is one of the biggest issue that solved by hoot suit.

all i want is gmb to be added in it and it will be besteever software Review collected by and hosted on G2.com.

Colby D.
CD
Marketing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Absolute ease of use/user-friendly features. Hootsuite is easy to integrate into your marketing strategy whether you have experience using social media management software or not. Anyone can pick it up and learn it quickly. I use it almost every day. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite can - at times - be its own worst enemy. This is due to the fact that linking with so many complicated social media platforms is a difficult thing to maintain, and if one policy changes at Meta or LinkedIn has a glitch, Hootsuite is affected, which isn't necessarily Hootsuite's fault. It's just something I dread happening - disconnecting from a social page. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the issue of scheduling. Absolutely removes that from the equation. If I didn't have Hootsuite, managing our various channels would be a monstrous task. Review collected by and hosted on G2.com.

Emily S.
ES
Social Media Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

I love Hootsuite's social listening tools, the AI that they have recently installed, the calendar, the recommended posting times, and the ability to manage all my social media accounts in one place. As a social media coordinator for a business that runs 3 brands on Instagram, Facebook, and Twitter, this has been a convenient and easy tool to use. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't always get a notification in my inbox every time I'm tagged across my social accounts and I cannot schedule or post Reels or Shorts from Hootsuite, but no one can do that at the moment. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I no longer have to check 3 accounts on Facebook, Instagram, and X every day, which is so helpful! I can also plan posts for the best time depending on each brand's audience. Review collected by and hosted on G2.com.

Jasmine T.
JT
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has been an absolute game-changer for managing social media!

It saves loads of time by finding the correct @mentions for each platform, so there's no need to jump between apps.

It suggests hashtags and even creates AI-generated posts based on trending 'days of the year' – making content creation a breeze.

The social listening feature keeps me in the loop with what's trending, and I can quickly pull together reports to share with stakeholders.

Honestly, it couldn’t be easier to stay on top of social media! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I haven't found anything yet that I don't like about Hootsuite Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It is saving me hours of work a month because I can post on multiple accounts in multiple social platforms at the same time. Review collected by and hosted on G2.com.

Verified User in Legal Services
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

What I love most:

1. Multi-channel posting from a single space

2. Customizable analytics dashboard and user interface

3. Multi chanel inbox (2.0)- all messages from social channels in a single space (without character limitations on IG) Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Dislikes:

1. On IG- I am unable to switch aspect ration from square to 4x5 for carousel posts

2. LinkedIn- Wish I could tag people on posts from the Hootsuite planner

3.LinkedIn- Wish I could upload PDF documents like the native app

4. for IG Reels- wish I could set the cover photo with teh same UI as IG app (dragging images) Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Problems

1. Reduces the need to log into every platform for publishing posts

2. Eliminates (not perfectly) the need to respond to leads and messages on separate channels

3. Creating monthly analytics reports for multi channel posting

I started out skeptical, because of negative experiences with past tools. Hootsuite is not perfect, but it is more user friendly and helpful. Review collected by and hosted on G2.com.

Tara S.
TS
Director of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like the integrations that Hootsuite offers. It allows for a one stop shop when it comes to posting to social media, allowing for more of my time to be freed up to do other things. I really enjoy the ability to schedule out the content in advance, which takes posting to social media a once a day job to once a week. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish there wasn't a size limit to the videos that we can publish to YouTube. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows us to connect with our clients and followers by provindig insights on the most engaging times to post as well as which posts in the past resonated the most with our followers. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The integrative features of Hootsuite to me is second to none and has made my user experience so seamless, effective, and efficient. Handling organizational communication across multiple channels is one critical factor that has helped our brand message in number significant ways. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The least helpful is the CRM features. I think that usability of that feature needs to be upgraded, revamp, custom fit for varying purposes. One downsides that stand out among others is the ad. For me, I think the ad features should be made exclusive without integrating it into other features like social listening and analytics. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It is an established fact that no one does the same thing over and again to expect different result. As a social media manager, the ability to understand your performance score over an extended period of time is critical to your success. One problem Hootsuite has helped me solved that benefits me is the recommendation and social performance score. This has greatly helped in redefining my content and post strategy across our channels, helping me to tailor the brand message in a unified language. Review collected by and hosted on G2.com.

Alexandra C.
AC
Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I enjoy using the listening and analytic tools in Hootsuite! I use to use a competitor that didn't give me as much date to help strategically plan for the coming quarter -- with Hootsuite, I don't have to ever worry about that! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think the one downside I have had as of now is that my account is often disconnected and having to reconnect a couple times a week has been frustrating, but not a reason I would leave the platform. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves me having to individually audit my account and competitors. I have my perimaters set up in the platfrom and can check on them muliple times a day to view results. Another huge thing is to have the best performance times! Review collected by and hosted on G2.com.

Andrea W.
AW
Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The ease of going to one platform to make all of my posts, schedule in advance and set it and forget it great for not only my business but also to handle the social media for my clients as well. It's a great resources that is a game-changer to save time and streamline our processess. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There isn't really much that I don't like about the software - it would be nice to be able to bold text in my posts on LinkedIn although I'm not sure that is a limitation of Hootsuite or not. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule my social media posts in advance on multiple channels, have my calendar filled with social content and have my posts go up at scheduled times makes my life much easier. Review collected by and hosted on G2.com.