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Hootsuite Reviews & Product Details - Page 12

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Languages Supported
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Mid-Market (51-1000 emp.)
5.0 out of 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,591 Hootsuite Reviews

4.2 out of 5
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5,591 Hootsuite Reviews
4.2 out of 5
5,591 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Judee B.
JB
Head of Marketing &amp; Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

What I like about Hootsuite is that it's the best social media scheduling platform for geographically diverse teams. Secondly, as a non-profit organization, we receive discounts, allowing us to continue using and benefiting from the platform. Lastly, they listen to our feedback, which makes the experience even better. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

What I don't like about Hootsuite is that many features are only available in higher-tier packages, which we can't explore. For example, the social media listening integration with Talkwalker is something we find very interesting, but unfortunately, it's locked behind a paywall. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I think Hootsuite's social media scheduling feature is incredibly helpful, especially during the holidays when we need to schedule all posts in advance. It allows us to plan efficiently, and having that overall view at the end of the year is invaluable. Review collected by and hosted on G2.com.

Kieran S.
KS
Administrative Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite makes it easy to manage multiple social media accounts in one place, schedule posts in advance, and track engagement metrics. The user interface is intuitive, and the dashboard provides a clear overview of scheduled content, analytics, and audience engagement. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The pricing can be a bit steep for small businesses or individual users, and some advanced features are locked behind higher-tier plans. The reporting tools, while useful, could be more customizable. Additionally, occasional platform glitches and limitations on Instagram posting (such as requiring manual approval for certain types of posts) can be frustrating. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps streamline social media management by consolidating all accounts into a single dashboard, saving time on scheduling and tracking engagement. The ability to plan content in advance ensures a consistent online presence, while analytics provide valuable insights to optimize performance. Review collected by and hosted on G2.com.

Soham S.
SS
Senior Group Account Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

It's ease of use & clean UI. Very user friendly. Navigation is also seamless & not complicated. The report generation is also fairly simple. I have been using it for close to an year and it has definitely saved myself & my team a lot of time managing/scheduling content across multiple social media pages. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I believe the limitation of number of competitor pages that you can track is a bit restrictive. Also the industry benchmark could do with a country or region wise filter. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has definitely helped me in saving time by allowing us to easily manage & schedule social media content across multiple social media channels. The report generation feature is also a life-saver because of its ease of use & how quickly one can generate social media reports. Review collected by and hosted on G2.com.

HH
Public Relations &amp; Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I love the in-depth reporting. Understanding the different engagement metrics for the month to know the content that gets more or less from our followers. It's so easy to schedule content. It's grown so much since I first started using it, you're able to add much more detail than ever before. I'm on Hootsuite all day at work. I love how far in advance I can schedule things. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I feel like my Threads account gets disconnected regularly and I'm not always in a place to fix it when I get the notification that my posts didn't go through. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

The flexibility to schedule content for upcoming programs and also highlight any programs we've held at the Library. Before we were scheduling within each app and it was too much to time wasted going back and forth between apps. Review collected by and hosted on G2.com.

Jamal M.
JM
CEO &amp; Head of Events
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I was really impressed with the ease of use with the interface. But I think I've still got lots to learn to get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

When I'm manually duplicating posts in the social media scheduling calendar I wish the interface would flag up that there's a faster way to do something. I bet there's a way to duplicate/repeat an evergreen scheduled post en masse without having to go through this manual duplicate post business.

I want to be able to schedule repeat posts at varying times without having to manually create the duplicating scheduled posts. The scheduling feature should offer "daily/weekly" functionality just like Google event creation has this feature.

Perhaps not seeing how/feeling this isn't possible is down to my own inexperience with the platform. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Saving time in scheudling evergreen content. Review collected by and hosted on G2.com.

Mahboob H.
MH
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

It's easy to use, everything is intuitively placed and has some packed advanced features too.

Hootsuite stands out for its intuitive design, making it accessible and user-friendly, even for those new to social media management.

Everything is logically placed, ensuring users can easily navigate and find what they need without unnecessary complexity. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

While Hootsuite offers robust functionality, its user interface (UI) feels somewhat outdated compared to more modern competitors.

This dated design can sometimes diminish the overall experience, especially for users accustomed to sleek and highly interactive platforms.

Additionally, it doesn’t replicate the full native experience of each platform. For instance, TikTok’s specific features—like direct in-app posting for images and certain interactive functionalities—are missing, which can limit content optimisation for that platform. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Saving me time, saving my brain power too so I can focus on what's important. Review collected by and hosted on G2.com.

BJ N.
BN
Marketing Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

The basic pieces of the Hootsuite program give you everything you need to create, post, monitor and report on your social. Plus once you start adding in apps it becomes an even more robust hub for all things social. It takes not time to get started with the platform and learn the ins and outs. And, if you get stuck their support team is great to work with. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The cost. But it is one of the more affordable programs out there and isn't nearly as expensive as some of its competitors. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It simplifies my workflow and saves time; when you're a small in house team that is worth a lot. plus it makes it easy to visually see what is going on with all my channels in one oplace thanks to my streams. Review collected by and hosted on G2.com.

Vinamra D.
VD
Associate Practitioner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

As a hootsuite user for a long time, i would say this tool is a all in one package when it comes to social media management, handling content and retrospecting on the conversion performance.

Hootsuite has been helping me designing and creating content for my Not -for- Profit (NPO) organization (TRI). Features such as reporting, analytics, and engagement evaluation summary is really beneficial and very helpful for organic growth. Moreover calender management and autosaving drafts are real time savers. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Its a good SM Tool but its quite expensive on the pocket for small, medium organizations. Sometimes the interface can be complex for beginners. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It is making my organization social media content easy to manage. sometimes dealing with content creation and analyzing the conversion rate can be painful, but with the use of hootsuite this is done in few minutes. Review collected by and hosted on G2.com.

Shiza R.
SR
Full-time Student
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The best part about Hootsuite is the organization. Every content is so well-organized making it much more simpler to work through as a social media management tool. Provides a report of how well posts did in past 7 days. In this time of the world, scheduled posts have made the best implementation impact. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I didn't personally dislike anything about Hootsuite, but i could say, that when I newly discovered the platform, I found the layout to be cluttered. Cluttered layouts can cause distractions and confusions. However, as a matter of time, once you eventually gain understanding of how everything works. it becomes easier. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Because of how well-organized and how well it generates the marketing analytics, content creation has been made so much more easier for me! Review collected by and hosted on G2.com.

Todd R.
TR
Marketing and Sales Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I appreciate the ability to manage not only posting to multiple platforms, but also the ability to manage advertising and post boosting directly within the application.

The interface is intuitive, and within minutes of being brought into our company's license of Hootsuite I was able to plan out a month of posts easily. I use Hootsuite daily and have not found an alternative that is as quick and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The information on viewership could be a little more robust. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

We are a small games company and I have a great deal of responsiblities beyond just daily social media marketing. The time saving features of Hootsuite allow me to tackle a large amount of social outreach, advertising, and review in a short amount of time, which frees me for other necessary activities. Review collected by and hosted on G2.com.