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5,721 Hootsuite Reviews
Overall Review Sentiment for Hootsuite
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Hootsuite is a really good tool for managing all my integrated social media accounts from one place. The UI is simple and it’s easy to navigate. The reports are detailed and show how well my posts are doing, which has more than once helped me, and my team, impress our clients in the last 2 months alone. I am not leaving the tool anytime soon. Review collected by and hosted on G2.com.
The listening tool is quite a bit confusing and could have a much better UI/UX. One of my social media accounts kept disconnecting but that might an isolated issue with my account. Review collected by and hosted on G2.com.
I use Hootsuite to manage social media for a nonprofit, and having a single dashboard to view and manage all my accounts has made things so much easier. Instead of switching between business accounts on Meta, crosspost to a different account, etc. I can just go to create a post, and select which accounts I want it to go towards, and it works. It was quick to implement as we just had to connect the various accounts, and working with the Hootsuite team was great as they offer a nice non-profit discount. New features have made it even better to use, including being able to tag collaborators for Instagram, and previews of what a post will look like within each channel. The various reports are also great for accessing. I use Hootsuite almost every day and I don't plan on switching. Review collected by and hosted on G2.com.
As far as I know, there is no way to directly access the dashboard, it always takes you to the hootsuite home page first. This is a small gripe, but it is an extra step. The account previous I mentioned earlier sometimes don't match the aspect ratio that gets posted, so when I do post, I might have to adjust later on. Review collected by and hosted on G2.com.
I like being able to schedule multiple platforms at once and see a calendar view of when my posts are going out. This means I can typically set up a whole month of posts in one go and then I don't have to think about it again until next month. I also find the AI writing tool really helpful for optimising my posts and making them clearer. The metrics are also helpful. It's quite intuitive and easy to use. Review collected by and hosted on G2.com.
Tagging can be a bit hit and miss. Sometimes the accounts don't show up to tag which is annoying. Occassionally my social accounts disconnect and have to be reconnected. You can't choose which keyframe of a video shows as the cover on some platforms which means they post as a black screen which I don't like. Review collected by and hosted on G2.com.
Trying to manage social media ccounts for a business can be chaotic and confusing if you have to go to 5+ different websites to make your posts, many of which don't allow you to schedule. Hootsuite makes it so much more manageable by allowing you to link all your social media in one place, make one post that can be posted on each site, and then scheduled out for months in advance so you don't even have to think about it. Review collected by and hosted on G2.com.
I wish rescheduling posts was easier. You can drag them from day to day, but it's difficult to go between months. Integration of newer social media sites like Threads and Bluesky would be helpful as well. Review collected by and hosted on G2.com.
I really enjoy the fact that Hootsuite is so much more than just a 'Planner' - It offers great insights, fantastic ways to customise you content and above all, it's clever integration of AI. The Live scoring system for your socials alongside tracking key metrics is pivotal to running a succesful social setup. I use it every day and it is so easy to operate and implement into our buisness. The support is there if needed and the integration was flawless and simple. Review collected by and hosted on G2.com.
I don't have any key dislikes, however maybe looking into allowing collaboration requests to be sent on posts would be useful! Review collected by and hosted on G2.com.
Hootsuite puts most of our social media scheduling and analytics solutions in one place for a price that's better than most, particularly when managing across several accounts.
It's incredibly easy to repost content without having to go through a lot of hassles. Review collected by and hosted on G2.com.
More native integrations with social media platforms, like BlueSky (which has completely replaced both Twitter and Threads for us), are needed to make things easier for us.
Hootsuite's handling of apps leaves a bit to be desired. I shouldn't have to reconnect Pixabay and Canva every time I want to use them.
Hootsuite also needs the ability to specifically indicate whether or not a video scheduled for Facebook / Instagram should be scheduled as a Reel or a Story. We also don't have the ability to tag a collaborator in Facebook, but we DO in Instagram scheduling.
Finally, Hootsuite is in need of a geolocation tagging feature, particularly for Facebook and Instagram, which would allow us to tag the locations of our posts, rather than having to go back in to the platforms, themselves, and tag the locations. Review collected by and hosted on G2.com.
Hootsuite is a real life-saver for smaller orgs. As a nonprofit, Hootsuite helps us support our sponsors, mission, and vision by being able to schedule necessary posts for the entire year. It's a great source to help take workload off our plates. Additionally, Hootsuite often shows posts/comments that are harder to find in Meta Business Suite and are sometimes hidden in Twitter, Insta, etc. Review collected by and hosted on G2.com.
Hootsuite unfortunately has to deal with issues on other platforms that affect their own performance, sometimes causing scheduled messages to miss their post (you get notified.) Every so often cookies block the image from being included in the post. My biggest wish is that Hootsuite would develop a library of partners handles, as Insta and Twitter don't link until it's posted (ex: the ability to load all business handles so we don't have to research every time.) Review collected by and hosted on G2.com.
Drop dead easy to use! Makes social scheduling a breeze. I particularly like that I can review a years worth of posts. It helps to get the creative ideas flowing, you often forget what you did a year ago, and being able to go back and review, makes tweaking and reusing old ideas a breeeze. Sometimes thinking up new ideas daily can be daunting, so recyling and updating past ideas is helpful. Interfaces well with all the platforms I use for social. Plans are very affordable. I have saved so much time, therefore money, being able to schedule all my social posts from Hootsuite. I can't end the review without mentioning how great it is to have AI assistance in writing posts, they are perfect every time. Finally, when it comes to generating ideas, it is helpful to have the calendar reminders of all the Special Days of the Years. With AI caption writing assistance, it makes it easy to come up the posts for special days. I post daily so using Hootsuite has made it easy to plan many days in advance, so i can even take a vacation and not worry. I manage a few social accounts and have found it easy to use across all of them. Review collected by and hosted on G2.com.
Not particular to Hootsuite, I don't believe, but there are occassional instances when posts fail. Sometimes it evident that it is an issue with the social channel, but sometimes, it can be a Hootsuite issue. Review collected by and hosted on G2.com.
Hootsuite has allowed me to seamlessly schedule posts across multiple accounts, on different social media websites, with ease. It has saved me HOURS in managing inboxes, as I can do it all from one single place. Their customer service is also incredibly responsive and helpful, which makes any hiccups I encounter (both on their side, and my side) easy to figure out. My daily work has become so much more streamlined because of Hootsuite. Review collected by and hosted on G2.com.
Hootsuite still has some issues when it comes to being able to click through to instagram accounts to find someones name, not their username. There are a few other bugs here and there, but nothing too major. Review collected by and hosted on G2.com.
Hootsuite is a great tool for managing multiple social media accounts in one place. It’s easy to integrate and implement, so getting started is simple. My favorite thing about it is having all my accounts and platforms connected, so I can answer daily messages from one dashboard instead of jumping between apps. It saves so much time and keeps everything organized! Review collected by and hosted on G2.com.
One thing I don’t love about Hootsuite is the reporting section. When you have multiple brands and platforms connected, it can be a bit confusing, and reading the data isn’t always as clear as it could be. It would be great if the reports were more intuitive and easier to navigate! Review collected by and hosted on G2.com.