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Hootsuite Reviews & Product Details - Page 5

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
Product Website
Languages Supported
Arabic, German, English, French, Italian, Portuguese, Spanish
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,052,624 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Convient"
convenience of posting across many networks and its ability to show data
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Best Tool for Social Media Management"
What i like best about Hootsuite is the ease of use of the tool for all our social scheduling of posts on diffferent channels & the analytics part....
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
1.5 out of 5
"I have not had the best experience with Hootsuite."
I like that you have the opportunity to schedule posts in advance.

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Video Reviews

5,721 Hootsuite Reviews

4.2 out of 5
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5,721 Hootsuite Reviews
4.2 out of 5
5,721 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for HootsuiteQuestion

Time to Implement
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>12 months
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48+ months
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KG
Digital Marketing Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is a really good tool for managing all my integrated social media accounts from one place. The UI is simple and it’s easy to navigate. The reports are detailed and show how well my posts are doing, which has more than once helped me, and my team, impress our clients in the last 2 months alone. I am not leaving the tool anytime soon. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The listening tool is quite a bit confusing and could have a much better UI/UX. One of my social media accounts kept disconnecting but that might an isolated issue with my account. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

1. Helps me integrate all of my social media accounts in one place and generate appropriate reports

2. Saves a lot of time scheduling posts for multiple accounts in one place

3. Gives me an overview of how my accounts are performing and helps me make decisions Review collected by and hosted on G2.com.

JK
Student Manager
Higher Education
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I use Hootsuite to manage social media for a nonprofit, and having a single dashboard to view and manage all my accounts has made things so much easier. Instead of switching between business accounts on Meta, crosspost to a different account, etc. I can just go to create a post, and select which accounts I want it to go towards, and it works. It was quick to implement as we just had to connect the various accounts, and working with the Hootsuite team was great as they offer a nice non-profit discount. New features have made it even better to use, including being able to tag collaborators for Instagram, and previews of what a post will look like within each channel. The various reports are also great for accessing. I use Hootsuite almost every day and I don't plan on switching. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

As far as I know, there is no way to directly access the dashboard, it always takes you to the hootsuite home page first. This is a small gripe, but it is an extra step. The account previous I mentioned earlier sometimes don't match the aspect ratio that gets posted, so when I do post, I might have to adjust later on. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Eese of use for Social Media management and better informed decision making for social media strategy. Review collected by and hosted on G2.com.

HK
Associate Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like being able to schedule multiple platforms at once and see a calendar view of when my posts are going out. This means I can typically set up a whole month of posts in one go and then I don't have to think about it again until next month. I also find the AI writing tool really helpful for optimising my posts and making them clearer. The metrics are also helpful. It's quite intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Tagging can be a bit hit and miss. Sometimes the accounts don't show up to tag which is annoying. Occassionally my social accounts disconnect and have to be reconnected. You can't choose which keyframe of a video shows as the cover on some platforms which means they post as a black screen which I don't like. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves time and brings all our social media accounts into one place. It takes the hassle out of posting to multiple accounts. Review collected by and hosted on G2.com.

JC
Graphic Designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Trying to manage social media ccounts for a business can be chaotic and confusing if you have to go to 5+ different websites to make your posts, many of which don't allow you to schedule. Hootsuite makes it so much more manageable by allowing you to link all your social media in one place, make one post that can be posted on each site, and then scheduled out for months in advance so you don't even have to think about it. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish rescheduling posts was easier. You can drag them from day to day, but it's difficult to go between months. Integration of newer social media sites like Threads and Bluesky would be helpful as well. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Being able to manage all my social media accounts in one place for my business without having to go to each site individually. Also being able to schedule posts out months in advance. Review collected by and hosted on G2.com.

LA
Social Media &amp; Marketing Executive
Food Production
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

I really enjoy the fact that Hootsuite is so much more than just a 'Planner' - It offers great insights, fantastic ways to customise you content and above all, it's clever integration of AI. The Live scoring system for your socials alongside tracking key metrics is pivotal to running a succesful social setup. I use it every day and it is so easy to operate and implement into our buisness. The support is there if needed and the integration was flawless and simple. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't have any key dislikes, however maybe looking into allowing collaboration requests to be sent on posts would be useful! Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to run the social media alongside my Marketing day to day role. It it so simple to schedule posts ahead of time, freeing me up to focus on other parts of my work. This means I no longer have to try and balance large projects alongside taking care of the socials, as I know Hootsuite has my back. Review collected by and hosted on G2.com.

MH
Founder &amp; Executive Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

Hootsuite puts most of our social media scheduling and analytics solutions in one place for a price that's better than most, particularly when managing across several accounts.

It's incredibly easy to repost content without having to go through a lot of hassles. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

More native integrations with social media platforms, like BlueSky (which has completely replaced both Twitter and Threads for us), are needed to make things easier for us.

Hootsuite's handling of apps leaves a bit to be desired. I shouldn't have to reconnect Pixabay and Canva every time I want to use them.

Hootsuite also needs the ability to specifically indicate whether or not a video scheduled for Facebook / Instagram should be scheduled as a Reel or a Story. We also don't have the ability to tag a collaborator in Facebook, but we DO in Instagram scheduling.

Finally, Hootsuite is in need of a geolocation tagging feature, particularly for Facebook and Instagram, which would allow us to tag the locations of our posts, rather than having to go back in to the platforms, themselves, and tag the locations. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

The greatest asset of Hootsuite is the ability to schedule posts across platforms at the same time, rather than having to duplicate the same post, like other platforms. Review collected by and hosted on G2.com.

JV
Head of Growth, Marketing &amp; Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is a real life-saver for smaller orgs. As a nonprofit, Hootsuite helps us support our sponsors, mission, and vision by being able to schedule necessary posts for the entire year. It's a great source to help take workload off our plates. Additionally, Hootsuite often shows posts/comments that are harder to find in Meta Business Suite and are sometimes hidden in Twitter, Insta, etc. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite unfortunately has to deal with issues on other platforms that affect their own performance, sometimes causing scheduled messages to miss their post (you get notified.) Every so often cookies block the image from being included in the post. My biggest wish is that Hootsuite would develop a library of partners handles, as Insta and Twitter don't link until it's posted (ex: the ability to load all business handles so we don't have to research every time.) Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

As a nonprofit, Hootsuite helps us solve problems that don't always plague medium/large orgs. The ability to schedule out messages along helps decrease the workload and help our organization look much larger and productive to the outside eye. Review collected by and hosted on G2.com.

ST
Graphic Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Drop dead easy to use! Makes social scheduling a breeze. I particularly like that I can review a years worth of posts. It helps to get the creative ideas flowing, you often forget what you did a year ago, and being able to go back and review, makes tweaking and reusing old ideas a breeeze. Sometimes thinking up new ideas daily can be daunting, so recyling and updating past ideas is helpful. Interfaces well with all the platforms I use for social. Plans are very affordable. I have saved so much time, therefore money, being able to schedule all my social posts from Hootsuite. I can't end the review without mentioning how great it is to have AI assistance in writing posts, they are perfect every time. Finally, when it comes to generating ideas, it is helpful to have the calendar reminders of all the Special Days of the Years. With AI caption writing assistance, it makes it easy to come up the posts for special days. I post daily so using Hootsuite has made it easy to plan many days in advance, so i can even take a vacation and not worry. I manage a few social accounts and have found it easy to use across all of them. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Not particular to Hootsuite, I don't believe, but there are occassional instances when posts fail. Sometimes it evident that it is an issue with the social channel, but sometimes, it can be a Hootsuite issue. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Just managing a few accounts across several channels is very time consuming, Hootsuite makes life so easy when everything can be scheduled from one place. A big thank you! Review collected by and hosted on G2.com.

NA
Digital Marketing &amp; Community Relations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has allowed me to seamlessly schedule posts across multiple accounts, on different social media websites, with ease. It has saved me HOURS in managing inboxes, as I can do it all from one single place. Their customer service is also incredibly responsive and helpful, which makes any hiccups I encounter (both on their side, and my side) easy to figure out. My daily work has become so much more streamlined because of Hootsuite. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite still has some issues when it comes to being able to click through to instagram accounts to find someones name, not their username. There are a few other bugs here and there, but nothing too major. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I manage multiple accounts for my company. Each region of my company has its own facebook and instagram, and some have other pages as well. Hootsuite has allowed me to schedule posts for all of them together, as well as manage all the inboxes in one place. Review collected by and hosted on G2.com.

AB
Social Media and Partnerships Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is a great tool for managing multiple social media accounts in one place. It’s easy to integrate and implement, so getting started is simple. My favorite thing about it is having all my accounts and platforms connected, so I can answer daily messages from one dashboard instead of jumping between apps. It saves so much time and keeps everything organized! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing I don’t love about Hootsuite is the reporting section. When you have multiple brands and platforms connected, it can be a bit confusing, and reading the data isn’t always as clear as it could be. It would be great if the reports were more intuitive and easier to navigate! Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me save time by streamlining the management of multiple social media accounts. Instead of jumping between platforms, I can handle everything in one place—responding to messages, writing captions, tracking competitors, and getting a complete overview rather than seeing things in fragments. This keeps everything organized and makes it easier to stay engaged across different brands and channels. Review collected by and hosted on G2.com.