Epsilon Digital Features
What are the features of Epsilon Digital?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Notifications
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Channel Functionality
Display Functionality | Overall product functionality for display advertising. This feature was mentioned in 14 Epsilon Digital reviews. | 71% (Based on 14 reviews) |
Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 13 reviewers of Epsilon Digital have provided feedback on this feature. | 59% (Based on 13 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 15 Epsilon Digital reviews. | 58% (Based on 15 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 15 reviewers of Epsilon Digital have provided feedback on this feature. | 72% (Based on 15 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 10 reviewers of Epsilon Digital have provided feedback on this feature. | 62% (Based on 10 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Based on 11 Epsilon Digital reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 62% (Based on 11 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 11 reviewers of Epsilon Digital have provided feedback on this feature. | 58% (Based on 11 reviews) | |
Frequency Capping | As reported in 13 Epsilon Digital reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 69% (Based on 13 reviews) | |
Budget Pacing | As reported in 13 Epsilon Digital reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 69% (Based on 13 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 12 Epsilon Digital reviews. | 71% (Based on 12 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 14 Epsilon Digital reviews. | 73% (Based on 14 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. 13 reviewers of Epsilon Digital have provided feedback on this feature. | 69% (Based on 13 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 15 Epsilon Digital reviews. | 72% (Based on 15 reviews) | |
Contextual Targeting | Based on 11 Epsilon Digital reviews. Able to match the marketer's ad with specific content on a site or page. | 68% (Based on 11 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | Based on 14 Epsilon Digital reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 60% (Based on 14 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 13 reviewers of Epsilon Digital have provided feedback on this feature. | 62% (Based on 13 reviews) | |
Performance and Reliability | Based on 15 Epsilon Digital reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 69% (Based on 15 reviews) | |
Enterprise Scalability | Based on 13 Epsilon Digital reviews. Provides features to allow scaling for large organizations. | 69% (Based on 13 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 12 Epsilon Digital reviews. | 60% (Based on 12 reviews) | |
Workflow Capability | As reported in 12 Epsilon Digital reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 60% (Based on 12 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. 12 reviewers of Epsilon Digital have provided feedback on this feature. | 63% (Based on 12 reviews) |
Retargeting
A/B Testing | Test which ads convert better. | Not enough data | |
Audience Segmentation | See feature definition | Deliver certain ads to specific audiences. | Not enough data |
Behavioral Targeting | Deliver certain ads based on observed behavior. | Not enough data | |
Reporting & Analytics | Features to track clicks on conversions on retargeting ads. | Not enough data | |
Geo Targeting | Deliver retargeting ads based on the user's location. | Not enough data | |
Cross-channel Retargeting | Enables users to retarget ads across multiple channels, including web, mobile, and social. | Not enough data | |
Personalization | Personalize retargeting ads based on items a user has viewed. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data | |
Music Genre Reporting | Ability to track audio ad impressions by top music genres. | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
