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Dynamic Yield Reviews & Product Details

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years.

Seller

Mastercard

Discussions

Dynamic Yield Community

Languages Supported

English, Japanese

Overview by

Yaniv Navot (CMO at Dynamic Yield)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

View More Pricing Information

Top-Rated Alternatives

Optimizely Web Experimentation

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Dynamic Yield Media

Dynamic Yield Demo - Personalization Dashboard

The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent cam...

Dynamic Yield Demo - Customer Segmentation and Audience Builder

Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categ...

Dynamic Yield Demo - Predictive Targeting and AI-based Optimization

Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audi...

Dynamic Yield Demo - Multi-Touch Campaigns

Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.

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Ehud Z.

VP, Product Management

Mid-Market (51-1000 emp.)

2/10/2022

"Great recommendations and testing, intuitive UI"

5/5

What do you like best about Dynamic Yield?

The customer success team at Dynamic Yield is one of the best I’ve encountered in this industry and in general. As for the product, the powerful recommendation algorithms and intuitive yet granular audience manager really set it apart. I am also always pleased to see their commitment to innovation and delivery on their product roadmap. Additionally, Dynamic Yield’s recommendation engine is extremely powerful and highly flexible, allowing us to serve recommendations on any screen, using any design. It allows the mixing and matching between different recommendation strategies, testing between different recommendation algorithms, adding custom merchandising rules on top of algorithmic decisions, and more. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Dynamic Yield is a great tool, and there really isn’t anything I dislike. Dynamic Yield is excellent for powering recommendations, personalized experiences, testing and optimizing those experiences across channels, including app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as to push audiences to third-party ESPs and media platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Work with the customer success team closely and use them as a resource. They really helped with our audience strategy and defining goals for our program. Dynamic Yield has also developed a unique approach to building core audience groups, and the team has been pushing us to improve our strategy and be more consistent and innovative with our targeting. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

We are using Dynamic Yield to help our customers more quickly find the merchants they’re looking for with personalized recommendations that nudge them into placing orders. We’ve seen increases in revenue and propensity to order with Dynamic Yield. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

11/16/2022

"Great tool for personalisation."

5/5

What do you like best about Dynamic Yield?

For me as developer I like the way how to manage the flexible JSON response. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

I would like to have an automate check, for example for accessibility (colors), which are used in an experience. Review collected by and hosted on G2.com.

Verified User in Sporting Goods

Enterprise (> 1000 emp.)

11/16/2022

"API solution is fantastic. The technical support from DY are very supportive to clients"

4.5/5

What do you like best about Dynamic Yield?

API solution is fantastic. The technical documentation is good for the implementation. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The performance/response time of the API when we have lots of experience. We have 499 error due to the long response time, and our system has to cut off the api. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

2/17/2022

"Great for personalisation and CRO testing"

4.5/5

What do you like best about Dynamic Yield?

Easy to use system to set up tests, add taggint to site to get more user behaviour and great for product recommedations. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Setting some tests up is a bit harder for business users and still requires IT members help Review collected by and hosted on G2.com.

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

1/31/2022

"A 360 tool for A/B Testing, Personalization and many other relevant features."

5/5

What do you like best about Dynamic Yield?

A/B Testing Engine, campaigns, Custom Evaluators, and much more! Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

I get locked if I switch the environments, there should be a way to work on multiple environments at once. Review collected by and hosted on G2.com.

Amaury O.

Senior Data, Analytics & Optimization Manager

Small-Business (50 or fewer emp.)

10/2/2020

"Best in class personalization tool!"

5/5

What do you like best about Dynamic Yield?

Dynamic yield in my opinion is the most advanced personalization tool on the market that doesn't compromise on the complexity of use, it allows marketing teams to regain control over complex use cases that would otherwise require development resources.

It advantageously replaces 3 tools: trigger email , A/Btesting, product recommendation within a single solution, and 1 user ID facilitating omnichannel personalized experiences.

In addition, the server-side APIs potentially allow for an unlimited number of use cases.

Support and chat are also very useful to unlock situations and propose best practices. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The fact of being able to easily trigger use cases makes it possible to quickly multiply them and thus impact the webperf. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

DY is much more complex to integrate than other ABTest tool, it needs to be well-scoped by IT before. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

DY allows us to get the most out of our clients' navigation data, transforming it into audiences that are easy to understand and to activate. Review collected by and hosted on G2.com.

Thomas W.

Mid-Market (51-1000 emp.)

9/30/2020

"Powerful Personalizations with Easy Integrations"

4.5/5

What do you like best about Dynamic Yield?

Granular product recommendations are easy to set up and refine constantly. It is incredibly easy and fast to set up A/B testing for any product recommendations, site banners, copy, site images, and more. It is also simple to set up tests thar run themselves. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Exporting data for off-site analysis is complex and I usually end up using screencaptures to show the data instead. The dashboard is currently being worked on in beta for internal use and I can't wait till it is available for end users. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Every retail site would benefit from the ease of setup and power of the A/B testing algorithms. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Dynami Yield helps us aid customers with product discovery, as well as increasing conversions and average order values. The platform also makes it easy to customize user journeys and create messaging for segmented audiences. Adding personalized product recommendations at every step of the way has helped increasing conversions, average order values, and site revenue. Review collected by and hosted on G2.com.

Rami S.

CRO Analyst

Mid-Market (51-1000 emp.)

9/30/2020

"Great product with huge potential"

4.5/5

What do you like best about Dynamic Yield?

I love the fact that you can preview your changes before you go live with them, and that you can basically edit add/remove anything from the website in an easy way. The option to receive a notification email when test results are in, is great so you don't have to regularly check for results. Also, when viewing these results, it's quite easy to navigate and apply additional KPIs. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Third party hosting, which might have content blocked by adblockers. I've also had some problems uploading images for experiments, but it's usually functional. Only experienced this twice. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

It's a great tool which will easily allow you to customize and implement functions, popups, recommendation widgets, etc on your website and allow you to easily set up and analyze A/B tests. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Using it to display product recommendation widgets both on the website and recently in emails as well. Also use it to display popups and adding/removing content. A/B testing is super easy with Dynamic Yield. We recently also tested using Dynamic Yield recommendations in newsletters(email). It's easy to set up and I appreciate the wide variety of strategies/filters available for this. Review collected by and hosted on G2.com.

Fernando G.

Small-Business (50 or fewer emp.)

9/29/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Personalization made fun (almost all the times)"

4.5/5

What do you like best about Dynamic Yield?

All in one tool. You not only can activate personalized content for your audience but also, you can create A/B test within the tool. Also, you can send customized emails campaigns or emails based on user actions (e.g. shopping cart recovery)

The predictive targeting engine is also great allowing you to find hidden personalization opportunities.

The tools have a lot of pre-created modules, i.e. adding a recommendation widget or a promotion counter to your site is really easy and fast

Also, the tools have a lot of useful resources like an academy, help center, community forum, inspiration center ... Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Not as easy as I would like implementation.

Also, not an easy way to show the value provided by the tool.

As an agency, this is critical, although right now, it can be challenging to show the value of Dynamic Yield for a client.

I miss an API to easily extract the info from the tool and be able to work with 3rd party tools like Data Studio.

Finally, it would be great to have some CDP capabilities to create better user segmentation. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Dynamic Yield is a good choice if you already have experience doing testing and feel that you already have got the most of your testing tool and want to move to more advanced ways of improving the performance of your website or app.

I would not recommend this tool to someone starting on content testing since there is more suitable alternatives. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Primary, the problem we resolve with Dynamic Yield is to be able to offer personalization capabilities to websites/apps at scale. Historically, being able to provide personalization capabilities to websites like what Amazon does was, let's say, challenging and not cheap.

With Dynamic Yield, you can add a lot of personalization capabilities like recommendations modules based on the user affinity to specific products or send emails based on user actions like abandoning the shopping cart.

Also, to apply personalization at scale, the tool helps you to find hidden personalization opportunities within your campaigns, highlighting variants that perform best for a given audience even if the variant is not the winner. Review collected by and hosted on G2.com.

Mark W.

Mid-Market (51-1000 emp.)

9/29/2020

"DY is 99% statistically significant to make your working life many percentage points better"

5/5

What do you like best about Dynamic Yield?

The features available from Dynamic Yield allows a business the ability to bring multiple aspect of experimentation into one platform:

• Onsite messaging

• Product recommendations

• Personalisation

• etc

This saves time, gives us the ability to share data across experimentation areas all at fair commercials in comparison to the wider market. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Multiple points to save progress on campaigns becomes tedious Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Dynamic Yield would be well suited to businesses of all sizes and industries. Like with all testing platform the business would need appropriate levels of traffic to be able to experiment and personalise with success.

That being said the product recommendation features would be universally suitable and would help to achieve step change results if there has not been development in this area previously.

After using many SaaS platforms across different disciplines I can say hands down Dynamic Yield offers the best support and customer success I have ever experienced.

Every level of interaction is professional, helpful and drives action.

From simple live chat requests, the detailed support documentation or customer success collaboration the experience is brilliant. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Dynamic yield is used specifically by our marketing / ecommerce department but the insights that are yielded from the platform have an organisation wide impact. Dynamic Yield's primary function is to enable us to serve experiments, personalisations and product recommendations. This in turn allows us to improve our CVR, new customer acquisition and revenue per visitor metrics by continually testing and improving our user experience. Review collected by and hosted on G2.com.