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Dynamic Yield Reviews & Product Details

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years.

Seller

Mastercard

Discussions

Dynamic Yield Community

Languages Supported

English, Japanese

Overview by

Yaniv Navot (CMO at Dynamic Yield)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

View More Pricing Information

Top-Rated Alternatives

Optimizely Web Experimentation

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Dynamic Yield Media

Dynamic Yield Demo - Personalization Dashboard

The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent cam...

Dynamic Yield Demo - Customer Segmentation and Audience Builder

Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categ...

Dynamic Yield Demo - Predictive Targeting and AI-based Optimization

Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audi...

Dynamic Yield Demo - Multi-Touch Campaigns

Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.

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Kimberly D.

eCommerce Merchandiser

Mid-Market (51-1000 emp.)

10/29/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great service!"

4.5/5

What do you like best about Dynamic Yield?

The support team is the best. They've answered all of the questions that I've had and gave me step by step instructions on how to complete a project. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The service is not intuitive, so if you're not familiar with coding or analytics, it is a bit hard. Sometimes it can be overwhelming. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

There needs to be more tutorials and one on one support for DY. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

We are solving issues regarding customer interaction with our site's content and promotions. We've run A/B test to see whether customers interact more with homepages with before and after images or without. Our test proved that customers would rather interact with homepages with B&As. Review collected by and hosted on G2.com.

Bryony T.

Senior Ecommerce Manager

Enterprise (> 1000 emp.)

10/1/2020

"Dynamic Yield Recommendation"

4/5

What do you like best about Dynamic Yield?

The visual edit functionality is brilliant - being able to make quick changes to HTML and CSS on site makes day-to-day changes much quicker.

The A/B testing functionality is also very good (admittedly we have a separate team to code for us) but they have always had a positive experience with DY, and as such we're able to seamlessly launch some quite complex tests on quick rotation.

I also particularly like the Strategies functionality, which we use in a number of places across our site, and is very effective indeed and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The ease of use of some of the basic elements is not as user-friendly as I'd like. For example changing some images on site require coding as opposed to a quick visual edit. Selecting div's is also quite convoluted, a simple up/down function within a nested div would be very useful indeed and ensure you're selecting the correct element. Also setting up experiences between desktop/mobile sites can be quite laborious- a way to make this easier would be great. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Dynamic Yield is a great system for testing, personalisation, creating audience segments, dynamic links and strategies. It is able to be integrated to a number of key platforms and other software, and thus is a vital part of our analytics suite. The support you receive is very good, with regular check-ins, updates and reviews. I would certainly recommend if you are looking for a do-all, easy-to-use expereince optimisation platform. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

The main issue we are solving with DY is the ability to put data before opinion - and the fact that we can now say with confidence to senior business members 'let's test that first' rather than being forced into complex (and potentially risky) implementations based on just opinion. Review collected by and hosted on G2.com.

Andreas M.

Enterprise (> 1000 emp.)

10/1/2020

"Great personalization tool for various user types"

4.5/5

What do you like best about Dynamic Yield?

Dynamic Yield offers various functions for personalization, to bring dynamic content and A/B-Testing onto our website. It has great and fast customer support, that also help users that are beginners without any coding, testing or analytical experience. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Many of the exisitng templates need to be adjusted for the specific shop environment or fitted for the specific use case, so basic coding experience is requiered. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Set up a team of online sales, web develepors and analysts with a lot of time! Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

We use various personalized banners for different simultaneous discounts on our website and were able to test and finally improve our UX. Review collected by and hosted on G2.com.

Fabio B.

Product Manager E-Commerce

Mid-Market (51-1000 emp.)

11/4/2020

"Powerful tool for quick testing and website personalisation."

4/5

What do you like best about Dynamic Yield?

Easy to use after an adjustment period, facilitated by a number of learning resources and tests.

A lot of ready made templates make it easy for non-technical people to quickly get on board.

Account & customer success management is simply exceptional! Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Previewing the campaigns is sometimes a bit of an headache, expecially when testing custom made scripts and code.

Reports are lacking formatting and exporting options for more flexibility. Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

10/19/2020

"Dynamic Yield is Amazing!"

5/5

What do you like best about Dynamic Yield?

I like how easy it is to use it and the amazing customer support available. The educational resources they have is amazing. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

It sometimes lags during the process of creating experiences, not much but it can delay the process. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

This is a no brainer if you are looking to give your customers a better experience on your website, especially if you are in the eComm industry. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

We are using Dynamic Yield to resolve our multiple user affinity experiences and serve multiple content across the board. The biggest benefit I have realized is Dynamic Yield can gather real useful analytical data we can use for future campaigns. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

10/22/2020

"DY helped us experiment and grow more thoughtfully"

4/5

What do you like best about Dynamic Yield?

Our Customer Success rep has been an instrumental partner in helping us get started—and continuing to keep momentum—with DY. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

It was difficult for us to get started, though most of the issues we were running into were on our side, not DY. We're still learning how to best work together and how to move faster on projects. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

10/19/2020

"Great user experience!"

5/5

What do you like best about Dynamic Yield?

I like how we are able to leverage out of the box ideas and see a great ROI. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

I wish I was able to have more onboarding time when first using the platform. I had never used a tool like this and could have benefited from additional training. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Make sure you have a solid training under your belt, that will help in the long run. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

New and returning user conversion, OOS campaigns, countdown banner for promos, exit intent etc. We've seen a great uplift in revenue and conversion. Review collected by and hosted on G2.com.

Verified User in Sports

Mid-Market (51-1000 emp.)

10/1/2020

"The best Personalisation tool to support your website!"

5/5

What do you like best about Dynamic Yield?

Our biggest driver of revenue has been our focussed recommendations to drive sales of personalised kits as well as basket add-on items.

Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Nothing to dislike! The tool supports our requirements across our sites. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

10/20/2020

"Great Personalization Tool!"

5/5

What do you like best about Dynamic Yield?

I love our reps. The people at Dynamic Yield have made using the platform stress free. They help us with both ideation as well as reviewing the implementation to ensure it is in its most effective state. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

It took a bit for me to get the hang of the platform since I have not previously worked with a personalization platform. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

When considering vendor partners that offer competing services, look at the people! I have had wonderful experiences with the Dynamic Yield team. The people have made all the difference! Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

We are adding in personalization to our website to ensure we are serving our customers in the best, most effective way. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

10/21/2020

"Dynamic Yield for personalization and A/B testing"

4/5

What do you like best about Dynamic Yield?

The ease of use of Dynamic Yield is great. The out of the box tools are great and met my needs. If there is not a function that already exists it is easily customizable. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Dynamic Yield still has bugs from a SPL standpoint. This is something that I open tickets about regularly. Review collected by and hosted on G2.com.

Recommendations to others considering Dynamic Yield:

Dynamic Yield is a great tool! If you struggle with strategies and have the budget I would recommend getting a customer success manager. The CSM will provide ideas and use cases to A/B test and personalize the customer experience. Review collected by and hosted on G2.com.

What problems is Dynamic Yield solving and how is that benefiting you?

Uncovering hidden revenue through targeted personalization for new and returning users. Review collected by and hosted on G2.com.