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Dynamic Yield Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

Dynamic Yield Media

Dynamic Yield Demo - Personalization Dashboard
The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent cam...
Dynamic Yield Demo - Customer Segmentation and Audience Builder
Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categ...
Dynamic Yield Demo - Predictive Targeting and AI-based Optimization
Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audi...
Dynamic Yield Demo - Multi-Touch Campaigns
Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.
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Dynamic Yield Reviews (156)

Reviews

Dynamic Yield Reviews (156)

4.5
156 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and exceptional support, highlighting how intuitive the platform is for both technical and non-technical users. The robust personalization and A/B testing capabilities allow businesses to effectively tailor their customer experiences, driving significant engagement and conversion improvements. However, some users note that integration can be time-consuming, requiring careful setup to maximize its potential.

Pros & Cons

Generated from real user reviews
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Leke T.
LT
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Perfect for scaling up performance"
What do you like best about Dynamic Yield?

Out of the personalization, the recommendation engine and AB testing. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Not enough Implementation documentation. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business (50 or fewer emp.)
"A great tool to personalize your website!"
What do you like best about Dynamic Yield?

The userbility of the tool and the great support if you have any questions Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

That it is not possibile to copy campaigns from the staging to the live system Review collected by and hosted on G2.com.

Will S.
WS
Senior Digital Operations Executive
Sports
Mid-Market (51-1000 emp.)
"Personalisation made easy"
What do you like best about Dynamic Yield?

For anyone looking at personalisation and or AB testing I would highly recommend Dynamic Yield. It is easy to use, very very quick to implement and it's 'visual edit' feature is really easy to use for non-technical staff. We have enjoyed great results so far and have seen our fans engagement on our websites improve. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development) Review collected by and hosted on G2.com.

AS
Senior Digital Change Manager
Mid-Market (51-1000 emp.)
"Dynamic Yield implementation yields great improvement in personalisation program"
What do you like best about Dynamic Yield?

Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team.

Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling.

Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The reporting functionality needs work - for example it would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming. Review collected by and hosted on G2.com.

ZM
Director Marketing
Mid-Market (51-1000 emp.)
"Dynamic Yield is generating additional revenue and saving IT resources"
What do you like best about Dynamic Yield?

Using out of the box widgets to start tests immediately. The visual editor enables us to insert new website elements and cusomize them on the fly.

Dynamic Yield is myfirst choice for AB testing and personalization. The tool enables us to setup a test very quickly and give a try for new approches in CRO. If you don´t have any HTML / JavaScript skills it still has some Widgets which an be customized. You need some basic web development skills to use the complete potential of the tool. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The dashboard could be more consitent, but it is getting updates every 2-3 months. Adding a CRM would be a great plus. Review collected by and hosted on G2.com.

RW
Ecommerce Trading Assistant
Mid-Market (51-1000 emp.)
"Excellent advanced platform with attentive expert support at all times"
What do you like best about Dynamic Yield?

The platform is easy to use despite having so much to offer and do with it. Our Senior Customer Success Manager Doron has been great at setting us all up and ensuring we are comfortable using the platform which has led to us launching several tests and experiences within the first few weeks of using DY. We have constant support from Doron and the team and they will always go over and above to make sure we can put out ideas in to motion whilst keeping us on the right track when we might sometimes get a bit carried away!

It's really easy to set up tests/experiences and preview them before going live which is so handy on our busy team to check our work before we put it live. This has helped iron out any issues before we put something on the site.

Reporting is easy to decipher and gain insights from with a handy probability % so you know when a test has come to a final conclusion rather than just assuming! Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

Sometimes for the more advanced tests the setup can be a bit more technical than my abilities in terms of finding the right bits in code etc however this is easily managed by our dev team who usually pick this up for us. Review collected by and hosted on G2.com.

JP
Onsite Marketing Manager
Mid-Market (51-1000 emp.)
"Highly Recommendable Personalization and AB-Testing Tool for Modern Webshops"
What do you like best about Dynamic Yield?

Dynamic Yield is a good choice if you have (and of course you have) a restriction of IT-Ressources handy for Marketing Use Cases. It's an easy tool for AB-Tests and Personalization Use Cases. There are a lot of templates you can choose from and use basic HTML and CSS to edit it according to your needs and you webshop's CI. The Customer Success Manager and the Technical Engineer who are your contact persons are very helpful developing high value use cases and are always very fast in response time if a question pops up. The support team is always just a chat window away.

The DY-Community is also an advantage I don't want to miss. Great summits with get-togethers with other DY Users to exchange ideas on Use Cases and upcoming features is the key to grow your personalization skills. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The Preview Mode could be improved. It would be great if it's possible to upload your Webshops Font into the templates as well as standard elements like a CTA-Button.

The Time targeting Condition should be set to the 24-hours-clock like in the countdown templates to be able to start and stop use cases at midnight. There is always an insecurity if midnight is 12am or 12pm. Review collected by and hosted on G2.com.

SK
CMO
Mid-Market (51-1000 emp.)
"Great value for money + excellent support"
What do you like best about Dynamic Yield?

Working with Dynamic Yield is very intuitive and requires little technical understanding to set up your own tests.

The ability to import product data, use tracking events and define different audiences makes Dynamic Yield a very powerful tool. It allows us to bring our data and business logic into the tool.

The support is really unique and helpful. Technical questions are solved quickly, ideas are discussed in regular meetings and the response time is always fast. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

The reporting in the tool could be more diverse and show a better overview of all results. Review collected by and hosted on G2.com.

Giovanni Luca R.
GR
Brand & Content Marketing Director
Internet
Enterprise (> 1000 emp.)
"Very Powerfule Omnichannel Personalization Platform"
What do you like best about Dynamic Yield?

In home24 we do use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.

The software give us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

We do have a continuous exchange of feedback with dynamic yield and our issues or requests are promptly addressed, so honestly nothing i can complain. Review collected by and hosted on G2.com.

Verified User in Retail
CR
Enterprise (> 1000 emp.)
"Good product but slows website"
What do you like best about Dynamic Yield?

User experience and insights are really great. Product recommendations strategies are very limited but content personalization is quite ok. Review collected by and hosted on G2.com.

What do you dislike about Dynamic Yield?

My biggest problems were 1. Very slow response times. Even after months of follow up, DY team couldn't solve the slowness issue 2. The ROI wasnt as great as promised Review collected by and hosted on G2.com.

Questions about Dynamic Yield? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Dynamic Yield used for?

Kimberly D.
KD
Kimberly Dyce
Last activity about 4 years ago

Will you have video tutorials available for new users?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

Average Discount

18%

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