Customer.io Pros and Cons

We absolutely love the formatting features for email marketing! It is so easy to fully customize the appearance of our emails, add our branding, photos, etc, and not have to worry about distortion when our patients get the email! We also love that customer.io easily integrates with our Prompt, our EMR software. Review collected by and hosted on G2.com.

The software itself isn't "pretty" when you're creating an email and segmenting lists of patients to send an email to. It can be a bit overwhelming to understand all the options, but when you spend some time with it, everything makes sense! Review collected by and hosted on G2.com.

As a company with over 2,400 employees, we value our customers and always want to improve the way we communicate and nurture our customer relationships. One focal point that made us choose Customer.io was its ability to remain simplistic while giving us the ability and tools to scale as we grow year-over-year. The search for the right platform for us wasn't easy; there were several calls with competitors that just didn't speak to our needs for multiple reasons, especially email platform usability, security, and infrastructure.

When we chose Customer.io, we were almost immediately able to increase our deliverability and solve several longstanding issues that increased our reach across all our stores. Even as we enter the new year, we're still discovering new ways we can increase our productivity, reduce our team's workload, and continue to scale our business. Customer.io truly puts the power back into multi-channel messaging to create a cohesive environment that our customers can feel engaged in. Two million customers strong! Review collected by and hosted on G2.com.

I think Customer.io should show more support for their smaller customer base. Yes, we are a big company, but extending some of these great features to smaller customers would push the platform even further. Specifically, chat support and utilizing collections in workflows. Review collected by and hosted on G2.com.

I think customer.io has a clean UI and it's pretty intuitive. But the thing I think is the best is their customer support. We have an amazing rep who is knowledgeable, always available and supportive. Their chat support is also great - easy to get, rarely any wait times, and consistent and timely follow-up. Across the board, one of the best support teams I've worked with. Review collected by and hosted on G2.com.

There are always small things when it comes to functionality that you wish you had, but they are probably not as applicable to other businesses or do not fit into the core c.io business strategy so not on the roadmap for product development. There is nothing major. Review collected by and hosted on G2.com.

I've been using the tool for a year and half now, I use it daily and the platform seems to be more intuitive than ever. I've been able to pitch better use cases for the tool at my organization and implement them with remarkable results. The control I've had over the larger picture as well as granular details is quite useful. The tech support has been a savior and their feature rollouts have been easy to follow. Beyond everything, as a marketer, I think the company as a brand does amazing work - it applies B2C principles of communication seamlessly to an otherwise boring B2B category. It's been a pleasure. I Review collected by and hosted on G2.com.

I was disappointed when they changed their 'human' chat support to a bot - it is surely faster but it doesn't have the immediate option of someone being able to access my workspace remotely and helping me through something. The capabilities are endless so sometimes it is difficult to pick which new integration to dive into. Review collected by and hosted on G2.com.

I love using Customer.io! The campaign builder is incredibly useful and easy to use. I especially appreciate how intuitive it is to move blocks around and copy flows from one campaign to another. It makes creating and managing campaigns so much more efficient. Review collected by and hosted on G2.com.

There are a couple of things that could be improved. The email editor lacks an "undo" option, which can be really frustrating. If I accidentally delete something, there’s no way to recover it unless I exit the editor, which disrupts my workflow.

Another feature I miss is a way to check for overlaps between campaigns. When setting up a new campaign, it would be really helpful to see if some of its emails will collide with existing campaigns already running. Review collected by and hosted on G2.com.

I’m still using Customer.io at a moderate level, but I’m really happy with what I’ve seen so far.

The visual workflow builder makes it easy to set up emails based on product events, and there are plenty of customization options to personalize messaging.

I’ve also reached out to support a couple of times, and they’ve been super responsive and helpful. Review collected by and hosted on G2.com.

I don’t really have anything specific to dislike. The only issue I’ve run into is with the PostHog integration, but it’s still in beta. I haven’t reached out to the PostHog team yet, so I can’t say if it’s a real problem or just something on my end. Review collected by and hosted on G2.com.

- despite the large number of functions, the tool is very easy to use

- ability to create email / push / in-app messages / webhook campaigns in one place

- very simple and friendly integration with business internal tools

- built in Customer Data Platform

- possibility of advanced segmentation of the customer base

- free CDP Review collected by and hosted on G2.com.

- it's really hard for me to complain about anything Review collected by and hosted on G2.com.

It's incredibly intuitive and flexible; we have yet to find a use case it can't solve for. It's enabled all our crazy ideas! It's also reliable and secure. We have a high level of confidence in it. Review collected by and hosted on G2.com.

Only thing we'd like to add is that the pricing isn't super relevant for any users who are not repeat customers - e.g. more transactional emails for one-time users. We'd like to be able to use it for this too. Review collected by and hosted on G2.com.

It's a really powerful tool, but still quite easy to use. It' versatile if you want to gather a lot of date and put it to further use. Also both campaings and content editor are the best ones I had the pleasure to use. I would say it's easy to learn, but also takes some time to master. Review collected by and hosted on G2.com.

The only downside I've seen so far is the filtering options are different for using segments and other options (like filtering contacts or targeting the email recipients). Review collected by and hosted on G2.com.

I appreciate their expert customer support when my team needs additional assitance and the app SME or our Tech Team are not available to provide support in real-time. Review collected by and hosted on G2.com.

I would prefer to be able to get assistance in real-time. However, their support usually responds within 2--4 hours Review collected by and hosted on G2.com.