Customer.io Features
What are the features of Customer.io?
Integration
- Data Import & Export Tools
- Integration APIs
Platform
- Customization
- Workflow Capability
- User, Role, and Access Management
- Performance and Reliability
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Segmentation
Reporting & Analytics
- Basic Reporting
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Customer.io Categories on G2
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Integration
Data Import & Export Tools | Based on 212 Customer.io reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 86% (Based on 212 reviews) | |
Integration APIs | Based on 209 Customer.io reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 86% (Based on 209 reviews) | |
Breadth of Partner Applications | Based on 187 Customer.io reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 78% (Based on 187 reviews) |
Platform
Customization | Based on 206 Customer.io reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 85% (Based on 206 reviews) | |
Workflow Capability | Based on 203 Customer.io reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 87% (Based on 203 reviews) | |
User, Role, and Access Management | Based on 201 Customer.io reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 201 reviews) | |
Internationalization | Based on 179 Customer.io reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 77% (Based on 179 reviews) | |
Sandbox / Test Environments | Based on 195 Customer.io reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 78% (Based on 195 reviews) | |
Performance and Reliability | Based on 200 Customer.io reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 89% (Based on 200 reviews) | |
Output Document Generation | Based on 165 Customer.io reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 72% (Based on 165 reviews) | |
Custom Tracking Domain | As reported in 123 Customer.io reviews. Ability to define a custom domain from which emails are sent. | 84% (Based on 123 reviews) | |
Multiple Domains | Able to send emails from multiple domains. This feature was mentioned in 120 Customer.io reviews. | 84% (Based on 120 reviews) | |
Dedicated IP | See feature definition | As reported in 119 Customer.io reviews. Ability to use a dedicated IP for deliverability. | 81% (Based on 119 reviews) |
Documentation | Based on 151 Customer.io reviews and verified by the G2 Product R&D team. Availability and quality of documentation for API, code library, implementation, and set up. | 84% (Based on 151 reviews) | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. This feature was mentioned in 132 Customer.io reviews. | 81% (Based on 132 reviews) | |
Tracking & Reporting | Tracks emails sent and delivery rates and compiles them into standard reports. This feature was mentioned in 151 Customer.io reviews. | 83% (Based on 151 reviews) | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. 132 reviewers of Customer.io have provided feedback on this feature. | 82% (Based on 132 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. 151 reviewers of Customer.io have provided feedback on this feature. | 90% (Based on 151 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. This feature was mentioned in 39 Customer.io reviews. | 80% (Based on 39 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. 37 reviewers of Customer.io have provided feedback on this feature. | 78% (Based on 37 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 243 Customer.io reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 91% (Based on 243 reviews) | |
Sending Outbound Emails | Based on 232 Customer.io reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 90% (Based on 232 reviews) | |
Manage Email Deliverability | Based on 225 Customer.io reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 87% (Based on 225 reviews) | |
Automated Email Responses | Based on 210 Customer.io reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 85% (Based on 210 reviews) |
Online Marketing
Landing Pages and Forms | As reported in 184 Customer.io reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 63% (Based on 184 reviews) | |
Dynamic Content | Based on 203 Customer.io reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 82% (Based on 203 reviews) | |
A/B Testing | Based on 223 Customer.io reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 86% (Based on 223 reviews) | |
Mobile Optimized | Based on 208 Customer.io reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 79% (Based on 208 reviews) |
Lead Management
Marketing Lead Database | Based on 188 Customer.io reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 77% (Based on 188 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 190 Customer.io reviews. | 78% (Based on 190 reviews) | |
Segmentation | Based on 224 Customer.io reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 89% (Based on 224 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 174 Customer.io reviews. | 70% (Based on 174 reviews) | |
Lead Nurturing | Based on 190 Customer.io reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 78% (Based on 190 reviews) | |
Online Behavior Tracking | Based on 186 Customer.io reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 75% (Based on 186 reviews) | |
Automated Alerts and Tasks | Based on 179 Customer.io reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 75% (Based on 179 reviews) | |
CRM Lead Integration | Based on 184 Customer.io reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 75% (Based on 184 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 197 reviewers of Customer.io have provided feedback on this feature. | 77% (Based on 197 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 183 reviewers of Customer.io have provided feedback on this feature. | 70% (Based on 183 reviews) |
Social
Social Sharing | As reported in 173 Customer.io reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 64% (Based on 173 reviews) |
Reporting & Analytics
Basic Reporting | Based on 226 Customer.io reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 80% (Based on 226 reviews) | |
Web Analytics | Based on 197 Customer.io reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 70% (Based on 197 reviews) | |
ROI Analytics | As reported in 188 Customer.io reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 67% (Based on 188 reviews) | |
Revenue Analytics | As reported in 179 Customer.io reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 65% (Based on 179 reviews) |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. 177 reviewers of Customer.io have provided feedback on this feature. | 81% (Based on 177 reviews) | |
Preset Template Availability | As reported in 147 Customer.io reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 74% (Based on 147 reviews) | |
Custom Unsubscribe | Able to customize the unsubscribe templates, handler, and tracking. 161 reviewers of Customer.io have provided feedback on this feature. | 82% (Based on 161 reviews) | |
Email Segmentation | See feature definition | Able to segment transactional emails based on their purpose. This feature was mentioned in 176 Customer.io reviews. | 91% (Based on 176 reviews) |
Detailed Server Logs | Detailed logs for tracking and debugging mail server activity. 152 reviewers of Customer.io have provided feedback on this feature. | 81% (Based on 152 reviews) | |
Notifications | Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 155 Customer.io reviews. | 82% (Based on 155 reviews) |
Integrations
Webhooks | See feature definition | Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) This feature was mentioned in 149 Customer.io reviews. | 88% (Based on 149 reviews) |
Event Tracking API | Based on 155 Customer.io reviews. API used to track the status of emails. | 87% (Based on 155 reviews) | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) 120 reviewers of Customer.io have provided feedback on this feature. | 86% (Based on 120 reviews) | |
Spam Filter Testing | As reported in 93 Customer.io reviews. Testing to ensure emails do not go to recipient's spam folder. | 75% (Based on 93 reviews) |
Analysis
Campaign Analysis | Measures impact and effectiveness of mobile marketing campaigns. This feature was mentioned in 45 Customer.io reviews. | 82% (Based on 45 reviews) | |
Uninstall Tracking | Measures user-level uninstall insights. 33 reviewers of Customer.io have provided feedback on this feature. | 59% (Based on 33 reviews) |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. This feature was mentioned in 34 Customer.io reviews. | 76% (Based on 34 reviews) | |
Push Notifications | Based on 40 Customer.io reviews. Pushes notifications or text messages to mobile devices | 79% (Based on 40 reviews) | |
Bulk SMS | Provides templates for mass mobile messaging campaigns This feature was mentioned in 37 Customer.io reviews. | 73% (Based on 37 reviews) | |
Email Campaigns | As reported in 45 Customer.io reviews. Personalizes and optimizes email mobile marketing campaigns. | 95% (Based on 45 reviews) | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 46 Customer.io reviews. | 94% (Based on 46 reviews) | |
Customize | Based on 74 Customer.io reviews. Allow users to customize their messages. | 86% (Based on 74 reviews) | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 72 Customer.io reviews. | 87% (Based on 72 reviews) | |
Retarget | As reported in 70 Customer.io reviews. Retarget your messages based on previous user engagement. | 82% (Based on 70 reviews) | |
Segmentation | As reported in 79 Customer.io reviews. Segment audience based on device type, location, demographics, customer behavior, etc. | 88% (Based on 79 reviews) | |
Triggered Notifications | Automate notifications based on user behavior This feature was mentioned in 76 Customer.io reviews. | 89% (Based on 76 reviews) |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. 31 reviewers of Customer.io have provided feedback on this feature. | 66% (Based on 31 reviews) |
Analytics
Campaign Performance | Track and report on performance metrics and conversions This feature was mentioned in 75 Customer.io reviews. | 86% (Based on 75 reviews) | |
Audience Insights | Based on 68 Customer.io reviews. Report on audience demographics and engagement | 79% (Based on 68 reviews) |
Text Messaging
Bulk SMS | As reported in 43 Customer.io reviews. Enables users to send mass text message campaigns | 88% (Based on 43 reviews) | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time This feature was mentioned in 40 Customer.io reviews. | 84% (Based on 40 reviews) | |
Automatic URL Shortening | Based on 36 Customer.io reviews. Provides automatic URL shortening to use less characters via text | 62% (Based on 36 reviews) | |
MMS Marketing | Based on 38 Customer.io reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio | 64% (Based on 38 reviews) | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior 49 reviewers of Customer.io have provided feedback on this feature. | 90% (Based on 49 reviews) | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages 40 reviewers of Customer.io have provided feedback on this feature. | 87% (Based on 40 reviews) |
Data Sourcing
Data Enrichment | As reported in 62 Customer.io reviews. Uses external data sources to improve customer profiles. | 74% (Based on 62 reviews) | |
Expandability | As reported in 63 Customer.io reviews. Can be updated to accept new sources and types of data. | 78% (Based on 63 reviews) | |
Content Marketing | Can act as a content marketing platform. 63 reviewers of Customer.io have provided feedback on this feature. | 74% (Based on 63 reviews) | |
Multiple Devices | Can engage with customers across any device with a consistent message. 65 reviewers of Customer.io have provided feedback on this feature. | 80% (Based on 65 reviews) |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. 60 reviewers of Customer.io have provided feedback on this feature. | 73% (Based on 60 reviews) | |
Predictive Modeling | Based on 58 Customer.io reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 58% (Based on 58 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. This feature was mentioned in 57 Customer.io reviews. | 57% (Based on 57 reviews) |
Optimization
A/B Testing | As reported in 74 Customer.io reviews. Test variations of a push notification on a portion of users and track conversions | 86% (Based on 74 reviews) | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations This feature was mentioned in 76 Customer.io reviews. | 89% (Based on 76 reviews) | |
Rich Notifications | As reported in 72 Customer.io reviews. Enhance messages with images, emojis, animated gifs, or videos | 80% (Based on 72 reviews) | |
Integrations | As reported in 75 Customer.io reviews. Integrate with third-party marketing or e-commerce software | 86% (Based on 75 reviews) |
SMS Platform
Reporting | As reported in 41 Customer.io reviews. Provides pre-built or customizable performance reports | 80% (Based on 41 reviews) | |
Automation | As reported in 47 Customer.io reviews. Automates tasks and features for added convenience | 89% (Based on 47 reviews) | |
White Label | Based on 36 Customer.io reviews. Offers a white labeling service for agencies or resellers to customize platform branding | 70% (Based on 36 reviews) | |
Text-to-Landline | As reported in 34 Customer.io reviews. Text enables landline phones so users can receive text messages sent to an existing business number | 59% (Based on 34 reviews) | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns 36 reviewers of Customer.io have provided feedback on this feature. | 69% (Based on 36 reviews) | |
API Integration | Based on 47 Customer.io reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API | 88% (Based on 47 reviews) |
