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Customer.io Reviews & Product Details

Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

I love how technical customer.io allows me and my team to be — from creating complex customer journeys spanning multiple marketing channels, to syncing with third-party services like Snowlfake, Slack and Facebook, to standing up triggered, data-driven campaigns. There isn't a lot my team and I haven't been able to accomplish with customer.io — if you can dream it up, you can probably accomplish it within the platform. I love that customer.io is a tool that both marketers and engineers can use, no matter their level of expertise within the marketing or technical side of things.s Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

Customer.io is definitely geared toward technical marketers, which made it a little intimidating at first, as I had never used the tool. My team and I have since become very comfortable with the platform, from standing up new event-driven triggered campaigns to deep-diving into the event and engagement history of specific customers to try to understand their communications experiences, and beyond. There's not a lot I dislike about customer.io. Review collected by and hosted on G2.com.

Recommendations to others considering Customer.io:

If your team is either a technical marketing team or a product or engineering team, customer.io will likely be a great fit. If your team is not at all technical, be prepared to spend a little bit of time getting up to speed and comfortable with the platform. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Customer.io allows me and my team to launch and optimize data-driven campaigns. Through customer.io, my team has built complex customer journeys based on dozens of different customer attributes, segments, events and more. Review collected by and hosted on G2.com.

Customer.io Overview

What is Customer.io?

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.

Customer.io Details
Product Website
Languages Supported
English
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Product Description

A platform for sending targeted messages.

How do you position yourself against your competitors?

Customer.io is the leading marketing automation platform for mid-market companies looking for an enterprise-ready customer engagement solution. Integrate your customer data efficiently through our API, sync with your data warehouse, or CSVs. Audience segments are calculated in real-time and performance scales with your business. The rules-based visual workflow builder allows you to create high-performance campaigns in an intuitive drag-and-drop interface. Reach your customer whenever and wherever they are, in their preferred language. Review real-time conversions and the amount of revenue they drive. Customer.io will send the same segment audience to any ad network with just one click - ensuring your ads are targeted with the most up-to-date information. Choose from drag and drop, HTML, or Rich Text editors. Pick from starter templates or import your own, and then craft your message. When you finish, desktop and mobile previews are created with live data.


Seller Details
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,747 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®
Description

Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and innovate at your own pace. Because when powered by data, your messages lead to meaningful relationships.Deliver meaningful interactions: Make every message relevant by building unique customer interactions across mobile and web using email, in-app messages, SMS, and push notifications.Designed to help you scale: Manage all your messaging in one place with a platform that seamlessly integrates with the tools you use every day.Data without limits: Put an end to data silos by easily moving real-time data from source to destination and crafting campaigns with unlimited profile attributes, events, or actions.


James N.
JN
Overview Provided by:

Recent Customer.io Reviews

Leire S.
LS
Leire S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Happy with my experience with customer.io"
The Customer Support has always been really helpful with everything, answering any issue or question about the platform. I also like the featur...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"The Go-To Platform for Smart, Personalized Messaging"
* The API's make it easy to integrate with a lot of other platforms * Customer.io offers very granular reporting * The custom workflows give you ...
NC
Nelu C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Very good, improving as we speak"
I like that it is a platform that combines data, email, and push notification in one place.
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Customer.io Media

Customer.io Demo - Customer.io Dashboard
See account performance at a glance from the dashboard.
Customer.io Demo - Visual Workflow Builder
Drag and drop messages, time delays, and branches exactly where you want them. Build your best cross-channel campaigns yet (email + push + in-app + SMS + webhook).
Customer.io Demo - Drag and Drop Editor
Use the Liquid templating language to create hyper-personalized messages.
Customer.io Demo - Campaign Overview
View campaign results in real-time.
Customer.io Demo - Email code editor
Our code editor is industry leading with powerful tools that help you navigate code, iterate, and build emails faster than ever.
Customer.io Demo - Segment builder
Create data-driven or manual segments in the no-code builder for recipient lists, campaign triggers, filters, conversion goals and more.
Play Customer.io Video

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Video Reviews

450 out of 451 Total Reviews for Customer.io

4.5 out of 5
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450 out of 451 Total Reviews for Customer.io
4.5 out of 5
450 out of 451 Total Reviews for Customer.io
4.5 out of 5

Customer.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Customer.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
KE
Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

We absolutely love the formatting features for email marketing! It is so easy to fully customize the appearance of our emails, add our branding, photos, etc, and not have to worry about distortion when our patients get the email! We also love that customer.io easily integrates with our Prompt, our EMR software. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

The software itself isn't "pretty" when you're creating an email and segmenting lists of patients to send an email to. It can be a bit overwhelming to understand all the options, but when you spend some time with it, everything makes sense! Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Our current EMR platform does not have the ability for us to email patients whenever we want to. It only allows us to send drip marketing campaigns based on when a patient last had an appointment, or based on their injury. Customer.io is wonderfully filling that gap and allows us to send monthly newsletters to all of our active patients (all at the same time) as well as send out information about upcoming seminars, segmented out by which location the patient attends. Review collected by and hosted on G2.com.

MS
Interactive Engagement Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

As a company with over 2,400 employees, we value our customers and always want to improve the way we communicate and nurture our customer relationships. One focal point that made us choose Customer.io was its ability to remain simplistic while giving us the ability and tools to scale as we grow year-over-year. The search for the right platform for us wasn't easy; there were several calls with competitors that just didn't speak to our needs for multiple reasons, especially email platform usability, security, and infrastructure.

When we chose Customer.io, we were almost immediately able to increase our deliverability and solve several longstanding issues that increased our reach across all our stores. Even as we enter the new year, we're still discovering new ways we can increase our productivity, reduce our team's workload, and continue to scale our business. Customer.io truly puts the power back into multi-channel messaging to create a cohesive environment that our customers can feel engaged in. Two million customers strong! Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

I think Customer.io should show more support for their smaller customer base. Yes, we are a big company, but extending some of these great features to smaller customers would push the platform even further. Specifically, chat support and utilizing collections in workflows. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Customer.io allows us to build robust marketing automations to consistently reach our customer base and launch multi-channel campaigns. It also allows us to develop 1-to-1 relationships with each customer based on their engagements and interests. Review collected by and hosted on G2.com.

Una M.
UM
Marketing Operations, Team Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

I think customer.io has a clean UI and it's pretty intuitive. But the thing I think is the best is their customer support. We have an amazing rep who is knowledgeable, always available and supportive. Their chat support is also great - easy to get, rarely any wait times, and consistent and timely follow-up. Across the board, one of the best support teams I've worked with. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

There are always small things when it comes to functionality that you wish you had, but they are probably not as applicable to other businesses or do not fit into the core c.io business strategy so not on the roadmap for product development. There is nothing major. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

c.io is addressing our need to communicate with our customers and leads through segmented data-driven personalized communications. Review collected by and hosted on G2.com.

Sneha D.
SD
Lifecycle Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

I've been using the tool for a year and half now, I use it daily and the platform seems to be more intuitive than ever. I've been able to pitch better use cases for the tool at my organization and implement them with remarkable results. The control I've had over the larger picture as well as granular details is quite useful. The tech support has been a savior and their feature rollouts have been easy to follow. Beyond everything, as a marketer, I think the company as a brand does amazing work - it applies B2C principles of communication seamlessly to an otherwise boring B2B category. It's been a pleasure. I Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

I was disappointed when they changed their 'human' chat support to a bot - it is surely faster but it doesn't have the immediate option of someone being able to access my workspace remotely and helping me through something. The capabilities are endless so sometimes it is difficult to pick which new integration to dive into. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

As an organization, we've moved from Pardot into Customer.io so I have been able to better tailor our messaging and automate more of our processes. It's made a huge difference in how we engage with our audience as we can create more personalized campaigns, track customer behavior, and really dive deep into segmentation. The flexibility and ease of use have made my job much easier, and it's helping us connect with our users in a more meaningful way, which has led to better engagement and results. The fact that it isn't as tedious-seeming as SalesForce makes the overall experience quite pleasant. Review collected by and hosted on G2.com.

Open Discussions in Customer.io
Verified User
G2
Francesca  F.
FF
Marketing Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

I love using Customer.io! The campaign builder is incredibly useful and easy to use. I especially appreciate how intuitive it is to move blocks around and copy flows from one campaign to another. It makes creating and managing campaigns so much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

There are a couple of things that could be improved. The email editor lacks an "undo" option, which can be really frustrating. If I accidentally delete something, there’s no way to recover it unless I exit the editor, which disrupts my workflow.

Another feature I miss is a way to check for overlaps between campaigns. When setting up a new campaign, it would be really helpful to see if some of its emails will collide with existing campaigns already running. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Mostly email campaigns and transactional emails. Review collected by and hosted on G2.com.

Diego C.
DC
Product Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

I’m still using Customer.io at a moderate level, but I’m really happy with what I’ve seen so far.

The visual workflow builder makes it easy to set up emails based on product events, and there are plenty of customization options to personalize messaging.

I’ve also reached out to support a couple of times, and they’ve been super responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

I don’t really have anything specific to dislike. The only issue I’ve run into is with the PostHog integration, but it’s still in beta. I haven’t reached out to the PostHog team yet, so I can’t say if it’s a real problem or just something on my end. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Helps us automate our marketing communications and send personalized messages to specific user segments. Review collected by and hosted on G2.com.

Artur W.
AW
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Customer.io?

- despite the large number of functions, the tool is very easy to use

- ability to create email / push / in-app messages / webhook campaigns in one place

- very simple and friendly integration with business internal tools

- built in Customer Data Platform

- possibility of advanced segmentation of the customer base

- free CDP Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

- it's really hard for me to complain about anything Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Customer.io allows us to conduct communication in multiple channels: email / push / SMS. Thanks to the advanced features of this service, we can run Marketing Automation scenarios in the organization, such as: dynamic product recommendations, sending communications depending on user behavior and parameters, or special paths triggered by the backend of our service. If your company is data driven and you'd like to take advantage of that, customer.io is one of those tools that will allow you to get the most out of your data. Review collected by and hosted on G2.com.

CC
Chief Operating Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

It's incredibly intuitive and flexible; we have yet to find a use case it can't solve for. It's enabled all our crazy ideas! It's also reliable and secure. We have a high level of confidence in it. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

Only thing we'd like to add is that the pricing isn't super relevant for any users who are not repeat customers - e.g. more transactional emails for one-time users. We'd like to be able to use it for this too. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Enables us to create highly customised campaigns, integrating with our database and CRM so we can deliver valuable emails to customers (e.g. updates on their account). Enables our team to have visibility (via API integration back into our CRM) of what emails have been sent to which customers and prospective customers. Enables our very test-and-learn based approach to emails, as we can A/B test, control splits of who gets what message, etc. Also helps with quality control as we test for attributes and any other quality issues using the 'wait untils'. Review collected by and hosted on G2.com.

Maciej K.
MK
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

It's a really powerful tool, but still quite easy to use. It' versatile if you want to gather a lot of date and put it to further use. Also both campaings and content editor are the best ones I had the pleasure to use. I would say it's easy to learn, but also takes some time to master. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

The only downside I've seen so far is the filtering options are different for using segments and other options (like filtering contacts or targeting the email recipients). Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

We needed a modern and robust marketing automation tool for creating nurturing campaings, lead generation and newsletters. It made all of those a lot faster than our previuos software. Review collected by and hosted on G2.com.

PJ
US
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Customer.io?

I appreciate their expert customer support when my team needs additional assitance and the app SME or our Tech Team are not available to provide support in real-time. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

I would prefer to be able to get assistance in real-time. However, their support usually responds within 2--4 hours Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Providinga centralized location for our Customer Success Team to confirm the campaign that the inbound caller received. This greatly improves the customer experience by directly addressing the questions the user has associated with the campaign. With this information our Customer Success Team has an arsenal prepared with which to make the sale and directly remove any obstacles to binding a new policy. Review collected by and hosted on G2.com.