Powerful features, works at scale, good reporting. Review collected by and hosted on G2.com.

UI is outdated and hard to use, hard to setup budgets. Review collected by and hosted on G2.com.

Basis is very easy and user-friendly. Customer service is also best to none. Review collected by and hosted on G2.com.

Don't have any downsides to add at the moment. Review collected by and hosted on G2.com.

Help Support, platform ease of use, transparency Review collected by and hosted on G2.com.

ad exchange issues, inventory and costs on CTV Review collected by and hosted on G2.com.

Great attention and fast response from the support staff

A wide variety of admitted formats Review collected by and hosted on G2.com.

It is not very intuitive

Some reports are complicated to get the data you want Review collected by and hosted on G2.com.

The platform is easy to use and setup new campaigns and tactics. Review collected by and hosted on G2.com.

Reporting and data visualization needs improvement. We need more reporting and tools to show value to clients. Review collected by and hosted on G2.com.

Basis has a great and user-friendly platform to manage all of our digital buys. Their team is top notch and willing to help in any way. Review collected by and hosted on G2.com.

Basis offers so many options it can be slightly overwhelming at first Review collected by and hosted on G2.com.

I know I can use all the tactics on our web, particularly fascinating new strategies, based on many distinct information stakeholders and targeting capability. Review collected by and hosted on G2.com.

Their self-supporting budget does not work for customers whose priorities change every day. To keep track of both the expenditures correctly, I will have to apply a whole new media strategy that becomes difficult because it happens too often. I am continually alerted to my initiatives, if it's mostly because the schedule has adjusted when I start things up, so my advertisements are unpleasantly updated. Review collected by and hosted on G2.com.

The ability to manage our digital campaigns and the great customer service Review collected by and hosted on G2.com.

There is a learning curve to implementing the software and the reporting dashboard while improving could still be better. Review collected by and hosted on G2.com.

If a client can dream it, we can build it, with Basis. The extensive amount of targeting options, platforms, audiences, networks, exchanges, tactics, and partners is unparalleled. No matter what a client throws at us, there is a solution within Basis to execute the campaign. In addition, the support staff is incredibly helpful to ensure that we are successful. From regular check in calls and random email inquiries to support decks and personalized research, we have a team of support. Review collected by and hosted on G2.com.

There is certainly a learning curve with the platform. It is always not the most intuitive and trying to jump in it brand new may be difficult. Fortunately they offer in-person and virtual learning programs to ensure you are comfortable with the platform. Review collected by and hosted on G2.com.

Top class customer support with an assigned Customer Success Manager & a product team that listens to feedback and quickly implements enhancements.

Programmatic advertising and DSPs can be difficult subjects to get into - Basis assigned a training team that flew out to provide guidance over a whole day. After the training session, I've found the platform to be very easy to use and intuitive.

I like that I can set all my budgets for advertising even outside of the Basis platform, and use it as a media planning feature.

Most of all, I'm very happy with the data I have access to for advertising purposes for the DSP. The new feature that analyzes Remarketing audiences and suggests similar audiences has been a game changer. Review collected by and hosted on G2.com.

Some of the features aren't very user friendly - can't copy/paste out of the Insights platform, takes multiple clicks to activate/pause line items. These are minor annoyances that I haven't even raised with the Customer Success team. Review collected by and hosted on G2.com.