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Basis Reviews & Product Details

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Seller

Basis Technologies

Discussions

Basis Community

Languages Supported

English

Overview by

Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

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Top-Rated Alternatives

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Basis Integrations

(1)

Integration information sourced from real user reviews.

Basis Media

The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.

Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.

GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.

Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.

Basis Demo - Business Intelligence & Campaign Analytics

Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.

Basis Demo - Basis’ home screen dashboard

Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.

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Jillian A.

Senior Account Manager

Small-Business (50 or fewer emp.)

10/11/2022

"Would highly recommend using Basis"

4.5/5

What do you like best about Basis?

The Basis platform is very easy to use/user friendly. Their dedicated customer success managers and team are always available to help when questions arise, and they have a ton of research on different verticals. I also appreciate the self-learn courses they offer through the Basis Institute that are always available to reference back to when necessary. They take your suggestions and recommendations into account and pass them along to their team to implement if possible. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I don't have any cons to report at this time. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/8/2022

"Very easy to learn especially with all the support we receive from Basis"

4/5

What do you like best about Basis?

I love all the different options we have. Also, all the different certifications which help me understand the platform better and programmatic as a whole. The new Data Canvas is very cool as well Review collected by and hosted on G2.com.

What do you dislike about Basis?

Every time I try to download a report, it takes way too long to be available, and it just creates an inconvenience, especially in a fast-paced environment like advertising. The platform also has had too many glitches recently. Review collected by and hosted on G2.com.

Aashna P.

Strategist

Small-Business (50 or fewer emp.)

3/16/2023

"Basis User Review"

4.5/5

What do you like best about Basis?

Availability of a lot of good insights.. Review collected by and hosted on G2.com.

What do you dislike about Basis?

User experience could be better. There should be an easier way to pull reports Review collected by and hosted on G2.com.

Domenic R.

Small-Business (50 or fewer emp.)

12/7/2022

"THIS IS MY REVIEW OF BASISTECHNOLOGY.COM PLATFORM"

4.5/5

What do you like best about Basis?

The ability to launch campaigns and advertise for my clients across multiple websites. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The reporting and navigation of basis.net is difficult to access report and export the right data into a visual platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/11/2022

"The best DSP you'll have!"

5/5

What do you like best about Basis?

Is easy to use, they have the best customer service and is by far the platform that gets involved and helps to improve and optimize every campaign love how everything works. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Honeslty I don't dislike anything is a really good platform and the only thing that the can improve is the layout in the reports but they are continuously working on that. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/8/2022

"Strong Team, Streamlined Communication"

4/5

What do you like best about Basis?

Basis offers firm support with an entire team backing your account and streamlining communication into a message center that gives your entire team visibility into all aspects of the campaign. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Turn times can be a bit longer, especially when waiting on Search/Social responses but the visibility into the message center helps alleviates this pain point a bit. Review collected by and hosted on G2.com.

Caine J.

Marketing Manager

Small-Business (50 or fewer emp.)

11/8/2022

"Great Partnership"

4.5/5

What do you like best about Basis?

Reliable experience and great support from support/management Review collected by and hosted on G2.com.

What do you dislike about Basis?

Access to inventory and features; such as DooH, and some premium inventory that other DSP have access too Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

11/8/2022

"Great DSP"

5/5

What do you like best about Basis?

In Basis we have all the tools we need. We can easily set third-party audiences in the campaigns. The planner is a great tool. Review collected by and hosted on G2.com.

What do you dislike about Basis?

It would be great if they can improve a little bit more the UX as I like the Yahoo DSP UX. Review collected by and hosted on G2.com.