Video Reviews
Solid Platform
285 Basis Reviews
Overall Review Sentiment for Basis
Log in to view review sentiment.
With Basis, variant is successfully using multiple two-person pods to efficiently service media, thanks to the plethora of workflow optimization tools. Without Basis, variant estimates it would take at least a six-person team to run various strategic accounts. Having smaller, more effective media teams enables the other team members to pursue new business, focus on strategy, and build meaningful client relationships. Review collected by and hosted on G2.com.
Would like Basis to develop more robust campaign visualizations we could then pass along to our clients. Review collected by and hosted on G2.com.
I really like the control and transparency I get into my ad campaign and performance. We are able to customize our campaigns and targeting methods from beginning to end. The support I receive from my CSM (Customer Success Manager) is invaluable. Selvin Cunningham, you are the man! Review collected by and hosted on G2.com.
More data visualization. When pulling specific reports it may be easier to digest if they are presented in graphs, or charts instead of in the raw data form. The dashboard could also be optimized to look better visually. Review collected by and hosted on G2.com.
Ability to make quick updates and check performance Review collected by and hosted on G2.com.
No month-over-month comparisons, having to queue reports to check more in-depth metrics takes a lot of time Review collected by and hosted on G2.com.
We use several martech platforms and none provide the responsive customer service the Basis team does. That platform UX is fairly easy to use and intuitive, for the most part. Review collected by and hosted on G2.com.
While we love the great customer service, we wish we didn't need to use it as much. The platform has some great features that you don't find with other DSP's but there are some inconsistencies. The UX is easy to use, yet some things aren't intuitive to find. The campaign/initiative/tactic hierarchy setup is clunky and clearly a remnant of past Basis iterations. Review collected by and hosted on G2.com.
During the customer renewal phase, I moved my agency's show capability from a controlled service company to base 2 months ago. The approach we designed the Basic features has positively led to consumer engagement and fulfillment. The platform's scope, versatility and openness is crucial at this stage in attracting and rising customers. Review collected by and hosted on G2.com.
Basis team is still responsive and eager to collaborate on solutions to overcome the problems we encounter with consumers or the app. We have started to work with them to evolve the trying to report control panel, yet they have cleared up many of initial monitoring requests that we had. Review collected by and hosted on G2.com.
The platform gives users a significant amount of control over ads and optimization, and once you learn how to navigate the interface, it's fairly easy to use. There are great targeting segments, no shortage of exchanges, and relatively simple optimization tools. The number of categories for creative is incredible — from the usual static image/video to GIFs, HTMLs, audio files, and more. The customer service is superb — our representative goes above and beyond to make himself available and helpful. Review collected by and hosted on G2.com.
The UX design can definitely be improved. There's a learning curve to understanding the interface and the terms it uses, and I wish the platform offered more guidance on terminology and process natively within the system. There are several places where I wish there was an "undo" button, or a way to "select all" (e.g. targeting, optimization). There are places where it's not entirely intuitive which button to press for certain actions. There's a learning curve with every interface, and thankfully for Basis, the customer service is always just a quick email or phone call away. Review collected by and hosted on G2.com.
The Customer service is extremely responsive and so helpful. Review collected by and hosted on G2.com.
UI is slow and clunky. There are no easy ways to access creatives or pixels that belong to the advertiser or even client. Review collected by and hosted on G2.com.
