Basis Features

Based on 80 Basis reviews. Overall product functionality for display advertising.

Based on 65 Basis reviews. Overall product functionality for video advertising.

Based on 66 Basis reviews. Overall product functionality for mobile advertising.

Based on 191 Basis reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.

Based on 189 Basis reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 186 Basis reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.

Based on 176 Basis reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Based on 165 Basis reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 182 Basis reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Based on 169 Basis reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Based on 183 Basis reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.

Based on 189 Basis reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Based on 165 Basis reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.

Based on 136 Basis reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.

Based on 81 Basis reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.

Based on 67 Basis reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Based on 192 Basis reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.

Based on 181 Basis reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.

Based on 186 Basis reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Based on 180 Basis reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.

Based on 62 Basis reviews. Able to track consumers on their mobile devices where cookies do not apply.

Based on 81 Basis reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.

Based on 67 Basis reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Based on 134 Basis reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

Based on 155 Basis reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.

Based on 158 Basis reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

Based on 27 Basis reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Based on 120 Basis reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 169 Basis reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 111 Basis reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 187 Basis reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 141 Basis reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 37 reviewers of Basis have provided feedback on this feature.

Based on 139 Basis reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 104 Basis reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Based on 153 Basis reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.

As reported in 20 Basis reviews. Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Based on 20 Basis reviews. Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.

As reported in 21 Basis reviews. Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.

Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. This feature was mentioned in 20 Basis reviews.

Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. 21 reviewers of Basis have provided feedback on this feature.

As reported in 21 Basis reviews. Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.